Florence, OR Airbnb Market Data, Statistics, and Occupancy Rates

Florence Short-Term Rental Market Overview

Florence, Oregon sits along the central coast where sand dunes, coastal trails, and proximity to the Oregon Dunes National Recreation Area draw steady leisure travel. With 123 active Airbnb listings, an average daily rate of $204, and annual revenue averaging $35,006 per listing, the market offers moderate yield potential — though its 28% occupancy rate trails the state average of 33%, signaling that selective property choices and strong pricing strategies are essential. A 145% year-over-year growth in active listings points to rising investor interest, making deal sourcing increasingly competitive.

Key Market Statistics

According to Rabbu market data, the Florence short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Florence

Florence appeals to investors seeking coastal Oregon exposure at a lower entry point than the state's higher-profile beach markets, though tightening competition requires careful property selection.

Expert Market Assessment

"Florence represents a competitive but not runaway opportunity for STR investors. The ROI score of 54 out of 100 reflects average revenue-to-price and occupancy fundamentals paired with below-average growth and supply/demand dynamics — a combination that rewards disciplined investors who can acquire properties below the median home value or differentiate through amenities and guest experience. Seasonality is pronounced: summer months (June–August) generate roughly 2.5 times the revenue of January and February, so cash-flow planning should account for meaningful winter dips. Investors targeting 4-bedroom homes stand to capture the strongest returns, but the limited supply of only 14 such listings suggests this niche is already recognized by the market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Florence

Average revenue by month in Florence

Florence shows strong seasonality, with June ($4,248) and July ($4,247) representing the revenue peak — roughly 2.5 times the winter low of $1,643 in February. Revenue stays above $2,800 from May through November, giving investors a relatively extended earning window beyond just the summer months.

Active Airbnb listings by property size in Florence

Two-bedroom listings dominate supply at 37 units, followed closely by 1-bedrooms (30) and 3-bedrooms (29), while 4-bedroom properties account for just 14 listings. The limited 4-bedroom inventory paired with their outsized revenue suggests a potential opportunity for investors willing to acquire or convert larger homes.

Average daily rate (ADR) by property size in Florence

ADR climbs steadily from $104 for studios to $283 for 4-bedroom properties, with the largest jump occurring between 1-bedroom ($132) and 2-bedroom ($198) units. The premium for stepping up to 3- and 4-bedroom homes is more incremental, but those sizes still deliver meaningfully higher nightly rates.

Average RevPAN by property size in Florence

Four-bedroom properties lead with a RevPAN of $86, significantly outpacing all other sizes and reflecting their combination of higher ADR and solid occupancy. One-bedroom units deliver a respectable $50 RevPAN — second only to 4-bedrooms — making them a viable option for investors seeking lower acquisition costs with decent per-night yield.

Average occupancy rates by property size in Florence

One-bedroom properties achieve the highest occupancy at 38%, while 2- and 3-bedroom units lag at just 22–23%, suggesting possible oversupply or pricing friction in those mid-range sizes. Studios and 4-bedrooms both hold at 30%, indicating steadier demand at the extremes of the size spectrum.

Average monthly revenue by property size in Florence

Monthly revenue scales sharply with size: 4-bedroom properties earn $5,377 per month on average, nearly 3.5 times the $1,517 that studios generate. The jump from 3-bedroom ($3,518) to 4-bedroom revenue is especially notable, representing an additional $1,859 per month that can meaningfully improve investment returns.

Average annual revenue by property size in Florence

At $64,528 in annual revenue, 4-bedroom properties in Florence generate nearly twice the market-wide average of $35,006 and over three times what studios earn ($18,213). Three-bedroom homes at $42,226 also offer above-average returns, making larger configurations the clear revenue leaders in this coastal market.

Most common amenities for Airbnb listings in Florence

Parking tops the amenity list at 99%, reflecting Florence's car-dependent coastal location, while kitchens (92%), washers (76%), and self check-in (76%) round out the essentials that guests now expect as baseline. Outdoor-oriented extras like patios (57%), BBQ grills (54%), and pet-friendliness (46%) signal a guest base that values relaxed, home-like stays — and properties lacking these may underperform.

Understanding Florence's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Florence's ROI score of 54 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine investor appeal but requires careful deal selection to generate strong returns. Revenue-to-price ratio and occupancy stability both rate as average, while market growth and supply/demand balance fall below average — a reflection of the 145% surge in new listings outpacing demand growth. Pairing this data with local regulatory research and a clear property-specific underwriting approach will help investors separate the promising deals from the marginal ones.

Short-Term Rental Regulations in Florence

Understanding local STR regulations is essential before investing in Florence. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Florence, Oregon may be required to obtain a permit or register their property with the city before listing. Investors should verify current requirements directly with the City of Florence and Lane County, as local STR regulations can change.

Key Restrictions

Common restrictions in Oregon coastal communities can include occupancy limits based on bedroom count, minimum stay requirements, noise and parking regulations, and caps on the number of permits issued in certain zones. HOA rules may add additional layers for properties in planned communities, so reviewing CC&Rs before purchasing is strongly recommended.

Tax Obligations

Oregon requires short-term rental operators to collect and remit transient lodging taxes, and Florence may impose its own local occupancy tax on top of state obligations. Major booking platforms often handle tax collection automatically, but hosts should confirm compliance with both state and city tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Florence can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Florence's seasonal revenue pattern — peaking above $4,200 in June and July before tapering through winter — is expected to remain largely intact. ADR may see modest increases in the 1–3% range during summer months as coastal Oregon tourism continues to attract families and outdoor enthusiasts, though occupancy could face downward pressure from the rapid influx of new supply. Investors who target larger properties (3–4 bedrooms) and optimize for shoulder-season bookings may outperform the market average, but overall market growth trends currently sit below average, suggesting tempered expectations are warranted."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Florence, OR

What is the average Airbnb occupancy rate in Florence?

The average occupancy rate for Airbnb listings in Florence is currently 28%, which falls below the Oregon state average of 33%. Occupancy varies significantly by property size — 1-bedroom units lead at 38%, while 2-bedroom and 3-bedroom properties hover around 22–23%. This means investors should factor property type carefully into their projections when evaluating cash-flow potential.

How much do Airbnb hosts make in Florence?

Based on the trailing 12 months of booking data, the average Airbnb host in Florence earns approximately $2,917 per month or $35,006 per year. Larger properties substantially outperform: 4-bedroom listings average $5,377 per month ($64,528 annually), while studios bring in about $1,517 per month. Peak summer months can push individual monthly revenue above $4,200.

Is Florence a good market for Airbnb investment?

Florence carries a Rabbu ROI Score of 54 out of 100, placing it in the 'Competitive Opportunity' tier. Revenue-to-price ratios and occupancy stability are average, but market growth and supply/demand balance currently trend below average due to a rapid 145% year-over-year increase in active listings. Investors who source deals selectively — particularly larger properties that command premium rates — can still find worthwhile returns, but the market demands more due diligence than a high-growth destination would.

What is the average daily rate (ADR) for Airbnb in Florence?

The average daily rate across all Florence Airbnb listings is $204, which is well below the Oregon state average of $383. ADR scales meaningfully with property size: studios average $104 per night, while 4-bedroom homes command $283. This pricing structure means larger properties capture a significant per-night premium that, combined with comparable occupancy rates, drives outsized revenue.

Are short-term rentals legal in Florence?

Short-term rentals are permitted in Florence, Oregon, though operators should verify current licensing, permit, and registration requirements with the City of Florence and Lane County. Local regulations may include zoning restrictions, occupancy limits, and other operational requirements. Because STR rules in Oregon coastal communities can evolve, consulting with local authorities or a real estate attorney before purchasing is a smart step.

When is peak season for Airbnb in Florence?

Peak season in Florence runs from June through August, when average monthly revenue reaches $4,077–$4,248 per listing. September and October remain strong shoulder months at $3,078–$3,654, while the slowest period falls in January and February with revenues around $1,643–$1,676. This seasonal pattern reflects Florence's coastal tourism appeal, with summer beach and dunes activity driving the highest demand.

How many Airbnbs are there in Florence?

As of April 2026, there are 123 active Airbnb listings in Florence. The supply is concentrated in 1-bedroom (30 listings) and 2-bedroom (37 listings) properties, with 29 three-bedroom, 14 four-bedroom, and 10 studio units rounding out the inventory. Year-over-year listing growth of 145% indicates a rapidly expanding supply base, which investors should monitor closely.

How is Airbnb revenue calculated in Florence?

The annual and monthly revenue figures shown for Florence are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical performance data, seasonal peaks and slower periods are naturally reflected in the figures. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Florence and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple proprietary and third-party sources for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of April 2026; actual results may differ as conditions evolve. Local regulations, permit requirements, and tax obligations are subject to change — investors should verify current rules with Florence and Oregon authorities before purchasing.