Glasgow, KY Airbnb Market Data, Statistics, and Occupancy Rates

Glasgow Short-Term Rental Market Overview

Glasgow, KY is a small short-term rental market with just 15 active Airbnb listings and an average annual revenue of $14,933 per property. With an average daily rate of $187—well below the Kentucky state average of $333—and occupancy sitting at 30%, the market presents a modest opportunity that demands careful, property-level analysis. Investors drawn to Glasgow's affordable home values ($346,920 average) should weigh those savings against the limited revenue ceiling before committing.

Key Market Statistics

According to Rabbu market data, the Glasgow short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Glasgow

Glasgow's low entry costs and proximity to regional outdoor attractions make it worth evaluating, though below-average revenue metrics call for property-specific due diligence.

Expert Market Assessment

"Glasgow's ROI score of 33 out of 100 places it in the limited investment potential category, reflecting below-average revenue-to-price ratios and occupancy stability. Revenue swings sharply by season—from a low of $583 in February to a high of $2,105 in July—meaning cash flow during the cooler months can be thin. That said, the market's affordability and small competitive set could reward an operator who targets the right property type and markets it effectively. Investors should treat Glasgow as a selective opportunity rather than a high-confidence market, pairing any purchase decision with thorough local research."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Glasgow

Average revenue by month in Glasgow

Glasgow exhibits strong seasonality, with July ($2,105) delivering more than 3.5 times the revenue of the weakest month, February ($583). The summer stretch from June through August represents the core earning window, while winter months from December through February dip well below the $1,244 monthly average.

Active Airbnb listings by property size in Glasgow

The market's 15 active listings are concentrated in just two property sizes: 2-bedroom and 3-bedroom units, split evenly at 5 each. The absence of 1-bedroom, studio, or 4+ bedroom listings could signal either limited demand for those sizes or a potential gap worth exploring.

Average daily rate (ADR) by property size in Glasgow

Two-bedroom listings command a notably higher ADR of $246 compared to just $115 for 3-bedroom properties—an unusual inversion that may reflect premium positioning or unique property types among the 2-bedroom cohort. Despite the higher nightly rate, 2-bedroom units underperform on occupancy, suggesting that pricing strategy and demand alignment matter more than ADR alone.

Average RevPAN by property size in Glasgow

Three-bedroom properties deliver stronger RevPAN at $50 versus $33 for 2-bedroom units, driven by their significantly higher occupancy rates that more than compensate for lower nightly rates. For investors focused on consistent revenue generation per available night, the 3-bedroom configuration is the clear winner in Glasgow.

Average occupancy rates by property size in Glasgow

Occupancy diverges dramatically by size: 3-bedroom properties maintain a 44% occupancy rate while 2-bedroom units lag far behind at just 14%. This gap makes 3-bedroom listings considerably more reliable for cash-flow planning, while the low 2-bedroom occupancy could indicate pricing misalignment or weaker demand for that configuration.

Average monthly revenue by property size in Glasgow

Three-bedroom properties lead with $1,386 in average monthly revenue, outpacing 2-bedroom units at $1,164 by roughly 19%. The difference is driven primarily by the occupancy advantage of larger homes, making the 3-bedroom format the stronger revenue play in this market.

Average annual revenue by property size in Glasgow

On an annual basis, 3-bedroom listings generate approximately $16,636 compared to $13,968 for 2-bedroom properties—a $2,668 advantage that could meaningfully impact ROI given Glasgow's relatively modest revenue levels. Investors targeting the best return potential in this market should prioritize the 3-bedroom configuration.

Most common amenities for Airbnb listings in Glasgow

Parking (100%), kitchen (93%), and self check-in (93%) are near-universal among Glasgow listings, establishing them as baseline guest expectations rather than differentiators. Amenities like lake access (13%), pool (13%), and BBQ grill (40%) are less common and could serve as competitive advantages for listings that offer them.

Understanding Glasgow's ROI Score: 33/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Glasgow's ROI score of 33 out of 100 falls in the Limited investment potential band, driven primarily by below-average revenue-to-price ratios and below-average occupancy stability—the two most heavily weighted factors in the calculation. Market growth trend and supply/demand balance both register as average, providing some counterbalance but not enough to elevate the overall outlook. Investors considering Glasgow should pair this data with thorough local regulatory research and property-level underwriting to determine whether individual opportunities can outperform the market averages.

Short-Term Rental Regulations in Glasgow

Understanding local STR regulations is essential before investing in Glasgow. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Glasgow, Kentucky may be required to obtain a business license or STR permit through the city or Barren County. Investors should verify current registration requirements directly with Glasgow city officials and the Kentucky Secretary of State's office before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum-stay requirements, noise ordinances, and parking provisions. HOA covenants in certain subdivisions could also limit or prohibit short-term rentals, so reviewing deed restrictions is essential before purchasing.

Tax Obligations

Kentucky imposes a state transient room tax and sales tax on short-term accommodations, and Glasgow or Barren County may levy additional local lodging taxes. Many booking platforms collect and remit these taxes automatically, but hosts should confirm compliance with both state and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Glasgow can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Glasgow's STR market may see incremental demand growth given the 129% year-over-year increase in active listings, though that surge in supply from a very small base could put downward pressure on occupancy if demand doesn't keep pace. Seasonal patterns suggest revenue will likely remain concentrated in the summer months, with July continuing as the peak earner. ADR movement is expected to stay relatively flat, potentially edging up 1–3% as the market matures, while occupancy may hover in the 28–32% range absent a meaningful new demand driver."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Glasgow, KY

What is the average Airbnb occupancy rate in Glasgow?

The average Airbnb occupancy rate in Glasgow, KY is currently 30%, which is slightly above the Kentucky state average of 28%. However, occupancy varies significantly by property size—3-bedroom listings achieve 44% occupancy while 2-bedroom units sit at just 14%, so property selection has a major impact on performance.

How much do Airbnb hosts make in Glasgow?

Airbnb hosts in Glasgow earn an average of $1,244 per month or $14,933 per year based on trailing 12-month performance data. Three-bedroom properties tend to outperform, bringing in roughly $1,386 per month ($16,636 annually), while 2-bedroom units average about $1,164 per month ($13,968 annually).

Is Glasgow a good market for Airbnb investment?

Glasgow currently carries a Rabbu ROI Score of 33 out of 100, indicating limited investment potential at the market level. Below-average revenue-to-price ratios and occupancy stability are the primary concerns. That said, Glasgow's low home values and small competitive field of just 15 listings mean individual properties—especially well-positioned 3-bedroom homes—could still pencil out for investors who do thorough due diligence.

What is the average daily rate (ADR) for Airbnb in Glasgow?

The average daily rate for Airbnb listings in Glasgow is $187, which is notably lower than the Kentucky state average of $333. Interestingly, 2-bedroom properties command a higher ADR of $246 compared to $115 for 3-bedroom units, though the smaller sample size in this market means individual listing positioning plays a significant role.

Are short-term rentals legal in Glasgow?

Short-term rentals are generally permitted in Glasgow, KY, though operators may need to secure appropriate business licenses or permits from the city and comply with applicable state and local regulations. Specific zoning rules, HOA restrictions, and tax obligations can vary, so prospective hosts should consult Glasgow city officials and a local real estate attorney for current requirements.

When is peak season for Airbnb in Glasgow?

Peak season for Airbnb in Glasgow runs from May through August, with July being the highest-earning month at an average of $2,105 in revenue. The off-peak period falls in the winter months, with February dipping to just $583. This pronounced seasonality is an important consideration for cash-flow planning.

How many Airbnbs are there in Glasgow?

There are currently 15 active Airbnb listings in Glasgow, KY. The supply is evenly split between 2-bedroom and 3-bedroom properties, with 5 listings in each category. Notably, the market has seen 129% year-over-year growth in listings, though that represents growth from a very small base.

How is Airbnb revenue calculated in Glasgow?

The annual and monthly revenue figures for Glasgow are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Glasgow, KY
• Occupancy rates and average daily rate trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value data sourced from Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations and tax requirements are subject to change; investors should verify current rules with city and state authorities.