Gladstone, MI Airbnb Market Data, Statistics, and Occupancy Rates

Gladstone Short-Term Rental Market Overview

Gladstone, MI presents an attractive short-term rental opportunity for investors drawn to Michigan's Upper Peninsula, where lake access and seasonal tourism fuel summer demand. With an average annual revenue of $24,731 across just 25 active listings, the market remains small and relatively uncrowded. Property values averaging $314,436 pair with a moderate ADR of $161 to create a workable entry point, though occupancy at 33% sits below the state average of 42%, reflecting the market's strong seasonal tilt.

Key Market Statistics

According to Rabbu market data, the Gladstone short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Gladstone

Gladstone's combination of affordable home prices, waterfront appeal, and a still-small supply of STR listings makes it a compelling niche market for investors willing to embrace seasonal demand patterns.

Expert Market Assessment

"Gladstone earns an ROI score of 64 out of 100, placing it in the "Attractive Opportunity" tier — a market where the fundamentals work but execution matters. Revenue is heavily seasonal: August tops out at $4,590 per month while January and December dip to around $983, creating a nearly 5:1 peak-to-trough ratio that demands disciplined budgeting. The upside lies in the market's compact size and waterfront character, which keeps competition manageable and guest appeal high during the warm months. Investors who price aggressively in summer and minimize expenses through the off-season stand the best chance of generating solid returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Gladstone

Average revenue by month in Gladstone

Gladstone's revenue cycle is sharply seasonal, with August ($4,590) and July ($4,420) generating roughly 4–5 times the revenue of the slowest months like January and December ($983 each). Investors should expect the June–September window to account for the vast majority of annual income, making dynamic pricing during these months essential.

Active Airbnb listings by property size in Gladstone

Two-bedroom properties make up the largest share of Gladstone's 25 active listings at 9 units, followed by 7 three-bedroom and 5 one-bedroom listings. The absence of larger 4+ bedroom properties could represent an opportunity for investors willing to offer group-sized accommodations in this waterfront market.

Average daily rate (ADR) by property size in Gladstone

ADR increases steadily with property size, from $113 for 1-bedrooms to $171 for 3-bedrooms — a 51% premium that reflects stronger pricing power for larger lakeside properties. The jump from 2-bedroom ($127) to 3-bedroom pricing is particularly notable, suggesting guests are willing to pay meaningfully more for extra space.

Average RevPAN by property size in Gladstone

Two-bedroom units deliver the highest RevPAN at $48, edging out 3-bedrooms at $45 and 1-bedrooms at $39. This suggests that 2-bedroom properties strike the best balance between nightly rate and occupancy, making them a strong option for investors focused on per-night yield efficiency.

Average occupancy rates by property size in Gladstone

Two-bedroom listings lead occupancy at 38%, followed by 1-bedrooms at 35%, while 3-bedroom properties lag at 26%. The lower occupancy for larger units indicates they may sit empty more often outside peak season, which investors should factor into cash-flow planning despite their higher nightly rates.

Average monthly revenue by property size in Gladstone

Three-bedroom properties generate the highest average monthly revenue at $2,288, outpacing 1-bedrooms ($1,535) and 2-bedrooms ($1,399) thanks to their premium ADR. Notably, 1-bedroom units actually out-earn 2-bedrooms on a monthly basis, likely due to their slightly higher occupancy keeping pace despite a lower nightly rate.

Average annual revenue by property size in Gladstone

At $27,462 per year, 3-bedroom listings offer the strongest annual revenue potential in Gladstone — roughly 63% more than 2-bedroom properties at $16,797. One-bedroom units deliver $18,423 annually, making them a surprisingly competitive option given their lower acquisition costs and solid occupancy rates.

Most common amenities for Airbnb listings in Gladstone

Kitchens and parking are universal at 100% of listings, while self check-in (92%), washer/dryer (88%), and workspace (80%) round out the essentials — signaling that guests expect a home-like, self-sufficient experience. Lake access (60%), BBQ grills (68%), and outdoor furniture (64%) underscore the outdoor recreation focus of this market, and investors should prioritize these amenities to remain competitive.

Understanding Gladstone's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Gladstone's ROI score of 64 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue-to-price ratios, occupancy stability, market growth, and supply/demand balance all rate as average — solid fundamentals without standout strengths or red flags. The score suggests that well-managed properties can generate meaningful returns, particularly during the high-demand summer season, though investors shouldn't expect the metrics to carry a poorly positioned listing. Pairing this data with thorough local regulatory research and a realistic seasonal budget will give investors the clearest picture of what Gladstone can deliver.

Short-Term Rental Regulations in Gladstone

Understanding local STR regulations is essential before investing in Gladstone. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Gladstone, MI may need to obtain a permit or register their property with the city or county before listing. Investors should verify current requirements directly with the City of Gladstone and the State of Michigan, as local STR rules can change.

Key Restrictions

Common restrictions in Michigan STR markets include occupancy limits tied to bedroom count, minimum stay requirements, noise and nuisance ordinances, and parking mandates. HOA or deed restrictions may also apply to certain properties, so reviewing covenants before purchasing is essential.

Tax Obligations

Michigan typically requires STR hosts to collect and remit state sales tax and any applicable local lodging or excise taxes. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the Michigan Department of Treasury to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Gladstone can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Gladstone's STR performance is likely to follow its established seasonal rhythm, with the lion's share of revenue concentrated between June and October. ADR could see modest gains of 1–3% as listing quality improves and amenity expectations rise, though occupancy may remain in the 30–38% range given the market's winter softness. The 19% year-over-year growth in active listings signals rising investor interest, which could tighten competition if supply outpaces demand. Investors should plan for significant cash-flow variability between summer peaks and winter lulls."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Gladstone, MI

What is the average Airbnb occupancy rate in Gladstone?

The average Airbnb occupancy rate in Gladstone is currently 33%, which falls below the Michigan state average of 42%. This lower figure reflects the market's strong seasonality — summer months drive significantly higher occupancy while winter sees a notable dip. Two-bedroom properties tend to perform best at 38% occupancy, while 3-bedroom units average 26%.

How much do Airbnb hosts make in Gladstone?

Airbnb hosts in Gladstone earn an average of $2,060 per month, which translates to approximately $24,731 annually based on trailing 12-month booking data. Revenue varies substantially by property size: 3-bedroom listings lead at $27,462 per year, while 1-bedrooms average $18,423 and 2-bedrooms come in at $16,797. Summer months can generate over $4,500 monthly, so timing and pricing strategy are key.

Is Gladstone a good market for Airbnb investment?

Gladstone scores a 64 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market benefits from affordable property values averaging $314,436, limited competition with only 25 active listings, and strong summer demand driven by lake and waterfront access. The main consideration is seasonal cash-flow variability — investors should be prepared for significantly lower revenue from November through April.

What is the average daily rate (ADR) for Airbnb in Gladstone?

The average daily rate in Gladstone is $161, which is well below the Michigan state average of $350. ADR scales with property size: 1-bedroom listings average $113, 2-bedrooms come in at $127, and 3-bedroom properties command $171 per night. The lower ADR reflects the market's positioning as an affordable Upper Peninsula getaway rather than a luxury destination.

Are short-term rentals legal in Gladstone?

Short-term rentals are generally permitted in Gladstone, MI, though operators should verify whether a local permit, registration, or license is required before listing their property. Regulations can vary at the city and county level, and Michigan state tax obligations also apply. We recommend checking directly with the City of Gladstone and consulting a local real estate attorney for the most current rules.

When is peak season for Airbnb in Gladstone?

Peak season in Gladstone runs from June through September, with July and August being the strongest months. August leads with average revenue of $4,590 per property, followed closely by July at $4,420. Revenue drops sharply after October, with the November through April period averaging roughly $1,000–$1,200 per month — making summer pricing optimization critical to annual returns.

How many Airbnbs are there in Gladstone?

As of April 2026, there are 25 active Airbnb listings in Gladstone. The supply is concentrated in smaller properties: 9 are 2-bedroom units, 7 are 3-bedrooms, and 5 are 1-bedrooms. Year-over-year listing growth stands at 19%, suggesting growing investor interest in this market, though it remains a relatively small and manageable competitive landscape.

How is Airbnb revenue calculated in Gladstone?

The annual and monthly revenue figures for Gladstone are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Gladstone, MI market
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Popular amenity prevalence across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations are subject to change — always verify with local authorities before investing.