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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Fort White presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Fort White, FL is a small, rural market in north-central Florida with just 59 active Airbnb listings and an average annual revenue of $17,091 per property. While the market's average daily rate of $160 sits well below the $498 Florida state average, listing growth has surged 117% year-over-year — a sign of rising investor interest. With occupancy averaging only 24% against a 54% state benchmark, this is a market that rewards selective deal sourcing and larger property configurations rather than a blanket buy-and-list approach.
According to Rabbu market data, the Fort White short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 59 |
| Average Daily Rate (ADR) | vs. $498 state avg. | $160 |
| Average Occupancy Rate | vs. 54% state avg. | 24% |
| RevPAN | ADR * Occupancy Rate | $38 |
| Average Monthly Revenue | Historical 12-month average | $1,424 |
| Average Annual Revenue | Historical 12-month average | $17,091 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Fort White appeals to investors seeking affordable Florida property in a low-competition niche market with nature-based tourism appeal, though below-average occupancy requires careful underwriting.
Key investment factors
"Fort White presents a competitive but nuanced opportunity. The ROI score of 48 out of 100 reflects below-average revenue-to-price ratios and occupancy stability, though market growth and supply/demand dynamics are tracking at average levels. Revenue seasonality is pronounced — July peaks at $2,071 in average monthly revenue while January dips to $958, creating a roughly 2:1 spread that demands careful budgeting through slower months. Investors who focus on larger, well-appointed properties in the 3- to 4-bedroom range can meaningfully outperform the market average, but this is not a set-it-and-forget-it destination."
— Rabbu Market Analysis Team
Fort White shows clear summer-driven seasonality, with July topping out at $2,071 and January bottoming at $958 — a spread of more than 2x. March ($1,834) provides a secondary peak, likely tied to spring break and outdoor recreation demand, while winter months consistently underperform.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$958 |
| February |
|
$1,106 |
| March |
|
$1,834 |
| April |
|
$1,239 |
| May |
|
$1,365 |
| June |
|
$1,614 |
| July |
|
$2,071 |
| August |
|
$1,612 |
| September |
|
$1,205 |
| October |
|
$1,492 |
| November |
|
$1,479 |
| December |
|
$1,112 |
One-bedroom listings dominate supply with 24 of the 59 active listings, while 2- and 3-bedroom properties each account for 12. The 4-bedroom segment has only 6 listings despite generating the highest revenue, potentially signaling an underserved niche with less competition for investors willing to acquire larger properties.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
5 |
| 1 bedroom |
|
24 |
| 2 bedrooms |
|
12 |
| 3 bedrooms |
|
12 |
| 4 bedrooms |
|
6 |
ADR scales steeply with size in Fort White — from $62 for studios to $314 for 4-bedroom properties, roughly a 5x premium. The jump from 2 bedrooms ($159) to 3 bedrooms ($228) represents a meaningful step up that may offer the strongest ADR-to-acquisition-cost trade-off for investors.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$62 |
| 1 bedroom |
|
$107 |
| 2 bedrooms |
|
$159 |
| 3 bedrooms |
|
$228 |
| 4 bedrooms |
|
$314 |
Revenue per available night climbs consistently with property size, from just $10 for studios to $88 for 4-bedroom units. This nearly 9x difference underscores that larger properties not only command higher nightly rates but also convert available nights into revenue more effectively in this market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$10 |
| 1 bedroom |
|
$22 |
| 2 bedrooms |
|
$43 |
| 3 bedrooms |
|
$62 |
| 4 bedrooms |
|
$88 |
Occupancy rates are relatively flat across 2-, 3-, and 4-bedroom properties at 28%, while studios lag at 17% and 1-bedrooms sit at 21%. The consistency among larger units suggests stable demand for family- and group-sized accommodations, while smaller units may struggle to attract bookings in this rural setting.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
17% |
| 1 bedroom |
|
21% |
| 2 bedrooms |
|
28% |
| 3 bedrooms |
|
28% |
| 4 bedrooms |
|
28% |
Monthly revenue differences are dramatic: 4-bedroom properties earn $3,816 per month on average compared to just $567 for studios — nearly a 7x gap. Even stepping from 2 bedrooms ($1,726) to 3 bedrooms ($3,092) nearly doubles monthly income, making the case for larger configurations compelling.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$567 |
| 1 bedroom |
|
$892 |
| 2 bedrooms |
|
$1,726 |
| 3 bedrooms |
|
$3,092 |
| 4 bedrooms |
|
$3,816 |
Four-bedroom properties lead with $45,802 in average annual revenue, followed closely by 3-bedrooms at $37,115, while studios generate just $6,811. Investors targeting annual revenue above $20,000 should focus on 2-bedroom properties or larger, as smaller units in Fort White don't generate enough income to support most investment theses.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$6,811 |
| 1 bedroom |
|
$10,707 |
| 2 bedrooms |
|
$20,712 |
| 3 bedrooms |
|
$37,115 |
| 4 bedrooms |
|
$45,802 |
Parking (97%), backyards (88%), and kitchens (85%) are near-universal, reflecting Fort White's rural, outdoors-oriented guest base. BBQ grills (81%), outdoor furniture (75%), and pet-friendliness (53%) further signal that guests expect a nature-retreat experience — investors should prioritize these amenities to remain competitive.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
97% |
| Backyard |
|
88% |
| Kitchen |
|
85% |
| BBQ Grill |
|
81% |
| Self Check-in |
|
76% |
| Outdoor Furniture |
|
75% |
| Patio or Balcony |
|
75% |
| Pets |
|
53% |
| Washer |
|
48% |
| Dryer |
|
44% |
| Workspace |
|
42% |
| Waterfront |
|
27% |
| Hot Tub |
|
5% |
| Lake Access |
|
3% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Fort White Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Fort White's ROI score of 48 out of 100 places it in the "Competitive Opportunity" band, meaning the market has investor appeal but requires more selective deal sourcing to generate strong returns. Below-average marks in revenue-to-price ratio and occupancy stability are the primary drags, while market growth trend and supply/demand balance sit at average levels — suggesting the market is still finding its equilibrium as supply rapidly expands. Pairing this data with thorough local regulatory research and targeting higher-performing property sizes will be key to making the numbers work.
Understanding local STR regulations is essential before investing in Fort White. Here's the current regulatory landscape:
Short-term rental operators in Fort White, FL should verify whether a vacation rental license or local business tax receipt is required by both the City of Fort White and Columbia County, as well as by the State of Florida's Division of Hotels and Restaurants. Requirements can change, so checking directly with local authorities before purchasing is strongly recommended.
Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, parking regulations, and HOA rules that could limit or prohibit short-term rentals in certain communities. Investors should also confirm whether any permit caps or zoning restrictions are in effect for their target property.
Florida imposes a state sales tax and a county tourist development tax on short-term rental income, and platforms like Airbnb often collect and remit these on behalf of hosts. Investors should confirm current county tax rates for Columbia County and ensure they are in compliance with all state and local tax obligations.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Fort White can provide current regulatory guidance.
Financing an Airbnb investment in Fort White requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Fort White's rapid supply growth (117% YoY) may put downward pressure on occupancy unless demand keeps pace. Seasonal patterns suggest summer months — particularly July — will continue to drive the strongest revenue, with quieter winters requiring realistic cash-flow planning. Investors who target 3- and 4-bedroom properties could see annual revenues in the $37,000–$46,000 range based on recent historical performance, though individual results will depend heavily on property quality and pricing discipline. We estimate ADR may hold steady or edge up modestly as larger, amenity-rich properties enter the market and attract nature-tourism visitors."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions may have shifted since the most recent update. Local regulations, HOA rules, and tax obligations vary and should be verified independently before making any investment decision.
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