Georgetown, KY Airbnb Market Data, Statistics, and Occupancy Rates

Georgetown Short-Term Rental Market Overview

Georgetown, KY presents an attractive short-term rental opportunity with an ROI score of 60 out of 100, driven by a healthy balance between revenue potential and property values. With 71 active Airbnb listings generating an average annual revenue of $31,635 against an average home value of $462,837, investors can find a reasonable entry point in this central Kentucky market. The average daily rate of $193 sits well below the state average of $333, suggesting a more accessible price tier for guests while still supporting meaningful returns for hosts.

Key Market Statistics

According to Rabbu market data, the Georgetown short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Georgetown

Georgetown offers investors a mid-tier Kentucky market with affordable property values relative to revenue potential, appealing to those seeking steady returns without big-city competition.

Expert Market Assessment

"Georgetown earns an "Attractive Opportunity" designation with its ROI score of 60, reflecting average performance across revenue-to-price ratio, occupancy stability, and market growth. Seasonality is pronounced — revenue swings from a low of $890 in February to a peak of $4,188 in October, a nearly five-fold difference that investors need to plan around. The market's supply/demand balance scores below average, likely a reflection of the 120% year-over-year listing growth outpacing demand in the near term. Investors who target 3- or 4-bedroom properties and manage pricing dynamically through the seasonal cycle are best positioned to outperform market averages here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Georgetown

Average revenue by month in Georgetown

Georgetown's revenue cycle shows strong seasonality, peaking at $4,188 in October and bottoming out at $890 in February — a spread of over $3,200. The April-through-October stretch consistently delivers above-average monthly revenue, making it the critical earning window for investors.

Active Airbnb listings by property size in Georgetown

Three-bedroom properties lead supply with 21 listings, followed closely by 2-bedrooms (18) and 1-bedrooms (15), while 4-bedroom homes are the scarcest at just 9 listings. The limited supply of larger homes could represent an opportunity, especially given their significantly higher revenue potential.

Average daily rate (ADR) by property size in Georgetown

ADR scales meaningfully with size, climbing from $133 for 1-bedroom units to $241 for 4-bedroom properties — an 81% premium. The jump from 2-bedroom ($145) to 3-bedroom ($218) represents the steepest increase, suggesting the 3-bedroom tier offers an attractive rate-to-cost sweet spot.

Average RevPAN by property size in Georgetown

RevPAN rises steadily with property size, from $36 for 1-bedrooms to $66 for 4-bedroom listings, reflecting both higher nightly rates and comparable occupancy levels. Four-bedroom properties deliver nearly double the RevPAN of 1-bedrooms, making them the strongest revenue-per-night performers in the market.

Average occupancy rates by property size in Georgetown

Occupancy rates are remarkably uniform across property sizes in Georgetown, with 1-bedroom, 2-bedroom, and 4-bedroom units all hovering at 27%, while 3-bedrooms trail slightly at 23%. This consistency means revenue differences are driven almost entirely by ADR rather than booking frequency.

Average monthly revenue by property size in Georgetown

Monthly revenue increases substantially with size: 4-bedroom properties average $4,075 per month compared to just $1,608 for 1-bedroom units. The gap between 3-bedrooms ($3,294) and 4-bedrooms ($4,075) narrows relative to smaller sizes, suggesting diminishing marginal returns as properties get larger.

Average annual revenue by property size in Georgetown

Four-bedroom properties lead annual revenue at $48,906, more than 2.5 times the $19,306 generated by 1-bedroom listings. Three-bedroom properties at $39,532 also offer strong return potential and may present a better value proposition given the lower acquisition costs compared to larger homes.

Most common amenities for Airbnb listings in Georgetown

Parking and kitchens are near-universal at 99% of listings, and laundry facilities (washer at 90%, dryer at 87%) are essentially table stakes in Georgetown. Outdoor spaces are also heavily featured — 80% offer backyards and 72% have patios — signaling that guests in this market expect a home-like, suburban experience with ample private outdoor areas.

Understanding Georgetown's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Georgetown's ROI score of 60 out of 100 places it in the "Attractive Opportunity" band, reflecting average marks across revenue-to-price ratio, occupancy stability, and market growth, with supply/demand balance scoring below average due to rapid listing growth. The balanced revenue-to-price metric suggests property costs haven't outpaced earning potential, though the softer supply/demand signal means competition among hosts is worth monitoring. Pairing this score with on-the-ground regulatory research and a property-specific revenue analysis will give investors the clearest picture of whether Georgetown fits their portfolio.

Short-Term Rental Regulations in Georgetown

Understanding local STR regulations is essential before investing in Georgetown. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Georgetown, Kentucky may be required to obtain permits or register their property with the city or Scott County. Investors should verify current requirements directly with local planning and zoning authorities before listing.

Key Restrictions

Common restrictions in Kentucky STR markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may also apply to certain properties, so it's important to review any deed restrictions or community covenants before purchasing.

Tax Obligations

Short-term rental hosts in Kentucky are generally subject to state sales tax and local transient room taxes on rental income. Many booking platforms collect and remit these taxes automatically, but hosts should confirm their specific obligations with the Kentucky Department of Revenue and local tax offices.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Georgetown can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Georgetown's STR market is expected to maintain its seasonal revenue pattern, with the strongest performance concentrated between April and October. The 120% year-over-year growth in active listings signals growing investor interest, though the below-average supply/demand balance factor suggests new entrants should price competitively to capture bookings. ADR may see modest increases of 1–3% as the market matures, while occupancy rates are estimated to hold in the 23–28% range depending on property size and seasonal timing. Investors who optimize pricing around the October peak and summer months will likely capture the bulk of annual revenue."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Georgetown, KY

What is the average Airbnb occupancy rate in Georgetown?

The average Airbnb occupancy rate in Georgetown, KY is currently 25%, slightly below the Kentucky state average of 28%. Occupancy tends to be consistent across property sizes, with 1-bedroom, 2-bedroom, and 4-bedroom properties all averaging around 27%, while 3-bedroom listings come in at 23%. Seasonal demand patterns play a significant role, with stronger bookings during warmer months and event-driven weekends.

How much do Airbnb hosts make in Georgetown?

Airbnb hosts in Georgetown, KY earn an average of $2,636 per month or $31,635 per year based on trailing 12-month performance data. Revenue varies considerably by property size — 1-bedroom listings average $19,306 annually, while 4-bedroom properties bring in approximately $48,906 per year. Peak earning months like October can generate over $4,188, whereas slower months like February may yield around $890.

Is Georgetown a good market for Airbnb investment?

Georgetown carries an ROI score of 60 out of 100, placing it in the "Attractive Opportunity" category. The market offers a reasonable revenue-to-price ratio with average home values of $462,837 and average annual STR revenue of $31,635. Investors should note the below-average supply/demand balance due to rapid listing growth, but larger properties (3–4 bedrooms) show especially strong revenue potential. Pairing this data with thorough local regulatory research will help determine if the market fits your investment goals.

What is the average daily rate (ADR) for Airbnb in Georgetown?

The average daily rate for Airbnb listings in Georgetown, KY is $193, which is notably below the Kentucky state average of $333. ADR scales with property size: 1-bedroom units average $133, 2-bedrooms average $145, 3-bedrooms reach $218, and 4-bedroom properties command $241 per night. This lower ADR compared to the state average reflects Georgetown's positioning as a more affordable market for guests, which can support consistent booking volume.

Are short-term rentals legal in Georgetown?

Short-term rentals generally operate in Georgetown, KY, but hosts may need to secure permits or register with local authorities. Regulations can vary and may include zoning restrictions, occupancy limits, and tax collection requirements. We strongly recommend checking with Georgetown city officials and Scott County planning departments for the most current rules before investing in or listing a short-term rental property.

When is peak season for Airbnb in Georgetown?

Peak season for Airbnb in Georgetown runs from approximately April through October, with October being the single highest-earning month at $4,188 in average revenue. July ($3,547), August ($3,475), and September ($3,423) also deliver strong performance. The slowest months are January ($1,151) and February ($890), making winter the clear off-peak period. Investors should plan their pricing strategy and cash flow expectations around this pronounced seasonal cycle.

How many Airbnbs are there in Georgetown?

As of April 2026, there are 71 active Airbnb listings in Georgetown, KY. The supply breaks down as follows: 15 one-bedroom listings, 18 two-bedroom listings, 21 three-bedroom listings, and 9 four-bedroom listings. The market has experienced significant growth, with a 120% year-over-year increase in active listings, indicating rising investor interest in the area.

How is Airbnb revenue calculated in Georgetown?

The annual and monthly revenue figures for Georgetown are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods like the October high and February low. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Georgetown, KY
• Average daily rates, occupancy rates, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Popular amenity prevalence across active listings in the market
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of April 2026; actual results may differ as conditions evolve. Local regulations, tax obligations, and permit requirements can change — always verify current rules with Georgetown and Kentucky authorities before investing.