Gillette, WY Airbnb Market Data, Statistics, and Occupancy Rates

Gillette Short-Term Rental Market Overview

Gillette, WY is a compact short-term rental market with just 22 active Airbnb listings and an average annual revenue of $30,537 per property. The market's ADR of $129 sits well below Wyoming's $569 state average, but home values averaging around $482K keep the entry point relatively accessible. Strong seasonality — with summer and fall months driving the bulk of revenue — makes this a market where timing and deal selection matter more than usual.

Key Market Statistics

According to Rabbu market data, the Gillette short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Gillette

Investors look at Gillette for its favorable supply-demand dynamics and relatively low property acquisition costs compared to other Wyoming markets, though below-average occupancy requires careful deal sourcing.

Expert Market Assessment

"Gillette presents a competitive but narrow opportunity for STR investors willing to navigate its sharp seasonality. Revenue swings dramatically — from as low as $466 in January to over $4,400 in October — which means cash-flow planning is critical. The favorable supply/demand balance and manageable acquisition costs are genuine strengths, but a 40% average occupancy rate and below-average occupancy stability suggest that only well-managed, strategically priced properties will consistently perform. This is a market where selective deal sourcing and operational discipline separate profitable investments from underperformers."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Gillette

Average revenue by month in Gillette

Gillette shows extreme seasonality, with October ($4,415) and August ($4,304) delivering nearly ten times the revenue of January ($466). Investors should expect robust earnings from June through November and plan for a significant winter trough that stretches from January through April.

Active Airbnb listings by property size in Gillette

The market's 22 listings are concentrated in 2-bedroom (11) and 3-bedroom (6) configurations, with no data on studio, 1-bedroom, or 4+ bedroom properties. This limited size distribution may signal an opportunity for investors willing to offer differentiated property types, though demand for larger or smaller units should be validated first.

Average daily rate (ADR) by property size in Gillette

ADR jumps from $109 for 2-bedroom listings to $165 for 3-bedroom properties, a roughly 51% premium. However, the higher nightly rate for 3-bedrooms doesn't fully translate to stronger overall returns once lower occupancy is factored in.

Average RevPAN by property size in Gillette

Two-bedroom properties deliver a RevPAN of $57 compared to $48 for 3-bedrooms, driven by their significantly higher occupancy rates. This makes 2-bedroom units the more efficient earners on a per-available-night basis despite their lower ADR.

Average occupancy rates by property size in Gillette

Two-bedroom listings maintain a 53% occupancy rate — well above the market average — while 3-bedroom properties lag at just 29%. The occupancy gap suggests that smaller properties offer more consistent booking demand and steadier cash flow in this market.

Average monthly revenue by property size in Gillette

Three-bedroom properties edge ahead on monthly revenue at $3,035 versus $2,448 for 2-bedrooms, thanks to their higher nightly rates offsetting lower occupancy. However, the $587 monthly gap may not justify the added costs of a larger property depending on acquisition price and operating expenses.

Average annual revenue by property size in Gillette

On an annual basis, 3-bedroom listings generate approximately $36,420 compared to $29,377 for 2-bedroom properties. While the larger units earn about 24% more per year, investors should weigh this against potentially higher purchase prices and the risk that comes with 29% occupancy.

Most common amenities for Airbnb listings in Gillette

Parking is offered by 100% of Gillette listings, reflecting the car-dependent nature of this Wyoming market, while kitchens (96%), dryers (91%), and self check-in (91%) are near-universal. Outdoor amenities like backyards and BBQ grills appear in roughly two-thirds of listings, signaling that guests expect a home-like, self-sufficient experience rather than hotel-style accommodations.

Understanding Gillette's ROI Score: 39/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Gillette's ROI score of 39 out of 100 places it in the Competitive Opportunity band, meaning the market has real potential but demands sharper deal sourcing to generate strong returns. The revenue-to-price ratio and market growth trend are both rated average, while occupancy stability falls below average — a key risk factor for consistent cash flow. The above-average supply/demand balance is a bright spot, but investors should pair this data with thorough local regulatory research and conservative underwriting to account for the market's seasonal volatility.

Short-Term Rental Regulations in Gillette

Understanding local STR regulations is essential before investing in Gillette. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Gillette, Wyoming may need to obtain a business license or STR permit through the city. Investors should verify current registration requirements directly with the City of Gillette and Campbell County authorities before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. HOA covenants can also restrict or prohibit short-term rentals in certain neighborhoods, so reviewing any applicable deed restrictions is essential before purchasing.

Tax Obligations

Wyoming does not impose a state income tax, but STR hosts are typically subject to state and local lodging taxes, which platforms like Airbnb often collect and remit on the host's behalf. Investors should confirm their specific obligations with the Wyoming Department of Revenue and local tax offices.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Gillette can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Gillette's STR market is likely to remain driven by its pronounced seasonal cycle, with peak revenue concentrated from June through November. Listing growth of 18% year-over-year suggests rising investor interest, though occupancy at 40% — below the state average — may face further pressure if supply continues to expand at this pace. ADR could hold steady or see modest 1–3% increases during peak months, but investors should plan for significant revenue dips during the winter shoulder season, when monthly earnings can drop below $500."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Gillette, WY

What is the average Airbnb occupancy rate in Gillette?

The average Airbnb occupancy rate in Gillette is currently 40%, which falls below Wyoming's 48% state average. Occupancy varies significantly by property size — 2-bedroom listings average 53%, while 3-bedroom properties see just 29%. Seasonal demand patterns also play a major role, with summer and fall months driving substantially higher booking rates than winter.

How much do Airbnb hosts make in Gillette?

Airbnb hosts in Gillette earn an average of $2,544 per month and approximately $30,537 per year based on trailing 12-month performance data. Three-bedroom properties tend to earn more on a monthly basis at $3,035, while 2-bedroom units generate $2,448 per month. Revenue is heavily seasonal, with peak months like August and October exceeding $4,000 and winter months dropping below $1,000.

Is Gillette a good market for Airbnb investment?

Gillette carries an ROI score of 39 out of 100, categorized as a Competitive Opportunity. The market benefits from an above-average supply/demand balance and relatively affordable home prices around $482K, but below-average occupancy stability means investors need to be selective. Properties that are well-managed and competitively priced — particularly 2-bedroom units with strong occupancy — tend to perform best. Pairing this data with local regulatory research and careful seasonal cash-flow planning is recommended.

What is the average daily rate (ADR) for Airbnb in Gillette?

The average daily rate for Airbnb listings in Gillette is $129, considerably lower than Wyoming's $569 state average. ADR scales with property size: 2-bedroom listings average $109 per night, while 3-bedroom properties command $165 per night. The lower ADR reflects Gillette's positioning as a working-class community rather than a resort destination.

Are short-term rentals legal in Gillette?

Short-term rentals are generally permitted in Gillette, WY, though operators may need to secure appropriate business licenses or permits from the city. As regulations can evolve, investors should verify current rules with the City of Gillette and Campbell County, and also check for any HOA restrictions that might apply to a specific property.

When is peak season for Airbnb in Gillette?

Peak season for Airbnb in Gillette runs from roughly June through November, with the highest average monthly revenues occurring in October ($4,415) and August ($4,304). The off-peak winter months from January through March are significantly slower, with January averaging just $466 in revenue. This pronounced seasonality makes cash-flow planning especially important for Gillette investors.

How many Airbnbs are there in Gillette?

There are currently 22 active Airbnb listings in Gillette as of April 2026. The supply is concentrated in 2-bedroom (11 listings) and 3-bedroom (6 listings) properties. Listing counts have grown 18% year-over-year, indicating increasing investor interest in the market.

How is Airbnb revenue calculated in Gillette?

The annual and monthly revenue figures for Gillette are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Gillette and surrounding areas
• Occupancy rates and average daily rate trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence and property configuration breakdowns across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, management quality, and pricing strategy.