Frankenmuth, MI Airbnb Market Data, Statistics, and Occupancy Rates

Frankenmuth Short-Term Rental Market Overview

Frankenmuth earns a 91 out of 100 ROI score from Rabbu, placing it firmly in "Standout Opportunity" territory for short-term rental investors. With only 34 active Airbnb listings and an average annual revenue of $53,055 against average home values of $448,619, the revenue-to-price ratio ranks above average for the state. This Bavarian-themed Michigan destination benefits from strong seasonal tourism — particularly summer and the holiday season — that drives meaningful revenue spikes. The compact supply base and above-average occupancy stability make it a market worth serious consideration.

Key Market Statistics

According to Rabbu market data, the Frankenmuth short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Frankenmuth

Frankenmuth's unique tourism identity, limited supply, and above-average revenue-to-price ratio make it a compelling market for STR investors seeking seasonal yield in a small but resilient destination.

Expert Market Assessment

"Frankenmuth represents a standout STR opportunity with a strong seasonal revenue profile and manageable competition. August leads the pack at $6,634 in average monthly revenue, while the November–December holiday season also delivers impressive returns around $5,077–$5,770 — unusual for a Michigan market. The softer months of January through April average between $2,186 and $3,036, creating a noticeable seasonal dip that investors should plan around. Overall, the combination of above-average revenue-to-price performance, stable occupancy, and healthy market growth trends positions Frankenmuth well for investors who can capitalize on its tourism-driven demand cycles."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Frankenmuth

Average revenue by month in Frankenmuth

Frankenmuth shows pronounced seasonality, with August topping out at $6,634 and February bottoming at $2,186 — a spread of nearly $4,500. A secondary revenue spike during the holiday months of November ($5,077) and December ($5,770) is notable and reflects the town's strong Christmas tourism draw, giving investors two distinct peak windows rather than just one.

Active Airbnb listings by property size in Frankenmuth

Two-bedroom units dominate supply with 11 of 34 listings, followed by 4-bedroom homes at 8. Notably, there are no 3-bedroom listings in the data, which could represent an underserved niche for investors looking to differentiate in a small market.

Average daily rate (ADR) by property size in Frankenmuth

ADR scales steeply with size, from $150 for 1-bedroom units to $433 for 5-bedroom properties — nearly a 3x premium. The jump from 2-bedroom ($234) to 4-bedroom ($403) is particularly significant, suggesting that group-friendly homes command outsized nightly rates relative to the incremental bedroom cost.

Average RevPAN by property size in Frankenmuth

Five-bedroom properties deliver the strongest RevPAN at $139, more than four times the $33 earned by 1-bedroom units. This pattern holds even after accounting for occupancy differences, making larger homes the clear leaders in revenue efficiency across the Frankenmuth market.

Average occupancy rates by property size in Frankenmuth

Occupancy rates range from 23% for 1-bedroom units to 32% for 5-bedroom homes, with a relatively narrow spread across all sizes. The fact that larger properties maintain the highest occupancy despite commanding the highest nightly rates signals strong demand for group accommodations in this market.

Average monthly revenue by property size in Frankenmuth

Monthly revenue nearly triples from $2,196 for 1-bedroom listings to $6,960 for 5-bedroom properties, with each step up in size delivering a meaningful income boost. Even the jump from 2-bedroom ($3,936) to 4-bedroom ($5,424) represents nearly $1,500 more per month, reinforcing the case for larger property configurations.

Average annual revenue by property size in Frankenmuth

Five-bedroom properties lead with $83,522 in annual revenue, while 4-bedroom homes generate $65,097 — both figures that can support meaningful returns against Frankenmuth's $448,619 average home value. One-bedroom units at $26,353 annually may struggle to justify acquisition costs unless purchase prices fall well below the market average.

Most common amenities for Airbnb listings in Frankenmuth

Parking is universal at 100% of listings, and kitchen access (94%) and self check-in (91%) are near-standard — these are table stakes in Frankenmuth. Outdoor amenities like backyards (79%), patios (77%), and BBQ grills (59%) are also prevalent, signaling that guests expect a home-like, family-friendly experience with outdoor gathering space.

Understanding Frankenmuth's ROI Score: 91/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Frankenmuth's ROI score of 91 out of 100 places it in the "Standout Opportunity" band, driven primarily by an above-average revenue-to-price ratio and above-average occupancy stability — the two most heavily weighted factors in Rabbu's scoring model. Market growth trends also rate above average, while supply/demand balance sits at average, reflecting the recent uptick in new listings. Investors should pair these strong quantitative signals with on-the-ground regulatory research to confirm that local rules support their intended operating strategy.

Short-Term Rental Regulations in Frankenmuth

Understanding local STR regulations is essential before investing in Frankenmuth. Here's the current regulatory landscape:

Permit Requirements

Operators in Frankenmuth, Michigan should verify whether short-term rental permits or registration are required by the city or Saginaw County before listing. Local zoning ordinances may apply, and investors are strongly encouraged to confirm current requirements with the Frankenmuth city clerk or planning department.

Key Restrictions

Common STR restrictions in Michigan communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may impose additional constraints, and some municipalities cap the number of active permits, so checking for any such limits in Frankenmuth is essential before purchasing.

Tax Obligations

Short-term rental operators in Michigan are generally subject to state sales tax and may owe local or county accommodations taxes. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but investors should confirm their full obligation with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Frankenmuth can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Frankenmuth's STR market is expected to maintain its upward trajectory, supported by above-average growth trends and stable occupancy patterns. Seasonal peaks in summer and the November–December holiday corridor should continue to anchor annual performance, with ADR potentially edging up 2–4% as supply remains limited. Investors can reasonably anticipate occupancy holding in the 25–32% range depending on property size, though individual results will vary with listing quality and pricing strategy. The 400% year-over-year growth in active listings signals rising investor interest, so early movers may benefit from less competition."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Frankenmuth, MI

What is the average Airbnb occupancy rate in Frankenmuth?

The average Airbnb occupancy rate in Frankenmuth is currently 26%, compared to the Michigan state average of 42%. While this figure is below the state benchmark, it reflects the seasonal nature of Frankenmuth's tourism-driven demand. Larger properties — especially 5-bedroom homes — perform better at 32% occupancy, and the market's above-average occupancy stability suggests consistent demand during peak periods rather than erratic swings.

How much do Airbnb hosts make in Frankenmuth?

Airbnb hosts in Frankenmuth earn an average of $4,421 per month, or roughly $53,055 per year based on the trailing 12 months of historical booking data. Revenue varies significantly by property size: 1-bedroom listings average around $26,353 annually, while 5-bedroom properties bring in approximately $83,522. Peak months like August can push monthly revenue above $6,600 for the market overall.

Is Frankenmuth a good market for Airbnb investment?

Frankenmuth scores a 91 out of 100 on Rabbu's ROI Score, earning a "Standout Opportunity" rating. Its above-average revenue-to-price ratio, stable occupancy, and positive market growth trend all work in its favor. With only 34 active listings and a tourism base built around its Bavarian heritage, Christmas attractions, and summer events, there's meaningful demand relative to a limited supply. As always, investors should factor in seasonal revenue dips during winter months and verify local regulations before committing.

What is the average daily rate (ADR) for Airbnb in Frankenmuth?

The average daily rate in Frankenmuth is $309, which is slightly below the Michigan state average of $350. ADR scales considerably with property size — 1-bedroom listings average $150 per night, while 5-bedroom homes command $433. This pricing structure rewards investors who target larger, group-friendly properties that can accommodate families and event attendees.

Are short-term rentals legal in Frankenmuth?

Short-term rentals are currently operating in Frankenmuth, MI, with 34 active Airbnb listings in the market. However, STR regulations can change, and specific permit, zoning, or licensing requirements may apply at the city or county level. Investors should contact the Frankenmuth city clerk or local planning office to confirm current rules before purchasing or listing a property.

When is peak season for Airbnb in Frankenmuth?

Peak season in Frankenmuth runs primarily from June through August, with August being the highest-earning month at $6,634 in average revenue. There's also a notable second peak during the holiday season — November and December average $5,077 and $5,770 respectively, driven by Frankenmuth's famous Christmas attractions. The slowest months are January and February, when average revenue drops to $2,186–$2,872.

How many Airbnbs are there in Frankenmuth?

As of April 2026, there are 34 active Airbnb listings in Frankenmuth. The supply is concentrated in 2-bedroom (11 listings) and 4-bedroom (8 listings) properties, with 5-bedroom homes (6 listings) and 1-bedroom units (5 listings) rounding out the mix. This relatively small inventory keeps competition manageable for well-positioned hosts.

How is Airbnb revenue calculated in Frankenmuth?

The annual and monthly revenue figures for Frankenmuth are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks (like August at $6,634) and slower months (like February at $2,186). Individual results can vary based on property quality, pricing strategy, and how the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Frankenmuth, MI market
• Average daily rates, occupancy rates, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Amenity prevalence data across active short-term rental listings
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.