Florence, SC Airbnb Market Data, Statistics, and Occupancy Rates

Florence Short-Term Rental Market Overview

Florence, SC is a small but growing short-term rental market with 57 active Airbnb listings and an average annual revenue of $20,894 per property. While daily rates sit well below the South Carolina state average at $132, the market's relatively affordable home values of $347,864 help keep the entry barrier manageable. A 198% year-over-year increase in active listings signals rising investor interest, though occupancy at 37% suggests the market is still maturing and rewards careful deal selection.

Key Market Statistics

According to Rabbu market data, the Florence short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Florence

Florence offers affordable entry into the South Carolina STR market, though investors will need to be selective given moderate occupancy and a rapidly expanding supply base.

Expert Market Assessment

"Florence represents a moderate-opportunity market where the math can work for disciplined investors who source deals carefully. Revenue is heavily seasonal — August leads at $3,040 per month while January bottoms out at just $733 — so cash-flow planning around these swings is essential. The ROI score of 52 out of 100 reflects average revenue-to-price dynamics and occupancy stability, paired with below-average market growth trends. Investors who target two-bedroom properties and optimize for the strong late-summer and autumn months stand the best chance of building a profitable operation here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Florence

Average revenue by month in Florence

Florence shows strong seasonality, with August ($3,040) and October ($2,622) standing as clear peak months while January ($733) marks the low point — a roughly 4x spread that investors must account for in cash-flow projections. Revenue ramps steadily from spring through late summer before tapering into the winter months.

Active Airbnb listings by property size in Florence

Supply is distributed relatively evenly across the three tracked sizes, with three-bedroom properties slightly leading at 19 listings, followed by one-bedrooms at 17 and two-bedrooms at 15. The thin gap between categories means no single property size is dramatically oversupplied, though two-bedroom units may represent a modest opportunity given their lower listing count and stronger occupancy performance.

Average daily rate (ADR) by property size in Florence

ADR scales steadily with size, from $84 for one-bedroom listings to $133 for two-bedrooms and $167 for three-bedrooms. The jump from one to two bedrooms delivers the largest proportional rate increase at roughly 58%, suggesting two-bedroom properties offer a compelling price premium relative to the added bedroom.

Average RevPAN by property size in Florence

Two-bedroom properties lead RevPAN at $60 per available night, outpacing both one-bedrooms ($30) and three-bedrooms ($48). This makes two-bedroom units the most efficient earners when factoring in both rate and occupancy, and likely the strongest candidates for investors prioritizing yield per night.

Average occupancy rates by property size in Florence

Two-bedroom listings achieve the highest occupancy at 45%, well ahead of one-bedrooms at 36% and three-bedrooms at just 29%. The relatively low occupancy for three-bedroom properties suggests that while they command higher nightly rates, filling them consistently remains a challenge in this market.

Average monthly revenue by property size in Florence

Three-bedroom properties edge out two-bedrooms for the highest monthly revenue at $2,085 versus $1,955, while one-bedroom units trail significantly at $1,032. However, the slim $130 gap between two- and three-bedroom revenue, combined with two-bedrooms' much higher occupancy, makes the mid-size option arguably more reliable for steady income.

Average annual revenue by property size in Florence

Annual revenue ranges from $12,386 for one-bedroom properties to $25,029 for three-bedrooms, with two-bedrooms close behind at $23,466. Given the relatively small $1,563 annual revenue difference between two- and three-bedroom units, investors may find two-bedrooms offer better risk-adjusted returns due to their superior occupancy stability.

Most common amenities for Airbnb listings in Florence

Parking (98%), self check-in (95%), and a full kitchen (93%) are near-universal in Florence, establishing a clear baseline that new listings must meet to compete. Washer and dryer availability (90% each) and workspace access (58%) also feature prominently, signaling guest expectations for home-like convenience — likely driven by a mix of road travelers and extended-stay visitors.

Understanding Florence's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Florence's ROI score of 52 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real potential but demands disciplined deal sourcing rather than a buy-anything approach. Revenue-to-price ratio and occupancy stability both register as average, while market growth trends score below average — reflecting the rapid supply expansion that could pressure returns if demand doesn't keep pace. Pairing these data points with thorough local regulatory research and a realistic seasonal cash-flow model will help investors determine whether a specific Florence property pencils out.

Short-Term Rental Regulations in Florence

Understanding local STR regulations is essential before investing in Florence. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Florence, South Carolina may be required to obtain a business license or STR permit from the city. Investors should verify current registration requirements directly with the City of Florence and the state of South Carolina before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants in certain neighborhoods could also limit or prohibit short-term rentals, so it's essential to review any applicable community guidelines before purchasing.

Tax Obligations

South Carolina imposes a state accommodations tax and local jurisdictions may levy additional hospitality or tourism taxes on short-term rentals. Many booking platforms collect and remit these taxes automatically, but hosts should confirm compliance with both state and Florence-area tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Florence can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Florence is likely to see continued supply growth as new investors enter the market, which could put modest downward pressure on occupancy unless demand keeps pace. Seasonal patterns suggest revenue will concentrate heavily in the August–October window, so investors should budget for leaner winter months when monthly averages dip below $900. ADR may edge up 1–3% as hosts professionalize their listings and amenity offerings, but occupancy rates are likely to hover in the 35–40% range given current supply trends. Prospective buyers should underwrite conservatively and treat peak-season performance as a bonus rather than a baseline."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Florence, SC

What is the average Airbnb occupancy rate in Florence?

The average occupancy rate for Airbnb listings in Florence, SC is currently 37%, which sits just below the statewide average of 38%. Occupancy varies significantly by property size, with two-bedroom units leading at 45% while three-bedroom properties trail at 29%. Investors should factor in these differences when selecting a property type.

How much do Airbnb hosts make in Florence?

Airbnb hosts in Florence earn an average of $1,741 per month or approximately $20,894 per year based on trailing 12-month performance data. Revenue varies by property size — three-bedroom listings average $2,085 monthly and $25,029 annually, while one-bedroom units bring in roughly $1,032 per month. Seasonal fluctuations play a major role, with August generating the highest average at $3,040 and January the lowest at $733.

Is Florence a good market for Airbnb investment?

Florence carries an ROI score of 52 out of 100, categorized as a 'Competitive Opportunity.' The market offers affordable entry with average home values around $347,864 and decent revenue potential, particularly for two-bedroom properties that achieve the highest RevPAN at $60. However, below-average market growth trends and moderate occupancy mean investors need to be selective in deal sourcing and should plan for meaningful revenue swings between peak and off-peak seasons.

What is the average daily rate (ADR) for Airbnb in Florence?

The average daily rate in Florence is $132, which is significantly below the South Carolina state average of $358. ADR scales predictably with property size: one-bedroom listings average $84, two-bedrooms come in at $133, and three-bedroom properties command $167 per night. The lower rate reflects Florence's positioning as an affordable inland market rather than a premium vacation destination.

Are short-term rentals legal in Florence?

Short-term rentals generally operate in Florence, SC, but hosts may need to secure a business license or STR-specific permit from local authorities. Regulations can change, so prospective investors should confirm current rules with the City of Florence and review any applicable HOA restrictions before purchasing a property for short-term rental use.

When is peak season for Airbnb in Florence?

Peak season in Florence runs from August through October, with August delivering the highest average monthly revenue at $3,040 and October close behind at $2,622. The slowest months are January and February, when average revenue drops to $733 and $862 respectively. This pronounced seasonality means investors should plan their cash flow around a roughly four-to-one spread between peak and off-peak months.

How many Airbnbs are there in Florence?

Florence currently has 57 active Airbnb listings as of April 2026. Supply is fairly evenly distributed across property sizes, with 19 three-bedroom listings, 17 one-bedroom listings, and 15 two-bedroom listings. Notably, active listings have grown 198% year over year, indicating significant new investor interest in this market.

How is Airbnb revenue calculated in Florence?

The annual and monthly revenue figures for Florence are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Florence, SC market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations can change — always verify with local authorities before investing.