Frankston, TX Airbnb Market Data, Statistics, and Occupancy Rates

Frankston Short-Term Rental Market Overview

Frankston, TX is a small East Texas market with just 19 active Airbnb listings and average annual revenue of $19,382 per property. The area's appeal centers on lake-oriented getaways — 74% of listings advertise lake access — and its favorable revenue-to-price ratio stands out, with average home values around $282,173. While occupancy runs below the Texas state average at 26%, the limited supply and above-average supply/demand balance create room for well-positioned operators to capture meaningful returns.

Key Market Statistics

According to Rabbu market data, the Frankston short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Frankston

Frankston's above-average revenue-to-price ratio and limited supply make it a compelling option for investors seeking affordable entry into a lake-driven vacation rental market.

Expert Market Assessment

"Frankston presents a moderate-opportunity market that rewards investors who understand its seasonal rhythms and niche appeal. Revenue swings significantly between peak months like May ($2,312) and the winter lull in February ($748), so cash-flow planning around these cycles is essential. The 64/100 ROI score reflects a genuine investment case built on affordable entry prices and healthy demand relative to supply, though the below-average occupancy stability means this market favors patient operators who can optimize pricing and guest experience over time."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Frankston

Average revenue by month in Frankston

Frankston shows pronounced seasonality, with May ($2,312) and June ($2,053) leading as peak revenue months, while February ($748) marks the year's low point — a spread of over $1,500 that investors should factor into cash-flow planning. A secondary peak in November–December ($1,776–$2,018) provides a welcome revenue boost heading into the holiday season.

Active Airbnb listings by property size in Frankston

Supply in Frankston is concentrated in 3-bedroom (7 listings) and 2-bedroom (5 listings) properties, accounting for the majority of the market's 19 active listings. The narrow range of property sizes could signal opportunity for investors willing to differentiate with larger or uniquely configured homes.

Average daily rate (ADR) by property size in Frankston

ADR scales modestly from $153 for 2-bedroom properties to $160 for 3-bedrooms, a relatively small premium of just $7 per night. This tight spread suggests that the jump from 2 to 3 bedrooms doesn't command a significant nightly rate increase, so revenue differentiation comes more from occupancy gains than pricing power.

Average RevPAN by property size in Frankston

Three-bedroom properties deliver a notably higher RevPAN of $45 compared to $34 for 2-bedrooms, reflecting both their slightly higher ADR and meaningfully better occupancy. This 32% RevPAN advantage makes 3-bedroom units the more efficient revenue generators on a per-night basis.

Average occupancy rates by property size in Frankston

Three-bedroom listings achieve 29% occupancy versus 22% for 2-bedroom units, a gap that directly impacts revenue consistency. Neither size reaches especially high utilization, underscoring the importance of strategic pricing and marketing to maximize booked nights across all property types.

Average monthly revenue by property size in Frankston

Interestingly, 2-bedroom properties lead in average monthly revenue at $1,862 compared to $1,487 for 3-bedrooms, which may reflect higher individual listing performance or pricing dynamics among the smaller sample of 2-bedroom units. Investors should note that this metric can shift significantly in a market with only 19 total listings.

Average annual revenue by property size in Frankston

Two-bedroom properties generate approximately $22,349 in annual revenue versus $17,846 for 3-bedroom units, a difference of about $4,500 per year. Given lower acquisition and operating costs for smaller properties, 2-bedrooms may offer the stronger return on investment in this market, though investors should weigh this against the 3-bedroom segment's superior occupancy and RevPAN.

Most common amenities for Airbnb listings in Frankston

Every listing in Frankston includes a kitchen, and 90% offer parking, reflecting the car-dependent, self-catered nature of lakeside vacation stays. Lake access (74%), BBQ grills (84%), and pet-friendliness (68%) dominate the amenity landscape, signaling that guests expect a full outdoor recreation experience — investors without these features may struggle to compete.

Understanding Frankston's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Frankston's ROI score of 64 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio and a favorable supply/demand balance that reflects just 19 listings serving the area's lake-tourism demand. The main drag comes from below-average occupancy stability, meaning revenue can fluctuate meaningfully between peak and off-peak months. Investors should pair these data points with on-the-ground regulatory research and a realistic seasonal cash-flow model before committing capital.

Short-Term Rental Regulations in Frankston

Understanding local STR regulations is essential before investing in Frankston. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Frankston, TX should verify whether a local permit or registration is required by contacting the City of Frankston and reviewing any applicable Anderson County or state-level requirements. Texas does not impose a statewide STR permit mandate, but local jurisdictions may have their own rules.

Key Restrictions

Common STR restrictions in Texas communities can include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. Investors should also check for any HOA restrictions on the specific property, as deed covenants can prohibit or limit short-term rental activity regardless of local government rules.

Tax Obligations

Texas imposes a 6% state hotel occupancy tax on short-term rentals, and local jurisdictions may levy additional occupancy or tourism taxes. Platforms like Airbnb often collect and remit state taxes on behalf of hosts, but operators should confirm local tax obligations directly with the appropriate taxing authority.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Frankston can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Frankston's short-term rental market is likely to see continued seasonal demand peaks in late spring and early winter, with May historically generating roughly $2,312 in average monthly revenue. Occupancy stability remains a factor to watch — the current 26% rate trails the 33% Texas average, and investors should plan conservatively for off-peak months like February where revenue drops to around $748. ADR may hold steady in the $200–$210 range given the market's niche positioning, though growth will largely depend on whether the area attracts more weekend and vacation visitors to its lakefront properties."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Frankston, TX

What is the average Airbnb occupancy rate in Frankston?

The average Airbnb occupancy rate in Frankston is currently 26%, which falls below the Texas state average of 33%. Occupancy varies by property size, with 3-bedroom listings achieving 29% and 2-bedroom units averaging 22%. Optimizing pricing strategies and guest amenities can help individual hosts push above the market average.

How much do Airbnb hosts make in Frankston?

Airbnb hosts in Frankston earn an average of $1,615 per month and approximately $19,382 per year, based on trailing 12-month booking data from active comparable listings. Revenue varies by property size — 2-bedroom properties average about $22,349 annually while 3-bedroom properties come in around $17,846. Individual results depend on factors like property quality, location, pricing, and guest reviews.

Is Frankston a good market for Airbnb investment?

Frankston scores a 64 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from an above-average revenue-to-price ratio and a favorable supply/demand balance with only 19 active listings. However, occupancy stability is below average, so investors should plan for significant seasonal variation and ensure their pricing strategy accounts for slower months.

What is the average daily rate (ADR) for Airbnb in Frankston?

The average daily rate in Frankston is $206, which is below the Texas state average of $276. ADR varies modestly by property size, with 2-bedroom listings averaging $153 and 3-bedroom listings at $160. The market-wide ADR of $206 reflects the inclusion of larger or premium properties in the overall average.

Are short-term rentals legal in Frankston?

Short-term rentals are generally permitted in Texas, though local regulations can vary. Investors considering Frankston should check with the City of Frankston and Anderson County for any specific permit, registration, or zoning requirements. It's also important to review any HOA or deed restrictions on the specific property before purchasing.

When is peak season for Airbnb in Frankston?

Peak season in Frankston centers around late spring and early summer, with May generating the highest average monthly revenue at $2,312, followed by June at $2,053. December also performs well at $2,018, likely driven by holiday travel. The slowest period falls in January and February, when average monthly revenue drops to around $943 and $748 respectively.

How many Airbnbs are there in Frankston?

As of April 2026, there are 19 active Airbnb listings in Frankston. The market is concentrated in 2-bedroom (5 listings) and 3-bedroom (7 listings) properties, with the remaining units falling into other size categories. This limited supply contributes to the market's above-average supply/demand balance.

How is Airbnb revenue calculated in Frankston?

The annual and monthly revenue figures for Frankston are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Frankston, TX market
• Occupancy rates, average daily rates, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform investment decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations and tax requirements can change; investors should verify current rules with municipal authorities before purchasing.