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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Gig Harbor presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Gig Harbor, WA offers a picturesque waterfront setting on the Puget Sound that draws leisure travelers, remote workers, and weekend visitors from the greater Tacoma–Seattle corridor. With an average annual revenue of $40,825 across 93 active listings and a market-wide ADR of $253, the market delivers meaningful income potential — though elevated home values averaging $1,217,101 mean investors need to be strategic about property selection and deal sourcing. Occupancy stability scores above average, suggesting consistent demand even outside peak summer months, but a 67% year-over-year increase in active listings signals growing competition that warrants careful analysis.
According to Rabbu market data, the Gig Harbor short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 93 |
| Average Daily Rate (ADR) | vs. $393 state avg. | $253 |
| Average Occupancy Rate | vs. 36% state avg. | 30% |
| RevPAN | ADR * Occupancy Rate | $76 |
| Average Monthly Revenue | Historical 12-month average | $3,402 |
| Average Annual Revenue | Historical 12-month average | $40,825 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Gig Harbor attracts investor interest thanks to its scenic waterfront appeal, above-average occupancy stability, and proximity to the Seattle–Tacoma metro, though high property prices demand careful deal selection.
Key investment factors
"Gig Harbor presents a competitive opportunity where demand fundamentals are encouraging but high entry costs temper the return profile. Revenue peaks sharply in summer — August leads at $5,476 per month, more than double the January low of $2,410 — creating a market with pronounced seasonality that rewards hosts who optimize pricing during June through September. The supply side deserves close attention: listing counts have surged 67% year over year, and the revenue-to-price ratio currently sits below average given home values exceeding $1.2 million. Investors who target the right property size and location, particularly larger homes in waterfront or scenic settings, stand the best chance of generating returns that justify the premium entry price."
— Rabbu Market Analysis Team
Gig Harbor exhibits strong seasonality, with August ($5,476) and July ($5,017) leading the year and January ($2,410) marking the lowest point — a peak-to-trough spread of over $3,000. The June–September window accounts for the bulk of annual earnings, making summer pricing optimization critical for maximizing returns.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$2,410 |
| February |
|
$2,463 |
| March |
|
$2,975 |
| April |
|
$2,662 |
| May |
|
$3,420 |
| June |
|
$4,126 |
| July |
|
$5,017 |
| August |
|
$5,476 |
| September |
|
$3,886 |
| October |
|
$2,900 |
| November |
|
$2,601 |
| December |
|
$2,885 |
Two-bedroom listings dominate supply with 34 of the 93 active listings, followed by 1-bedrooms at 21. Larger properties (3- and 4-bedrooms) are comparatively scarce at 16 and 12 listings respectively, which could represent an opportunity given their significantly higher revenue potential.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
5 |
| 1 bedroom |
|
21 |
| 2 bedrooms |
|
34 |
| 3 bedrooms |
|
16 |
| 4 bedrooms |
|
12 |
ADR climbs steadily with property size, from $153 for 1-bedrooms to $341 for 4-bedrooms, with the sharpest jump occurring between 2-bedrooms ($204) and 3-bedrooms ($324). Studios command a surprisingly competitive $195 ADR, though their low occupancy undermines the rate advantage.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$195 |
| 1 bedroom |
|
$153 |
| 2 bedrooms |
|
$204 |
| 3 bedrooms |
|
$324 |
| 4 bedrooms |
|
$341 |
Revenue per available night scales almost linearly with size, from $25 for studios to $112 for 4-bedroom properties. The gap between 3-bedrooms ($95) and 4-bedrooms ($112) suggests that the largest homes extract a meaningful per-night premium even after accounting for their occupancy rates.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$25 |
| 1 bedroom |
|
$47 |
| 2 bedrooms |
|
$65 |
| 3 bedrooms |
|
$95 |
| 4 bedrooms |
|
$112 |
Occupancy is remarkably consistent across 1- through 4-bedroom properties, ranging from 29% to 33%, while studios are a clear outlier at just 13%. This consistency means that revenue differences across property sizes are driven primarily by rate rather than fill rate, and studios appear to face a fundamental demand challenge in this market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
13% |
| 1 bedroom |
|
31% |
| 2 bedrooms |
|
32% |
| 3 bedrooms |
|
29% |
| 4 bedrooms |
|
33% |
Four-bedroom homes lead with $5,405 in average monthly revenue, followed by 3-bedrooms at $4,448 — both well above the market average of $3,402. One-bedroom units at $1,677 per month may struggle to cover carrying costs on Gig Harbor's high-value properties, underscoring the importance of sizing up when investing here.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$2,654 |
| 1 bedroom |
|
$1,677 |
| 2 bedrooms |
|
$3,354 |
| 3 bedrooms |
|
$4,448 |
| 4 bedrooms |
|
$5,405 |
Annual revenue ranges from $20,130 for 1-bedrooms to $64,866 for 4-bedroom homes, with each step up in bedroom count delivering roughly $12,000–$14,000 in additional yearly income. Against average home values of $1,217,101, even the top-performing 4-bedroom tier yields a modest gross return, reinforcing the need for disciplined acquisition pricing.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$31,854 |
| 1 bedroom |
|
$20,130 |
| 2 bedrooms |
|
$40,255 |
| 3 bedrooms |
|
$53,386 |
| 4 bedrooms |
|
$64,866 |
Parking is nearly universal at 99% of listings, reflecting Gig Harbor's car-dependent geography, while kitchens (88%), washer/dryer (79–81%), and outdoor living spaces like patios (77%) and backyards (71%) set the baseline guest expectation. Differentiating amenities like waterfront access (39%), pet-friendliness (34%), beach access (31%), and hot tubs (19%) are less common and could help newer listings stand out in an increasingly competitive market.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
99% |
| Kitchen |
|
88% |
| Washer |
|
81% |
| Dryer |
|
79% |
| Patio or Balcony |
|
77% |
| Outdoor Furniture |
|
76% |
| Self Check-in |
|
75% |
| Backyard |
|
71% |
| BBQ Grill |
|
69% |
| Workspace |
|
61% |
| Waterfront |
|
39% |
| Pets |
|
34% |
| Beach Access |
|
31% |
| Hot Tub |
|
19% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Gig Harbor Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Below average | 15% |
Gig Harbor's ROI Score of 54 out of 100 places it in the 'Competitive Opportunity' band, signaling that while demand and occupancy stability are genuine strengths (both above average), the revenue-to-price ratio and supply/demand balance score below average — a reflection of high home values and the 67% surge in new listings. Investors can find viable deals here, but success depends on sourcing properties below the market's median price point or targeting underserved larger formats that command premium rates. Pairing this data with thorough local regulatory research and conservative underwriting will help separate profitable opportunities from overpriced entries.
Understanding local STR regulations is essential before investing in Gig Harbor. Here's the current regulatory landscape:
Gig Harbor, Washington may require short-term rental operators to obtain a business license or STR-specific permit before listing a property. Investors should verify current registration and permitting requirements directly with the City of Gig Harbor and Pierce County, as rules can change and may differ between incorporated city limits and unincorporated areas.
Common restrictions in Washington STR markets can include occupancy limits tied to bedroom count, minimum-stay requirements, noise and nuisance ordinances, parking provisions, and signage rules. Homeowners' associations in Gig Harbor's waterfront and residential communities may impose their own additional limitations or outright bans on short-term rentals, so reviewing CC&Rs before purchasing is strongly recommended.
Short-term rental hosts in Washington State are typically subject to state sales tax, a local lodging tax, and potentially a tourism promotion area assessment. Many booking platforms remit some or all of these taxes on the host's behalf, but operators should confirm their specific obligations with the Washington Department of Revenue and local tax authorities.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Gig Harbor can provide current regulatory guidance.
Financing an Airbnb investment in Gig Harbor requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Gig Harbor's short-term rental market is expected to benefit from continued leisure demand during the strong summer season, with peak monthly revenues likely remaining in the $5,000–$5,500 range for the typical listing. The above-average market growth trend suggests ADR could see modest increases of 1–3%, though the rapid supply expansion (67% listing growth year over year) may put downward pressure on occupancy unless demand keeps pace. Investors entering this market should anticipate occupancy settling in the 28–33% range market-wide, with larger properties maintaining a slight edge. Seasonal softness from November through March will remain the primary cash-flow challenge, so budgeting for those leaner months is essential."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data is sourced from Rabbu proprietary analytics and Zillow as of April 2026 and March 2026 respectively; market conditions may have shifted since these dates. Local regulations, tax obligations, and permitting requirements are subject to change — always verify with municipal and state authorities before investing.
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