Floyd, VA Airbnb Market Data, Statistics, and Occupancy Rates

Floyd Short-Term Rental Market Overview

Floyd, VA is a small but distinctive short-term rental market nestled in Virginia's Blue Ridge Highlands, currently home to just 45 active Airbnb listings. With an average daily rate of $156—well below the $339 state average—and an average annual revenue of $17,540 per listing, the market offers accessible entry points but demands careful deal selection. The 126% year-over-year growth in active listings signals rising investor interest, though occupancy sits at 20% compared to the 34% state average, making property-level performance highly dependent on size, quality, and pricing strategy.

Key Market Statistics

According to Rabbu market data, the Floyd short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Floyd

Floyd appeals to investors seeking an affordable entry into Virginia's rural tourism corridor, though tighter competition and modest occupancy require disciplined property selection.

Expert Market Assessment

"Floyd earns a 'Competitive Opportunity' designation with a 51 out of 100 ROI score, reflecting a market where demand exists but margins can be tight without the right property. Seasonality is pronounced—revenue swings from a February low of $776 to an October peak of $2,084—so investors should plan for meaningful cash-flow variability across the year. Larger properties clearly outperform: 3-bedroom listings generate nearly double the RevPAN of 1-bedrooms and carry the highest occupancy at 26%. For investors willing to target the right property size and optimize for the fall and summer travel seasons, Floyd offers a niche rural opportunity, though it's not a set-it-and-forget-it market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Floyd

Average revenue by month in Floyd

Revenue in Floyd peaks sharply in October at $2,084 and stays elevated from May through November, while winter months dip significantly—February bottoms out at just $776. This roughly 2.7x spread between peak and trough months means investors should prepare for considerable seasonal cash-flow variation.

Active Airbnb listings by property size in Floyd

One-bedroom units dominate Floyd's supply with 19 of the 45 active listings (42%), followed by 10 two-bedroom and just 8 three-bedroom properties. Given that 3-bedrooms significantly outperform on revenue and occupancy, the relative scarcity of larger units could represent an opportunity for investors willing to go bigger.

Average daily rate (ADR) by property size in Floyd

ADR climbs steadily with size—from $113 for 1-bedrooms to $148 for 2-bedrooms and $200 for 3-bedrooms. The jump from 2 to 3 bedrooms adds $52 per night, suggesting that the premium guests are willing to pay for a larger property scales well relative to the incremental cost of an extra bedroom.

Average RevPAN by property size in Floyd

Three-bedroom properties deliver RevPAN of $51, roughly triple the $18 earned by 1-bedroom units and double the $25 for 2-bedrooms. This outsized gap reflects both higher nightly rates and meaningfully better occupancy, making 3-bedrooms the most efficient revenue generators in Floyd.

Average occupancy rates by property size in Floyd

Occupancy rises with property size: 1-bedrooms fill just 16% of available nights, 2-bedrooms reach 17%, and 3-bedrooms hit 26%. While none of these rates are high in absolute terms, the 10-percentage-point advantage for 3-bedrooms translates into significantly better cash-flow consistency.

Average monthly revenue by property size in Floyd

Monthly revenue ranges from $1,129 for 1-bedroom listings to $1,879 for 3-bedrooms, a 66% increase. Two-bedroom units land at $1,672, offering a meaningful step up from studios and small cabins without the full commitment of a larger property.

Average annual revenue by property size in Floyd

Three-bedroom properties lead annual earnings at $22,556, compared to $20,075 for 2-bedrooms and $13,556 for 1-bedrooms. When weighed against acquisition and operating costs, the jump from 1- to 3-bedroom configurations represents the clearest path to stronger returns in this market.

Most common amenities for Airbnb listings in Floyd

Every active listing in Floyd offers parking (100%), reflecting the car-dependent, rural nature of the area, while kitchens and self check-in each appear in 89% of listings. Outdoor amenities like backyards (71%), patios (67%), and outdoor furniture (62%) are heavily represented, signaling that guests expect a nature-oriented retreat experience—investors who add differentiators like hot tubs (currently just 16%) may gain a booking edge.

Understanding Floyd's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Floyd's ROI score of 51 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real potential but requires more selective deal sourcing than higher-scoring areas. The below-average revenue-to-price ratio and supply/demand balance are the primary drags, while occupancy stability and market growth trend both rate as average—suggesting the market is functional but not yet firing on all cylinders. Pairing this score with on-the-ground regulatory research and a focused property strategy (particularly targeting 3-bedroom units) will help investors identify the deals that actually pencil out.

Short-Term Rental Regulations in Floyd

Understanding local STR regulations is essential before investing in Floyd. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Floyd, Virginia may need to obtain local permits or register their property with Floyd County or the Town of Floyd before listing. Investors should verify current requirements directly with local planning and zoning offices, as rules in smaller Virginia communities can evolve quickly.

Key Restrictions

Common STR restrictions in Virginia's rural communities can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants—where applicable—may impose additional limitations, so reviewing any deed restrictions before purchasing is essential.

Tax Obligations

Virginia requires short-term rental operators to collect and remit applicable state and local lodging taxes, which may include transient occupancy tax and state sales tax. Platforms like Airbnb often handle a portion of tax collection automatically, but hosts should confirm their full obligations with the Virginia Department of Taxation.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Floyd can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Floyd's STR market is likely to see continued supply growth as more investors discover the area, which could put additional pressure on occupancy rates that already trail the state average. Seasonal patterns suggest revenue will remain concentrated in the warmer months and especially October, so investors should budget for quieter winter stretches where monthly revenue can dip below $800. ADR may see modest increases of 1–3% as the market matures, but occupancy improvements will depend on whether supply growth stabilizes. Investors who target 3-bedroom properties and emphasize outdoor amenities are best positioned to capture the strongest share of demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Floyd, VA

What is the average Airbnb occupancy rate in Floyd?

The average occupancy rate for Airbnb listings in Floyd is currently 20%, which is below the Virginia state average of 34%. Occupancy varies significantly by property size—1-bedroom units average about 16%, while 3-bedroom properties reach 26%. Seasonality also plays a major role, with the strongest booking activity from May through November.

How much do Airbnb hosts make in Floyd?

Based on trailing 12-month booking data, the average Airbnb host in Floyd earns approximately $17,540 per year, or about $1,461 per month. Three-bedroom properties tend to outperform, averaging $22,556 annually, while 1-bedroom listings come in around $13,556. Individual results depend on property quality, pricing, amenities, and how well the listing captures peak-season demand.

Is Floyd a good market for Airbnb investment?

Floyd scores a 51 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market has strong investor interest and growing demand, but a below-average revenue-to-price ratio and rising competition mean deal selection matters more here than in higher-scoring markets. Investors targeting 3-bedroom properties with outdoor amenities and strong fall-season positioning tend to see the best returns.

What is the average daily rate (ADR) for Airbnb in Floyd?

The current average daily rate in Floyd is $156, substantially below the Virginia state average of $339. ADR scales with property size: 1-bedroom listings average $113, 2-bedrooms come in at $148, and 3-bedrooms command about $200 per night. The lower ADR reflects Floyd's rural character and smaller property footprint compared to Virginia's resort and metro markets.

Are short-term rentals legal in Floyd?

Short-term rentals operate in Floyd, VA, and the area currently has 45 active Airbnb listings. However, local regulations can change, and operators may need permits or registration depending on whether the property falls within the Town of Floyd or unincorporated Floyd County. Investors should always verify the latest STR rules with local authorities before purchasing or listing a property.

When is peak season for Airbnb in Floyd?

October is the clear peak month for Airbnb revenue in Floyd, with average listings earning $2,084—likely driven by fall foliage tourism in the Blue Ridge region. The broader high season runs from May through November, with July ($1,851) and September ($1,803) also performing well. Winter months are notably quieter, with February averaging just $776.

How many Airbnbs are there in Floyd?

As of April 2026, there are 45 active Airbnb listings in Floyd. The supply is dominated by smaller properties: 19 are 1-bedroom units, 10 are 2-bedrooms, and 8 are 3-bedrooms. Notably, active listings have grown 126% year over year, indicating significant new investor entry into the market.

How is Airbnb revenue calculated in Floyd?

The annual and monthly revenue figures shown for Floyd are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Floyd, VA market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to guide property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, tax obligations, and permit requirements are subject to change; always verify with local authorities before investing.