Florence, KY Airbnb Market Data, Statistics, and Occupancy Rates

Florence Short-Term Rental Market Overview

Florence, KY is a compact short-term rental market with just 21 active Airbnb listings, offering investors a low-competition environment in northern Kentucky's Cincinnati metro corridor. The market's average daily rate of $142 sits well below the $333 state average, but a 40% occupancy rate that significantly outperforms Kentucky's 28% state average suggests steady demand relative to supply. With average annual revenue of $25,679 and clear seasonal peaks in the summer and fall months, Florence presents a niche opportunity for investors seeking affordable entry points with reliable occupancy.

Key Market Statistics

According to Rabbu market data, the Florence short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Florence

Florence appeals to investors looking for an affordable, low-competition market with occupancy rates that meaningfully exceed the state benchmark.

Expert Market Assessment

"Florence represents a modest but stable STR opportunity driven by its position in the Cincinnati metro area and a supply-demand balance that favors hosts. Revenue swings from a low of $768 in February to a high of $3,380 in July reveal pronounced seasonality, so investors should plan for slower winter months while capitalizing on strong summer and fall performance. The market's small listing count and above-average occupancy suggest that demand has room to absorb additional quality inventory without eroding returns for existing hosts."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Florence

Average revenue by month in Florence

Florence shows strong seasonality, with revenue peaking in July at $3,380 and hitting its lowest point in February at $768—a spread of over $2,600. The May through October stretch consistently generates above-average monthly revenue, making summer and early fall the primary earning window for investors.

Active Airbnb listings by property size in Florence

The available property size data shows 8 active listings at the 3-bedroom size, which represents the only segment with sufficient data in this small market. This concentration suggests 3-bedroom homes are the established configuration for STR investors in Florence, though the limited overall supply of 21 listings may present opportunities in other bedroom counts.

Average daily rate (ADR) by property size in Florence

Three-bedroom properties in Florence command an average daily rate of $130, which sits slightly below the market-wide ADR of $142. This suggests some higher-priced listings in other configurations may be pulling the overall average up, though the small market size limits the data available for direct comparison.

Average RevPAN by property size in Florence

Three-bedroom listings deliver a RevPAN of $59, which closely tracks the market-wide average of $57 and reflects a solid balance between nightly rate and occupancy. This indicates 3-bedroom properties are well-calibrated to Florence's demand profile.

Average occupancy rates by property size in Florence

Three-bedroom properties achieve a 46% occupancy rate, outperforming the overall market average of 40%. This higher fill rate for the dominant property type suggests consistent demand for family-sized accommodations in Florence.

Average monthly revenue by property size in Florence

Three-bedroom listings generate an average of $2,453 per month, exceeding the market-wide monthly average of $2,139 by roughly $300. This premium reflects the higher occupancy these properties achieve compared to the broader market.

Average annual revenue by property size in Florence

At $29,447 in average annual revenue, 3-bedroom properties outperform the market-wide average of $25,679 by nearly $3,800. For investors evaluating Florence, the 3-bedroom configuration appears to offer the strongest documented return potential based on trailing 12-month performance.

Most common amenities for Airbnb listings in Florence

Essentials like a kitchen, dryer, washer, parking, and self check-in are nearly universal at 95% prevalence, setting a high baseline for guest expectations. Outdoor amenities like backyards (81%) and patios (67%) are also common, while differentiators like pools (14%) and hot tubs (10%) remain rare and could help listings stand out.

Short-Term Rental Regulations in Florence

Understanding local STR regulations is essential before investing in Florence. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Florence, Kentucky may need to obtain permits or register their property with local authorities. Investors should verify current requirements with the City of Florence and Boone County before listing a property.

Key Restrictions

Common restrictions in Kentucky municipalities can include occupancy limits, minimum stay requirements, noise ordinances, and parking provisions. HOA rules may also apply and can vary significantly by neighborhood, so it's important to review any covenants before purchasing.

Tax Obligations

STR hosts in Kentucky are typically subject to state and local transient room taxes, as well as applicable sales tax. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with the Kentucky Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Florence can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Florence's STR market is expected to maintain its occupancy advantage over the state average, with rates likely holding in the 38–42% range given the market's limited supply base. Seasonal patterns suggest revenue will continue concentrating in the May through October window, and ADR could see modest increases of 2–4% as the small listing pool faces consistent demand from travelers visiting the greater Cincinnati area. Investors entering now may benefit from low competition, though the market's small size means individual listing quality and pricing strategy will have an outsized impact on performance."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Florence, KY

What is the average Airbnb occupancy rate in Florence?

The average Airbnb occupancy rate in Florence, KY is currently 40%, which is notably higher than the Kentucky state average of 28%. This strong relative occupancy indicates healthy demand for short-term rentals in the market despite its small listing base.

How much do Airbnb hosts make in Florence?

Airbnb hosts in Florence earn an average of $2,139 per month, which translates to approximately $25,679 in average annual revenue based on the trailing 12 months of booking data. Revenue varies significantly by season, with July being the highest-earning month at $3,380 and February the lowest at $768.

Is Florence a good market for Airbnb investment?

Florence offers a compelling entry point for STR investors given its low competition (just 21 active listings), strong occupancy relative to the state average, and affordable pricing. While annual revenue figures are modest compared to larger markets, the combination of low supply and consistent demand—likely driven by proximity to Cincinnati—creates a favorable environment for well-managed properties.

What is the average daily rate (ADR) for Airbnb in Florence?

The average daily rate for Airbnb listings in Florence is $142, which is significantly below the Kentucky state average of $333. This lower ADR reflects the market's positioning as an affordable alternative to larger metro areas while still delivering solid occupancy and revenue per available night of $57.

Are short-term rentals legal in Florence?

Short-term rentals generally operate in Florence, KY, but hosts should verify local permit requirements and any applicable zoning restrictions with the City of Florence and Boone County. Kentucky state regulations and local ordinances can change, so confirming compliance before listing is essential.

When is peak season for Airbnb in Florence?

Peak season in Florence runs from May through October, with July delivering the highest average monthly revenue at $3,380 and October close behind at $2,998. The off-peak period spans November through March, with February being the slowest month at $768 in average revenue.

How many Airbnbs are there in Florence?

As of April 2026, there are 21 active Airbnb listings in Florence, KY. This small inventory base means the market has limited competition, which can benefit hosts who offer quality properties with the amenities guests expect.

How is Airbnb revenue calculated in Florence?

The annual and monthly revenue figures for Florence are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Florence, KY
• Occupancy rates and average daily rate trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Popular amenity prevalence across active listings in the market
• Data sourced from Rabbu proprietary analytics for consistency and accuracy

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations and tax requirements can change; investors should verify current rules with municipal and state authorities before purchasing.