Gloucester, MA Airbnb Market Data, Statistics, and Occupancy Rates

Gloucester Short-Term Rental Market Overview

Gloucester, MA offers a distinctive coastal STR market where seasonal demand drives meaningful revenue swings — August averages $9,541 per listing while winter months dip below $1,700. With 96 active Airbnb listings, an average daily rate of $403, and annual revenue averaging $58,203, the market rewards operators who can capture summer and fall tourism traffic. However, average home values near $1.34 million and a 26% occupancy rate (well below the 44% state average) mean investors need to source deals carefully to achieve strong returns.

Key Market Statistics

According to Rabbu market data, the Gloucester short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Gloucester

Gloucester attracts STR investors because of its strong seasonal coastal tourism appeal, premium nightly rates, and the opportunity to capture outsized revenue during a concentrated summer-fall peak.

Expert Market Assessment

"Gloucester presents a competitive opportunity where strong seasonal demand and premium nightly rates are counterbalanced by high property costs and below-average annual occupancy. The market's revenue concentration is unmistakable — July and August together account for roughly a third of total annual income, while January through March barely clear $1,600 per month. Investors who can secure properties at reasonable price points and maximize bookings from June through October stand to earn well, particularly with larger homes that command top-tier rates. The supply/demand balance scores below average, so selectivity in deal sourcing and a clear off-season strategy are important for long-term viability."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Gloucester

Average revenue by month in Gloucester

Gloucester's revenue curve is sharply seasonal: August leads at $9,541 and July follows at $9,145, while February bottoms out at just $1,574 — a roughly 6x spread between peak and trough. October's $7,077 average suggests a valuable extended shoulder season driven by fall tourism, giving investors a longer earning window than the summer months alone.

Active Airbnb listings by property size in Gloucester

Supply is nearly evenly split among 1-, 2-, and 3-bedroom listings (24–25 each), while 4-bedroom (13) and 5-bedroom (7) properties are notably underrepresented. Given that larger homes command dramatically higher revenue, the relative scarcity of 4- and 5-bedroom listings may signal an opportunity for investors targeting the premium end of the market.

Average daily rate (ADR) by property size in Gloucester

ADR scales steeply with size in Gloucester — from $188 for 1-bedroom listings to $995 for 5-bedroom properties, more than a 5x increase. The jump from 3-bedroom ($380) to 4-bedroom ($650) is particularly pronounced, suggesting that the 4-bedroom tier hits a sweet spot where group and family travelers are willing to pay a significant premium.

Average RevPAN by property size in Gloucester

Five-bedroom properties deliver the highest RevPAN at $128, followed closely by 2-bedroom units at $108 and 4-bedroom homes at $107. Three-bedroom listings lag at $84 despite a higher ADR than 2-bedrooms, indicating that their lower 22% occupancy rate pulls down effective per-night revenue — a useful signal for investors weighing size versus utilization.

Average occupancy rates by property size in Gloucester

Occupancy drops steadily as property size increases: 1-bedroom and 2-bedroom listings lead at 33% and 32% respectively, while 5-bedroom homes fill just 13% of available nights. For cash-flow planning, smaller units offer more consistent booking volume, whereas larger properties rely on fewer but much higher-value reservations to generate their revenue.

Average monthly revenue by property size in Gloucester

Monthly revenue climbs with bedroom count, from $3,277 for 1-bedroom units to a striking $16,851 for 5-bedroom properties — more than five times the smallest category. The gap between 4-bedroom ($6,352) and 5-bedroom revenue is especially dramatic, suggesting that the largest homes in Gloucester capture a distinct high-end segment willing to pay top dollar for spacious coastal accommodations.

Average annual revenue by property size in Gloucester

Annual revenue ranges from $39,326 for 1-bedroom listings to an impressive $202,212 for 5-bedroom properties, making the largest homes the clear top earners in Gloucester. Even 3-bedroom units average $66,117 per year, which exceeds the market-wide average — indicating that mid-size and larger properties offer the strongest return potential for investors who can manage the higher acquisition costs.

Most common amenities for Airbnb listings in Gloucester

Parking dominates at 99% of listings — essentially a requirement in this coastal New England market — followed by kitchens (93%) and washers (76%). Outdoor-oriented amenities like patio/balcony (70%), outdoor furniture (72%), and BBQ grills (59%) are highly prevalent, reflecting guest expectations for summer coastal living, while beach access (35%) and waterfront positioning (32%) serve as premium differentiators.

Understanding Gloucester's ROI Score: 49/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Gloucester's ROI Score of 49 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where investor interest and demand are strong but higher property prices and growing supply require disciplined deal sourcing. The score is buoyed by above-average occupancy stability — peak-season bookings tend to be reliable — while the revenue-to-price ratio and market growth trend score as average, and the supply/demand balance falls below average amid 136% year-over-year listing growth. Pairing this data with thorough local regulatory research and a realistic off-season budget will help investors determine whether a specific Gloucester property pencils out.

Short-Term Rental Regulations in Gloucester

Understanding local STR regulations is essential before investing in Gloucester. Here's the current regulatory landscape:

Permit Requirements

Gloucester, Massachusetts may require short-term rental operators to obtain a local permit or register their property before hosting guests. Investors should verify current requirements directly with the City of Gloucester and the Commonwealth of Massachusetts, as rules can change and enforcement may vary.

Key Restrictions

Common STR restrictions in Massachusetts communities can include occupancy limits per bedroom, minimum stay requirements, noise and nuisance ordinances, parking mandates, and caps on the number of permits issued. HOA or condo association rules may impose additional limitations, so investors should review governing documents before purchasing.

Tax Obligations

Short-term rental hosts in Massachusetts are generally subject to state and local room occupancy taxes, and some municipalities levy an additional community impact fee. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with a tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Gloucester can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Gloucester's STR market is likely to maintain its pronounced summer seasonality, with peak-month revenues potentially holding steady or growing modestly by 2–4% as New England coastal tourism remains popular. Occupancy stability scores above average, which suggests bookings during the core season are reliable even as supply has expanded significantly — active listings grew 136% year over year. Investors should plan for occupancy in the 25–30% range annually and budget for lean winter months, while targeting the June-through-October corridor that generates the bulk of annual income."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Gloucester, MA

What is the average Airbnb occupancy rate in Gloucester?

The average Airbnb occupancy rate in Gloucester is currently 26%, which falls below the Massachusetts state average of 44%. This figure reflects the market's strong seasonality — occupancy climbs considerably during summer months and drops during the off-season. Smaller properties (1- and 2-bedroom units) tend to achieve the highest occupancy rates, around 32–33%, while larger homes see lower but still meaningful occupancy during peak periods.

How much do Airbnb hosts make in Gloucester?

Airbnb hosts in Gloucester earn an average of $4,850 per month, which works out to approximately $58,203 per year based on trailing 12-month booking data. Earnings vary widely by property size: 1-bedroom listings average around $39,326 annually, while 5-bedroom properties can bring in roughly $202,212 per year. Revenue is heavily seasonal, with August topping $9,541 per month and winter months falling to around $1,600.

Is Gloucester a good market for Airbnb investment?

Gloucester earns a Rabbu ROI Score of 49 out of 100, classified as a 'Competitive Opportunity.' The market benefits from above-average occupancy stability and solid seasonal demand driven by coastal tourism, but high average home values near $1.34 million and a below-average supply/demand balance mean investors need to be selective in their deal sourcing. Larger properties offer the strongest revenue potential, though the concentrated summer season requires careful financial planning for off-peak months.

What is the average daily rate (ADR) for Airbnb in Gloucester?

The average daily rate for Airbnb listings in Gloucester is $403, which is below the Massachusetts state average of $582. ADR scales significantly with property size — 1-bedroom units average $188 per night, while 5-bedroom properties command approximately $995 per night. This premium pricing on larger coastal homes is a key feature of the Gloucester market.

Are short-term rentals legal in Gloucester?

Short-term rentals operate in Gloucester, MA, but hosts should verify that they comply with all local permitting requirements, zoning regulations, and state laws. Massachusetts has a statewide framework for STR taxation and registration, and the City of Gloucester may have additional rules. We recommend checking with local authorities and reviewing any HOA or condo association restrictions before listing a property.

When is peak season for Airbnb in Gloucester?

Peak season for Airbnb in Gloucester runs from June through October, with August generating the highest average monthly revenue at $9,541 per listing. July is a close second at $9,145, and October remains strong at $7,077 — likely driven by fall foliage tourism. The off-season stretches from November through March, when monthly revenue drops to between $1,574 and $3,520.

How many Airbnbs are there in Gloucester?

There are currently 96 active Airbnb listings in Gloucester as of April 2026. Supply is fairly evenly distributed among smaller properties, with 25 one-bedroom, 24 two-bedroom, and 25 three-bedroom listings. Larger properties are less common, with 13 four-bedroom and 7 five-bedroom listings. Notably, active listings have grown 136% year over year, indicating significant new supply entering the market.

How is Airbnb revenue calculated in Gloucester?

The annual and monthly revenue figures for Gloucester are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Gloucester and surrounding areas
• Occupancy rates, average daily rates, and revenue per available night trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.