Foley, AL Airbnb Market Data, Statistics, and Occupancy Rates

Foley Short-Term Rental Market Overview

Foley, AL sits just inland from Alabama's Gulf Coast beaches, positioning it as an affordable alternative to pricier beachfront markets while still capturing leisure-driven demand. With 98 active Airbnb listings and an average annual revenue of $29,558, the market shows clear seasonal peaks that reward investors who price strategically. Average home values of $409,055 paired with a 28% occupancy rate mean careful deal sourcing is essential, but the market's proximity to Gulf Shores and Orange Beach keeps it on investors' radars.

Key Market Statistics

According to Rabbu market data, the Foley short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Foley

Foley attracts investor attention due to its proximity to Alabama's Gulf Coast tourism corridor and relatively accessible home prices compared to beachfront communities.

Expert Market Assessment

"Foley presents a competitive but uneven opportunity for STR investors. The market's extreme seasonality — July revenue of $7,183 versus December's $611 — means cash flow management is critical, and investors should budget for lean winter months. The 176% year-over-year growth in active listings signals rising competition, which combined with below-average occupancy stability and supply/demand balance scores, suggests the market is getting crowded. That said, well-positioned 3-bedroom properties with strong amenity packages can still generate meaningful returns, particularly for investors who optimize pricing around the June–August peak."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Foley

Average revenue by month in Foley

Foley's revenue is extremely seasonal, peaking in July at $7,183 and bottoming out in December at $611 — a spread of over 10x. June ($5,287) and March ($3,611) also stand out, while November through February consistently underperform, signaling that investors should plan for roughly four strong months carrying the bulk of annual income.

Active Airbnb listings by property size in Foley

Three-bedroom listings dominate Foley's supply with 46 of 98 active properties (47%), followed by 4-bedrooms at 21. One-bedroom units represent just 10 listings, which could indicate either limited demand for smaller accommodations or a potential niche for investors targeting couples and solo travelers if the economics pencil out.

Average daily rate (ADR) by property size in Foley

ADR in Foley scales steadily from $106 for 1-bedroom units to $198 for 4-bedrooms, a near-doubling that reflects the family and group travel orientation of this Gulf Coast market. The jump from 2-bedroom ($135) to 3-bedroom ($173) is particularly notable at $38, suggesting the extra bedroom commands a meaningful premium.

Average RevPAN by property size in Foley

Three-bedroom properties deliver the highest RevPAN at $55, outperforming both smaller units and the larger 4-bedroom category ($42). The drop-off from 3- to 4-bedroom RevPAN suggests that while 4-bedrooms command higher nightly rates, their lower occupancy (22%) undercuts overall revenue efficiency.

Average occupancy rates by property size in Foley

Occupancy rates are relatively compressed across sizes, ranging from 22% for 4-bedroom properties to 32% for 3-bedrooms. One- and 2-bedroom units both sit at 28%, indicating that the 3-bedroom sweet spot benefits from the strongest demand-to-supply alignment in this market.

Average monthly revenue by property size in Foley

Three-bedroom properties lead monthly revenue at $2,642, closely followed by 4-bedrooms at $2,548. The gap narrows significantly between 1-bedroom ($1,815) and 2-bedroom ($1,904) units, meaning the incremental revenue from adding a second bedroom is modest — investors may find 3-bedrooms offer the clearest path to stronger cash flow.

Average annual revenue by property size in Foley

On an annual basis, 3-bedroom listings top the market at $31,708, followed by 4-bedrooms at $30,585 — a difference of just over $1,100 despite the higher acquisition and operating costs typically associated with larger properties. One- and 2-bedroom units generate $21,790 and $22,858 respectively, making the 3-bedroom configuration the most compelling from a return-on-investment standpoint.

Most common amenities for Airbnb listings in Foley

Kitchens (97%), parking (95%), and washer/dryer combos (92%) are near-universal in Foley listings, reflecting a market geared toward families and longer leisure stays. Outdoor living amenities like backyards (78%), outdoor furniture (77%), and BBQ grills (74%) are also widespread, signaling that guests expect a comfortable home-away-from-home experience — any listing lacking these basics will be at a competitive disadvantage.

Understanding Foley's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Foley's ROI Score of 54 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real demand drivers but requires disciplined deal sourcing to achieve strong returns. Revenue-to-price ratio and occupancy stability both rate as average, while market growth trend and supply/demand balance score below average — reflecting the rapid 176% listing growth that's intensifying competition. Investors should pair this data with thorough local regulatory research and focus on 3-bedroom properties where performance metrics are strongest.

Short-Term Rental Regulations in Foley

Understanding local STR regulations is essential before investing in Foley. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Foley, Alabama may need to obtain a business license or STR-specific permit from the City of Foley before listing a property. Investors should verify current registration requirements directly with the city's planning or licensing department, as local rules can evolve quickly.

Key Restrictions

Common restrictions in Alabama STR markets can include occupancy limits, minimum stay requirements, noise ordinances, and designated parking rules. HOA covenants in subdivisions around Foley may impose additional limitations on short-term rentals, so reviewing CC&Rs before purchasing is strongly recommended.

Tax Obligations

STR hosts in Alabama are generally subject to state lodging tax as well as any applicable county and municipal lodging or sales taxes. Many booking platforms collect and remit some of these taxes automatically, but operators should confirm their full obligation with the Alabama Department of Revenue and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Foley can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Foley's STR market is likely to remain heavily seasonal, with summer months driving the bulk of annual income. Investors can expect occupancy to hover around 25–32% on an annual basis, with June and July continuing to outperform the rest of the year by a wide margin. ADR may see modest increases of 1–3% as the listing count has grown significantly (176% year-over-year), which could put downward pressure on occupancy unless demand keeps pace. Selective property acquisition — particularly 3-bedroom homes — should offer the best chance of outperforming market averages in this environment."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Foley, AL

What is the average Airbnb occupancy rate in Foley?

The average Airbnb occupancy rate in Foley is currently 28%, which falls below the Alabama state average of 38%. Occupancy varies significantly by property size, with 3-bedroom listings leading at 32% and 4-bedroom properties trailing at 22%. The lower overall rate reflects Foley's strong seasonality — summer months drive the majority of bookings while winter months see considerably less activity.

How much do Airbnb hosts make in Foley?

Airbnb hosts in Foley earn an average of $2,463 per month and approximately $29,558 per year based on trailing 12-month booking data. Revenue varies substantially by property size: 3-bedroom listings lead with about $31,708 annually, while 1-bedroom units average around $21,790. It's worth noting that monthly earnings swing dramatically with the seasons — July averages $7,183 while December drops to just $611.

Is Foley a good market for Airbnb investment?

Foley carries a Rabbu ROI Score of 54 out of 100, placing it in the 'Competitive Opportunity' category. The market benefits from strong Gulf Coast tourism demand during summer months, and 3-bedroom properties show the strongest return profile. However, investors should be aware that occupancy stability and supply/demand balance are rated below average, and the 176% year-over-year growth in listings means competition is intensifying. Selective deal sourcing and a focus on peak-season optimization are key to making the numbers work here.

What is the average daily rate (ADR) for Airbnb in Foley?

The average daily rate for Airbnb listings in Foley is $166, which is below the Alabama state average of $247. ADR scales with property size, ranging from $106 for 1-bedroom units to $198 for 4-bedroom homes. While lower than beachfront markets, these rates reflect Foley's inland positioning and can still deliver attractive revenue during the high-demand summer months.

Are short-term rentals legal in Foley?

Short-term rentals generally operate in Foley, AL, but hosts may need to secure appropriate permits or business licenses from the City of Foley. Local regulations can change, so prospective investors should contact the city's planning or licensing department and review any HOA restrictions before purchasing a property for STR use. Alabama state lodging taxes also apply to short-term rental income.

When is peak season for Airbnb in Foley?

Peak season in Foley runs from June through July, with July being the strongest month at an average revenue of $7,183 per listing. June follows closely at $5,287. March also sees a notable bump to $3,611, likely driven by spring break travel. The off-season stretches from November through February, when monthly revenues drop to $611–$1,392 — making summer performance critical to annual returns.

How many Airbnbs are there in Foley?

There are currently 98 active Airbnb listings in Foley as of April 2026. The market has experienced significant growth, with a 176% year-over-year increase in active listings. Three-bedroom properties make up the largest share of supply at 46 listings, followed by 4-bedrooms (21), 2-bedrooms (19), and 1-bedrooms (10).

How is Airbnb revenue calculated in Foley?

The annual and monthly revenue figures for Foley are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Foley, AL market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.