Fish Creek, WI Airbnb Market Data, Statistics, and Occupancy Rates

Fish Creek Short-Term Rental Market Overview

Fish Creek, WI sits at the heart of Door County's vacation economy, drawing summer and fall visitors to its scenic shoreline, galleries, and outdoor recreation. With an average annual revenue of $63,744 across just 57 active listings and an ADR of $327, this small market punches above its weight on a per-property basis. The ROI score of 66 out of 100 reflects an above-average revenue-to-price ratio and solid occupancy stability, making it a compelling niche market for investors who understand its seasonal rhythms.

Key Market Statistics

According to Rabbu market data, the Fish Creek short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Fish Creek

Fish Creek's appeal lies in its concentrated vacation demand, favorable revenue relative to property costs, and a small, manageable inventory that limits direct competition.

Expert Market Assessment

"Fish Creek presents an attractive but distinctly seasonal opportunity. The revenue gap between winter lows (February at $1,611) and summer highs (August at $12,290) is among the most pronounced you'll see, which means cash-flow planning is essential. That said, the above-average revenue-to-price ratio and occupancy stability suggest that well-managed properties can generate meaningful returns — particularly 3-bedroom and 5-bedroom configurations, which lead in RevPAN. Investors comfortable with a vacation-rental model that concentrates most earnings into five or six months will find this Door County gem worth serious consideration."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Fish Creek

Average revenue by month in Fish Creek

Fish Creek's revenue profile is sharply seasonal: August leads at $12,290 and July is nearly identical at $12,265, while February bottoms out at just $1,611 — roughly a 7.6x spread between peak and trough. The June–October window accounts for the bulk of annual income, making summer and early fall the critical earning period for investors.

Active Airbnb listings by property size in Fish Creek

Two-bedroom properties dominate the supply with 22 of the 57 active listings, followed by 4-bedroom homes at 14 units. Three-bedroom and 5-bedroom properties are comparatively scarce (7 and 5 listings respectively), which could present a competitive advantage given their stronger revenue metrics.

Average daily rate (ADR) by property size in Fish Creek

ADR climbs steeply with size — from $194–$196 for 1- and 2-bedroom units up to $548 for 5-bedroom homes, nearly a 3x premium. The jump from 2 bedrooms to 3 bedrooms ($194 to $378) is especially notable, suggesting that group-sized properties can command a significant pricing advantage.

Average RevPAN by property size in Fish Creek

Three-bedroom properties deliver the highest RevPAN at $156, outpacing even larger configurations, while 2-bedroom units lag at just $48 despite being the most common listing type. Five-bedroom homes also perform well at $131 RevPAN, suggesting that mid-size and larger properties generate the best per-night returns when occupancy is factored in.

Average occupancy rates by property size in Fish Creek

One-bedroom units lead occupancy at 48%, nearly double the market average, which helps explain their competitive RevPAN despite lower nightly rates. Four-bedroom properties sit at just 14% occupancy — a figure that warrants caution despite their high ADR, as low fill rates can strain cash flow during off-peak months.

Average monthly revenue by property size in Fish Creek

Five-bedroom homes top the monthly revenue chart at $7,308, with 3-bedroom ($6,388) and 4-bedroom ($6,260) properties close behind. One- and 2-bedroom units cluster around $3,700 per month, roughly half the earning power of larger properties, underscoring how group-friendly accommodations drive the strongest returns in this vacation market.

Average annual revenue by property size in Fish Creek

At $87,697 annually, 5-bedroom properties earn nearly twice what 1- and 2-bedroom units produce ($44,327 and $44,713 respectively). Three-bedroom homes offer a compelling middle ground at $76,660 per year, especially given their leading RevPAN — making them potentially the best risk-adjusted configuration for investors.

Most common amenities for Airbnb listings in Fish Creek

Parking and a full kitchen are near-universal at 98% of listings, reflecting Fish Creek's drive-to destination character and the self-catering expectations of vacation renters. Outdoor-focused amenities are prominent — BBQ grills (65%), backyards (65%), and patios (67%) — signaling that guests prioritize nature-forward experiences, while hot tubs (21%) and pools (33%) remain differentiators rather than baseline expectations.

Understanding Fish Creek's ROI Score: 66/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Fish Creek's ROI score of 66 out of 100 places it in the 'Attractive Opportunity' band, anchored by above-average marks in revenue-to-price ratio and occupancy stability — two of the most heavily weighted factors. The below-average ratings for market growth trend and supply/demand balance reflect the rapid 196% listing growth, which investors should monitor for signs of saturation. Pairing this data with on-the-ground regulatory research and a conservative cash-flow model will help determine whether a specific property pencils out.

Short-Term Rental Regulations in Fish Creek

Understanding local STR regulations is essential before investing in Fish Creek. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Fish Creek and the Town of Gibraltar in Wisconsin should verify whether a tourist rooming house license or local STR permit is required, as Door County municipalities have historically regulated vacation rentals. Investors are encouraged to check with the Door County Zoning Department and the Wisconsin Department of Safety and Professional Services for the most current requirements.

Key Restrictions

Common restrictions in Wisconsin resort communities can include occupancy limits tied to bedroom count, minimum stay requirements during peak season, noise and quiet-hour ordinances, parking capacity mandates, and potential HOA covenants that may limit or prohibit short-term rentals in certain developments. Some jurisdictions in Door County have also explored caps on the total number of rental permits issued.

Tax Obligations

Wisconsin imposes a state sales tax and a local room tax on short-term rentals, and Door County may levy an additional county room tax. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with the Wisconsin Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Fish Creek can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Expect Fish Creek's deep summer dominance — August revenue tops $12,290 per listing — to remain the primary earnings engine over the next 12–18 months, with shoulder seasons in May–June and September–October providing meaningful supplemental income. Given the 196% year-over-year growth in active listings, ADR may face modest downward pressure, though the market's limited housing stock and strong tourist draw should keep occupancy relatively steady. Investors should anticipate occupancy rates settling in the 25–30% range annually, with summer months far exceeding that average, and plan cash reserves accordingly for the quieter January–April stretch."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Fish Creek, WI

What is the average Airbnb occupancy rate in Fish Creek?

The average occupancy rate for Airbnb listings in Fish Creek is currently 27%, which falls below the Wisconsin state average of 38%. This figure reflects the market's strong seasonality — summer months see significantly higher occupancy while winter months pull the annual average down. Property size matters too: 1-bedroom units lead at 48% occupancy, while 4-bedroom properties average just 14%.

How much do Airbnb hosts make in Fish Creek?

Based on trailing 12-month booking data, Fish Creek Airbnb hosts earn an average of $5,312 per month, or roughly $63,744 per year. Earnings vary substantially by property size, with 5-bedroom homes averaging $87,697 annually and 1-bedroom units closer to $44,327. Seasonality plays a major role — hosts can expect peak monthly revenue above $12,000 in July and August, tapering to around $1,600–$2,000 during the winter months.

Is Fish Creek a good market for Airbnb investment?

Fish Creek earns a Rabbu ROI Score of 66 out of 100, categorized as an 'Attractive Opportunity.' The market benefits from an above-average revenue-to-price ratio and solid occupancy stability, both of which support investment potential. However, the market growth trend and supply/demand balance are rated below average, partly due to rapid listing growth (196% year-over-year). Investors who can manage the seasonal cash-flow cycle and differentiate their property with quality amenities are well-positioned here.

What is the average daily rate (ADR) for Airbnb in Fish Creek?

The average daily rate in Fish Creek is $327, slightly below the Wisconsin state average of $368. ADR scales significantly with property size: 1- and 2-bedroom units average around $194–$196 per night, while 5-bedroom properties command $548 per night. This pricing structure rewards investors who target larger vacation homes that can accommodate groups and families.

Are short-term rentals legal in Fish Creek?

Short-term rentals are generally permitted in Fish Creek and the surrounding Door County area, though operators may need to obtain specific permits or licenses. Wisconsin requires tourist rooming house registration, and local municipalities may impose additional requirements. Regulations can change, so prospective investors should verify current rules with Door County zoning authorities and the Wisconsin Department of Safety and Professional Services before purchasing a property.

When is peak season for Airbnb in Fish Creek?

Peak season in Fish Creek runs from June through October, with July and August standing out as the highest-earning months at $12,265 and $12,290 in average revenue, respectively. September and October remain strong at around $7,684 and $7,103, likely driven by fall foliage tourism. The off-season stretches from November through April, when monthly revenue drops to approximately $1,600–$2,600.

How many Airbnbs are there in Fish Creek?

As of April 2026, there are 57 active Airbnb listings in Fish Creek. Two-bedroom properties make up the largest segment with 22 listings, followed by 4-bedroom homes (14 listings) and equal counts of 1-bedroom and 3-bedroom units (7 each). Five-bedroom properties represent the smallest segment with just 5 listings, which may signal an opportunity given their higher revenue potential.

How is Airbnb revenue calculated in Fish Creek?

The annual and monthly revenue figures for Fish Creek are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, location within Fish Creek, and how effectively the property is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy, and pricing for Fish Creek, WI
• Average daily rate and occupancy trends broken down by property size and month
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue estimates based on trailing 12-month data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and Rabbu's proprietary analytics for consistency and accuracy

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture recent regulatory changes or market shifts. Local short-term rental regulations vary and should be independently verified before making any investment decisions.