Franklin, ME Airbnb Market Data, Statistics, and Occupancy Rates

Franklin Short-Term Rental Market Overview

Franklin, ME stands out as a niche coastal market with just 16 active Airbnb listings and average annual revenue of $83,697 per property — a compelling figure relative to the area's $444,033 average home value. The market's ROI score of 82 out of 100, driven by above-average revenue-to-price ratios and occupancy stability, signals genuine investment potential for hosts who can capitalize on intense summer demand. With 75% of listings featuring waterfront access and nearly half offering lake access, Franklin clearly attracts vacationers seeking Maine's natural beauty during the warmer months.

Key Market Statistics

According to Rabbu market data, the Franklin short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Franklin

Franklin's combination of high revenue relative to home prices, limited existing supply, and strong seasonal tourism demand makes it an attractive market for investors seeking outsized summer returns in a low-competition environment.

Expert Market Assessment

"Franklin earns a "Standout Opportunity" designation with its 82/100 ROI score, reflecting a market where modest home prices pair with surprisingly robust seasonal revenue. The extreme seasonality is the defining characteristic here — August brings in nearly $18,919 per listing while January drops to just $1,117, creating a 17:1 peak-to-trough ratio that demands disciplined financial planning. For investors comfortable with a summer-weighted cash flow model and willing to manage extended off-season vacancy, Franklin offers one of the more attractive revenue-to-price profiles in Maine's coastal rental landscape."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Franklin

Average revenue by month in Franklin

Franklin exhibits extreme seasonality, with August ($18,919) and July ($16,838) generating roughly 15–17 times more revenue than the winter low of $1,117 in January. The profitable window spans May through October, and investors should budget for five months of minimal income during the off-season.

Active Airbnb listings by property size in Franklin

The entire reportable supply in Franklin consists of 3-bedroom properties (7 listings), indicating a highly concentrated market. This lack of size diversity could signal opportunity for investors willing to offer smaller studio or 1-bedroom units, or larger 4+ bedroom homes that differentiate from existing inventory.

Average daily rate (ADR) by property size in Franklin

Three-bedroom listings command an ADR of $265, which sits above the market-wide average of $238 and reflects the premium that families and groups are willing to pay for spacious accommodations in this waterfront-oriented market.

Average RevPAN by property size in Franklin

Three-bedroom properties deliver a RevPAN of $27, which is notably below the market-wide figure of $62 — suggesting that the broader market average may be buoyed by a few high-performing outliers or non-3-bedroom listings not captured in the size breakdown. Investors should evaluate individual property potential carefully rather than relying solely on averages.

Average occupancy rates by property size in Franklin

Three-bedroom properties average just 10% occupancy on an annualized basis, reflecting the sharp seasonality where nearly all bookings cluster into the summer months. This low annual figure underscores the importance of maximizing rates and bookings during the June-through-October window to achieve meaningful returns.

Average monthly revenue by property size in Franklin

Three-bedroom properties generate an average of $7,211 per month, which closely tracks the market-wide average of $6,974. Since this is the only property size with reportable data, it effectively represents the baseline earning expectation for a typical Franklin STR investment.

Average annual revenue by property size in Franklin

At $86,537 in average annual revenue, 3-bedroom properties slightly outperform the market-wide average of $83,697. Against an average home value of $444,033, this translates to a gross yield of roughly 19.5% before expenses — a strong ratio that underpins Franklin's high ROI score.

Most common amenities for Airbnb listings in Franklin

Every listing in Franklin includes a kitchen, while parking (94%), backyard access (88%), and waterfront location (75%) dominate the amenity landscape — signaling that guests expect a self-sufficient, nature-oriented vacation experience. Investors should prioritize outdoor amenities like BBQ grills (69%), patios (63%), and pet-friendliness (56%) to remain competitive in this market.

Understanding Franklin's ROI Score: 82/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Franklin's ROI score of 82 out of 100 places it in the "Standout Opportunity" band, driven primarily by an above-average revenue-to-price ratio and above-average occupancy stability — the two most heavily weighted factors in the calculation. Market growth trend and supply/demand balance both register as average, reflecting the rapid listing growth that could temper per-property returns over time. Pairing this score with thorough local regulatory research and a realistic off-season budget will help investors determine whether Franklin's seasonal upside aligns with their investment goals.

Short-Term Rental Regulations in Franklin

Understanding local STR regulations is essential before investing in Franklin. Here's the current regulatory landscape:

Permit Requirements

Franklin, Maine may require short-term rental operators to register or obtain permits at the municipal level, and the state of Maine has its own lodging registration requirements. Investors should verify current permit and registration obligations directly with the Town of Franklin and the Maine Department of Health and Human Services before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise and parking regulations, and septic system capacity rules — particularly relevant in rural Maine communities like Franklin. HOA covenants and deed restrictions, where applicable, can also limit or prohibit short-term rental activity, so reviewing property-level restrictions is essential before purchase.

Tax Obligations

Maine imposes a 9% lodging tax on short-term rentals, which platforms like Airbnb typically collect and remit on behalf of hosts. Investors should confirm whether any additional local assessments apply and ensure they're meeting all state filing requirements.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Franklin can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Franklin's short-term rental market is likely to continue benefiting from strong summer tourism demand, with peak-season months (July and August) expected to sustain ADRs in the $250–$280 range for 3-bedroom properties. Year-over-year listing growth of 129% suggests new supply is entering the market, which could moderate per-listing revenue somewhat, though the small base of 16 listings means competition remains limited. Investors should anticipate occupancy settling around 25–30% on an annualized basis, with the vast majority of income concentrated between May and October."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Franklin, ME

What is the average Airbnb occupancy rate in Franklin?

The average occupancy rate for Airbnb listings in Franklin is currently 26%, which sits below Maine's 55% state average. This reflects the market's highly seasonal nature — demand is concentrated heavily in the summer months, with limited bookings during winter. For 3-bedroom properties specifically, occupancy averages around 10% on an annualized basis, though this figure is pulled down significantly by very low off-season activity.

How much do Airbnb hosts make in Franklin?

Airbnb hosts in Franklin earn an average of $6,974 per month and approximately $83,697 per year based on trailing 12-month booking data. However, this revenue is heavily concentrated in the summer, with August alone averaging $18,919 and peak-season months (June through October) accounting for the majority of annual income. Three-bedroom properties — the dominant listing type — average $86,537 annually.

Is Franklin a good market for Airbnb investment?

Franklin scores 82 out of 100 on Rabbu's ROI scale, earning a "Standout Opportunity" rating. The market benefits from an above-average revenue-to-price ratio, with annual revenue of $83,697 against average home values of $444,033. The key consideration is seasonality — nearly all revenue arrives between May and October, so investors need to plan for minimal winter income. With only 16 active listings, competition is limited, and the waterfront appeal of the area supports premium summer pricing.

What is the average daily rate (ADR) for Airbnb in Franklin?

The average daily rate in Franklin is $238, which is significantly lower than Maine's $415 state average. For 3-bedroom properties, the ADR rises to $265. The relatively accessible pricing combined with strong peak-season demand helps drive solid overall revenue despite the lower annualized occupancy rate.

Are short-term rentals legal in Franklin?

Short-term rentals are generally permitted in Franklin, ME, though operators should verify any local permit or registration requirements with the Town of Franklin. Maine requires lodging establishments to register with the state and comply with health and safety standards. Regulations can change, so it's wise to consult local authorities and review any applicable zoning or HOA restrictions before purchasing an investment property.

When is peak season for Airbnb in Franklin?

Peak season in Franklin runs from June through October, with August being the strongest month at $18,919 in average revenue per listing. July follows closely at $16,838, while June and September–October each generate between $9,400 and $10,700. The off-season (November through April) sees dramatically lower activity, with monthly revenues ranging from roughly $1,100 to $3,100.

How many Airbnbs are there in Franklin?

As of April 2026, there are 16 active Airbnb listings in Franklin. The market has seen significant growth, with year-over-year listing counts increasing by 129%. Despite this growth, the total supply remains very small, which limits direct competition and can support higher pricing during peak demand periods.

How is Airbnb revenue calculated in Franklin?

The annual and monthly revenue figures for Franklin are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Franklin, ME market
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Average home values sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers including Rabbu proprietary analytics

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. With only 16 active listings, small sample sizes may cause averages to shift meaningfully as new properties enter or exit the market. Local regulations and tax obligations are subject to change; investors should verify current requirements with municipal and state authorities before purchasing.