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View PropertiesAs of Apr, 27 2026
Floral City, FL is a small, nature-oriented market in Citrus County with just 26 active Airbnb listings, offering investors a low-competition entry point into Florida's Gulf Coast interior. With an average daily rate of $159 and annual revenue averaging $16,830, the market trades well below Florida's state averages but benefits from affordable property prices and outdoor-recreation appeal. Occupancy sits at 41% overall, though 3-bedroom properties significantly outperform smaller units, suggesting that the right property type can meaningfully improve returns.
According to Rabbu market data, the Floral City short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 26 |
| Average Daily Rate (ADR) | vs. $498 state avg. | $159 |
| Average Occupancy Rate | vs. 54% state avg. | 41% |
| RevPAN | ADR * Occupancy Rate | $64 |
| Average Monthly Revenue | Historical 12-month average | $1,402 |
| Average Annual Revenue | Historical 12-month average | $16,830 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026.
Investors are drawn to Floral City for its low competition, affordable entry costs relative to coastal Florida markets, and appeal to nature-seeking travelers looking for lake access and outdoor recreation.
Key investment factors
"Floral City represents a modest but intriguing opportunity for investors comfortable with a smaller, seasonal market. The clear standout is the 3-bedroom segment, where 63% occupancy and $117 RevPAN far exceed the market average, indicating strong demand for family-sized accommodations near the area's lakes and trails. Seasonality is pronounced — March leads at $2,211 in average monthly revenue while September dips to just $832 — so investors should plan for meaningful off-peak softness. Overall, this is a market better suited to investors seeking affordable entry and lifestyle-oriented properties than those pursuing high-volume, year-round cash flow."
— Rabbu Market Analysis Team
Floral City shows pronounced seasonality, with March ($2,211) and July ($2,123) standing as clear revenue peaks, while September ($832) marks the lowest point — a spread of nearly $1,400 between the best and worst months. Investors should budget for soft fall months and consider dynamic pricing to maximize earnings during the dual winter-spring and summer peaks.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,322 |
| February |
|
$1,823 |
| March |
|
$2,211 |
| April |
|
$1,367 |
| May |
|
$1,140 |
| June |
|
$1,306 |
| July |
|
$2,123 |
| August |
|
$1,331 |
| September |
|
$832 |
| October |
|
$934 |
| November |
|
$1,066 |
| December |
|
$1,370 |
Two-bedroom properties dominate the supply with 10 of the 26 active listings, followed by 6 three-bedroom and 5 one-bedroom units. The relatively thin supply of 3-bedroom homes, combined with their superior performance metrics, may signal an opportunity for investors willing to target that segment.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
5 |
| 2 bedrooms |
|
10 |
| 3 bedrooms |
|
6 |
ADR scales modestly with size, rising from $131 for 1-bedroom units to $159 for 2-bedrooms and $187 for 3-bedrooms. The $56 premium that 3-bedroom properties command over 1-bedrooms is notable, though all rates remain well below the $498 Florida state average, reinforcing Floral City's value-oriented positioning.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$131 |
| 2 bedrooms |
|
$159 |
| 3 bedrooms |
|
$187 |
RevPAN diverges dramatically by property size: 3-bedroom listings earn $117 per available night, nearly four times the $31 achieved by 1-bedroom units, with 2-bedrooms landing at $76. This gap reflects the compounding benefit of both higher nightly rates and substantially better occupancy in larger properties.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$31 |
| 2 bedrooms |
|
$76 |
| 3 bedrooms |
|
$117 |
Occupancy rates climb steeply with bedroom count — 1-bedroom units fill just 24% of available nights, while 2-bedrooms reach 48% and 3-bedrooms achieve a solid 63%. For cash-flow stability, the data strongly favors larger properties in this market, as 1-bedroom listings may struggle to cover fixed costs with such low utilization.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
24% |
| 2 bedrooms |
|
48% |
| 3 bedrooms |
|
63% |
Three-bedroom properties lead monthly revenue at $1,827, followed by 2-bedrooms at $1,491 and 1-bedrooms at $1,255. The step up from 2 to 3 bedrooms ($336/month) is meaningful and likely justifies the incremental acquisition and operating costs for investors evaluating property size.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,255 |
| 2 bedrooms |
|
$1,491 |
| 3 bedrooms |
|
$1,827 |
Annual revenue tops out at $21,928 for 3-bedroom properties, a 46% premium over the $15,070 earned by 1-bedroom units, with 2-bedrooms generating $17,892. For investors focused on return potential, the 3-bedroom configuration offers the strongest revenue case in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$15,070 |
| 2 bedrooms |
|
$17,892 |
| 3 bedrooms |
|
$21,928 |
Every listing in Floral City offers parking (100%), reflecting the rural, car-dependent nature of the area, while outdoor-focused amenities like patios (77%), BBQ grills (73%), and backyards (69%) dominate the top of the list. Lake access (35%) and waterfront (23%) appear less frequently, suggesting that properties with direct water features can differentiate themselves in a market where guests clearly value outdoor experiences.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Patio or Balcony |
|
77% |
| BBQ Grill |
|
73% |
| Kitchen |
|
73% |
| Backyard |
|
69% |
| Self Check-in |
|
69% |
| Dryer |
|
65% |
| Washer |
|
65% |
| Outdoor Furniture |
|
58% |
| Workspace |
|
39% |
| Lake Access |
|
35% |
| Pets |
|
35% |
| Pool |
|
23% |
| Waterfront |
|
23% |
Understanding local STR regulations is essential before investing in Floral City. Here's the current regulatory landscape:
Short-term rental operators in Floral City, FL should be aware that Florida requires state-level registration for vacation rentals through the Department of Business and Professional Regulation, and Citrus County may impose additional local permit or licensing requirements. Investors should verify current permit obligations with both state and county authorities before listing a property.
Common restrictions that may apply to short-term rentals in this area include occupancy limits based on property size, parking requirements for rural or residential zones, noise ordinances, and minimum stay rules. HOA covenants, where applicable, can also limit or prohibit STR activity, so reviewing deed restrictions is an important due-diligence step.
Short-term rental hosts in Florida are typically subject to the state's transient rental tax as well as any applicable Citrus County tourist development tax. Major booking platforms often collect and remit these taxes on the host's behalf, but operators should confirm compliance with all local and state tax obligations.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Floral City can provide current regulatory guidance.
Financing an Airbnb investment in Floral City requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Floral City's STR market is expected to follow its established seasonal pattern, with revenue peaking in February–March and again in July, while September and October remain the softest months. Given the market's small supply base, even modest increases in demand from eco-tourism or remote workers could push occupancy rates up by 2–4 percentage points. ADR may see incremental gains in the $160–$170 range for 2-bedroom properties, though investors should treat these as estimates rather than guarantees given the market's limited scale and data history."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations and tax requirements can change; investors should verify current rules with municipal and county authorities before purchasing.
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