Georgetown, TX Airbnb Market Data, Statistics, and Occupancy Rates

Georgetown Short-Term Rental Market Overview

Georgetown, TX sits in one of the fastest-growing corridors in Central Texas, and its short-term rental market reflects both the opportunity and the competition that come with rapid expansion. With 159 active Airbnb listings, an average daily rate of $177, and an occupancy rate of 35% — slightly above the Texas state average of 33% — the market delivers roughly $25,383 in average annual revenue per listing. Active listing counts have surged 126% year-over-year, signaling strong investor interest but also intensifying the competitive landscape.

Key Market Statistics

According to Rabbu market data, the Georgetown short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Georgetown

Georgetown attracts STR investors because of its position in a high-growth Texas metro with relatively affordable entry points, though rising competition demands careful property selection.

Expert Market Assessment

"Georgetown presents a competitive opportunity — strong enough demand to support a viable STR business, but the 126% year-over-year supply surge means the market is no longer under-the-radar. Seasonality is moderate: March peaks at $2,762 in average monthly revenue while January dips to $1,367, creating a roughly 2:1 ratio between best and softest months. Investors who target 3- and 4-bedroom properties can tap into materially higher revenue ($33,491–$41,581 annually) and better occupancy than smaller units, which helps offset the tighter supply-demand balance. Overall, this is a market that rewards disciplined deal selection rather than passive entry."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Georgetown

Average revenue by month in Georgetown

Georgetown's revenue peaks in March at $2,762 and bottoms out in January at $1,367, creating a roughly 2:1 seasonal spread. The summer months hold up well — July hits $2,572 — giving investors a broad earning window from March through August before a gradual fall slowdown.

Active Airbnb listings by property size in Georgetown

One-bedroom units dominate supply with 45 listings, closely followed by 3-bedrooms at 43, while studios are the scarcest at just 8. Two- and 4-bedroom properties each account for 29 listings, and the relative undersupply of studios and 2-bedrooms could present differentiation opportunities for investors targeting those segments.

Average daily rate (ADR) by property size in Georgetown

ADR climbs steadily from $91 for 1-bedroom units to $264 for 4-bedrooms, nearly tripling across the size spectrum. The jump from 2-bedroom ($154) to 3-bedroom ($204) represents a $50 premium that, combined with strong occupancy at 38%, makes mid-size properties particularly interesting from a rate-to-cost perspective.

Average RevPAN by property size in Georgetown

RevPAN increases consistently with property size, from $27 for studios up to $85 for 4-bedroom listings. Three- and 4-bedroom properties deliver the strongest revenue per available night ($77 and $85, respectively), making them the most efficient earners after accounting for both rate and occupancy.

Average occupancy rates by property size in Georgetown

Three-bedroom properties lead occupancy at 38%, followed by 2-bedrooms at 37%, while studios trail at 28% and 4-bedrooms dip to 32%. The mid-range sizes (2–3 bedrooms) offer the most consistent booking patterns, which can translate to more predictable cash flow for investors.

Average monthly revenue by property size in Georgetown

Monthly revenue ranges from $1,079 for studios to $3,465 for 4-bedroom properties, with a notable jump occurring between 1-bedroom ($1,167) and 2-bedroom ($2,257) configurations. Investors eyeing properties with 3 or more bedrooms can expect to clear $2,790–$3,465 per month on average, roughly two to three times the revenue of smaller units.

Average annual revenue by property size in Georgetown

Four-bedroom properties lead annual revenue at $41,581, while studios bring in just $12,954 — a 3.2× difference that illustrates the strong return premium on larger homes. Three-bedroom listings average $33,491 annually, offering a compelling middle ground between acquisition cost and revenue potential.

Most common amenities for Airbnb listings in Georgetown

Parking (99%), kitchens (91%), and self check-in (88%) are near-universal, signaling that guests in Georgetown expect a home-like, hassle-free experience. Outdoor amenities are also prominent — backyards (75%), patios (63%), and outdoor furniture (62%) — reflecting the market's suburban Texas setting, while premium features like pools (16%) and hot tubs (8%) remain differentiators that could help listings stand out.

Understanding Georgetown's ROI Score: 44/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Georgetown's ROI Score of 44 out of 100 places it in the 'Competitive Opportunity' band, meaning the fundamentals are there but deal selection matters more than in less-discovered markets. Revenue-to-price ratio and occupancy stability both rate as average, while supply-demand balance scores below average — a reflection of the 126% year-over-year listing growth that's adding competitive pressure. Pairing this data with thorough local regulatory research and a focus on higher-earning property sizes will help investors identify deals that outperform the broader market average.

Short-Term Rental Regulations in Georgetown

Understanding local STR regulations is essential before investing in Georgetown. Here's the current regulatory landscape:

Permit Requirements

Georgetown, TX may require short-term rental operators to obtain a permit or register their property with the city before listing. Investors should verify current requirements directly with the City of Georgetown and Williamson County, as local ordinances can change.

Key Restrictions

Common STR restrictions in Texas communities like Georgetown can include occupancy limits tied to bedroom count, minimum-stay requirements, noise and nuisance ordinances, parking mandates, and potential HOA covenants that restrict or prohibit short-term rentals. Some municipalities also impose caps on the total number of active STR permits, so checking availability before purchasing is advisable.

Tax Obligations

Short-term rental operators in Texas are generally subject to the state hotel occupancy tax as well as any applicable local hotel taxes. Platforms like Airbnb often collect and remit a portion of these taxes on behalf of hosts, but operators should confirm their full obligations with the Texas Comptroller and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Georgetown can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Georgetown's STR market is expected to continue attracting new supply given the city's population growth and proximity to Austin. Revenue seasonality suggests spring (March) and midsummer (July–August) will remain the strongest booking windows, with ADR potentially ticking up 1–3% as the market matures. However, the rapid 126% supply growth means occupancy could face modest downward pressure unless demand keeps pace — investors should watch listing counts closely. Selective deal sourcing focused on larger properties, which command better RevPAN, will likely separate outperformers from the pack."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Georgetown, TX

What is the average Airbnb occupancy rate in Georgetown?

The average Airbnb occupancy rate in Georgetown, TX is currently 35%, which is slightly above the Texas state average of 33%. Occupancy varies by property size, ranging from 28% for studios up to 38% for 3-bedroom properties. Four-bedroom units come in at 32%, suggesting that mid-sized homes tend to stay fullest in this market.

How much do Airbnb hosts make in Georgetown?

Based on the trailing 12 months of booking data, the average Airbnb host in Georgetown earns approximately $2,115 per month, or about $25,383 per year. Earnings scale significantly with property size — studios average around $12,954 annually, while 4-bedroom properties bring in roughly $41,581. These figures reflect historical averages across active comparable listings and individual results will vary based on pricing strategy, property quality, and management.

Is Georgetown a good market for Airbnb investment?

Georgetown carries a Rabbu ROI Score of 44 out of 100, placing it in the 'Competitive Opportunity' category. Investor interest and demand are strong, but higher property prices and rapid supply growth (126% year-over-year) mean successful investing here requires selective deal sourcing. Larger properties tend to deliver the best returns, and investors who pair attractive acquisitions with strong operational management are best positioned to outperform the market average.

What is the average daily rate (ADR) for Airbnb in Georgetown?

The average daily rate for Airbnb listings in Georgetown is $177, which is below the Texas state average of $276. ADR scales with property size, starting at $91 for 1-bedroom units, climbing to $154 for 2-bedrooms, $204 for 3-bedrooms, and reaching $264 for 4-bedroom properties. Studios average $98 per night.

Are short-term rentals legal in Georgetown?

Short-term rentals are generally permitted in Georgetown, TX, though operators may need to obtain permits or register with local authorities. Regulations can include occupancy limits, noise ordinances, parking requirements, and HOA restrictions. Since local rules can evolve, investors should verify current requirements with the City of Georgetown and Williamson County before purchasing a property for STR use.

When is peak season for Airbnb in Georgetown?

Peak season in Georgetown falls in March, when average monthly revenue reaches $2,762 — nearly double January's $1,367, which is the softest month. The summer months of July ($2,572) and August ($2,444) also perform well. Revenue stays relatively stable from April through August, giving operators a solid five-month window of stronger earnings before a modest dip in the fall and winter.

How many Airbnbs are there in Georgetown?

As of April 2026, there are 159 active Airbnb listings in Georgetown, TX. The market has seen significant growth, with active listings increasing 126% year-over-year. One-bedroom properties make up the largest share of supply (45 listings), followed closely by 3-bedrooms (43 listings), while studios represent the smallest segment with just 8 listings.

How is Airbnb revenue calculated in Georgetown?

The annual and monthly revenue figures shown for Georgetown are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property value estimates sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform investment and staging decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data is current as of the dates noted and may not reflect very recent market shifts or regulatory changes. Local STR regulations vary and should be independently verified before making an investment decision.