Flowery Branch, GA Airbnb Market Data, Statistics, and Occupancy Rates

Flowery Branch Short-Term Rental Market Overview

Flowery Branch, GA is a compact but growing short-term rental market situated near Lake Lanier, one of North Georgia's biggest recreational draws. With just 18 active Airbnb listings and a 124% year-over-year growth in supply, the market is still in an early phase — offering first movers a chance to establish before competition intensifies. An average annual revenue of $27,505 against an average home value of $603,097 gives the market an above-average revenue-to-price ratio, though occupancy at 23% sits below the Georgia state average of 32%, leaving room for well-managed properties to outperform.

Key Market Statistics

According to Rabbu market data, the Flowery Branch short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Flowery Branch

Investors are drawn to Flowery Branch for its favorable revenue-to-property-cost ratio and proximity to Lake Lanier, a year-round recreational destination that anchors weekend and seasonal demand.

Expert Market Assessment

"Flowery Branch presents a moderate-to-attractive opportunity for STR investors willing to navigate a market with clear seasonal swings and a developing supply base. Revenue peaks in July at $3,225 per month — nearly three times the January low of $1,134 — so cash-flow planning around seasonality is critical. The above-average revenue-to-price ratio and favorable supply/demand balance are genuine strengths, though below-average occupancy stability means operators need sharp pricing strategies and compelling listings to capture bookings consistently. For investors who can execute well on amenities and guest experience, this small market offers a real window before more supply arrives."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Flowery Branch

Average revenue by month in Flowery Branch

Flowery Branch shows pronounced seasonality, with July ($3,225) and August ($3,189) delivering the highest revenue and January ($1,134) marking the clear low point — a nearly 3x spread between peak and trough. A secondary bump in December ($2,430) suggests holiday travel provides a welcome late-year revenue boost.

Active Airbnb listings by property size in Flowery Branch

The entire reported supply consists of 3-bedroom properties, with 8 active listings in that category. This concentration signals that other bedroom configurations — studios, 1-bedroom, 2-bedroom, or 4+ bedroom homes — may be underserved, potentially offering differentiation opportunities for investors.

Average daily rate (ADR) by property size in Flowery Branch

Three-bedroom properties in Flowery Branch command an ADR of $238, which is the only size segment with reported data. This rate sits below the overall market average of $258, suggesting that larger or more premium properties in the market may be pulling the blended average upward.

Average RevPAN by property size in Flowery Branch

Three-bedroom listings generate a RevPAN of $46, reflecting the combined effect of a $238 ADR and 20% occupancy. Improving occupancy through better pricing or amenity investment could meaningfully lift this figure, as even a few additional booked nights per month would have an outsized impact.

Average occupancy rates by property size in Flowery Branch

Three-bedroom properties average a 20% occupancy rate, which is below the overall market average of 23% and well under the state benchmark of 32%. This suggests room for operational improvement — hosts who optimize their listing quality, pricing, and minimum-stay settings could capture meaningful gains in booked nights.

Average monthly revenue by property size in Flowery Branch

Three-bedroom listings average $2,655 per month, slightly above the overall market average of $2,292. This indicates 3-bedroom homes are the primary revenue engine in Flowery Branch, and their performance will largely dictate market-wide trends given the current supply composition.

Average annual revenue by property size in Flowery Branch

At $31,868 in average annual revenue, 3-bedroom properties outperform the market-wide average of $27,505 by roughly 16%. Against an average home value of $603,097, this translates to an approximate gross yield of about 5.3%, which is competitive for a leisure-driven Georgia market.

Most common amenities for Airbnb listings in Flowery Branch

Parking (100%), kitchens (94%), backyards (89%), and patios or balconies (89%) are essentially table stakes in Flowery Branch, reflecting a market of family-friendly, suburban-style properties. Differentiators like hot tubs (33%) and lake access (22%) are present in only a minority of listings, suggesting that adding these premium amenities could help a property stand out and command higher rates.

Understanding Flowery Branch's ROI Score: 65/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Flowery Branch's ROI Score of 65 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio and a favorable supply/demand balance in a market with just 18 listings. The score is moderated by below-average occupancy stability, which reflects the market's seasonal demand patterns and means consistent revenue requires active management. Pairing this data with thorough local regulatory research and a realistic seasonal cash-flow model will give investors the clearest picture of actual return potential.

Short-Term Rental Regulations in Flowery Branch

Understanding local STR regulations is essential before investing in Flowery Branch. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Flowery Branch, Georgia may need to obtain a business license or STR-specific permit from the City of Flowery Branch and comply with any applicable Hall County regulations. Investors should verify current requirements directly with local planning and zoning authorities before listing a property.

Key Restrictions

Common restrictions in Georgia markets like Flowery Branch can include occupancy limits, minimum stay requirements, noise ordinances, and designated parking mandates. HOA covenants in lakefront or suburban communities may impose additional limitations on short-term rental activity, so reviewing deed restrictions before purchase is essential.

Tax Obligations

Short-term rental hosts in Georgia are generally subject to state sales tax, county lodging taxes, and any applicable municipal hotel/motel taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligation with a tax professional to remain compliant.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Flowery Branch can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Flowery Branch's STR market is expected to continue expanding as the area attracts more visitors to the Lake Lanier corridor. Seasonal patterns suggest summer months will remain the primary revenue driver, with July and August historically delivering $3,100–$3,225 per listing. ADR may edge up modestly in the $260–$275 range as new listings professionalize, though occupancy improvements of 2–4 percentage points will likely be the bigger lever for revenue gains. Investors entering now should plan for softer winter months — January averages just $1,134 — and budget accordingly."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Flowery Branch, GA

What is the average Airbnb occupancy rate in Flowery Branch?

The average Airbnb occupancy rate in Flowery Branch is currently 23%, which falls below the Georgia state average of 32%. This lower occupancy reflects the market's seasonal demand patterns and relatively small listing base. Properties that invest in strong amenities, competitive pricing, and optimized listing strategies can often exceed the market average.

How much do Airbnb hosts make in Flowery Branch?

Airbnb hosts in Flowery Branch earn an average of $2,292 per month, or approximately $27,505 annually, based on trailing 12-month booking data. Revenue varies significantly by season — July tops out at around $3,225, while January dips to about $1,134. Individual results depend on factors like property quality, pricing strategy, and how well the listing is managed.

Is Flowery Branch a good market for Airbnb investment?

Flowery Branch carries a Rabbu ROI Score of 65 out of 100, rated as an "Attractive Opportunity." The market benefits from an above-average revenue-to-price ratio and favorable supply/demand dynamics, with only 18 active listings currently competing. The main consideration is occupancy stability, which is below average, meaning investors should plan for seasonal revenue fluctuations and focus on differentiation through amenities and guest experience.

What is the average daily rate (ADR) for Airbnb in Flowery Branch?

The average daily rate for Airbnb listings in Flowery Branch is $258, which comes in slightly below the Georgia state average of $299. For 3-bedroom properties specifically — the most common listing type in the market — the ADR is $238. There may be room to command premium rates by offering sought-after amenities like lake access, hot tubs, or well-appointed outdoor spaces.

Are short-term rentals legal in Flowery Branch?

Short-term rentals can be operated in Flowery Branch, but hosts may need to secure appropriate permits or business licenses from the City of Flowery Branch and comply with Hall County regulations. Local zoning rules, HOA restrictions, and state tax obligations also apply. We recommend consulting with local authorities and reviewing any community covenants before purchasing a property for STR use.

When is peak season for Airbnb in Flowery Branch?

Peak season in Flowery Branch runs from June through August, with July delivering the highest average monthly revenue at $3,225. The warmer months benefit from Lake Lanier's recreational appeal, drawing families and weekend visitors. December also shows a notable uptick to $2,430, likely driven by holiday travel, before revenue drops to its lowest point in January at $1,134.

How many Airbnbs are there in Flowery Branch?

As of April 2026, there are 18 active Airbnb listings in Flowery Branch. The market has experienced significant growth, with a 124% year-over-year increase in active listings. The majority of listings are 3-bedroom properties, and the relatively low supply means there may be opportunity for new entrants — particularly those offering differentiated amenities or targeting underserved property sizes.

How is Airbnb revenue calculated in Flowery Branch?

The annual and monthly revenue figures for Flowery Branch are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax requirements can change — always verify with local authorities before investing.