Frisco, TX Airbnb Market Data, Statistics, and Occupancy Rates

Frisco Short-Term Rental Market Overview

Frisco, TX sits within one of the fastest-growing corridors in the Dallas–Fort Worth metroplex, drawing visitors with its sports venues, corporate relocations, and family-friendly attractions. With 158 active Airbnb listings generating an average annual revenue of $31,030 and a market-wide ADR of $202, the market offers moderate income potential — though average home values near $944,521 mean investors need to be strategic about property selection to make the numbers work. Occupancy at 37% edges above the Texas state average of 33%, signaling steady but not exceptional demand.

Key Market Statistics

According to Rabbu market data, the Frisco short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Frisco

Frisco's blend of corporate relocation activity, sports tourism, and rapid suburban growth makes it an attractive but competitive arena where disciplined property selection can unlock meaningful STR returns.

Expert Market Assessment

"Frisco presents a competitive opportunity where strong demand fundamentals meet elevated property prices and rapidly growing supply. The market's seasonality is moderate — July peaks at $3,137 in average monthly revenue while February bottoms out near $1,937, a spread of roughly 62% — giving investors a reasonably stable income curve compared to purely seasonal destinations. Larger properties (4- and 5-bedroom configurations) stand out as the best revenue performers relative to the broader market, though the below-average revenue-to-price ratio means careful underwriting is essential. Investors who pair a well-amenitized, larger home with competitive pricing can carve out a niche, but passive, undifferentiated listings will struggle to pencil in this high-cost environment."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Frisco

Average revenue by month in Frisco

Frisco's revenue peaks in July at $3,137 and bottoms out in February at $1,937, creating a manageable seasonal swing of about $1,200 between the best and worst months. The summer stretch from May through August consistently delivers above-average returns, while fall and winter remain respectable — no month drops below $1,900.

Active Airbnb listings by property size in Frisco

Three-bedroom properties dominate Frisco's supply with 52 active listings, followed by 1-bedrooms at 44. The 5-bedroom segment is notably thin with only 10 listings, which — combined with its strong revenue performance — could represent a less crowded niche for investors willing to take on a larger property.

Average daily rate (ADR) by property size in Frisco

ADR in Frisco nearly quadruples from $99 for 1-bedroom units to $387 for 5-bedroom properties, with a particularly steep jump between 4-bedroom ($270) and 5-bedroom listings. The 3-bedroom tier at $229 offers a solid middle ground where nightly rates meaningfully exceed the market average without requiring the capital outlay of the largest homes.

Average RevPAN by property size in Frisco

Five-bedroom properties lead RevPAN at $164 — more than double the next-closest size (4-bedrooms at $84) — indicating that these larger homes convert their premium ADR into actual booked revenue more efficiently. Smaller configurations cluster between $40 and $78, suggesting that revenue per available night scales disproportionately at the top end of the size spectrum.

Average occupancy rates by property size in Frisco

Occupancy is highest among 2-bedroom and 5-bedroom properties, both at 43%, while 4-bedroom listings lag at 31%. The fact that 5-bedroom units maintain top-tier occupancy alongside the highest ADR underscores their outsized earning potential, whereas 3- and 4-bedroom homes may face more competitive pressure keeping calendars filled.

Average monthly revenue by property size in Frisco

Monthly revenue climbs steadily from $1,328 for 1-bedroom units to $5,020 for 5-bedroom properties, with each step up in bedroom count delivering a meaningful income boost. Four-bedroom listings at $3,719 per month represent a strong option for investors seeking high revenue without the operational complexity of the largest homes.

Average annual revenue by property size in Frisco

Annual revenue ranges from $15,936 for 1-bedroom properties to $60,246 for 5-bedroom homes, nearly a 4x difference. Given Frisco's high average home values, investors targeting 4-bedroom ($44,635/year) and 5-bedroom properties will want to model acquisition costs carefully, but these sizes clearly offer the most compelling gross revenue potential.

Most common amenities for Airbnb listings in Frisco

Kitchens (99%), washers (97%), and parking (94%) are near-universal in Frisco listings, setting a high baseline for guest expectations. The 85% prevalence of dedicated workspaces signals strong business and remote-work traveler demand, while differentiators like pools (34%) and EV chargers (11%) remain uncommon and could help listings stand out.

Understanding Frisco's ROI Score: 40/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Frisco's ROI Score of 40 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where investor demand is strong but elevated home prices compress the revenue-to-price ratio (rated below average). Occupancy stability scores at an average level, while both market growth trend and supply/demand balance rate below average — largely a consequence of the 150% year-over-year listing growth outpacing demand gains. Pairing this score with thorough local regulatory research and careful property-level underwriting will help investors identify the deals that actually pencil in this high-cost market.

Short-Term Rental Regulations in Frisco

Understanding local STR regulations is essential before investing in Frisco. Here's the current regulatory landscape:

Permit Requirements

The city of Frisco, Texas may require short-term rental operators to obtain a permit or register their property before listing on platforms like Airbnb. Investors should verify current permit requirements directly with the City of Frisco and Collin County authorities, as local ordinances can change.

Key Restrictions

Common restrictions in Texas suburban markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. HOA rules are particularly relevant in Frisco's many master-planned communities and may impose additional limitations or outright prohibitions on short-term rentals, so reviewing CC&Rs before purchasing is critical.

Tax Obligations

Short-term rental hosts in Texas are typically subject to the state's 6% hotel occupancy tax, and local jurisdictions may levy additional occupancy or tourism taxes. Many booking platforms collect and remit these taxes automatically, but investors should confirm their obligations with the Texas Comptroller's office and any applicable local taxing authority.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Frisco can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Frisco's STR market is likely to remain competitive as listing supply has grown 150% year-over-year. Seasonal patterns suggest revenue will continue concentrating in the summer months, with peak earnings in June and July potentially reaching $3,000–$3,100 per month while softer winter months like February may dip below $2,000. ADR could see modest pressure as new supply enters the market, and investors should anticipate occupancy settling in the 35–40% range unless demand drivers accelerate. Selective deal sourcing — particularly on larger properties that command premium nightly rates — will be essential for maintaining attractive yields."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Frisco, TX

What is the average Airbnb occupancy rate in Frisco?

The average occupancy rate for Airbnb listings in Frisco is currently 37%, which sits above the Texas state average of 33%. Occupancy varies by property size, with 2-bedroom and 5-bedroom units achieving the highest rates at 43%, while 4-bedroom properties see the lowest at 31%. These figures reflect trailing performance and individual results can differ based on pricing strategy, listing quality, and seasonality.

How much do Airbnb hosts make in Frisco?

Based on trailing 12-month booking data, the average Airbnb host in Frisco earns approximately $2,585 per month or $31,030 per year. Revenue scales significantly with property size — 1-bedroom listings average around $15,936 annually, while 5-bedroom properties average roughly $60,246. Actual earnings depend on factors like occupancy management, pricing optimization, and the amenities offered.

Is Frisco a good market for Airbnb investment?

Frisco carries a Rabbu ROI Score of 40 out of 100, classified as a 'Competitive Opportunity.' The market benefits from strong demand driven by corporate activity, sports tourism, and population growth, but average home values near $944,521 compress the revenue-to-price ratio. Investors who source properties selectively and target higher-bedroom-count homes — where annual revenue can reach $44,635 to $60,246 — have the best chance of generating attractive returns. It's a market that rewards hands-on operators over passive investors.

What is the average daily rate (ADR) for Airbnb in Frisco?

The current average daily rate across all Frisco Airbnb listings is $202, which is below the Texas state average of $276. ADR scales substantially with property size: 1-bedroom units average $99 per night, 3-bedrooms average $229, and 5-bedroom properties command $387 per night. This pricing structure means larger homes capture a meaningful nightly premium.

Are short-term rentals legal in Frisco?

Short-term rentals do operate in Frisco, TX, with 158 active Airbnb listings currently on the market. However, local regulations, permit requirements, and HOA restrictions can vary significantly — especially in Frisco's many master-planned communities. Prospective investors should verify current rules with the City of Frisco and review any applicable homeowners association covenants before purchasing a property for STR use.

When is peak season for Airbnb in Frisco?

Peak season in Frisco runs through the summer months, with July delivering the highest average monthly revenue at $3,137, followed closely by June at $3,036 and May at $2,842. The softest months are February ($1,937) and January ($2,031). The roughly 62% spread between peak and trough months reflects moderate seasonality, meaning revenue stays relatively consistent year-round compared to vacation-driven markets.

How many Airbnbs are there in Frisco?

As of April 2026, there are 158 active Airbnb listings in Frisco. The supply is led by 3-bedroom properties (52 listings), followed by 1-bedroom units (44 listings), with 5-bedroom homes being the least represented at just 10 listings. Notably, active listings have grown 150% year-over-year, indicating rapidly increasing investor and host interest in the market.

How is Airbnb revenue calculated in Frisco?

The annual and monthly revenue figures for Frisco are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rates, occupancy rates, and RevPAN across property configurations
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property improvement decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of the dates indicated; actual results may differ as conditions evolve. Local regulations, HOA restrictions, and tax obligations vary and should be independently verified before investing.