Franconia, NH Airbnb Market Data, Statistics, and Occupancy Rates

Franconia Short-Term Rental Market Overview

Franconia, NH presents an attractive short-term rental opportunity nestled in New Hampshire's White Mountains, where outdoor recreation and seasonal tourism drive consistent visitor demand. With an average daily rate of $398 — well above the $322 state average — and average annual revenue of $48,581, the market rewards hosts who cater to vacationers seeking mountain getaways. The compact supply of just 28 active listings suggests limited competition, though a 37% occupancy rate signals pronounced seasonality that investors should plan around.

Key Market Statistics

According to Rabbu market data, the Franconia short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Franconia

Investors are drawn to Franconia for its premium nightly rates, low competition, and the durable appeal of White Mountains tourism across multiple seasons.

Expert Market Assessment

"Franconia earns an ROI score of 59 out of 100, placing it in the "Attractive Opportunity" tier — a market where healthy demand and premium pricing offset the effects of seasonal occupancy swings. Revenue peaks sharply in July and August, with August alone averaging $8,089, while April bottoms out near $1,779, creating a roughly 4.5x spread between the best and softest months. This seasonality means investors need to price aggressively during peak windows and manage expenses carefully in the off-season. The combination of above-average growth trends and a small, manageable supply base creates real upside for operators who execute well on guest experience and dynamic pricing."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Franconia

Average revenue by month in Franconia

Franconia exhibits sharp seasonality, with August ($8,089) and July ($6,652) delivering the strongest revenue and April ($1,779) marking the low point — a spread of more than 4.5x between peak and trough. Winter months like February ($4,550) and fall foliage season in October ($4,769) provide meaningful secondary revenue bumps that help offset the quieter spring shoulder season.

Active Airbnb listings by property size in Franconia

Supply in Franconia is concentrated entirely in larger properties, with three-bedroom homes making up 15 of the 28 tracked listings and four-bedroom homes accounting for 7. The absence of smaller one- and two-bedroom units in the data suggests the market skews toward family and group vacation rentals rather than couples or solo travelers.

Average daily rate (ADR) by property size in Franconia

ADR scales meaningfully with size in Franconia: four-bedroom properties command $418 per night compared to $312 for three-bedroom homes, a 34% premium. For investors, the jump to a four-bedroom configuration offers stronger per-night pricing, though the higher acquisition cost should be weighed against this rate advantage.

Average RevPAN by property size in Franconia

Revenue per available night is relatively close across property sizes, with four-bedroom homes at $137 and three-bedroom units at $128. The modest $9 gap suggests that while four-bedroom properties earn more per booked night, their lower occupancy partially offsets the ADR premium when measured on a per-available-night basis.

Average occupancy rates by property size in Franconia

Three-bedroom properties maintain a notably higher occupancy rate of 41% compared to 33% for four-bedroom homes, likely reflecting broader demand appeal and a lower price threshold for booking. Investors prioritizing consistent cash flow may lean toward three-bedroom units, while those comfortable with higher vacancy in exchange for premium nightly rates might favor larger configurations.

Average monthly revenue by property size in Franconia

Four-bedroom properties lead in average monthly revenue at $4,433, outpacing three-bedroom units at $3,565 by about 24%. Despite lower occupancy, the higher ADR of four-bedroom homes translates into meaningfully greater gross revenue on a monthly basis.

Average annual revenue by property size in Franconia

On an annual basis, four-bedroom properties generate approximately $53,196 compared to $42,788 for three-bedroom homes — a difference of roughly $10,400. Given Franconia's average home values near $983,000, investors should carefully model their specific acquisition costs against these revenue levels to determine which configuration delivers the better yield.

Most common amenities for Airbnb listings in Franconia

Every listing in Franconia includes a kitchen, and 96% offer parking — both table-stakes amenities for mountain vacation rentals. Outdoor features are also prevalent, with backyards (79%), patios or balconies (71%), and BBQ grills (68%) signaling strong guest expectations for outdoor living, while hot tubs (25%) and pet-friendliness (36%) represent potential differentiators for hosts looking to stand out.

Understanding Franconia's ROI Score: 59/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Franconia's ROI score of 59 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where solid nightly rates and above-average growth trends are tempered by average revenue-to-price ratios and moderate occupancy stability. The supply/demand balance and occupancy stability both score at average levels, consistent with a seasonal mountain market where demand concentrates in summer and fall. Investors should pair these data points with thorough local regulatory research and realistic cash-flow modeling that accounts for the pronounced off-season.

Short-Term Rental Regulations in Franconia

Understanding local STR regulations is essential before investing in Franconia. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Franconia, New Hampshire may need to register or obtain permits from the town and comply with state-level requirements. Investors should verify current permit and registration obligations directly with the Town of Franconia and the State of New Hampshire before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. Some properties may also be subject to HOA rules or deed restrictions that limit or prohibit short-term rentals, so reviewing all applicable covenants is essential before purchasing.

Tax Obligations

New Hampshire imposes a Meals & Rooms Tax that applies to short-term rental income, and operators are responsible for collecting and remitting this tax. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with state tax authorities to avoid penalties.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Franconia can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Franconia's STR market is expected to benefit from its above-average market growth trend, with listing supply expanding as investor interest rises — active listings grew 68% year over year. Summer and early fall will likely remain the revenue engine, with August potentially pushing monthly averages above $8,000, while shoulder months could see modest ADR gains of 2–4% as hosts optimize pricing. Occupancy may settle in the 35–40% range annually given the seasonal nature of demand, though winter ski traffic and fall foliage provide meaningful secondary peaks that help smooth cash flow across the year."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Franconia, NH

What is the average Airbnb occupancy rate in Franconia?

The average Airbnb occupancy rate in Franconia is currently 37%, which sits below the New Hampshire state average of 49%. This reflects the seasonal nature of the market — occupancy climbs significantly during summer and fall peak periods while softening in spring. Three-bedroom properties tend to perform best at 41% occupancy, while four-bedroom units average around 33%.

How much do Airbnb hosts make in Franconia?

Airbnb hosts in Franconia earn an average of $4,048 per month and approximately $48,581 per year based on trailing 12-month booking data. Revenue varies significantly by property size, with four-bedroom homes averaging $53,196 annually compared to $42,788 for three-bedroom properties. Monthly earnings also fluctuate with the seasons — August is the highest-earning month at roughly $8,089, while April is the softest at around $1,779.

Is Franconia a good market for Airbnb investment?

Franconia scores a 59 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from a high average daily rate of $398 (well above the state average), an above-average growth trend, and limited competition with only 28 active listings. However, investors should account for seasonal occupancy fluctuations and relatively high average home values of $982,920 when evaluating returns.

What is the average daily rate (ADR) for Airbnb in Franconia?

The average daily rate for Airbnb listings in Franconia is $398, which is approximately 24% higher than the New Hampshire state average of $322. ADR varies by property size: three-bedroom homes average $312 per night, while four-bedroom properties command $418 per night. This premium pricing reflects the desirability of the White Mountains region for vacation rentals.

Are short-term rentals legal in Franconia?

Short-term rentals generally operate in Franconia, NH, but operators may be subject to local permits, registration requirements, and the state's Meals & Rooms Tax. Regulations can change, so prospective investors should check directly with the Town of Franconia and New Hampshire state authorities for the most current rules before purchasing or listing a property.

When is peak season for Airbnb in Franconia?

Peak season in Franconia runs primarily through the summer months, with August generating the highest average revenue at $8,089 and July close behind at $6,652. Fall foliage season also brings strong returns, with October averaging $4,769. Winter months benefit from ski-related demand — February averages $4,550 — while spring (particularly April at $1,779) represents the softest period.

How many Airbnbs are there in Franconia?

As of April 2026, there are 28 active Airbnb listings in Franconia. The supply is concentrated in larger properties, with 15 three-bedroom listings and 7 four-bedroom listings making up the tracked inventory. Notably, active listings grew 68% year over year, indicating rising investor and host interest in the market.

How is Airbnb revenue calculated in Franconia?

The annual and monthly revenue figures for Franconia are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Franconia and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics based on current and trailing 12-month data
• Revenue estimates by property size derived from historical booking performance of comparable listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture recent regulatory changes or market shifts. Individual results will vary based on property condition, location within the market, pricing strategy, and operational management.