Goldsboro, NC Airbnb Market Data, Statistics, and Occupancy Rates

Goldsboro Short-Term Rental Market Overview

Goldsboro, NC is a compact short-term rental market with just 42 active Airbnb listings and average home values around $300,705, creating a relatively low barrier to entry compared to larger North Carolina metros. The market's average annual revenue of $16,765 pairs with an ADR of $120 — well below the $262 state average — but the affordable property prices help maintain a workable revenue-to-price ratio. A notable 78% year-over-year growth in active listings signals rising investor interest, likely driven by proximity to Seymour Johnson Air Force Base and the steady demand it generates.

Key Market Statistics

According to Rabbu market data, the Goldsboro short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Goldsboro

Goldsboro's affordable home prices and proximity to a major military installation create a compelling entry point for investors seeking cash-flow potential without the capital intensity of larger North Carolina markets.

Expert Market Assessment

"Goldsboro presents a moderate opportunity for STR investors who prioritize affordability and are comfortable with a smaller, still-maturing market. Revenue peaks in September and October — with monthly averages reaching $1,716 and $1,773 respectively — while February represents the softest month at just $705, creating meaningful seasonal swings that cash-flow projections should account for. The ROI score of 61 out of 100 reflects average occupancy stability and revenue-to-price dynamics, balanced by above-average market growth. Investors willing to target 3- or 4-bedroom properties and optimize for the fall peak stand to capture the strongest returns available here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Goldsboro

Average revenue by month in Goldsboro

Goldsboro's revenue cycle peaks in October at $1,773 and bottoms out in February at just $705, producing a roughly 2.5x seasonal spread. The strongest revenue corridor runs from May through November, giving investors about seven months of above-average earnings to offset the quieter winter period.

Active Airbnb listings by property size in Goldsboro

One-bedroom units dominate Goldsboro's supply with 17 of the 42 active listings, followed by 14 three-bedroom properties and just 6 four-bedroom homes. The absence of 2-bedroom listings in the data could signal an underserved niche worth exploring, particularly for investors seeking a differentiation angle.

Average daily rate (ADR) by property size in Goldsboro

ADR climbs steeply with size in Goldsboro — from $76 for 1-bedroom units to $130 for 3-bedrooms and $215 for 4-bedrooms, nearly tripling across the range. The jump from 3 to 4 bedrooms is especially pronounced, suggesting strong pricing power for larger family- or group-oriented properties.

Average RevPAN by property size in Goldsboro

Four-bedroom properties deliver the highest RevPAN at $37, outperforming both 1-bedroom ($28) and 3-bedroom ($26) units despite lower occupancy. This indicates that the premium nightly rates for larger homes more than compensate for fewer booked nights, making them the most efficient revenue generators per available night.

Average occupancy rates by property size in Goldsboro

One-bedroom listings achieve the strongest occupancy at 38%, while 3-bedroom and 4-bedroom properties fill at just 20% and 17% respectively. Investors targeting larger properties should expect lower occupancy but can offset it through significantly higher ADR, whereas 1-bedroom units offer more predictable cash-flow consistency.

Average monthly revenue by property size in Goldsboro

Monthly revenue rises sharply with property size: 1-bedrooms average $510, 3-bedrooms earn $1,522, and 4-bedrooms lead at $2,195. The more than 4x revenue gap between 1- and 4-bedroom properties highlights the earning potential of larger homes, though investors should weigh higher acquisition and operating costs accordingly.

Average annual revenue by property size in Goldsboro

Four-bedroom properties generate the highest annual revenue at $26,348, compared to $18,271 for 3-bedrooms and $6,120 for 1-bedrooms. When weighed against Goldsboro's average home value of $300,705, the 4-bedroom configuration offers the most compelling gross return potential, though individual property costs will vary.

Most common amenities for Airbnb listings in Goldsboro

Parking (98%), kitchen access (95%), and laundry amenities (93% washer, 88% dryer) are essentially table stakes in Goldsboro's STR market. Workspace availability in 60% of listings alongside self check-in at 83% suggests a meaningful share of guests are extended-stay or work-related travelers — a profile consistent with military base proximity and contractor demand.

Understanding Goldsboro's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Goldsboro's ROI score of 61 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where affordable property prices and above-average growth trends help offset modest occupancy and revenue-to-price ratios that rate as average. The supply/demand balance and occupancy stability both sit at average levels, meaning the market isn't overheated but also doesn't yet show the demand depth of more established STR destinations. Investors should pair this score with thorough local regulatory research and conservative underwriting to ensure the numbers work for their specific acquisition.

Short-Term Rental Regulations in Goldsboro

Understanding local STR regulations is essential before investing in Goldsboro. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Goldsboro, North Carolina may need to obtain a business license or STR-specific permit depending on local zoning classifications. Investors should verify current requirements directly with the City of Goldsboro's planning department and Wayne County offices before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits based on bedroom count, noise ordinances, off-street parking requirements, and minimum-stay provisions. HOA covenants in certain subdivisions may impose additional limitations or outright prohibit short-term rentals, so reviewing deed restrictions is essential before purchasing.

Tax Obligations

North Carolina requires collection of state and local occupancy taxes on short-term rentals, and Wayne County may levy additional room taxes. Platforms like Airbnb typically collect and remit state-level taxes on behalf of hosts, but operators should confirm county-level obligations are being met.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Goldsboro can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Goldsboro's STR market is expected to continue expanding as investor awareness grows alongside the above-average market growth trend identified in the ROI analysis. Occupancy currently sits at 27% against a 34% state average, so new supply could put additional pressure on fill rates unless demand keeps pace. Seasonal patterns suggest revenue should remain strongest from late summer through fall, with estimates pointing to ADR holding steady in the $115–$125 range. Investors entering now should plan conservatively around current occupancy levels and treat any improvement as upside."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Goldsboro, NC

What is the average Airbnb occupancy rate in Goldsboro?

The average Airbnb occupancy rate in Goldsboro is currently 27%, which falls below the North Carolina state average of 34%. Occupancy varies significantly by property size — 1-bedroom units average 38%, while 3-bedroom and 4-bedroom properties average 20% and 17% respectively. Smaller units tend to fill more consistently, though larger properties compensate with higher nightly rates.

How much do Airbnb hosts make in Goldsboro?

On average, Airbnb hosts in Goldsboro earn approximately $1,397 per month or $16,765 annually, based on trailing 12-month booking data. Revenue varies considerably by property size: 1-bedroom listings average around $510/month ($6,120/year), 3-bedroom properties bring in about $1,522/month ($18,271/year), and 4-bedroom listings lead at $2,195/month ($26,348/year). Individual results depend on pricing strategy, property condition, and guest experience.

Is Goldsboro a good market for Airbnb investment?

Goldsboro earns an ROI score of 61 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from affordable average home values of $300,705, above-average growth trends (78% year-over-year listing increase), and steady demand likely supported by Seymour Johnson Air Force Base. However, occupancy rates run below the state average, so investors should model returns conservatively and focus on property types and amenities that maximize bookings.

What is the average daily rate (ADR) for Airbnb in Goldsboro?

The average daily rate for Airbnb listings in Goldsboro is $120, significantly below the North Carolina state average of $262. ADR scales with property size: 1-bedroom units average $76/night, 3-bedroom properties command $130/night, and 4-bedroom homes reach $215/night. The lower ADR reflects Goldsboro's positioning as an affordable market, which also means lower acquisition costs for investors.

Are short-term rentals legal in Goldsboro?

Short-term rentals generally operate in Goldsboro, NC, though local zoning regulations, permit requirements, and tax obligations may apply. Operators should check with the City of Goldsboro's planning department and Wayne County for the latest rules regarding STR licensing, occupancy taxes, and any neighborhood-specific restrictions. HOA covenants in some areas may also limit or prohibit short-term rentals.

When is peak season for Airbnb in Goldsboro?

Peak season for Airbnb in Goldsboro runs from late summer through fall. October is the highest-earning month with average revenue of $1,773, closely followed by September at $1,716 and November at $1,645. The slowest month is February at $705, making the seasonal spread roughly 2.5x between peak and trough. Investors should budget for softer winter months while capitalizing on the strong fall demand.

How many Airbnbs are there in Goldsboro?

As of April 2026, there are 42 active Airbnb listings in Goldsboro. This represents a 78% year-over-year increase in active listings, indicating a rapidly growing but still relatively small market. The supply is dominated by 1-bedroom (17 listings) and 3-bedroom (14 listings) properties, with 4-bedroom homes making up just 6 listings.

How is Airbnb revenue calculated in Goldsboro?

The annual and monthly revenue figures for Goldsboro are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the data up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Goldsboro market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property size breakdowns covering listings, rates, occupancy, and revenue by bedroom count
• Home value data from the Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA restrictions, and tax obligations vary and should be independently verified before investing.