Fayetteville, WV Airbnb Market Data, Statistics, and Occupancy Rates

Fayetteville Short-Term Rental Market Overview

Fayetteville, WV sits at the heart of the New River Gorge region, one of America's newest national parks, and that outdoor-recreation draw creates a distinct seasonal revenue engine for short-term rental investors. With an average annual revenue of $32,901 against average home values of $307,019, the revenue-to-price ratio lands above average for the state. The market currently hosts 78 active Airbnb listings, and while occupancy runs at 25% overall—below West Virginia's 38% state average—the strongly seasonal demand pattern means summer months can significantly outperform that annual figure.

Key Market Statistics

According to Rabbu market data, the Fayetteville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Fayetteville

Fayetteville's favorable revenue-to-price ratio and proximity to a national park make it a compelling market for investors seeking affordable entry points with seasonal upside.

Expert Market Assessment

"Fayetteville earns a 64/100 ROI score, placing it in the "Attractive Opportunity" tier—a market where the numbers are encouraging but require thoughtful strategy. The pronounced seasonality is the defining feature here: July revenue of $5,255 per listing is nearly five times the January figure of $1,079, meaning cash-flow planning around winter lulls is essential. The supply side deserves attention too, with listing counts up 126% year over year, shifting the supply/demand balance below average. Investors who target larger properties and differentiate through amenities like hot tubs or pet-friendliness can position themselves above the growing competition."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Fayetteville

Average revenue by month in Fayetteville

Fayetteville's revenue curve is sharply seasonal, with July peaking at $5,255—nearly five times the January low of $1,079. A secondary bump in October ($3,193) likely reflects fall tourism, while the November-through-February stretch represents the market's true off-season, with monthly revenue consistently below $2,400.

Active Airbnb listings by property size in Fayetteville

Three-bedroom listings lead supply with 22 units, closely followed by 2-bedrooms (20) and 4-bedrooms (16). Five-bedroom properties are the scarcest at just 6 listings, which—combined with their outsized revenue—may represent a supply gap worth targeting for investors willing to acquire larger homes.

Average daily rate (ADR) by property size in Fayetteville

ADR scales meaningfully with size, jumping from $147 for 1-bedrooms to $249 for 4-bedrooms, with 5-bedroom properties commanding a premium $415 per night. Interestingly, 3-bedroom units price slightly below 2-bedrooms ($166 vs. $179), suggesting competitive pressure in that mid-range segment.

Average RevPAN by property size in Fayetteville

One-bedroom listings deliver the highest RevPAN at $72, driven by their significantly stronger occupancy rate, while 3-bedrooms trail at $38 despite solid nightly rates. Five-bedroom properties earn $54 in RevPAN, reflecting how their $415 ADR partially compensates for just 13% occupancy.

Average occupancy rates by property size in Fayetteville

Occupancy drops steeply as property size increases: 1-bedroom units fill 49% of available nights, whereas 5-bedroom properties manage only 13%. This pattern suggests smaller units offer more consistent booking flow, while larger homes depend on fewer, higher-value reservations concentrated in peak months.

Average monthly revenue by property size in Fayetteville

Despite lower occupancy, larger properties generate more total revenue—5-bedroom units average $6,373/month compared to $1,732 for 1-bedrooms. The jump from 3-bedroom ($2,338) to 4-bedroom ($3,372) revenue is particularly notable and may represent the sweet spot where rate premiums begin to outweigh occupancy declines.

Average annual revenue by property size in Fayetteville

Annual revenue ranges from $20,790 for 1-bedroom listings to an impressive $76,484 for 5-bedroom properties, with each size tier delivering a meaningful step up. Four-bedroom units at $40,472/year offer a strong middle ground—generating roughly double the revenue of a 2-bedroom while requiring less investment than a 5-bedroom acquisition.

Most common amenities for Airbnb listings in Fayetteville

Parking (97%), kitchen access (92%), and self check-in (89%) are near-universal in Fayetteville, reflecting the practical needs of guests visiting a rural, outdoor-recreation market. Differentiators like hot tubs (23%) and pet-friendliness (33%) are far less common, presenting a clear opportunity for investors to stand out by adding these high-demand amenities.

Understanding Fayetteville's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Fayetteville's ROI score of 64 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio—the most heavily weighted factor at 40%. Occupancy stability and market growth trend both score average, while the supply/demand balance registers below average, reflecting the 126% year-over-year increase in active listings. Investors should pair these metrics with local regulatory research and a realistic off-season budget to fully evaluate the opportunity.

Short-Term Rental Regulations in Fayetteville

Understanding local STR regulations is essential before investing in Fayetteville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Fayetteville, West Virginia may be required to obtain local business licenses or permits before listing their property. Investors should verify current requirements directly with the City of Fayetteville and Fayette County offices, as regulations in smaller West Virginia municipalities can evolve.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to bedroom count, noise ordinances, parking requirements for rural or residential areas, and any HOA covenants that could limit rental activity. Some jurisdictions also impose minimum-stay requirements or cap the number of permits issued, so checking with local planning and zoning authorities before purchasing is advisable.

Tax Obligations

Short-term rental hosts in West Virginia are generally subject to the state's 6% sales tax and a 6% hotel/motel tax on accommodations. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with the West Virginia State Tax Department and any applicable municipal levies.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Fayetteville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Fayetteville's STR market should continue benefiting from growing awareness of the New River Gorge National Park, with summer and early-fall months likely remaining the primary revenue drivers. ADR may hold steady or edge up modestly in the $220–$235 range as larger properties push nightly rates higher. However, the 126% year-over-year growth in active listings signals increasing competition, which could put mild downward pressure on occupancy if demand growth doesn't keep pace. Investors should plan conservatively for winter softness—January and February revenues averaged just $1,079–$1,276—and budget accordingly."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Fayetteville, WV

What is the average Airbnb occupancy rate in Fayetteville?

The average occupancy rate for Airbnb listings in Fayetteville is currently 25%, which falls below the West Virginia state average of 38%. However, this figure masks significant variation by property size—1-bedroom units lead at 49% occupancy, while larger properties like 4- and 5-bedroom homes see 19% and 13% respectively. The market's strong seasonality also means summer months deliver much higher occupancy than the annual average suggests.

How much do Airbnb hosts make in Fayetteville?

Airbnb hosts in Fayetteville earn an average of $2,741 per month, which translates to roughly $32,901 annually based on trailing 12-month booking data. Revenue varies dramatically by property size: 1-bedroom listings average about $20,790/year, while 5-bedroom properties can generate approximately $76,484/year. Peak-season months like July can push monthly revenue above $5,200, whereas winter months may dip below $1,300.

Is Fayetteville a good market for Airbnb investment?

Fayetteville scores a 64 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market benefits from an above-average revenue-to-price ratio, with average home values around $307,019 and annual revenues near $32,901. The main considerations are pronounced seasonality—with revenue heavily weighted toward summer—and rapidly growing supply (listings up 126% year over year). Investors who plan for off-season softness and differentiate their property can find solid potential here.

What is the average daily rate (ADR) for Airbnb in Fayetteville?

The average daily rate in Fayetteville is $222, slightly below the West Virginia state average of $242. ADR varies significantly by property size, ranging from $147 for 1-bedroom listings to $415 for 5-bedroom properties. Four-bedroom units hit $249/night, offering a strong rate premium that makes mid-to-large properties particularly appealing from a pricing standpoint.

Are short-term rentals legal in Fayetteville?

Short-term rentals do operate in Fayetteville, WV, with 78 active Airbnb listings currently in the market. However, local regulations can change, so investors should verify permit requirements, zoning rules, and any licensing obligations directly with the City of Fayetteville and Fayette County authorities before purchasing a property. West Virginia also requires collection of state sales and hotel/motel taxes on short-term accommodations.

When is peak season for Airbnb in Fayetteville?

Peak season in Fayetteville runs from June through October, with July standing out as the top-earning month at $5,255 in average revenue per listing. August follows at $4,296, and October sees a notable bump to $3,193—likely driven by fall foliage and outdoor activities. The slowest months are January ($1,079) and February ($1,276), reflecting the strong seasonal nature of the New River Gorge tourism market.

How many Airbnbs are there in Fayetteville?

As of April 2026, there are 78 active Airbnb listings in Fayetteville. The supply is concentrated in 2- and 3-bedroom properties (20 and 22 listings respectively), with 16 four-bedroom units, 12 one-bedroom units, and just 6 five-bedroom properties. Notably, active listings have grown 126% year over year, indicating a rapidly expanding market that investors should monitor for saturation signals.

How is Airbnb revenue calculated in Fayetteville?

The annual and monthly revenue figures shown for Fayetteville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Fayetteville, WV market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value data from Zillow Home Value Index (ZHVI) for investment cost benchmarking
• Amenity prevalence data across active listings to identify competitive positioning opportunities

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with municipal and state authorities before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.