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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Georgetown offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Georgetown, SC presents an attractive short-term rental opportunity for investors drawn to South Carolina's Lowcountry coast. With just 48 active Airbnb listings and an average annual revenue of $33,823, the market remains small but shows above-average growth trends. Average daily rates sit at $225—well below the $358 state average—suggesting room for strategic pricing, while the compact supply base means new entrants won't face overwhelming competition.
According to Rabbu market data, the Georgetown short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 48 |
| Average Daily Rate (ADR) | vs. $358 state avg. | $225 |
| Average Occupancy Rate | vs. 38% state avg. | 21% |
| RevPAN | ADR * Occupancy Rate | $48 |
| Average Monthly Revenue | Historical 12-month average | $2,818 |
| Average Annual Revenue | Historical 12-month average | $33,823 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Georgetown's low listing count, coastal appeal, and favorable revenue-to-price dynamics make it a compelling niche market for STR investors seeking early-mover advantages.
Key investment factors
"Georgetown earns an ROI score of 64 out of 100—an "Attractive Opportunity" rating driven by balanced demand fundamentals and a healthy revenue-to-price ratio. Seasonality is the defining characteristic here: revenue swings from under $700 in January to over $7,400 in July, meaning cash flow is heavily weighted toward summer. Investors who can manage through leaner winter months stand to benefit from a growing market with limited competition and genuine coastal charm."
— Rabbu Market Analysis Team
Georgetown's revenue is sharply seasonal, peaking at $7,419 in July and bottoming out at $689 in January—a spread of nearly 11x. The June–August summer corridor accounts for the lion's share of annual income, making pricing optimization during these months critical for maximizing returns.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$689 |
| February |
|
$1,080 |
| March |
|
$2,320 |
| April |
|
$2,868 |
| May |
|
$3,034 |
| June |
|
$5,276 |
| July |
|
$7,419 |
| August |
|
$4,798 |
| September |
|
$2,120 |
| October |
|
$2,003 |
| November |
|
$1,272 |
| December |
|
$938 |
One-bedroom units dominate supply with 19 of 48 listings, followed by 3-bedrooms (12) and 2-bedrooms (10). The relative scarcity of 2-bedroom inventory could represent an opportunity for investors, particularly given the solid middle ground these properties occupy in revenue potential.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
19 |
| 2 bedrooms |
|
10 |
| 3 bedrooms |
|
12 |
ADR scales meaningfully with size, rising from $149 for 1-bedroom listings to $250 for 3-bedroom properties—a 68% premium. The jump from 2-bedroom ($176) to 3-bedroom is especially pronounced, suggesting families and groups willing to pay significantly more for additional space.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$149 |
| 2 bedrooms |
|
$176 |
| 3 bedrooms |
|
$250 |
Three-bedroom properties deliver a standout $93 RevPAN, dwarfing the $25 for 2-bedrooms and $16 for 1-bedrooms. This nearly 6x gap between 1- and 3-bedroom RevPAN strongly favors larger properties for investors prioritizing per-night revenue efficiency.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$16 |
| 2 bedrooms |
|
$25 |
| 3 bedrooms |
|
$93 |
Occupancy climbs sharply with property size: 3-bedroom listings fill 37% of available nights compared to just 14% for 2-bedrooms and 11% for 1-bedrooms. Investors targeting smaller units should expect lean booking calendars, while 3-bedroom properties offer meaningfully more consistent demand.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
11% |
| 2 bedrooms |
|
14% |
| 3 bedrooms |
|
37% |
Three-bedroom properties lead with $4,143 in average monthly revenue, nearly 2.5x the $1,685 earned by 1-bedroom listings. Two-bedroom units land at $2,693—a solid step up from studios but still well behind the earning power of larger homes.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,685 |
| 2 bedrooms |
|
$2,693 |
| 3 bedrooms |
|
$4,143 |
At $49,724 per year, 3-bedroom properties generate more than double the $20,230 annual revenue of 1-bedroom units. The $32,316 annual figure for 2-bedrooms represents a reasonable middle ground, but the clear return leader in Georgetown is the 3-bedroom configuration.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$20,230 |
| 2 bedrooms |
|
$32,316 |
| 3 bedrooms |
|
$49,724 |
Parking (96%) and kitchens (92%) are near-universal, reflecting guest expectations for self-sufficient stays in a coastal market. Outdoor living amenities—outdoor furniture (67%), backyards (54%), patios (52%), and BBQ grills (50%)—are notably prevalent, signaling that guests value al fresco Lowcountry experiences and investors should prioritize outdoor spaces.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
96% |
| Kitchen |
|
92% |
| Self Check-in |
|
75% |
| Washer |
|
67% |
| Dryer |
|
67% |
| Outdoor Furniture |
|
67% |
| Workspace |
|
56% |
| Backyard |
|
54% |
| Patio or Balcony |
|
52% |
| BBQ Grill |
|
50% |
| Pets |
|
33% |
| Waterfront |
|
31% |
| Pool |
|
13% |
| Lake Access |
|
10% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Georgetown Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Georgetown's ROI score of 64 out of 100 places it in the "Attractive Opportunity" band, reflecting average revenue-to-price and occupancy stability metrics balanced by above-average market growth. The supply/demand balance remains healthy in this compact 48-listing market, and the growth trajectory suggests rising traveler awareness of the area. Investors should pair these data points with thorough local regulatory research and a realistic seasonal cash-flow model before committing capital.
Understanding local STR regulations is essential before investing in Georgetown. Here's the current regulatory landscape:
Short-term rental operators in Georgetown, SC may be required to obtain permits or register their property with local authorities. Investors should verify current requirements directly with the City of Georgetown and Georgetown County before listing a property.
Common STR restrictions in South Carolina markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may also apply, particularly in waterfront or planned communities, and some jurisdictions impose caps on the number of active permits.
Short-term rental hosts in South Carolina are generally subject to state sales tax, local accommodations tax, and any applicable tourism fees. Major booking platforms often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a local tax advisor.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Georgetown can provide current regulatory guidance.
Financing an Airbnb investment in Georgetown requires lenders who understand STR income. Rabbu partner lenders offer:
"Georgetown's above-average market growth trend and dramatic year-over-year listing expansion signal rising investor interest that could push ADRs up an estimated 3–5% over the next 12–18 months, particularly during summer peak season. Occupancy rates currently sit at 21%—below the state average of 38%—but the strong seasonal swing from $689 in January to $7,419 in July suggests that well-positioned properties can capture meaningful revenue during warmer months. Investors should anticipate occupancy settling in the 20–25% range annually, with performance heavily concentrated in the June–August window."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages as of April 2026 and may not capture recent market shifts. Local regulations, permit requirements, and tax obligations vary and should be independently verified before investing.
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