Franklin, TN Airbnb Market Data, Statistics, and Occupancy Rates

Franklin Short-Term Rental Market Overview

Franklin, TN presents an attractive short-term rental opportunity with an ROI score of 55 out of 100, driven by above-average occupancy stability and market growth trends. The market's 260 active Airbnb listings generate an average annual revenue of $41,326, with occupancy running at 34% — well above Tennessee's 29% state average. While property values averaging nearly $1.5 million create a challenging revenue-to-price ratio, strong demand fundamentals and a rapidly growing supply (88% year-over-year listing growth) suggest investors see meaningful upside in this affluent Nashville-area suburb.

Key Market Statistics

According to Rabbu market data, the Franklin short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Franklin

Franklin attracts STR investors thanks to its combination of stable year-round demand, proximity to Nashville's tourism economy, and above-average occupancy performance relative to the state.

Expert Market Assessment

"Franklin earns an "Attractive Opportunity" designation, reflecting a market where demand fundamentals outpace many Tennessee peers even as property values remain elevated. Seasonality is present but manageable — revenue peaks between June and October (averaging $3,891–$4,157 per month) while January and February dip to roughly $1,900–$2,000. Investors targeting 3-bedroom or larger properties will find the strongest revenue-per-available-night performance, and the market's above-average occupancy stability provides a solid cash-flow foundation throughout the year."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Franklin

Average revenue by month in Franklin

Franklin's revenue cycle peaks in July at $4,157 and bottoms out in January at $1,901, producing a roughly 2:1 peak-to-trough ratio. The extended warm season from May through October consistently delivers $3,800+ per month, while the winter dip is relatively contained — signaling moderate seasonality that shouldn't alarm investors who budget accordingly.

Active Airbnb listings by property size in Franklin

Three-bedroom homes dominate Franklin's STR supply with 82 listings, followed by 2-bedrooms (64) and 1-bedrooms (61), reflecting strong demand in the mid-size family segment. Larger properties with 5+ bedrooms remain scarce at just 15 total listings, which may represent an underserved niche for investors willing to pursue higher-end acquisitions.

Average daily rate (ADR) by property size in Franklin

ADR in Franklin rises steeply with property size, jumping from $143 for 1-bedrooms to $381 for 4-bedrooms and reaching $1,166 for 6+ bedroom homes. The sharpest premium increase occurs between 4 and 5 bedrooms (from $381 to $658), suggesting that group-sized properties capture outsized nightly rates relative to the incremental bedroom cost.

Average RevPAN by property size in Franklin

RevPAN climbs consistently from $42 for studios to $223 for 6+ bedroom properties, with each step up in size delivering meaningfully higher revenue per available night. Three-bedroom units at $97 RevPAN offer a solid middle ground, while 5-bedroom listings at $169 stand out as a sweet spot between high RevPAN and manageable occupancy expectations.

Average occupancy rates by property size in Franklin

Occupancy peaks at 38% for 3-bedroom properties and holds above 30% for 1- through 4-bedroom units, reinforcing that mid-size homes drive the most consistent bookings. Larger luxury properties see occupancy decline to 26% (5-bedrooms) and 19% (6+ bedrooms), which is typical for premium listings that compensate with substantially higher nightly rates.

Average monthly revenue by property size in Franklin

Monthly revenue scales from $1,930 for 1-bedroom units to $17,161 for 6+ bedroom homes, with the jump from 4-bedrooms ($5,102) to 5-bedrooms ($8,660) representing a particularly compelling 70% revenue increase. For investors seeking reliable mid-range returns, 3-bedroom properties at $4,146 per month offer the best balance of supply competition and income potential.

Average annual revenue by property size in Franklin

Annual revenue ranges from $23,164 for 1-bedroom listings to $205,939 for 6+ bedroom properties, illustrating massive upside for investors who can acquire and manage larger homes. The 5-bedroom tier at $103,929 annually is notable — it crosses the six-figure threshold while maintaining a 26% occupancy rate, making it an appealing target for investors focused on maximizing gross revenue.

Most common amenities for Airbnb listings in Franklin

Parking (99%) and kitchens (95%) are near-universal among Franklin listings, while washer/dryer (84%) and self check-in (80%) have become baseline guest expectations. Outdoor amenities like backyards (77%) and patios (68%) feature prominently, reflecting the suburban appeal of the market, while differentiators like pools (10%), hot tubs (8%), and EV chargers (10%) remain rare enough to provide a competitive edge.

Understanding Franklin's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Franklin's ROI score of 55 out of 100 places it in the "Attractive Opportunity" band, meaning the market offers genuine STR potential but requires careful property selection — particularly given the below-average revenue-to-price ratio driven by home values near $1.5 million. On the positive side, above-average occupancy stability and market growth trends indicate that demand is resilient and expanding, which bodes well for sustained income. Investors should pair this data with thorough local regulatory research and target property sizes that maximize the revenue premiums available in this market.

Short-Term Rental Regulations in Franklin

Understanding local STR regulations is essential before investing in Franklin. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Franklin, Tennessee may be required to obtain a permit or register their property with local authorities before listing on platforms like Airbnb. Investors should verify current permit requirements directly with the City of Franklin and Williamson County, as regulations can evolve with the market's rapid growth.

Key Restrictions

Common restrictions in Tennessee STR markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may further limit short-term rental activity in certain Franklin neighborhoods, so it's important to review any community covenants before purchasing. Some municipalities also impose caps on the number of non-owner-occupied permits issued in specific zones.

Tax Obligations

Short-term rental hosts in Tennessee are typically subject to state and local occupancy taxes, as well as applicable sales tax on rental income. Many booking platforms collect and remit these taxes automatically, but hosts should confirm their specific obligations with Tennessee's Department of Revenue and local tax authorities to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Franklin can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Franklin's STR market is expected to continue its growth trajectory, supported by above-average occupancy stability and positive market growth trends. Seasonal revenue patterns suggest ADR could see modest increases of 2–4% during peak summer and fall months, while occupancy is estimated to hold in the 32–36% range year-round. The 88% year-over-year increase in active listings signals growing investor confidence, though new supply could temper per-listing revenue gains — investors entering now should plan for potential occupancy pressure as the market matures."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Franklin, TN

What is the average Airbnb occupancy rate in Franklin?

The average occupancy rate for Airbnb listings in Franklin is currently 34%, which sits comfortably above Tennessee's statewide average of 29%. Occupancy varies by property size, with 2- and 3-bedroom units achieving the highest rates at 36% and 38%, respectively, while larger luxury properties (6+ bedrooms) tend to book at a lower 19% rate.

How much do Airbnb hosts make in Franklin?

Franklin Airbnb hosts earn an average of $3,443 per month, or approximately $41,326 per year, based on trailing 12-month booking data. Revenue varies significantly by property size — 1-bedroom listings average around $1,930 per month, while 5-bedroom properties bring in roughly $8,660 monthly and 6+ bedroom homes can reach $17,161 per month.

Is Franklin a good market for Airbnb investment?

Franklin scores 55 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market benefits from above-average occupancy stability and positive growth trends, though the revenue-to-price ratio is below average due to high property values averaging nearly $1.5 million. Investors targeting larger properties may find stronger returns given the significant revenue premiums those units command.

What is the average daily rate (ADR) for Airbnb in Franklin?

The average daily rate across all Franklin Airbnb listings is $264, which comes in below Tennessee's statewide average of $309. However, ADR scales dramatically with property size — studios and 1-bedrooms average $143–$146 per night, 3-bedrooms reach $254, and 5-bedroom properties command $658 per night. Homes with 6 or more bedrooms average an impressive $1,166 nightly rate.

Are short-term rentals legal in Franklin?

Short-term rentals do operate in Franklin, TN, with 260 active Airbnb listings currently in the market. However, specific permit requirements and regulations may apply at the city and county level. Prospective hosts and investors should check with the City of Franklin and Williamson County for the latest rules regarding STR permits, zoning restrictions, and any applicable HOA regulations before purchasing a property.

When is peak season for Airbnb in Franklin?

Peak season in Franklin runs from roughly June through October, when average monthly revenue ranges from $3,891 to $4,157. July is the single highest-earning month at $4,157, closely followed by October at $4,070. The slowest months are January ($1,901) and February ($2,012), creating a peak-to-trough spread of roughly $2,200 — a manageable level of seasonality for investors budgeting year-round.

How many Airbnbs are there in Franklin?

Franklin currently has 260 active Airbnb listings. The supply is distributed across a range of property sizes, with 3-bedroom homes making up the largest segment at 82 listings, followed closely by 2-bedrooms (64) and 1-bedrooms (61). Notably, the market has seen 88% year-over-year growth in active listings, indicating strong and increasing investor interest.

How is Airbnb revenue calculated in Franklin?

The annual and monthly revenue figures shown for Franklin are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and average daily rates for the Franklin, TN market
• Monthly and annual revenue metrics based on trailing 12-month historical booking performance
• Property size breakdowns for supply, pricing, occupancy, and revenue across studio through 6+ bedroom configurations
• Amenity prevalence data showing the most common features among active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment cost context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts or regulatory changes. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.