Gainesville, TX Airbnb Market Data, Statistics, and Occupancy Rates

Gainesville Short-Term Rental Market Overview

Gainesville, TX is a small but evolving short-term rental market with just 28 active Airbnb listings and an average annual revenue of $28,241 per property. The market's ADR of $267 sits close to the Texas state average, though occupancy at 19% trails the state figure of 33% considerably. With an 80% year-over-year growth in active listings, investor interest is clearly picking up — but the low occupancy signals that demand hasn't kept pace with new supply, making selective deal sourcing essential.

Key Market Statistics

According to Rabbu market data, the Gainesville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Gainesville

Gainesville appeals to investors seeking an early-stage Texas STR market with affordable entry points and emerging demand, though below-average occupancy requires careful property selection and pricing strategy.

Expert Market Assessment

"Gainesville presents a competitive but cautious opportunity for STR investors. The ROI score of 41 out of 100 reflects average revenue-to-price ratios and supply/demand balance, tempered by below-average occupancy stability. Revenue seasonality is pronounced — August tops $3,635 per month while February dips to $1,656 — so investors need to plan for meaningful cash-flow swings across the calendar year. Properties that can capture late-summer and early-fall demand while differentiating through amenities or location near local attractions will have the strongest chance of outperforming market averages."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Gainesville

Average revenue by month in Gainesville

Gainesville exhibits strong seasonality, with August ($3,635) delivering more than double the revenue of the slowest month, February ($1,656). The late-summer through fall stretch from July to November represents the primary earning window, while winter and early spring months require investors to budget for significantly lower income.

Active Airbnb listings by property size in Gainesville

Supply is relatively balanced across property sizes, with 8 one-bedroom and 8 three-bedroom listings flanking 6 two-bedroom units. The even distribution means no single size dominates the market, and the slightly lower count of 2-bedroom listings could represent a modest gap for investors to fill.

Average daily rate (ADR) by property size in Gainesville

ADR scales consistently with size — from $161 for 1-bedroom listings to $215 for 2-bedrooms and $268 for 3-bedrooms. The roughly $53-per-bedroom premium suggests guests value additional space, making larger properties more attractive from a nightly rate perspective.

Average RevPAN by property size in Gainesville

Two-bedroom listings deliver the highest RevPAN at $44, edging out 3-bedrooms ($39) and 1-bedrooms ($36). This makes 2-bedroom properties the most efficient earners per available night after factoring in occupancy, offering a compelling middle ground for investors.

Average occupancy rates by property size in Gainesville

Smaller properties fill more consistently, with 1-bedrooms at 22% and 2-bedrooms at 21%, while 3-bedroom listings lag at 15%. The occupancy gap suggests that larger properties, despite higher ADRs, may sit vacant more often — an important consideration for cash-flow planning.

Average monthly revenue by property size in Gainesville

Three-bedroom properties lead in average monthly revenue at $2,353, followed by 2-bedrooms at $2,107 and 1-bedrooms at $1,290. The nearly $1,000 gap between 1-bedroom and larger configurations underscores the revenue advantage of offering more space, even with lower occupancy rates.

Average annual revenue by property size in Gainesville

On an annual basis, 3-bedroom listings top the market at $28,246, with 2-bedrooms close behind at $25,284 and 1-bedrooms generating $15,485. However, when weighed against acquisition and operating costs, 2-bedroom properties may offer the strongest return potential given their superior RevPAN performance.

Most common amenities for Airbnb listings in Gainesville

Kitchen and parking are near-universal at 96% of listings, with self check-in (89%) and backyard access (71%) also highly prevalent — signaling that guests in Gainesville expect a self-sufficient, home-like experience. Differentiating amenities like hot tubs (11%) and lake access (7%) remain rare, presenting an opportunity for investors to stand out in a market where the basics are already table stakes.

Understanding Gainesville's ROI Score: 41/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Gainesville's ROI Score of 41 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real potential but requires disciplined deal selection. The score reflects an average revenue-to-price ratio and supply/demand balance, offset by below-average occupancy stability — the market's biggest headwind — while an above-average market growth trend offers an encouraging counterpoint. Investors should pair this data with thorough local regulatory research and conservative underwriting assumptions to identify properties that can outperform the market-wide averages.

Short-Term Rental Regulations in Gainesville

Understanding local STR regulations is essential before investing in Gainesville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Gainesville, TX may need to obtain a permit or register their property with local authorities before listing on platforms like Airbnb. Investors should verify current requirements directly with the City of Gainesville and Cooke County, as Texas municipalities vary in their STR registration processes.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules can also impose additional constraints on short-term rental activity, so investors should review any applicable covenants before purchasing a property intended for STR use.

Tax Obligations

Texas requires short-term rental operators to collect and remit state hotel occupancy tax, and local jurisdictions like Gainesville may impose additional lodging or tourism taxes. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with both state and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Gainesville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Gainesville's STR market is likely to see continued supply growth given the strong investor interest reflected in the 80% year-over-year listing increase. Occupancy rates may face additional pressure if new listings outpace demand, though the market's above-average growth trend suggests underlying demand drivers are strengthening. Seasonal peaks in August and September — when monthly revenue roughly doubles the winter lows — should remain the primary cash-flow engine. Investors should plan for ADR stability in the $250–$280 range while budgeting conservatively around 18–22% occupancy until the market matures."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Gainesville, TX

What is the average Airbnb occupancy rate in Gainesville?

The average Airbnb occupancy rate in Gainesville is currently 19%, which is notably below the Texas state average of 33%. Occupancy varies by property size, with 1-bedroom listings achieving the highest rate at 22%, while 3-bedroom properties average just 15%. This lower occupancy means investors should price competitively and focus on maximizing visibility during peak months to improve fill rates.

How much do Airbnb hosts make in Gainesville?

Airbnb hosts in Gainesville earn an average of $2,353 per month, which translates to approximately $28,241 annually based on trailing 12-month performance. Revenue varies significantly by property size — 1-bedroom listings average $15,485 per year, 2-bedrooms bring in about $25,284, and 3-bedroom properties lead at $28,246 annually. Monthly earnings also fluctuate with seasonality, ranging from around $1,656 in February to $3,635 in August.

Is Gainesville a good market for Airbnb investment?

Gainesville carries a Rabbu ROI Score of 41 out of 100, placing it in the 'Competitive Opportunity' category. The market shows above-average growth trends and an ADR close to the state average, but below-average occupancy stability means investors need to be selective with their property choices and pricing strategies. With only 28 active listings, there's less competition than in major Texas metros, though the 80% year-over-year growth in supply suggests the market is attracting more investor attention. Careful deal sourcing and strong operational execution will be key to achieving solid returns.

What is the average daily rate (ADR) for Airbnb in Gainesville?

The average daily rate for Airbnb listings in Gainesville is $267, just slightly below the Texas state average of $276. ADR scales meaningfully with property size: 1-bedroom properties average $161 per night, 2-bedrooms command $215, and 3-bedroom listings reach $268. This pricing structure suggests guests are willing to pay a premium for additional space.

Are short-term rentals legal in Gainesville?

Short-term rentals are generally permitted in Gainesville, TX, though operators may need to register with local authorities and comply with applicable city and county regulations. As with any Texas market, hosts should verify current permit requirements, zoning restrictions, and tax obligations with the City of Gainesville before listing a property. Local HOA rules may also apply and can impose additional limitations on STR activity.

When is peak season for Airbnb in Gainesville?

Peak season in Gainesville runs from July through November, with August being the strongest month at an average of $3,635 in monthly revenue. September follows closely at $3,145, while October and November remain solid at $2,675 and $2,646 respectively. The slowest months are January and February, when revenue drops to the $1,656–$1,767 range. This late-summer and fall peak may correlate with regional events and seasonal travel patterns.

How many Airbnbs are there in Gainesville?

There are currently 28 active Airbnb listings in Gainesville as of April 2026. The supply is evenly distributed across property sizes, with 8 one-bedroom listings, 6 two-bedroom listings, and 8 three-bedroom listings. Notably, the market has seen 80% year-over-year growth in active listings, indicating increasing investor interest in this area.

How is Airbnb revenue calculated in Gainesville?

The annual and monthly revenue figures for Gainesville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rates, occupancy rates, and RevPAN metrics across property configurations
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data drawn from active listing profiles

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.