Glen Ellen, CA Airbnb Market Data, Statistics, and Occupancy Rates

Glen Ellen Short-Term Rental Market Overview

Glen Ellen, nestled in Sonoma County's wine country, presents an attractive short-term rental opportunity with an ROI score of 58 out of 100. With an average daily rate of $601—well above the $551 California state average—and average annual revenue of $95,987, the market commands premium nightly rates driven by its appeal as a wine-country retreat. However, occupancy sits at 30% compared to the 43% state average, suggesting a seasonal, leisure-driven demand pattern that investors should factor into cash-flow projections.

Key Market Statistics

According to Rabbu market data, the Glen Ellen short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Glen Ellen

Glen Ellen's combination of premium nightly rates, wine-country tourism appeal, and relatively small supply of 70 active listings makes it a compelling market for investors seeking high-ADR, leisure-driven short-term rental income.

Expert Market Assessment

"Glen Ellen represents a moderately attractive STR investment opportunity, best suited for investors comfortable with pronounced seasonality and lower year-round occupancy. Revenue peaks sharply in July and August—where average monthly revenue exceeds $11,600 and $12,000 respectively—before tapering to around $4,800–$5,300 during winter months. The market's strength lies in its ability to command premium nightly rates, particularly for larger properties, but the below-average supply/demand balance and 30% occupancy rate mean cash-flow planning around off-peak months is essential. Investors who pair high-quality amenities with smart seasonal pricing strategies are best positioned to capitalize on this wine-country destination."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Glen Ellen

Average revenue by month in Glen Ellen

Glen Ellen displays strong seasonality, with August ($12,053) and July ($11,625) delivering peak revenue roughly 2.5 times higher than the slowest month, January ($4,793). The shoulder months of May, September, and October still perform well in the $8,100–$9,750 range, offering investors meaningful revenue outside the summer peak.

Active Airbnb listings by property size in Glen Ellen

Supply is nearly evenly split across property sizes, with 1-bedroom units holding a slight edge at 18 listings compared to 14 four-bedroom properties. This balanced distribution means no single property type dominates, though the slightly lower count of 4-bedroom listings—combined with their significantly higher revenue—could signal a relative supply gap worth exploring.

Average daily rate (ADR) by property size in Glen Ellen

ADR scales dramatically with property size in Glen Ellen, jumping from $197 for 1-bedroom units to $1,119 for 4-bedroom properties—a nearly 6x premium. The steepest rate jump occurs between 3 bedrooms ($666) and 4 bedrooms ($1,119), suggesting that larger, luxury-oriented properties can command exceptional nightly pricing in this wine-country market.

Average RevPAN by property size in Glen Ellen

RevPAN climbs steadily with bedroom count, from $71 for 1-bedroom units to $323 for 4-bedroom properties, confirming that larger homes deliver meaningfully better revenue per available night even after accounting for occupancy. The 4-bedroom category's RevPAN is more than 4.5 times that of 1-bedrooms, making it the clear standout for revenue efficiency.

Average occupancy rates by property size in Glen Ellen

One-bedroom units lead occupancy at 36%, while 2-bedroom (26%), 3-bedroom (27%), and 4-bedroom (29%) properties cluster in a tighter, lower range. The higher occupancy for smaller units likely reflects their lower price point attracting more frequent bookings, though the revenue trade-off favors larger properties despite their slightly lower fill rates.

Average monthly revenue by property size in Glen Ellen

Monthly revenue rises sharply with property size—4-bedroom listings average $16,178 per month, more than six times the $2,456 earned by 1-bedroom units. The jump from 2-bedroom ($5,929) to 3-bedroom ($10,865) monthly revenue is particularly notable, nearly doubling and offering a strong inflection point for investors considering mid-size properties.

Average annual revenue by property size in Glen Ellen

Four-bedroom properties lead with $194,137 in average annual revenue, while 3-bedroom units generate $130,387—both configurations offering the strongest return potential in Glen Ellen. One-bedroom listings average $29,478 annually, which may prove challenging to justify given the area's elevated home values of over $2.3 million.

Most common amenities for Airbnb listings in Glen Ellen

Outdoor amenities dominate Glen Ellen's listings, with parking (97%), kitchens (90%), backyards (86%), and patios (83%) appearing in the vast majority of properties—reflecting the wine-country lifestyle guests expect. Hot tubs (59%) and pools (41%) serve as premium differentiators, while the 14% prevalence of EV chargers suggests an emerging amenity that could help listings stand out with the eco-conscious traveler segment.

Understanding Glen Ellen's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Glen Ellen's ROI score of 58 out of 100 places it in the "Attractive Opportunity" tier, reflecting a market where premium nightly rates generate solid revenue relative to property costs, though occupancy stability and supply/demand dynamics are only average to below average. The revenue-to-price ratio and occupancy stability both score as average, while the supply/demand balance rates below average—meaning listing growth could outpace demand if unchecked. Investors should pair this data with thorough local regulatory research and a realistic assessment of seasonal cash-flow patterns before committing capital.

Short-Term Rental Regulations in Glen Ellen

Understanding local STR regulations is essential before investing in Glen Ellen. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Glen Ellen and Sonoma County, California, should expect to obtain the appropriate permits or registration before listing a property. Investors are strongly encouraged to verify current requirements directly with Sonoma County's Permit and Resource Management Department, as local rules can change.

Key Restrictions

Common restrictions in the area may include occupancy limits, minimum stay requirements, noise and nuisance ordinances, and parking regulations. HOA rules can also apply to certain properties, and some jurisdictions impose caps on the number of STR permits issued, so verifying availability before purchasing is advisable.

Tax Obligations

Short-term rental hosts in California are generally subject to Transient Occupancy Tax (TOT), and Sonoma County may impose additional local taxes. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their full tax obligations with local and state authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Glen Ellen can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Glen Ellen's STR market is expected to maintain its seasonal rhythm, with peak summer months (July–August) continuing to drive the bulk of annual revenue. ADR could see modest upward pressure in the range of 2–5% given the area's enduring appeal to wine-country travelers, though occupancy is likely to remain in the 28–33% range absent significant new demand drivers. The supply/demand balance, currently rated below average, warrants monitoring—listing growth could further compress occupancy if it outpaces visitor demand. Investors who optimize pricing around peak-season windows and shoulder months like May, September, and October stand to capture the strongest returns."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Glen Ellen, CA

What is the average Airbnb occupancy rate in Glen Ellen?

The average Airbnb occupancy rate in Glen Ellen is currently 30%, which falls below the California state average of 43%. Occupancy varies by property size, with 1-bedroom units achieving the highest rate at 36%, while 2-bedroom properties average around 26%. The lower overall occupancy reflects Glen Ellen's nature as a seasonal, leisure-driven market where demand concentrates heavily in the warmer months.

How much do Airbnb hosts make in Glen Ellen?

Airbnb hosts in Glen Ellen earn an average of $7,998 per month and approximately $95,987 per year based on trailing 12-month booking data. Revenue varies significantly by property size—1-bedroom listings average $29,478 annually, while 4-bedroom properties generate roughly $194,137 per year. Peak earning months are July and August, when average monthly revenue exceeds $11,600 and $12,000 respectively.

Is Glen Ellen a good market for Airbnb investment?

Glen Ellen earns an ROI score of 58 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from strong daily rates ($601 average ADR) driven by wine-country tourism, and larger properties can generate substantial annual revenue. However, occupancy is below the state average and the supply/demand balance is rated below average, so investors should plan for seasonal revenue fluctuations and carefully evaluate property costs against projected income, especially given average home values of $2,341,221.

What is the average daily rate (ADR) for Airbnb in Glen Ellen?

The average daily rate for Airbnb listings in Glen Ellen is $601, which is above the California state average of $551. ADR scales significantly with property size: 1-bedroom units average $197 per night, 2-bedrooms average $415, 3-bedrooms come in at $666, and 4-bedroom properties command an impressive $1,119 per night.

Are short-term rentals legal in Glen Ellen?

Short-term rentals are permitted in Glen Ellen and the broader Sonoma County area, though operators are typically required to obtain appropriate permits and comply with local regulations. Rules may include occupancy limits, noise restrictions, parking requirements, and tax obligations. Investors should verify current permit requirements and any restrictions directly with Sonoma County authorities before purchasing a property.

When is peak season for Airbnb in Glen Ellen?

Peak season for Airbnb in Glen Ellen runs from June through September, with July and August being the strongest months. August leads with average monthly revenue of $12,053, followed closely by July at $11,625. Revenue drops substantially in winter, with January being the slowest month at $4,793 in average revenue—less than 40% of peak-month earnings.

How many Airbnbs are there in Glen Ellen?

There are currently 70 active Airbnb listings in Glen Ellen as of April 2026. Supply is relatively evenly distributed across property sizes: 18 one-bedroom listings, 16 two-bedroom listings, 16 three-bedroom listings, and 14 four-bedroom listings. This compact market size means less direct competition compared to larger urban destinations.

How is Airbnb revenue calculated in Glen Ellen?

The annual and monthly revenue figures for Glen Ellen are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and daily rate metrics for Glen Ellen
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue based on trailing 12-month booking data
• Property size breakdowns showing how performance varies across 1- to 4-bedroom configurations
• Amenity prevalence data across active listings to identify guest expectations and competitive advantages
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment cost benchmarking

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions may have shifted since the last update. Local regulations, permit availability, and tax obligations should be independently verified before making any investment decision.