Frisco, NC Airbnb Market Data, Statistics, and Occupancy Rates

Frisco Short-Term Rental Market Overview

Frisco, NC sits on Hatteras Island along the Outer Banks, a stretch of coastline that draws strong seasonal vacation demand each summer. With just 15 active Airbnb listings, this micro-market offers limited competition and clear summer revenue spikes — July alone averages $8,686 per listing. Average annual revenue comes in at $40,924, and the ROI score of 64 out of 100 signals an attractive opportunity worth closer evaluation, though investors should weigh the pronounced seasonality and below-state-average occupancy of 26%.

Key Market Statistics

According to Rabbu market data, the Frisco short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Frisco

Frisco appeals to investors seeking a low-competition coastal market with dramatic summer revenue potential and above-average growth dynamics on the Outer Banks.

Expert Market Assessment

"Frisco presents a moderately attractive opportunity defined by extreme seasonality. Revenue swings from under $900 in winter months to nearly $8,700 in July, meaning investors must plan for thin cash flow roughly five months of the year. That said, the peak summer window is lucrative enough to carry the annual average to $40,924, and the limited supply of just 15 listings reduces head-to-head competition. The ROI score of 64 reflects healthy revenue-to-price dynamics and strong growth signals, tempered by below-average occupancy stability — a profile best suited for investors comfortable with a vacation-rental cash-flow pattern rather than steady monthly income."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Frisco

Average revenue by month in Frisco

Frisco's revenue follows a dramatic seasonal curve, peaking in July at $8,686 and bottoming out in January at just $848 — a 10:1 spread. The June–August window accounts for the bulk of annual income, while November through February collectively average under $1,000 per month, underscoring the importance of summer-season pricing optimization.

Active Airbnb listings by property size in Frisco

All tracked listings in Frisco currently fall into the 1-bedroom category, with 5 active units. This extremely narrow supply profile could signal an opportunity for investors bringing larger, multi-bedroom properties to market in a destination where families and groups typically seek more space.

Average daily rate (ADR) by property size in Frisco

One-bedroom properties in Frisco command an average daily rate of $105. With no larger units in the current data set, there's limited insight into ADR scaling, but the gap between this figure and the overall market ADR of $168 suggests that seasonal rate fluctuations or unlisted larger properties pull the aggregate higher.

Average RevPAN by property size in Frisco

One-bedroom units deliver a RevPAN of just $19, reflecting the combination of a modest $105 ADR and low 19% occupancy. This metric highlights the challenge of generating consistent revenue from smaller units in a highly seasonal beach market.

Average occupancy rates by property size in Frisco

One-bedroom properties average 19% occupancy — notably below the overall market average of 26%. This suggests that smaller units may face stiffer competition for limited off-season demand, and investors targeting this size should plan for long vacancy stretches outside of summer.

Average monthly revenue by property size in Frisco

One-bedroom listings generate an average of $1,741 per month, roughly half the overall market monthly average of $3,410. The gap implies that any larger or higher-end properties in the market are capturing a disproportionate share of revenue during peak season.

Average annual revenue by property size in Frisco

At $20,902 annually, 1-bedroom units earn about half the market-wide average of $40,924. Investors considering Frisco may find stronger return potential in larger configurations that can accommodate family-size groups seeking Outer Banks vacation homes, though acquisition costs would also be higher.

Most common amenities for Airbnb listings in Frisco

Kitchen and parking are universal at 100% of listings, while laundry facilities (87%), outdoor furniture (80%), and self check-in (80%) round out the top tier. The prevalence of BBQ grills (73%), backyards (67%), and patios (67%) reflects guest expectations for outdoor coastal living, and the relatively low penetration of hot tubs (13%) and beach access (20%) could represent amenity-based differentiation opportunities.

Understanding Frisco's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Frisco's ROI score of 64 out of 100 places it in the Attractive Opportunity band, reflecting an average revenue-to-price ratio and above-average growth and supply/demand dynamics, offset by below-average occupancy stability tied to its seasonal nature. The score suggests the market can deliver meaningful returns for investors who time their pricing to summer peaks and manage costs carefully through the off-season. Pairing this data with thorough local regulatory research and a realistic cash-flow model will help investors determine if Frisco fits their portfolio strategy.

Short-Term Rental Regulations in Frisco

Understanding local STR regulations is essential before investing in Frisco. Here's the current regulatory landscape:

Permit Requirements

Frisco falls within Dare County, North Carolina, where short-term rental operators may need to register or obtain permits at the county level. Investors should verify current requirements directly with Dare County planning and the state of North Carolina before listing a property.

Key Restrictions

Common restrictions in Outer Banks communities can include occupancy limits tied to septic or bedroom capacity, noise ordinances, parking requirements, and minimum-stay mandates during certain seasons. HOA covenants are also prevalent in many coastal neighborhoods and may impose additional rules or outright prohibit short-term rentals, so reviewing deed restrictions is essential.

Tax Obligations

North Carolina requires short-term rental operators to collect and remit state sales tax and county occupancy taxes; Dare County levies its own occupancy tax on stays under 90 days. Many booking platforms handle collection automatically, but hosts should confirm compliance with both state and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Frisco can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Looking ahead 12–18 months, Frisco's above-average market growth trend and favorable supply/demand balance suggest continued upward momentum, particularly during the June–August corridor. We estimate ADR could see modest 2–4% increases as Outer Banks demand remains resilient, though occupancy may hover around 24–28% on an annualized basis given the deep winter lull. Investors who optimize pricing during peak months and market shoulder-season stays could push annual revenue modestly above current levels. As always, these are estimates based on trailing data and general market conditions rather than guaranteed outcomes."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Frisco, NC

What is the average Airbnb occupancy rate in Frisco?

The average Airbnb occupancy rate in Frisco is currently 26%, which trails the North Carolina state average of 34%. This lower annual figure reflects the market's sharp seasonality — occupancy concentrates heavily in the summer months while winter sees minimal bookings. Investors should factor this seasonal pattern into cash-flow projections.

How much do Airbnb hosts make in Frisco?

Based on trailing 12-month data, Airbnb hosts in Frisco earn an average of $3,410 per month, or roughly $40,924 annually. Revenue is heavily weighted toward summer, with July averaging $8,686 and August $8,296, while winter months like January and February average under $900. Individual results vary based on property quality, pricing strategy, and guest experience.

Is Frisco a good market for Airbnb investment?

Frisco earns a Rabbu ROI Score of 64 out of 100, placing it in the 'Attractive Opportunity' range. The market benefits from above-average growth trends and a favorable supply/demand balance with only 15 active listings. However, occupancy stability is below average due to the pronounced off-season, so this market is best suited for investors who can manage seasonal cash-flow swings and capitalize on strong summer demand along the Outer Banks.

What is the average daily rate (ADR) for Airbnb in Frisco?

The average daily rate for Airbnb listings in Frisco is $168, which is below the North Carolina state average of $262. The lower ADR reflects the market's current inventory of smaller properties — 1-bedroom units average $105 per night. Larger, higher-end properties could command premium rates given the coastal location, but the current data set is limited to smaller units.

Are short-term rentals legal in Frisco?

Short-term rentals operate in Frisco as part of the broader Outer Banks vacation rental tradition. However, operators should check with Dare County and the state of North Carolina for any permit, registration, or licensing requirements. Local zoning, HOA restrictions, and county occupancy tax obligations may also apply, so verifying compliance before purchasing is strongly recommended.

When is peak season for Airbnb in Frisco?

Peak season in Frisco runs from June through August, with July leading at an average of $8,686 in monthly revenue and August close behind at $8,296. May and September serve as shoulder months with respectable revenue of $3,793 and $3,214 respectively. The off-season stretches from November through February, when monthly revenue drops below $1,300.

How many Airbnbs are there in Frisco?

As of April 2026, there are 15 active Airbnb listings in Frisco. This is a very small market, which means less competition but also limited comparable data. Year-over-year listing growth has been significant at 239%, indicating that investor interest in Frisco is rising rapidly.

How is Airbnb revenue calculated in Frisco?

The annual and monthly revenue figures for Frisco are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data into a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Frisco market
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Amenity prevalence data across active listings to benchmark guest expectations
• Home value estimates sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data is based on a small sample of 15 active listings; metrics may shift meaningfully as new properties enter the market. Local regulations, HOA rules, and tax obligations can change — always verify current requirements before investing.