Florence, AZ Airbnb Market Data, Statistics, and Occupancy Rates

Florence Short-Term Rental Market Overview

Florence, AZ is a compact short-term rental market with just 25 active Airbnb listings and an average annual revenue of $19,979 per property. At an average daily rate of $160—well below Arizona's $434 state average—and occupancy running at 54%, the market offers an affordable entry point for investors willing to navigate a smaller, more competitive landscape. Strong year-over-year listing growth of 189% signals rising investor interest, though the limited supply base means a handful of new entrants can shift market dynamics quickly.

Key Market Statistics

According to Rabbu market data, the Florence short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Florence

Florence appeals to investors seeking affordable Arizona real estate with short-term rental income potential, bolstered by favorable supply-demand dynamics and proximity to Phoenix-area demand drivers.

Expert Market Assessment

"Florence represents a competitive but manageable opportunity for STR investors who are selective about deal sourcing. The market's ROI score of 51 out of 100 reflects average revenue-to-price ratios and occupancy stability, offset somewhat by below-average growth trends even as listing counts surge. Seasonality is significant—revenue swings from over $3,000 in March down to under $900 in June and August—so cash-flow planning around lean summer months is essential. Investors targeting 3-bedroom properties, which generate nearly $22,700 annually versus roughly $11,900 for 2-bedrooms, stand to capture meaningfully higher returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Florence

Average revenue by month in Florence

Florence shows sharp seasonality, with March delivering the highest average revenue at $3,081 and summer months like June and August bottoming out near $897—a spread of over $2,100. Investors should plan for roughly three strong months (January through March) that generate a disproportionate share of annual income, with a gradual recovery starting in October.

Active Airbnb listings by property size in Florence

The market's supply is concentrated in 3-bedroom (8 listings) and 2-bedroom (6 listings) properties, reflecting a preference for family-sized accommodations. With only 25 total listings and limited data on other sizes, there may be opportunity for investors to differentiate with studio, 1-bedroom, or 4+ bedroom offerings.

Average daily rate (ADR) by property size in Florence

ADR scales meaningfully with size in Florence: 3-bedroom listings command $212 per night compared to $127 for 2-bedrooms, a 67% premium. This spread suggests that the incremental cost of acquiring a larger property is likely offset by substantially higher nightly rates.

Average RevPAN by property size in Florence

Three-bedroom properties deliver a RevPAN of $123 versus $72 for 2-bedrooms, a 71% advantage that accounts for both rate and occupancy. This makes the 3-bedroom configuration the clear winner for revenue efficiency in Florence's current market.

Average occupancy rates by property size in Florence

Occupancy rates are nearly identical across property sizes, with 2-bedrooms at 57% and 3-bedrooms at 58%. This consistency means that the revenue advantage of larger properties is driven almost entirely by higher nightly rates rather than fuller calendars.

Average monthly revenue by property size in Florence

Three-bedroom listings generate average monthly revenue of $1,889, nearly double the $993 earned by 2-bedroom properties. For investors evaluating cash-flow potential, the 3-bedroom segment clearly outperforms on a monthly income basis.

Average annual revenue by property size in Florence

On an annual basis, 3-bedroom properties earn approximately $22,678 compared to $11,926 for 2-bedrooms—a roughly $10,750 gap. Given Florence's average home value of $418,821, investors targeting 3-bedroom units stand to achieve a meaningfully better revenue-to-price ratio.

Most common amenities for Airbnb listings in Florence

Kitchens (96%), parking (84%), and washers (84%) top the amenity list, reflecting guest expectations for self-sufficient, drive-to stays in this desert market. Outdoor features like BBQ grills (76%), outdoor furniture (64%), and backyards (56%) are also prevalent, signaling that guests prioritize outdoor living space—though pools at just 28% could represent a differentiating upgrade opportunity.

Understanding Florence's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Florence's ROI Score of 51 out of 100 places it in the Competitive Opportunity band, meaning investor interest is real but deals require careful sourcing. Revenue-to-price and occupancy stability both register as average, while the supply/demand balance is above average—a positive signal for hosts who can stand out in a small market. However, below-average market growth trends suggest the rapid influx of new listings may be outpacing demand expansion, so pairing this data with thorough local regulatory research and a conservative underwriting approach is advisable.

Short-Term Rental Regulations in Florence

Understanding local STR regulations is essential before investing in Florence. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Florence, AZ should verify whether a local business license or STR registration is required by the Town of Florence and Pinal County. Arizona state law generally limits municipal authority to ban STRs outright, but local permit or registration requirements may still apply, so confirming with the town's planning or licensing department is recommended before listing.

Key Restrictions

Common restrictions that may affect STR operators in Florence include occupancy limits, noise ordinances, parking requirements, and rules around signage or exterior modifications. HOA covenants in many Arizona communities can impose additional limitations—including outright prohibitions on short-term rentals—so investors should review CC&Rs carefully before purchasing.

Tax Obligations

Arizona imposes a Transaction Privilege Tax (TPT) on short-term rental income, and Pinal County may levy additional taxes. Platforms like Airbnb often collect and remit state and county taxes on behalf of hosts, but operators should verify their specific obligations with the Arizona Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Florence can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Florence's pronounced seasonality—peaking in February and March with revenues above $2,500—suggests winter visitors and snowbirds will continue driving demand during cooler months. Summer months may remain soft, with revenues dipping below $1,000, so investors should budget accordingly. ADR could see modest increases in the 1–3% range as the market matures, though the rapid growth in listing count bears watching for potential downward pressure on occupancy. Overall, investors who price strategically during shoulder months and maintain high-quality listings should be well-positioned to capture steady returns."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Florence, AZ

What is the average Airbnb occupancy rate in Florence?

The average Airbnb occupancy rate in Florence, AZ is currently 54%, which is slightly above Arizona's state average of 53%. Occupancy rates are fairly consistent across property sizes, with 2-bedroom and 3-bedroom listings running at 57% and 58% respectively. Actual occupancy can vary based on seasonality, pricing strategy, and property quality.

How much do Airbnb hosts make in Florence?

Airbnb hosts in Florence earn an average of $1,664 per month, which translates to roughly $19,979 in annual revenue based on trailing 12-month performance. Revenue varies significantly by property size: 3-bedroom listings average about $1,889 per month ($22,678 annually), while 2-bedroom properties bring in approximately $993 per month ($11,926 annually). Peak months like March can push monthly revenue above $3,000.

Is Florence a good market for Airbnb investment?

Florence carries a Rabbu ROI Score of 51 out of 100, placing it in the 'Competitive Opportunity' category. The market benefits from an above-average supply/demand balance and affordable home values around $418,821, but below-average market growth trends and pronounced seasonality mean investors need to be strategic. Targeting 3-bedroom properties and optimizing for the strong winter season can help maximize returns, though summer months will likely require adjusted expectations.

What is the average daily rate (ADR) for Airbnb in Florence?

The average daily rate for Airbnb listings in Florence is $160, which is significantly below Arizona's state average of $434. ADR varies by property size: 2-bedroom listings average $127 per night, while 3-bedroom properties command approximately $212 per night. This lower ADR reflects Florence's positioning as a more affordable alternative within the broader Arizona STR landscape.

Are short-term rentals legal in Florence?

Arizona state law generally prevents municipalities from outright banning short-term rentals in residential areas, so STRs are permitted in Florence, AZ. However, the Town of Florence and Pinal County may require business licenses, registrations, or impose specific operational rules. Investors should consult local planning and licensing departments to confirm current requirements before operating a short-term rental.

When is peak season for Airbnb in Florence?

Peak season in Florence runs from January through March, with March being the strongest month at an average revenue of $3,081. February follows closely at $2,548 and January at $2,165. The slowest months are June and August, when average monthly revenue drops to around $897. This pattern aligns with Arizona's winter visitor season, when snowbirds and travelers seek warm desert climates.

How many Airbnbs are there in Florence?

As of April 2026, there are 25 active Airbnb listings in Florence, AZ. The market is split between 2-bedroom properties (6 listings) and 3-bedroom properties (8 listings), with the remainder in other configurations. Year-over-year listing growth has been 189%, indicating rapidly increasing investor interest in this small but expanding market.

How is Airbnb revenue calculated in Florence?

The annual and monthly revenue figures for Florence are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month draws on its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Florence, AZ market
• Average daily rates, occupancy rates, and RevPAN metrics by property size
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Supply distribution and popular amenities across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations and tax obligations may change; investors should verify current requirements with Florence and Pinal County authorities before purchasing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.