Gilbert, AZ Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

63 / 100

Gilbert offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.

Gilbert Short-Term Rental Market Overview

Gilbert, AZ presents an attractive short-term rental opportunity with 337 active Airbnb listings generating an average annual revenue of $39,879. With an ADR of $275 and occupancy at 55% — slightly above the Arizona state average of 53% — the market demonstrates steady demand. The 122% year-over-year growth in active listings signals growing investor interest, though strong seasonality means hosts should plan for revenue swings between peak winter months and the quieter summer period.

Key Market Statistics

According to Rabbu market data, the Gilbert short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 337
Average Daily Rate (ADR) vs. $434 state avg. $275
Average Occupancy Rate vs. 53% state avg. 55%
RevPAN ADR * Occupancy Rate $151
Average Monthly Revenue Historical 12-month average $3,323
Average Annual Revenue Historical 12-month average $39,879

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Gilbert

Gilbert's blend of above-average occupancy stability, proximity to the greater Phoenix metro, and family-friendly suburban appeal makes it a compelling market for investors seeking consistent STR cash flow.

Key investment factors

  • Above-average occupancy stability supports reliable year-round booking volume
  • Proximity to Phoenix, Scottsdale, and Mesa broadens the guest demand pool across leisure and business travelers
  • Winter snowbird and spring training tourism creates a pronounced peak season with monthly revenues exceeding $7,500 in March
  • Larger properties (4–5 bedrooms) command strong premiums, with 5-bedroom units averaging $87,434 annually
  • Average home values of $792,975 paired with a revenue-to-price ratio rated as average suggest reasonable — though not outsized — yield potential

Expert Market Assessment

"With an ROI score of 63 out of 100, Gilbert earns an "Attractive Opportunity" rating — a market that balances healthy demand against property values that aren't cheap but aren't prohibitive either. Seasonality is the defining feature here: March delivers the highest average monthly revenue at $7,506, roughly four times the June low of $1,844, so investors must budget for significant summer softness. Three-bedroom listings dominate supply at 108 units and offer solid occupancy at 61%, while 5-bedroom properties present the strongest revenue potential for those willing to acquire at a higher price point. Overall, Gilbert rewards operators who price strategically across seasons and invest in amenities that match guest expectations in this suburban, family-oriented market."

— Rabbu Market Analysis Team

Understanding Gilbert's ROI Score: 63/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Gilbert Performance Weight
Revenue-to-Price Ratio Average 40%
Occupancy Stability Above average 30%
Market Growth Trend Average 15%
Supply/Demand Balance Average 15%

What This Means for Investors

Gilbert's ROI score of 63 out of 100 places it in the "Attractive Opportunity" band, driven primarily by above-average occupancy stability and balanced supply-demand conditions. The revenue-to-price ratio and market growth trend both rate as average, reflecting that while the market generates reliable income, property acquisition costs in the $793K range temper overall yield. Investors should pair these metrics with careful due diligence on local HOA restrictions and seasonal revenue management to maximize their return potential.

Short-Term Rental Regulations in Gilbert

Understanding local STR regulations is essential before investing in Gilbert. Here's the current regulatory landscape:

Permit Requirements

The Town of Gilbert, Arizona may require short-term rental operators to obtain a Transaction Privilege Tax (TPT) license and register with the state, as Arizona's statewide framework generally preempts local bans on STRs. Investors should verify current permit and registration requirements directly with the Town of Gilbert and the Arizona Department of Revenue before listing a property.

Key Restrictions

Common restrictions in Arizona STR markets include limits on maximum occupancy relative to property size, noise ordinances, parking requirements, and rules governing nuisance behavior. Homeowner association (HOA) covenants in Gilbert's many master-planned communities may impose additional limitations — including outright prohibitions — so reviewing CC&Rs before purchase is essential.

Tax Obligations

Short-term rental hosts in Arizona are typically required to collect and remit state and local transaction privilege taxes, as well as any applicable county surcharges. Many platforms like Airbnb handle tax collection automatically, but hosts should confirm their obligations with the Arizona Department of Revenue and Maricopa County to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Gilbert can provide current regulatory guidance.

Short-Term Rental Financing for Gilbert

Financing an Airbnb investment in Gilbert requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Gilbert Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Gilbert's STR market is expected to maintain above-average occupancy stability, with rates likely holding in the 53–57% range year-round. Seasonal demand from winter visitors and spring events should continue to drive peak revenues in February and March, while summer months may see modest ADR compression. Given average market growth trends and balanced supply-demand dynamics, investors can reasonably anticipate 1–3% ADR appreciation alongside continued listing growth — though the pace of new supply should be monitored closely to avoid dilution of per-listing revenue."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Gilbert, AZ

What is the average Airbnb occupancy rate in Gilbert?
The average Airbnb occupancy rate in Gilbert is currently 55%, which sits slightly above the Arizona state average of 53%. Occupancy varies by property size — 3-bedroom listings lead at 61%, while 6+ bedroom properties see lower occupancy around 45%. This above-average stability is one of the factors that contributes to Gilbert's appeal for STR investors.
How much do Airbnb hosts make in Gilbert?
Airbnb hosts in Gilbert earn an average of $3,323 per month, or approximately $39,879 per year, based on the trailing 12 months of booking data. Revenue varies significantly by property size: 1-bedroom units average $13,377 annually, while 5-bedroom properties can generate up to $87,434 per year. Seasonal fluctuations also play a major role, with March being the highest-earning month and June the lowest.
Is Gilbert a good market for Airbnb investment?
Gilbert scores a 63 out of 100 on Rabbu's ROI Score, rated as an "Attractive Opportunity." The market benefits from above-average occupancy stability and balanced supply-demand dynamics. With average home values at $792,975 and average annual revenue of $39,879, the revenue-to-price ratio is average — meaning returns are solid but not exceptional. Investors targeting larger properties (4–5 bedrooms) tend to see the strongest revenue potential in this market.
What is the average daily rate (ADR) for Airbnb in Gilbert?
The average daily rate for Airbnb listings in Gilbert is $275, which is below the Arizona state average of $434. ADR scales significantly with property size — 1-bedroom units average $100 per night, while 6+ bedroom properties command $656 per night. This range gives investors flexibility to target different guest segments depending on their property size and investment strategy.
Are short-term rentals legal in Gilbert?
Arizona has a statewide framework that generally permits short-term rentals and preempts local bans, which means Gilbert cannot outright prohibit STRs. However, the town and state may require registration and tax licensing, and local regulations around noise, occupancy limits, and parking still apply. Additionally, many Gilbert neighborhoods are governed by HOAs that may impose their own restrictions, so investors should review CC&Rs and verify current requirements with local authorities before purchasing.
When is peak season for Airbnb in Gilbert?
Peak season in Gilbert runs from January through March, with March being the standout month at an average revenue of $7,506 — driven by pleasant weather, snowbird visitors, and spring training baseball in the greater Phoenix area. February is also strong at $5,466. The summer months from June through September represent the off-peak period, with June bottoming out at $1,844 as Arizona's extreme heat dampens leisure travel demand.
How many Airbnbs are there in Gilbert?
As of April 2026, there are 337 active Airbnb listings in Gilbert. The market has seen significant growth, with a 122% year-over-year increase in active listings. Three-bedroom properties make up the largest share of supply at 108 listings, followed by 4-bedroom units at 89 listings. Studios and 6+ bedroom properties remain the least represented, with just 7 and 10 listings respectively.
How is Airbnb revenue calculated in Gilbert?
The annual and monthly revenue figures for Gilbert are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks (like March at $7,506) and slower months (like June at $1,844). Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts by market and property size
  • Occupancy rates, average daily rates, and revenue per available night metrics
  • Monthly and annual revenue averages based on trailing 12-month booking data
  • Home value data sourced from the Zillow Home Value Index (ZHVI)
  • Amenity prevalence and property characteristic breakdowns across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture recent regulatory or market changes. Individual property results will vary based on location within the market, property condition, pricing strategy, and management quality.

Next Steps

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