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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Fort Mc Coy presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Fort Mc Coy, FL is a small but growing short-term rental market in rural Marion County, with 61 active Airbnb listings and an impressive 81% year-over-year growth in supply. Average annual revenue sits at $16,099 per listing, supported by a $168 ADR — well below the Florida state average of $498, which reflects the market's more affordable, nature-oriented positioning. With average home values around $347,032 and lake access featured in 66% of listings, investors looking for a lower entry point into Florida's STR landscape will find this market worth investigating, though below-average occupancy at 35% means careful deal selection is essential.
According to Rabbu market data, the Fort Mc Coy short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 61 |
| Average Daily Rate (ADR) | vs. $498 state avg. | $168 |
| Average Occupancy Rate | vs. 54% state avg. | 35% |
| RevPAN | ADR * Occupancy Rate | $58 |
| Average Monthly Revenue | Historical 12-month average | $1,341 |
| Average Annual Revenue | Historical 12-month average | $16,099 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Fort Mc Coy appeals to investors seeking affordable Florida real estate with nature-based tourism demand and room to grow in a still-developing STR market.
Key investment factors
"Fort Mc Coy presents a competitive opportunity with meaningful upside but real limitations to acknowledge. The market's above-average growth trend and favorable supply/demand balance are encouraging, yet below-average occupancy (35% vs. 54% statewide) and a below-average revenue-to-price ratio indicate that not every property will pencil out. Seasonality is pronounced — March generates $2,150 in average monthly revenue while September dips to just $962 — so cash-flow planning must account for a roughly 55% swing between peak and trough. Investors who target two- or three-bedroom properties and optimize for the February–April window will be best positioned to capture this market's potential."
— Rabbu Market Analysis Team
Revenue peaks in March at $2,150 and bottoms out in September at $962, creating a pronounced seasonal spread of over $1,100. The February–April window represents the strongest earning period, while the late summer and fall months consistently underperform, making cash reserves essential for year-round operations.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,372 |
| February |
|
$1,722 |
| March |
|
$2,150 |
| April |
|
$1,409 |
| May |
|
$1,138 |
| June |
|
$1,168 |
| July |
|
$1,387 |
| August |
|
$1,209 |
| September |
|
$962 |
| October |
|
$1,031 |
| November |
|
$1,252 |
| December |
|
$1,295 |
Two-bedroom listings dominate supply with 27 of 61 active properties (44%), followed by 20 one-bedroom units and just 9 three-bedroom homes. The limited three-bedroom inventory could represent a niche opportunity for investors willing to offer more space in a market where most competition clusters in smaller configurations.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
20 |
| 2 bedrooms |
|
27 |
| 3 bedrooms |
|
9 |
ADR climbs steadily from $112 for one-bedroom listings to $176 for three-bedrooms, a 57% premium for the additional space. The relatively modest jump from two-bedrooms ($148) to three-bedrooms ($176) suggests that the incremental nightly rate gain should be weighed carefully against higher acquisition and operating costs.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$112 |
| 2 bedrooms |
|
$148 |
| 3 bedrooms |
|
$176 |
Three-bedroom properties deliver the highest RevPAN at $68, narrowly edging out two-bedrooms at $63, while one-bedroom units lag significantly at just $26. The stark gap between one-bedroom and larger configurations underscores that bigger properties capture meaningfully more revenue per available night once occupancy is factored in.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$26 |
| 2 bedrooms |
|
$63 |
| 3 bedrooms |
|
$68 |
Two-bedroom properties lead occupancy at 42%, followed by three-bedrooms at 39% and one-bedrooms at a notably low 23%. The weak one-bedroom occupancy suggests oversupply or misaligned pricing at that tier, while two-bedroom units offer the most consistent booking flow for investors prioritizing cash-flow stability.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
23% |
| 2 bedrooms |
|
42% |
| 3 bedrooms |
|
39% |
Two-bedroom listings generate the highest average monthly revenue at $1,599, outperforming three-bedrooms ($1,333) and more than doubling one-bedroom earnings ($667). This makes two-bedrooms the clear monthly revenue leader, combining solid occupancy with competitive nightly rates.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$667 |
| 2 bedrooms |
|
$1,599 |
| 3 bedrooms |
|
$1,333 |
On an annual basis, two-bedroom properties earn $19,199 — the highest of any size category — while three-bedrooms bring in $15,999 and one-bedrooms trail at $8,010. For investors targeting the best return potential in Fort Mc Coy, two-bedroom configurations offer the strongest revenue profile relative to both smaller and larger alternatives.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$8,010 |
| 2 bedrooms |
|
$19,199 |
| 3 bedrooms |
|
$15,999 |
Kitchens (98%) and parking (95%) are near-universal, reflecting the rural setting where guests expect self-sufficiency and vehicle access. Lake access at 66%, BBQ grills at 84%, and pet-friendliness at 64% signal that outdoor recreation and family-friendly features are key differentiators — investors should treat these as baseline expectations rather than premium add-ons.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
98% |
| Parking |
|
95% |
| BBQ Grill |
|
84% |
| Self Check-in |
|
79% |
| Patio or Balcony |
|
69% |
| Backyard |
|
67% |
| Lake Access |
|
66% |
| Pets |
|
64% |
| Outdoor Furniture |
|
62% |
| Washer |
|
57% |
| Dryer |
|
54% |
| Waterfront |
|
41% |
| Workspace |
|
39% |
| Pool |
|
30% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Fort Mc Coy Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Fort Mc Coy's ROI Score of 51 out of 100 places it in the Competitive Opportunity band, meaning the market has genuine investment potential but requires more selective deal sourcing than higher-scoring areas. The below-average revenue-to-price ratio and occupancy stability are the primary drags, while above-average market growth and balanced supply/demand dynamics provide counterweight. Investors should pair this data with thorough local regulatory research and focus on property types — particularly two-bedrooms — that have demonstrated the strongest performance metrics.
Understanding local STR regulations is essential before investing in Fort Mc Coy. Here's the current regulatory landscape:
Short-term rental operators in Fort Mc Coy and Marion County, Florida may need to obtain a vacation rental license from the Florida Department of Business and Professional Regulation (DBPR), along with any locally required permits. Investors should verify current registration and permitting requirements with both state and county authorities before listing a property.
Common STR restrictions in Florida communities include occupancy limits based on bedroom count, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants can also restrict or prohibit short-term rentals in certain subdivisions, so reviewing deed restrictions before purchasing is strongly recommended.
Florida imposes a state sales tax and a county tourist development tax on short-term rental income, both of which apply in Marion County. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with the Florida Department of Revenue.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Fort Mc Coy can provide current regulatory guidance.
Financing an Airbnb investment in Fort Mc Coy requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Fort Mc Coy's rapid supply growth suggests rising investor awareness, but occupancy rates will need to stabilize for the market to mature. We estimate ADR could see modest increases in the 2–4% range as hosts refine pricing strategies for seasonal demand, with occupancy likely hovering around 33–38% absent a major demand catalyst. February and March should continue to drive peak revenue as snowbirds and outdoor enthusiasts visit central Florida, while September and October will remain the softest months. Investors who time acquisitions well and optimize for the spring peak stand the best chance of outperforming these averages."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.
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