Gilmer, TX Airbnb Market Data, Statistics, and Occupancy Rates

Gilmer Short-Term Rental Market Overview

Gilmer, TX is a small East Texas market with just 23 active Airbnb listings and an average annual revenue of $10,448 per property. With a 16% occupancy rate — roughly half the Texas state average of 33% — and an ADR of $147, the market presents limited income potential at current performance levels. The 183% year-over-year growth in listings signals rising investor interest, but the underlying demand metrics have not kept pace, warranting careful, property-specific analysis before committing capital.

Key Market Statistics

According to Rabbu market data, the Gilmer short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Gilmer

Gilmer appeals primarily to investors seeking low entry costs in a rural Texas setting, though current revenue and occupancy metrics demand thorough due diligence.

Expert Market Assessment

"Gilmer currently presents limited short-term rental investment potential, earning an ROI score of 16 out of 100. Revenue-to-price dynamics are unfavorable: an average annual income of $10,448 against home values near $425,569 yields a thin return before expenses. Seasonality is pronounced, with March ($1,341) and July ($1,235) serving as clear peaks while January ($373) represents a deep trough. Investors who can source properties well below the market average price — or who target the waterfront niche — may find pockets of opportunity, but the broader market data does not support a general buy recommendation at this time."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Gilmer

Average revenue by month in Gilmer

Gilmer shows pronounced seasonality, with March ($1,341) and July ($1,235) standing out as peak months and January ($373) marking the deepest low — a spread of nearly $1,000. Investors should plan for roughly four strong months (March, June, July, October) and budget conservatively for the winter trough.

Active Airbnb listings by property size in Gilmer

The market is overwhelmingly composed of 1-bedroom listings, with 17 of the 23 active properties falling into that category. This concentration means there is virtually no data on larger property types, which could represent either an untested opportunity or a signal that demand favors smaller units in this area.

Average daily rate (ADR) by property size in Gilmer

One-bedroom properties in Gilmer command an ADR of $121, well below the market-wide average of $147 — suggesting the handful of larger or unique properties pull the overall average higher. With only 1-bedroom data available, investors considering bigger units would need to rely on comparable markets for ADR benchmarks.

Average RevPAN by property size in Gilmer

One-bedroom listings generate a RevPAN of $22, closely mirroring the market average of $23. This modest figure reflects the combination of a $121 ADR and 18% occupancy, underscoring the challenge of generating meaningful nightly yield in this market.

Average occupancy rates by property size in Gilmer

One-bedroom properties average an 18% occupancy rate, slightly above the market-wide 16% average but still far below the 33% Texas state benchmark. This low fill rate is the primary drag on revenue and signals that demand has not kept up with the recent wave of new supply.

Average monthly revenue by property size in Gilmer

One-bedroom units average $855 per month, closely tracking the overall market average of $870. With no data on larger property sizes, the revenue picture in Gilmer is essentially defined by the performance of these small units.

Average annual revenue by property size in Gilmer

At $10,266 per year, 1-bedroom properties generate the bulk of Gilmer's measurable STR income. Against an average home value of $425,569, this annual figure represents a gross yield of roughly 2.4%, which would be thin even before operating expenses.

Most common amenities for Airbnb listings in Gilmer

Parking is universal (100%) and kitchen access is nearly so (83%), reflecting the rural, drive-to nature of Gilmer's guest base. Waterfront access (57%) and BBQ grills (74%) are notably prevalent, signaling that the market's appeal is heavily tied to outdoor and lakeside recreation experiences.

Understanding Gilmer's ROI Score: 16/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Gilmer's ROI score of 16 out of 100 places it in the 'Limited' investment band, reflecting below-average performance across three of its four calculation factors: revenue-to-price ratio, occupancy stability, and market growth trend. Only the supply/demand balance registers as average, likely because the market's small size limits competitive pressure despite rapid listing growth. Investors drawn to Gilmer should pair this data with on-the-ground regulatory research and focus on properties that can meaningfully outperform market averages through location, amenities, or pricing differentiation.

Short-Term Rental Regulations in Gilmer

Understanding local STR regulations is essential before investing in Gilmer. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Gilmer, TX should verify whether the city or Upshur County requires a specific STR permit or business registration before listing a property. Texas does not impose a statewide STR permit, so requirements can vary at the local level — contacting city hall or the county clerk's office is the best first step.

Key Restrictions

Common restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. Investors in HOA-governed communities should also review covenants, as many HOAs in smaller Texas towns restrict or prohibit short-term rentals altogether.

Tax Obligations

Texas imposes a 6% state hotel occupancy tax on short-term rentals, and Gilmer or Upshur County may levy an additional local lodging tax. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm compliance with both state and local obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Gilmer can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Gilmer's STR market is likely to remain challenged unless demand growth catches up with the rapid expansion in supply. Seasonal peaks in March and the summer months could push monthly revenues into the $1,000–$1,300 range for well-positioned properties, but off-peak months like January may struggle to clear $400. Investors should expect occupancy to hover around 15–20% market-wide, with meaningful improvement dependent on whether local tourism draws — including lake-area recreation — gain traction against growing inventory."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Gilmer, TX

What is the average Airbnb occupancy rate in Gilmer?

The average Airbnb occupancy rate in Gilmer is currently 16%, which is significantly below the Texas state average of 33%. This lower occupancy reflects the market's small size and the recent surge in new listings outpacing local demand. Individual results can vary based on property quality, pricing, and location within the area.

How much do Airbnb hosts make in Gilmer?

Based on trailing 12-month data, the average Airbnb host in Gilmer earns approximately $870 per month, or about $10,448 annually. Revenue varies significantly by season — March is the strongest month at around $1,341, while January dips to roughly $373. Well-managed properties with desirable amenities like waterfront access or a hot tub may outperform these averages.

Is Gilmer a good market for Airbnb investment?

Gilmer currently carries a limited ROI score of 16 out of 100, driven by below-average revenue-to-price ratios, low occupancy stability, and a below-average market growth trend. While the small listing count (23 active properties) means less direct competition, the average annual revenue of $10,448 relative to home values near $425,569 creates a challenging return profile. Investors interested in Gilmer should focus on deeply discounted properties or niche positioning — such as lakefront cabins — and conduct thorough property-level analysis.

What is the average daily rate (ADR) for Airbnb in Gilmer?

The average daily rate for Airbnb listings in Gilmer is $147, compared to a Texas state average of $276. For 1-bedroom properties, which make up the majority of listings, the ADR is $121. The lower ADR reflects Gilmer's positioning as a rural, value-oriented destination rather than a premium urban or resort market.

Are short-term rentals legal in Gilmer?

Short-term rentals are generally permitted in Texas, but local regulations in Gilmer or Upshur County may require permits, business licenses, or compliance with specific zoning rules. Investors should check directly with the City of Gilmer and review any applicable HOA restrictions before purchasing or listing a property. Texas also requires collection of a state hotel occupancy tax on STR bookings.

When is peak season for Airbnb in Gilmer?

Peak season in Gilmer occurs in March, when average monthly revenue reaches approximately $1,341, likely driven by spring travel and outdoor recreation. A secondary peak runs through June and July, with revenues around $1,086 and $1,235 respectively. The slowest month is January, when average revenue drops to about $373, making cash reserves important for year-round operators.

How many Airbnbs are there in Gilmer?

As of April 2026, there are 23 active Airbnb listings in Gilmer. The market experienced 183% year-over-year growth in listings, indicating a rapid increase in supply. The vast majority of these listings are 1-bedroom properties, which account for 17 of the 23 active units.

How is Airbnb revenue calculated in Gilmer?

The annual and monthly revenue figures for Gilmer are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Gilmer, TX market
• Average daily rates, occupancy rates, and RevPAN metrics derived from active listing data
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue where data is available
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations should be independently verified before investing.