Fontana, WI Airbnb Market Data, Statistics, and Occupancy Rates

Fontana Short-Term Rental Market Overview

Fontana, WI is a compact lakeside market where just 27 active Airbnb listings command an impressive average daily rate of $514 — well above the $368 Wisconsin state average. With average annual revenue of $52,585 and a pronounced summer peak that pushes monthly earnings near $9,700, this small-supply market rewards operators who can capture the high-season surge. Property values averaging $1,143,459 make the entry point steep, but the premium ADR and above-average market growth trend create a distinctive niche for investors comfortable with seasonal demand patterns.

Key Market Statistics

According to Rabbu market data, the Fontana short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Fontana

Investors look to Fontana for its premium nightly rates, limited supply, and strong seasonal demand tied to lakeside recreation in Wisconsin.

Expert Market Assessment

"Fontana presents an attractive but nuanced opportunity for STR investors. The market's strength lies in its premium pricing power — a $514 ADR paired with limited competition from just 27 listings — though occupancy at 31% sits below the state average of 38%, reflecting heavy seasonal concentration. Revenue swings dramatically from winter lows around $2,048 in January to summer highs near $9,736 in July, so cash-flow planning needs to account for several lean months. For investors who can weather the off-season and capitalize on the lake-driven summer rush, Fontana's revenue-per-available-night of $160 and above-average growth trajectory make it a compelling seasonal play."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Fontana

Average revenue by month in Fontana

Fontana's revenue cycle is sharply seasonal: July leads at $9,736 and August follows at $9,178, while the winter trough bottoms out at $2,048 in January — a nearly 5x spread that underscores the importance of maximizing summer bookings to drive annual returns.

Active Airbnb listings by property size in Fontana

The market's 27 listings are concentrated in just two size categories, with 2-bedroom units dominating at 13 listings and 4-bedroom properties accounting for 6. The absence of 1-bedroom, 3-bedroom, and 5+ bedroom listings could signal untapped niches for investors willing to offer differentiated property types.

Average daily rate (ADR) by property size in Fontana

ADR scales meaningfully with size in Fontana: 4-bedroom properties command $508 per night compared to $302 for 2-bedroom units, a 68% premium. This spread suggests that larger properties capture group and family demand willing to pay substantially more for additional space.

Average RevPAN by property size in Fontana

Four-bedroom properties deliver RevPAN of $116 versus $81 for 2-bedroom units, making them the stronger revenue generators per available night despite slightly lower occupancy. The $35 RevPAN gap indicates that the higher ADR of larger homes more than compensates for their occupancy disadvantage.

Average occupancy rates by property size in Fontana

Two-bedroom units achieve modestly higher occupancy at 27% compared to 23% for 4-bedroom properties, though both sit well below the state average of 38%. The relatively narrow gap between sizes suggests that seasonal demand patterns — rather than property configuration — are the primary driver of vacancy in this market.

Average monthly revenue by property size in Fontana

Four-bedroom properties lead monthly revenue at $4,223 versus $3,521 for 2-bedroom units, a roughly $700 monthly advantage driven by their significantly higher ADR. For investors weighing acquisition costs against income potential, the 4-bedroom segment offers stronger top-line performance on a per-property basis.

Average annual revenue by property size in Fontana

On an annual basis, 4-bedroom properties generate approximately $50,685 compared to $42,258 for 2-bedroom units — an $8,400 annual revenue advantage. Given Fontana's high average home values of $1,143,459, investors should carefully model whether the incremental revenue from larger properties justifies the likely higher purchase price.

Most common amenities for Airbnb listings in Fontana

Parking and kitchen access top the amenity list at 96% prevalence, followed closely by washer and dryer at 93%, signaling that guests in Fontana expect full home-like conveniences. Lake access (59%), pools (56%), and hot tubs (41%) reflect the recreation-oriented nature of the market and represent potential differentiators for properties that offer them.

Understanding Fontana's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Fontana's ROI Score of 58 out of 100 places it in the 'Attractive Opportunity' band, signaling a market with genuine investment merit but notable considerations. The score is supported by average revenue-to-price ratios and occupancy stability, while an above-average market growth trend adds upside potential as demand in this lakeside community continues to build. Investors should pair this data with thorough local regulatory research and realistic seasonal cash-flow modeling to confirm that the opportunity aligns with their return targets.

Short-Term Rental Regulations in Fontana

Understanding local STR regulations is essential before investing in Fontana. Here's the current regulatory landscape:

Permit Requirements

Operators in Fontana, WI should verify whether a short-term rental permit or tourist rooming house license is required through the Village of Fontana and the Wisconsin Department of Health Services. Requirements can vary, so checking directly with local authorities before listing a property is strongly recommended.

Key Restrictions

Common restrictions in Wisconsin lake communities can include occupancy limits, minimum-stay requirements, noise ordinances, and parking regulations designed to protect residential neighborhoods. HOA covenants may impose additional limitations, and some jurisdictions cap the number of STR permits issued, so investors should research these factors during due diligence.

Tax Obligations

Short-term rental operators in Wisconsin are generally subject to state and local room taxes, as well as applicable sales taxes. Many booking platforms collect and remit these taxes automatically, but hosts should confirm their obligations with the Wisconsin Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Fontana can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Fontana's above-average market growth trend, reflected in an 82% year-over-year increase in active listings, suggests rising investor interest that could push occupancy slightly downward if supply outpaces demand. Over the next 12–18 months, we estimate ADR may hold steady or tick up 1–3% given the market's premium positioning, while occupancy is likely to hover around 28–33%. Summer months should continue driving the bulk of annual revenue, so investors who optimize pricing between June and August can expect to capture roughly 45–50% of total yearly earnings in that window. As always, these are estimates rather than guarantees, and local conditions can shift the picture."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Fontana, WI

What is the average Airbnb occupancy rate in Fontana?

The average Airbnb occupancy rate in Fontana is currently 31%, which falls below the Wisconsin state average of 38%. This reflects the market's strong seasonal character — summer months drive the lion's share of bookings, while winter occupancy is notably softer. Investors should plan for meaningful vacancy during the off-season when budgeting for a Fontana property.

How much do Airbnb hosts make in Fontana?

Airbnb hosts in Fontana earn an average of $4,382 per month and approximately $52,585 per year, based on trailing 12-month performance data. However, monthly revenue varies significantly with seasonality — July tops out near $9,736, while January dips to around $2,048. Larger 4-bedroom properties tend to earn more, averaging $50,685 annually compared to $42,258 for 2-bedroom units.

Is Fontana a good market for Airbnb investment?

Fontana scores a 58 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from premium nightly rates ($514 ADR), above-average growth trends, and limited competition with just 27 active listings. The main considerations are high property values averaging $1,143,459 and below-state-average occupancy at 31%, which means revenue is heavily concentrated in the summer months. Investors who are comfortable with seasonal cash flow and can optimize peak-season pricing will find the most value here.

What is the average daily rate (ADR) for Airbnb in Fontana?

The average daily rate for Airbnb listings in Fontana is $514, which is roughly 40% higher than the Wisconsin state average of $368. This premium reflects the market's lakeside appeal and the quality of properties available. Four-bedroom properties command an ADR of $508, while 2-bedroom units average $302.

Are short-term rentals legal in Fontana?

Short-term rentals are generally permitted in Fontana, WI, though operators may need to obtain a tourist rooming house license or local STR permit. Wisconsin state law requires compliance with safety and health standards for short-term accommodations. We recommend contacting the Village of Fontana and the Wisconsin Department of Health Services directly for the most current requirements before purchasing or listing a property.

When is peak season for Airbnb in Fontana?

Peak season in Fontana runs from June through August, with July being the highest-earning month at an average of $9,736 in revenue. August follows closely at $9,178, and June brings in about $5,744. The shoulder months of May and September also perform respectably at $4,078 and $5,598 respectively. Winter months from November through March are the slowest period, with revenues hovering between $2,048 and $2,744.

How many Airbnbs are there in Fontana?

There are currently 27 active Airbnb listings in Fontana as of April 2026. The supply is concentrated in two property sizes: 2-bedroom units make up the largest share with 13 listings, while 4-bedroom properties account for 6. The small overall supply helps maintain premium pricing and limits direct competition.

How is Airbnb revenue calculated in Fontana?

The annual and monthly revenue figures for Fontana are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance window. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and pricing data for the Fontana market
• Average daily rate and revenue per available night metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value estimates from Zillow Home Value Index (ZHVI) for investment analysis
• Amenity prevalence data across active listings to inform property optimization

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local regulations, HOA restrictions, and tax obligations should be independently verified before investing.