Friendship, WI Airbnb Market Data, Statistics, and Occupancy Rates

Friendship Short-Term Rental Market Overview

Friendship, WI stands out as a compelling short-term rental market driven by its lakefront appeal and seasonal vacation demand in central Wisconsin. With an average annual revenue of $37,727 and home values averaging $353,024, the revenue-to-price ratio lands well above average — a key draw for investors looking to maximize yield. The market is small at just 33 active listings, which means less competition but also signals that this is a niche, seasonally driven destination where summer months carry the bulk of earnings.

Key Market Statistics

According to Rabbu market data, the Friendship short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Friendship

Friendship appeals to investors seeking strong revenue-to-price ratios in a seasonal lake market where property costs remain accessible compared to many vacation destinations.

Expert Market Assessment

"Friendship earns an ROI score of 74 out of 100, placing it in the "Attractive Opportunity" tier thanks largely to its strong revenue-to-price ratio and above-average market growth trend. Seasonality is pronounced — August peaks at $7,612 in average monthly revenue while January dips to $1,453 — so investors should plan for cash-flow management during the quieter winter months. The supply-demand balance sits at an average level, which paired with the small total listing count suggests room for well-positioned properties to capture share. Investors who target larger homes with lake access will be best positioned to capitalize on the premium rates this market rewards."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Friendship

Average revenue by month in Friendship

Friendship exhibits dramatic seasonality, with August ($7,612) and July ($7,484) generating roughly five times the revenue of the slowest months like January ($1,453) and February ($1,559). Investors should anticipate earning the majority of annual income during the June–August window, with shoulder months like May, September, and December providing moderate supplemental revenue.

Active Airbnb listings by property size in Friendship

Supply is remarkably evenly distributed, with 8 listings each across 2-, 3-, and 4-bedroom sizes and 5 listings for 5-bedroom properties. This balanced spread means no single property type dominates, though the slightly lower count of 5-bedroom homes could signal an opportunity for investors willing to go larger given the premium revenue those units command.

Average daily rate (ADR) by property size in Friendship

ADR scales steeply with size in Friendship: 2-bedroom listings average $209 per night while 5-bedroom properties reach $440 — more than double. The jump from 3 bedrooms ($259) to 4 bedrooms ($385) is the largest incremental gain, suggesting that 4-bedroom properties may offer the strongest premium relative to the added investment in space.

Average RevPAN by property size in Friendship

Revenue per available night climbs steadily from $56 for 2-bedroom units to $103 for 5-bedroom properties, confirming that larger homes deliver meaningfully better yield per night even after occupancy is factored in. The gap between 3-bedroom ($59) and 4-bedroom ($87) RevPAN is especially notable, reinforcing the case for targeting mid-to-large properties.

Average occupancy rates by property size in Friendship

Occupancy rates are tightly clustered across property sizes, with 2-bedroom units slightly ahead at 27% and all other sizes at 23%. The consistency suggests that demand in Friendship is driven more by seasonal timing than property configuration, and investors should focus on maximizing peak-season bookings regardless of bedroom count.

Average monthly revenue by property size in Friendship

Five-bedroom properties lead monthly revenue at $5,155, followed by 4-bedrooms at $4,684, while 2- and 3-bedroom units earn $2,601 and $2,743 respectively. The nearly 2x revenue gap between the smallest and largest configurations makes a strong case for investing in larger vacation homes in this market.

Average annual revenue by property size in Friendship

Annual revenue ranges from $31,216 for 2-bedroom listings to $61,867 for 5-bedroom properties, with 4-bedrooms earning $56,212 — nearly as much as 5-bedrooms for potentially lower acquisition and maintenance costs. Investors targeting the best return potential should weigh the 4-bedroom sweet spot carefully against 5-bedroom premiums.

Most common amenities for Airbnb listings in Friendship

Kitchens and parking are near-universal at 97%, setting the baseline expectation for Friendship listings, while outdoor-oriented amenities like BBQ grills (82%), outdoor furniture (79%), and backyards (76%) reflect the market's recreational, lake-country character. Notably, 55% of listings offer lake access and 42% are waterfront — confirming that proximity to water is a key differentiator that investors should prioritize when selecting properties.

Understanding Friendship's ROI Score: 74/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Friendship's ROI score of 74 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio — the most heavily weighted factor — and above-average market growth. Occupancy stability is the main drag, rated below average due to the market's pronounced seasonality, while supply/demand balance sits at an average level. Investors should pair these metrics with local regulatory research and a seasonal cash-flow model to confirm the opportunity fits their investment profile.

Short-Term Rental Regulations in Friendship

Understanding local STR regulations is essential before investing in Friendship. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Friendship, Wisconsin may need to obtain a tourist rooming house license through the state, and local permits or registration may also be required through Adams County. Investors should verify current requirements directly with local authorities and the Wisconsin Department of Agriculture, Trade and Consumer Protection before listing.

Key Restrictions

Common restrictions in Wisconsin STR markets can include occupancy limits based on bedroom count, minimum stay requirements, noise and nuisance ordinances, and parking regulations. HOA or association rules may also apply to lake properties, so it's wise to review any covenants or deed restrictions before purchasing.

Tax Obligations

Wisconsin imposes a state sales tax and a room tax on short-term rental income, and Adams County or local jurisdictions may levy additional lodging or tourism taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Friendship can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Friendship's STR market is likely to see continued summer-driven demand, with July and August remaining the revenue anchors at over $7,400 per month. The 78% year-over-year growth in active listings suggests rising investor interest, though the market's below-average occupancy stability (29% vs. 38% statewide) means operators should budget conservatively for the off-season. Expect ADR to hold in the $290–$310 range as the market matures, with occupancy potentially firming slightly if new supply is absorbed by growing traveler interest in Wisconsin's lake country."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Friendship, WI

What is the average Airbnb occupancy rate in Friendship?

The average Airbnb occupancy rate in Friendship is currently 29%, which trails the Wisconsin state average of 38%. This reflects the market's strong seasonal character — summer months drive the bulk of bookings while winter occupancy is notably lower. Investors should factor this seasonality into cash-flow planning.

How much do Airbnb hosts make in Friendship?

On average, Airbnb hosts in Friendship earn approximately $3,143 per month or $37,727 per year based on trailing 12-month booking data. Revenue varies significantly by property size: 2-bedroom listings average $31,216 annually, while 5-bedroom properties can generate up to $61,867. Peak summer months like July and August can bring in over $7,400 per month.

Is Friendship a good market for Airbnb investment?

Friendship scores a 74 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from an above-average revenue-to-price ratio, with average home values around $353,024 and annual revenue averaging $37,727. The main consideration is seasonality — occupancy stability is below average, so investors should be comfortable with strong summer earnings offsetting quieter winter months.

What is the average daily rate (ADR) for Airbnb in Friendship?

The average daily rate in Friendship is $296, which is below the Wisconsin state average of $368. Rates scale meaningfully with property size: 2-bedroom listings average $209 per night, while 5-bedroom properties command $440 per night. Properties with lake access and waterfront locations tend to support the higher end of pricing.

Are short-term rentals legal in Friendship?

Short-term rentals are generally permitted in Friendship, WI, though operators may need to obtain appropriate licenses such as a Wisconsin tourist rooming house license and any locally required permits. Regulations can change, so prospective hosts should check with Adams County and state authorities for the most current rules before listing a property.

When is peak season for Airbnb in Friendship?

Peak season in Friendship runs from June through August, with July and August being the strongest months at $7,484 and $7,612 in average monthly revenue respectively. June also performs well at $4,277. The off-season months of January and February are the slowest, with revenues around $1,453–$1,559, reflecting the market's lake-and-recreation-driven demand cycle.

How many Airbnbs are there in Friendship?

There are currently 33 active Airbnb listings in Friendship as of April 2026. Supply is evenly distributed across property sizes, with 8 listings each for 2-, 3-, and 4-bedroom properties and 5 listings for 5-bedroom homes. The market has grown substantially, with 78% year-over-year growth in active listings.

How is Airbnb revenue calculated in Friendship?

The annual and monthly revenue figures for Friendship are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, location, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Friendship, WI market
• Average daily rate, occupancy, and RevPAN metrics tracked over time
• Monthly and annual revenue averages based on trailing 12-month booking data
• Property size breakdowns for supply, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages as of April 2026 and may not capture recent market shifts. Local regulations, permit requirements, and tax obligations can change; investors should verify current rules with local authorities before purchasing.