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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Gilbert offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Gilbert, AZ presents an attractive short-term rental opportunity with 337 active Airbnb listings generating an average annual revenue of $39,879. With an ADR of $275 and occupancy at 55% — slightly above the Arizona state average of 53% — the market demonstrates steady demand. The 122% year-over-year growth in active listings signals growing investor interest, though strong seasonality means hosts should plan for revenue swings between peak winter months and the quieter summer period.
According to Rabbu market data, the Gilbert short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 337 |
| Average Daily Rate (ADR) | vs. $434 state avg. | $275 |
| Average Occupancy Rate | vs. 53% state avg. | 55% |
| RevPAN | ADR * Occupancy Rate | $151 |
| Average Monthly Revenue | Historical 12-month average | $3,323 |
| Average Annual Revenue | Historical 12-month average | $39,879 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Gilbert's blend of above-average occupancy stability, proximity to the greater Phoenix metro, and family-friendly suburban appeal makes it a compelling market for investors seeking consistent STR cash flow.
Key investment factors
"With an ROI score of 63 out of 100, Gilbert earns an "Attractive Opportunity" rating — a market that balances healthy demand against property values that aren't cheap but aren't prohibitive either. Seasonality is the defining feature here: March delivers the highest average monthly revenue at $7,506, roughly four times the June low of $1,844, so investors must budget for significant summer softness. Three-bedroom listings dominate supply at 108 units and offer solid occupancy at 61%, while 5-bedroom properties present the strongest revenue potential for those willing to acquire at a higher price point. Overall, Gilbert rewards operators who price strategically across seasons and invest in amenities that match guest expectations in this suburban, family-oriented market."
— Rabbu Market Analysis Team
Gilbert's revenue curve is sharply seasonal — March peaks at $7,506 while June bottoms out at $1,844, a spread of over $5,600. Investors should expect roughly 60% of annual revenue to concentrate in the October-through-April window, making cash reserve planning for the summer months essential.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$3,678 |
| February |
|
$5,466 |
| March |
|
$7,506 |
| April |
|
$3,495 |
| May |
|
$2,491 |
| June |
|
$1,844 |
| July |
|
$1,975 |
| August |
|
$2,119 |
| September |
|
$2,107 |
| October |
|
$2,894 |
| November |
|
$3,186 |
| December |
|
$3,113 |
Three-bedroom properties dominate Gilbert's supply with 108 listings, followed by 4-bedrooms at 89, while studios (7) and 6+ bedrooms (10) are notably underrepresented. The scarcity of larger luxury properties may signal an opportunity for investors willing to differentiate with 5- or 6+ bedroom homes that command premium nightly rates.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
7 |
| 1 bedroom |
|
59 |
| 2 bedrooms |
|
35 |
| 3 bedrooms |
|
108 |
| 4 bedrooms |
|
89 |
| 5 bedrooms |
|
29 |
| 6+ bedrooms |
|
10 |
ADR climbs steadily with property size, from $100 for 1-bedroom units to $656 for 6+ bedroom homes — a more than 6x premium. The steepest jump occurs between 4-bedroom ($337) and 5-bedroom ($496) properties, suggesting that the leap to a larger configuration delivers outsized pricing power in this market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$168 |
| 1 bedroom |
|
$100 |
| 2 bedrooms |
|
$178 |
| 3 bedrooms |
|
$262 |
| 4 bedrooms |
|
$337 |
| 5 bedrooms |
|
$496 |
| 6+ bedrooms |
|
$656 |
RevPAN follows the size curve closely, with 6+ bedroom listings leading at $295 and 5-bedrooms close behind at $279, while 1-bedroom units trail at just $50. The gap between 3-bedroom RevPAN ($159) and 4-bedroom ($176) is relatively modest, indicating that the bigger revenue efficiency gains come from stepping up to 5+ bedrooms.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$86 |
| 1 bedroom |
|
$50 |
| 2 bedrooms |
|
$97 |
| 3 bedrooms |
|
$159 |
| 4 bedrooms |
|
$176 |
| 5 bedrooms |
|
$279 |
| 6+ bedrooms |
|
$295 |
Three-bedroom listings achieve the highest occupancy at 61%, suggesting broad appeal to families and groups, while 6+ bedroom properties lag at 45% — likely due to a smaller demand pool for very large accommodations. Most property sizes cluster between 50–56% occupancy, indicating fairly consistent demand across the board with 3-bedrooms offering the best cash-flow predictability.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
51% |
| 1 bedroom |
|
50% |
| 2 bedrooms |
|
55% |
| 3 bedrooms |
|
61% |
| 4 bedrooms |
|
52% |
| 5 bedrooms |
|
56% |
| 6+ bedrooms |
|
45% |
Five-bedroom properties lead monthly revenue at $7,286, outpacing even 6+ bedroom units ($6,563), which likely suffer from lower occupancy. The drop-off is steep for smaller configurations — 1-bedroom listings average just $1,114 per month, roughly one-third of a 3-bedroom's $3,268, underscoring how quickly revenue scales with size in Gilbert.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$1,597 |
| 1 bedroom |
|
$1,114 |
| 2 bedrooms |
|
$1,932 |
| 3 bedrooms |
|
$3,268 |
| 4 bedrooms |
|
$4,486 |
| 5 bedrooms |
|
$7,286 |
| 6+ bedrooms |
|
$6,563 |
At $87,434 annually, 5-bedroom properties deliver the highest revenue in Gilbert, more than double the $39,224 generated by 3-bedroom units. For investors evaluating return potential, 4-bedroom properties at $53,834 per year offer a middle ground — strong revenue without the higher acquisition costs and operational complexity of managing a 5+ bedroom home.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$19,165 |
| 1 bedroom |
|
$13,377 |
| 2 bedrooms |
|
$23,194 |
| 3 bedrooms |
|
$39,224 |
| 4 bedrooms |
|
$53,834 |
| 5 bedrooms |
|
$87,434 |
| 6+ bedrooms |
|
$78,767 |
Kitchen (95%), parking (94%), and in-unit laundry (93% washer, 90% dryer) are essentially table stakes for Gilbert listings, reflecting a guest base that expects full-home convenience. Outdoor amenities are also critical — 75% of listings offer a backyard, 72% a BBQ grill, and 66% a pool — signaling that Arizona guests prioritize outdoor living space and a resort-like experience.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
95% |
| Parking |
|
94% |
| Washer |
|
93% |
| Dryer |
|
90% |
| Self Check-in |
|
86% |
| Backyard |
|
75% |
| BBQ Grill |
|
72% |
| Patio or Balcony |
|
71% |
| Outdoor Furniture |
|
69% |
| Workspace |
|
68% |
| Pool |
|
66% |
| Pets |
|
30% |
| Hot Tub |
|
26% |
| Gym |
|
8% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Gilbert Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Gilbert's ROI score of 63 out of 100 places it in the "Attractive Opportunity" band, driven primarily by above-average occupancy stability and balanced supply-demand conditions. The revenue-to-price ratio and market growth trend both rate as average, reflecting that while the market generates reliable income, property acquisition costs in the $793K range temper overall yield. Investors should pair these metrics with careful due diligence on local HOA restrictions and seasonal revenue management to maximize their return potential.
Understanding local STR regulations is essential before investing in Gilbert. Here's the current regulatory landscape:
The Town of Gilbert, Arizona may require short-term rental operators to obtain a Transaction Privilege Tax (TPT) license and register with the state, as Arizona's statewide framework generally preempts local bans on STRs. Investors should verify current permit and registration requirements directly with the Town of Gilbert and the Arizona Department of Revenue before listing a property.
Common restrictions in Arizona STR markets include limits on maximum occupancy relative to property size, noise ordinances, parking requirements, and rules governing nuisance behavior. Homeowner association (HOA) covenants in Gilbert's many master-planned communities may impose additional limitations — including outright prohibitions — so reviewing CC&Rs before purchase is essential.
Short-term rental hosts in Arizona are typically required to collect and remit state and local transaction privilege taxes, as well as any applicable county surcharges. Many platforms like Airbnb handle tax collection automatically, but hosts should confirm their obligations with the Arizona Department of Revenue and Maricopa County to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Gilbert can provide current regulatory guidance.
Financing an Airbnb investment in Gilbert requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Gilbert's STR market is expected to maintain above-average occupancy stability, with rates likely holding in the 53–57% range year-round. Seasonal demand from winter visitors and spring events should continue to drive peak revenues in February and March, while summer months may see modest ADR compression. Given average market growth trends and balanced supply-demand dynamics, investors can reasonably anticipate 1–3% ADR appreciation alongside continued listing growth — though the pace of new supply should be monitored closely to avoid dilution of per-listing revenue."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture recent regulatory or market changes. Individual property results will vary based on location within the market, property condition, pricing strategy, and management quality.
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