Golden, MO Airbnb Market Data, Statistics, and Occupancy Rates

Golden Short-Term Rental Market Overview

Golden, Missouri is a small but emerging short-term rental market with just 12 active Airbnb listings and an average annual revenue of $31,097 per property. The market's proximity to Table Rock Lake and the Branson entertainment corridor drives strong summer demand, with July revenues reaching nearly $7,000 per listing. While occupancy sits at 14%—well below the state average of 28%—an above-average market growth trend and favorable supply/demand balance suggest this lakeside community is still in its early stages as an STR destination.

Key Market Statistics

According to Rabbu market data, the Golden short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Golden

Golden appeals to investors seeking an early-stage lakeside market where limited supply and seasonal tourism demand create room for well-positioned properties to capture outsized summer returns.

Expert Market Assessment

"Golden presents an attractive but distinctly seasonal investment opportunity. The massive revenue swing from a low of roughly $299 in February to a peak of $6,990 in July underscores how dependent this market is on warm-weather lake tourism—investors need to budget accordingly. That said, the favorable supply/demand balance and above-average growth trend point to a market where early movers can establish a foothold before competition intensifies. With an ROI score of 64 out of 100, Golden offers solid upside for investors who can weather the off-season and capitalize on strong summer pricing."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Golden

Average revenue by month in Golden

Golden exhibits extreme seasonality, with July commanding the highest average revenue at $6,990—more than 23 times the February low of $299. The core earning window runs June through August, accounting for the bulk of annual income, while a secondary shoulder season in March, May, and October brings moderate returns in the $2,100–$2,900 range.

Active Airbnb listings by property size in Golden

Property size distribution data is not currently available for Golden. With only 12 total listings in the market, the inventory is too limited to break down meaningfully by bedroom count at this time.

Average daily rate (ADR) by property size in Golden

ADR breakdown by property size is not currently available for Golden. The market's overall ADR of $245 provides a useful baseline, but investors should monitor this metric as the listing pool grows for more granular pricing insights.

Average RevPAN by property size in Golden

RevPAN by property size data is not yet available for this market. The overall market RevPAN of $33 reflects the combination of a healthy $245 ADR with the lower 14% occupancy rate driven by off-season months.

Average occupancy rates by property size in Golden

Occupancy rate breakdowns by property size are not currently available. The market-wide average of 14% is heavily influenced by the seasonal nature of lake tourism, and individual properties with strong amenity packages may outperform this figure during peak months.

Average monthly revenue by property size in Golden

Monthly revenue by property size is not available at this time given the small inventory. Investors should use the market-wide monthly average of $2,591 as a starting benchmark while evaluating specific property types.

Average annual revenue by property size in Golden

Annual revenue data by bedroom count is not currently broken out for Golden. The market-level average of $31,097 per year provides a general reference point, though larger lakefront properties with premium amenities may significantly exceed this figure.

Most common amenities for Airbnb listings in Golden

Every listing in Golden offers a kitchen, and 92% feature a patio or balcony—reflecting guest expectations for self-catering vacation stays. Lake access (58%) and waterfront positioning (58%) are notable differentiators, while BBQ grills (83%), outdoor furniture (75%), and backyards (67%) signal that outdoor living and lake lifestyle amenities are essential to compete in this market.

Understanding Golden's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Golden's ROI score of 64 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where revenue relative to property values is average but growth momentum and supply/demand dynamics are working in investors' favor. The below-average occupancy stability score is a direct result of the seasonal lake tourism cycle, so investors should weigh this against the strong summer earning power and limited competition from just 12 listings. Pairing this data with thorough local regulatory research and a conservative cash-flow model that accounts for winter softness will help set realistic expectations.

Short-Term Rental Regulations in Golden

Understanding local STR regulations is essential before investing in Golden. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Golden, Missouri may be required to obtain permits or register their property with local authorities. Investors should verify current STR permit and licensing requirements directly with Barry County and the State of Missouri before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules can also impose additional limitations in certain neighborhoods, so it's important to review any covenants or deed restrictions associated with a property before purchasing.

Tax Obligations

Missouri typically requires STR operators to collect and remit state sales tax and local lodging or tourism taxes. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the Missouri Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Golden can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Golden's STR market is expected to continue its upward trajectory, with above-average growth trends already visible in the data. Seasonal demand should remain concentrated from May through August, and investors can reasonably anticipate ADRs holding steady around $240–$250 given the market's current positioning slightly above the Missouri state average. Occupancy rates may improve modestly as awareness of the area grows, though the heavily seasonal nature of lake-driven tourism means winter months will likely remain soft. Investors should plan cash reserves to cover the quieter January–February stretch when monthly revenues can dip below $500."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Golden, MO

What is the average Airbnb occupancy rate in Golden?

The average Airbnb occupancy rate in Golden is currently 14%, which is below the Missouri state average of 28%. This lower figure reflects the market's highly seasonal nature—demand surges during summer months when lake visitors flock to the area, while winter months see significantly reduced bookings. Investors should factor this seasonality into their cash flow planning.

How much do Airbnb hosts make in Golden?

Airbnb hosts in Golden earn an average of $2,591 per month and approximately $31,097 per year based on trailing 12-month data. Revenue varies dramatically by season, with July being the strongest month at roughly $6,990 and February the weakest at around $299. Properties with lake access and outdoor amenities tend to be well-positioned to capture the premium summer demand.

Is Golden a good market for Airbnb investment?

Golden scores a 64 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average growth trends and a favorable supply/demand balance with only 12 active listings. However, occupancy stability is below average due to heavy seasonality, so investors should be prepared for lean winter months while taking advantage of strong summer earning potential.

What is the average daily rate (ADR) for Airbnb in Golden?

The average daily rate for Airbnb listings in Golden is $245, which is slightly above the Missouri state average of $240. This premium reflects the desirability of the lakeside location and the outdoor recreation opportunities available in the area. The ADR suggests guests are willing to pay for the experience Golden offers, particularly during peak summer months.

Are short-term rentals legal in Golden?

Short-term rentals are generally permitted in Golden, Missouri, though operators may need to comply with local permitting, zoning, and tax requirements. Regulations can vary and may change, so investors should check directly with Barry County and state authorities to confirm current rules before purchasing or listing a property.

When is peak season for Airbnb in Golden?

Peak season in Golden runs from June through August, with July being the strongest month at an average revenue of $6,990 per listing. The shoulder months of March, May, and October also show solid activity in the $2,100–$2,900 range. The off-season runs from November through February, with February being the slowest month at approximately $299 in average revenue.

How many Airbnbs are there in Golden?

As of April 2026, there are 12 active Airbnb listings in Golden. This small supply creates a low-competition environment and, combined with above-average supply/demand balance metrics, suggests the market has room for additional inventory—particularly properties that offer lake access, outdoor amenities, and the vacation-ready features guests in this area expect.

How is Airbnb revenue calculated in Golden?

The annual and monthly revenue figures for Golden are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently and naturally reflects seasonal peaks (like July's $6,990) and slower months (like February's $299) because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Golden and surrounding markets
• Average daily rate, occupancy, and RevPAN trends based on trailing 12-month booking data
• Monthly and annual revenue estimates derived from comparable active listings
• Amenity prevalence data across active short-term rental listings
• Property value estimates sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations and tax requirements can change; investors should verify current rules with municipal and state authorities before purchasing.