Fayetteville, NC Airbnb Market Data, Statistics, and Occupancy Rates

Fayetteville Short-Term Rental Market Overview

Fayetteville, NC presents a budget-friendly entry point for short-term rental investors, with average home values around $332,374 and an average daily rate of $116—well below the North Carolina state average of $262. The market hosts 295 active Airbnb listings and generates roughly $15,281 in average annual revenue per listing, which, paired with relatively affordable acquisition costs, creates a workable revenue-to-price ratio. Proximity to Fort Liberty (formerly Fort Bragg) provides a steady baseline of military-affiliated and visiting demand that differentiates this market from purely leisure-driven destinations.

Key Market Statistics

According to Rabbu market data, the Fayetteville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Fayetteville

Fayetteville's combination of low property costs, military-driven demand, and room for operational differentiation makes it a market worth evaluating for cash-flow-oriented investors.

Expert Market Assessment

"Fayetteville represents a moderate-opportunity market for STR investors who prioritize affordability and steady, demand-driven occupancy over peak-season windfalls. Revenue follows a mild seasonal curve—January is the softest month at $819, while July tops out at $1,457—indicating demand is relatively spread across the year rather than concentrated in a narrow window. The ROI score of 55 out of 100 places this market in the 'Attractive Opportunity' band, supported by average marks across revenue-to-price ratio, occupancy stability, growth trend, and supply/demand balance. Investors willing to target 3- or 4-bedroom properties and optimize their amenity packages are best positioned to outperform the market average here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Fayetteville

Average revenue by month in Fayetteville

Revenue in Fayetteville follows a moderate seasonal arc, peaking in July at $1,457 and dipping to its lowest point in January at $819—a spread of roughly $638. The relatively gentle seasonality suggests year-round demand, making cash-flow planning more predictable than in heavily seasonal vacation markets.

Active Airbnb listings by property size in Fayetteville

One-bedroom units dominate supply with 103 listings, followed by 3-bedrooms at 92, while 4-bedroom (31) and 5-bedroom (7) properties remain relatively scarce. The thin supply of larger homes could represent an opportunity for investors, given that those sizes command significantly higher revenue.

Average daily rate (ADR) by property size in Fayetteville

ADR scales consistently with property size, from $74 for 1-bedroom listings up to $258 for 5-bedroom homes—a nearly 3.5x premium. The jump from 3-bedroom ($132) to 4-bedroom ($184) is particularly notable, suggesting that adding a fourth bedroom unlocks a meaningful rate increase.

Average RevPAN by property size in Fayetteville

Four-bedroom properties deliver the strongest RevPAN at $51, outperforming even 5-bedroom homes ($42) thanks to a better balance of higher rates and more sustainable occupancy. One-bedroom units trail at $27 RevPAN, highlighting the revenue limitations of the smallest configurations in this market.

Average occupancy rates by property size in Fayetteville

Occupancy rates decline as property size increases: 1-bedrooms lead at 37%, while 5-bedroom homes average just 17%. For investors prioritizing consistent bookings and cash-flow stability, smaller units offer a clear edge, though the trade-off is lower per-booking revenue.

Average monthly revenue by property size in Fayetteville

Monthly revenue climbs steadily with size, from $765 for 1-bedroom units to $2,966 for 5-bedroom homes. Three-bedroom properties hit a practical sweet spot at $1,534 per month, offering solid revenue without the sharper occupancy drop-off seen in larger configurations.

Average annual revenue by property size in Fayetteville

Five-bedroom homes lead annual revenue at $35,594, nearly four times the $9,185 generated by 1-bedroom listings. Four-bedroom properties at $22,829 annually also stand out as strong performers and may offer a better risk-adjusted return given their higher occupancy compared to 5-bedroom units.

Most common amenities for Airbnb listings in Fayetteville

Parking is nearly universal at 99% of listings, followed by kitchens (93%), washers (88%), and self check-in (88%)—these are table-stakes amenities guests in Fayetteville clearly expect. Differentiating amenities like pools (7%), hot tubs (4%), and gyms (7%) remain rare, presenting an opportunity for investors to stand out from the competition by adding premium features.

Understanding Fayetteville's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Fayetteville's ROI score of 55 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where revenue potential and property costs align reasonably well without standing out dramatically in any single factor. All four calculation factors—revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance—register as average, suggesting a balanced but not exceptional investment landscape. Investors should pair this score with hands-on regulatory research and property-level underwriting to identify deals that can outperform the market baseline.

Short-Term Rental Regulations in Fayetteville

Understanding local STR regulations is essential before investing in Fayetteville. Here's the current regulatory landscape:

Permit Requirements

Fayetteville, North Carolina may require short-term rental operators to obtain a permit or register their property with the city before listing on platforms like Airbnb. Investors should verify current requirements directly with the City of Fayetteville and Cumberland County planning departments before purchasing a property.

Key Restrictions

Common restrictions in markets like Fayetteville can include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. HOA rules may further restrict or prohibit short-term rentals in certain subdivisions, so reviewing covenants before buying is essential. Some municipalities also impose caps on the number of STR permits issued in a given area.

Tax Obligations

Short-term rental operators in North Carolina are generally subject to state and local occupancy taxes, as well as applicable sales tax. Many booking platforms collect and remit these taxes automatically, but hosts should confirm their specific obligations with the North Carolina Department of Revenue and local tax offices.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Fayetteville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Fayetteville's STR market is likely to see incremental improvements as listing supply grew 108% year-over-year, signaling rising investor interest that should stabilize as the market matures. Seasonal patterns suggest ADR and occupancy could firm up slightly during the May–August peak window, with monthly revenues potentially reaching the $1,400–$1,500 range during the strongest months. Occupancy rates are estimated to hover around 32–35%, with modest upside if operators invest in amenities and pricing optimization. Investors should monitor whether the rapid supply growth outpaces demand, which could pressure rates if left unchecked."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Fayetteville, NC

What is the average Airbnb occupancy rate in Fayetteville?

The average occupancy rate for Airbnb listings in Fayetteville is currently 33%, which sits just below the North Carolina state average of 34%. Occupancy varies by property size—1-bedroom units lead at 37%, while larger 5-bedroom homes average around 17%. Effective pricing strategies and strong amenity packages can help individual properties outperform these market averages.

How much do Airbnb hosts make in Fayetteville?

On average, Airbnb hosts in Fayetteville earn approximately $1,273 per month, or about $15,281 per year, based on trailing 12-month performance of active listings. Earnings scale significantly with property size: 1-bedroom listings average $9,185 annually, while 4-bedroom properties bring in around $22,829 and 5-bedroom homes can reach $35,594. Actual income depends on factors like location, property condition, pricing strategy, and guest experience.

Is Fayetteville a good market for Airbnb investment?

Fayetteville earns an ROI score of 55 out of 100 on Rabbu, placing it in the 'Attractive Opportunity' category. The market benefits from affordable home values averaging $332,374, steady demand driven in part by military-affiliated travel, and a reasonable revenue-to-price ratio. While occupancy and daily rates are below North Carolina's state averages, the lower acquisition cost means cash-flow breakeven is more achievable than in pricier markets. Investors should pair this data with on-the-ground regulatory research and careful property selection.

What is the average daily rate (ADR) for Airbnb in Fayetteville?

The average daily rate for Airbnb listings in Fayetteville is $116, which is significantly lower than the $262 North Carolina state average. ADR increases with property size, ranging from $74 for 1-bedroom units to $258 for 5-bedroom homes. This pricing structure reflects Fayetteville's positioning as a value-oriented market rather than a luxury or resort destination.

Are short-term rentals legal in Fayetteville?

Short-term rentals generally operate in Fayetteville, NC, but local regulations may require permits, business licenses, or registration with city authorities. Restrictions around zoning, occupancy limits, and HOA rules can also apply. Before investing, it's important to confirm current requirements with the City of Fayetteville and Cumberland County planning departments to ensure full compliance.

When is peak season for Airbnb in Fayetteville?

Peak season for Airbnb in Fayetteville runs from roughly May through August, with July delivering the highest average monthly revenue at $1,457. The summer months consistently outperform the rest of the year, though the seasonal swing is relatively moderate—January is the lowest month at $819, meaning hosts still generate meaningful revenue year-round. The fall and early winter months hold steady in the $1,300 range.

How many Airbnbs are there in Fayetteville?

As of April 2026, there are 295 active Airbnb listings in the Fayetteville market. The supply grew 108% year-over-year, indicating significant new interest from investors and hosts. One-bedroom units make up the largest share of supply at 103 listings, followed by 3-bedroom properties at 92 listings.

How is Airbnb revenue calculated in Fayetteville?

The annual and monthly revenue figures for Fayetteville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics across property configurations
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations can change; always verify current rules with municipal authorities before investing. Individual property results may vary significantly based on location, condition, pricing strategy, and management quality.