Gonzales, LA Airbnb Market Data, Statistics, and Occupancy Rates

Gonzales Short-Term Rental Market Overview

Gonzales, LA is a small but emerging short-term rental market with just 33 active Airbnb listings and an average annual revenue of $21,075 per property. With an ADR of $176—well below the $301 Louisiana state average—the market offers affordable entry points, though occupancy sits at 33%, roughly in line with the state figure. Listing supply has surged 192% year over year, signaling growing investor interest that warrants careful deal sourcing to stay ahead of competition.

Key Market Statistics

According to Rabbu market data, the Gonzales short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Gonzales

Investors are drawn to Gonzales for its affordable property costs relative to Louisiana peers and its proximity to Baton Rouge, which can generate overflow corporate and event-driven demand.

Expert Market Assessment

"Gonzales represents a competitive opportunity that rewards selective deal sourcing rather than blanket acquisition. Revenue swings dramatically by season—January averages just $862 while October hits $2,555—so cash-flow planning should account for pronounced soft months. The 4-bedroom segment stands out with 43% occupancy and $26,443 in annual revenue, far outpacing smaller configurations. While below-average occupancy stability and growth trends temper enthusiasm, investors targeting the right property size and managing seasonal pricing actively can still find workable returns in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Gonzales

Average revenue by month in Gonzales

Gonzales shows pronounced seasonality, with October ($2,555) and July ($2,391) leading as peak revenue months and January ($862) marking the clear low point. The roughly 3:1 spread between peak and trough months means investors need a solid pricing strategy and cash reserves to navigate the quieter winter period.

Active Airbnb listings by property size in Gonzales

Three-bedroom properties dominate the supply with 14 of 33 listings, followed by 4-bedrooms (9) and 1-bedrooms (5). The absence of 2-bedroom and 5+ bedroom listings in the data could signal underserved niches, though the small overall market size makes it difficult to draw definitive conclusions about gaps.

Average daily rate (ADR) by property size in Gonzales

ADR scales predictably with size: 1-bedroom units average $95 per night, 3-bedrooms reach $168, and 4-bedrooms command $209. The jump from 3 to 4 bedrooms adds $41 per night, which paired with significantly higher occupancy makes the larger configuration particularly compelling from a revenue perspective.

Average RevPAN by property size in Gonzales

Four-bedroom properties deliver the strongest RevPAN at $90, outpacing 3-bedrooms ($50) and 1-bedrooms ($29) by wide margins. This gap is driven by both higher nightly rates and meaningfully better occupancy, making 4-bedroom units the clear revenue-efficiency leader in Gonzales.

Average occupancy rates by property size in Gonzales

Four-bedroom listings stand out with 43% occupancy, roughly 12–13 percentage points above the 1-bedroom (31%) and 3-bedroom (30%) segments. This higher fill rate suggests stronger demand for larger group-friendly accommodations in Gonzales, which translates directly into more predictable cash flow.

Average monthly revenue by property size in Gonzales

Monthly revenue climbs steeply with property size: 1-bedrooms average $932, 3-bedrooms earn $1,874, and 4-bedrooms top the market at $2,203. The 4-bedroom premium of roughly $330 per month over 3-bedrooms, combined with higher occupancy, makes the incremental bedroom investment worthwhile.

Average annual revenue by property size in Gonzales

At $26,443 annually, 4-bedroom properties generate about $4,000 more per year than 3-bedroom units ($22,499) and more than double what 1-bedroom listings earn ($11,188). For investors focused on maximizing gross revenue, the 4-bedroom configuration clearly offers the strongest return potential in this market.

Most common amenities for Airbnb listings in Gonzales

Kitchen and parking tie as the most prevalent amenities at 97%, followed closely by washer (91%) and dryer (88%), signaling that guests in Gonzales expect a home-like, self-sufficient stay. Outdoor features like backyards (73%), patios (70%), and BBQ grills (55%) are also common, while differentiators like hot tubs (3%) and waterfront access (9%) remain rare and could help listings stand out.

Understanding Gonzales's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Gonzales earns a 51 out of 100 on Rabbu's ROI Score, placing it in the Competitive Opportunity band where returns are achievable but demand more thoughtful property selection. The revenue-to-price ratio and supply/demand balance both rate as average, while occupancy stability and market growth trend fall below average—suggesting the market hasn't yet hit a sustained upward trajectory. Investors should pair this data with on-the-ground regulatory research and focus on property types with proven performance, like 4-bedroom listings, to improve their odds of a strong outcome.

Short-Term Rental Regulations in Gonzales

Understanding local STR regulations is essential before investing in Gonzales. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Gonzales, Louisiana may need to obtain a local permit or business registration before listing a property. Investors should verify current requirements directly with the City of Gonzales and the State of Louisiana, as rules can evolve quickly in growing markets.

Key Restrictions

Common restrictions in Louisiana municipalities can include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. HOA rules may impose additional constraints, particularly in newer subdivisions, so reviewing covenants before purchasing is essential.

Tax Obligations

Louisiana imposes state and local sales taxes as well as occupancy taxes on short-term rentals, and rates can vary by parish. Platforms like Airbnb often collect and remit a portion of these taxes automatically, but hosts should confirm their full obligation with the Ascension Parish tax authority.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Gonzales can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Gonzales should see continued supply growth as investors respond to relatively affordable home values averaging $401,590. Occupancy rates may stabilize in the 30–35% range unless demand-side catalysts emerge, and ADR could see modest increases of 1–3% as the market matures. Seasonal swings—with revenue roughly tripling from January lows to October peaks—suggest that investors who optimize pricing around high-demand months will capture the strongest returns. Given below-average occupancy stability and market growth trends, conservative underwriting is recommended."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Gonzales, LA

What is the average Airbnb occupancy rate in Gonzales?

The average Airbnb occupancy rate in Gonzales is currently 33%, which is roughly in line with the Louisiana state average of 34%. Occupancy varies significantly by property size: 4-bedroom listings lead at 43%, while 1-bedroom and 3-bedroom properties sit closer to 30–31%. Investors can improve occupancy by targeting larger properties and implementing dynamic pricing strategies during seasonal peaks.

How much do Airbnb hosts make in Gonzales?

On average, Airbnb hosts in Gonzales earn approximately $1,756 per month, which translates to about $21,075 annually based on trailing 12-month performance. Revenue varies considerably by property size—4-bedroom listings average $2,203 per month ($26,443 annually), while 1-bedroom units bring in around $932 per month ($11,188 annually). Seasonal fluctuations also play a major role, with monthly revenue ranging from about $862 in January to $2,555 in October.

Is Gonzales a good market for Airbnb investment?

Gonzales scores a 51 out of 100 on Rabbu's ROI Score, placing it in the "Competitive Opportunity" category. The market offers affordable entry with average home values around $401,590 and ADRs below the state average, but occupancy stability and market growth trend below average. Investors who focus on larger properties—particularly 4-bedroom units with the strongest RevPAN—and price aggressively around seasonal peaks can position themselves for better returns. Selective deal sourcing is key in this market.

What is the average daily rate (ADR) for Airbnb in Gonzales?

The average daily rate for Airbnb listings in Gonzales is $176, which is notably lower than the Louisiana state average of $301. ADR scales with property size: 1-bedroom listings average $95 per night, 3-bedroom units come in at $168, and 4-bedroom properties command $209. This pricing structure makes Gonzales an affordable alternative for guests, which can help drive bookings when marketed effectively.

Are short-term rentals legal in Gonzales?

Short-term rentals are generally permitted in Gonzales, Louisiana, though operators may be required to obtain local permits or business registrations. Regulations can include occupancy limits, parking requirements, and tax obligations. We recommend checking directly with the City of Gonzales and Ascension Parish for the most current rules before investing, as STR regulations can change.

When is peak season for Airbnb in Gonzales?

Peak season in Gonzales runs from about June through November, with October delivering the highest average monthly revenue at $2,555 and July coming in at $2,391. The slowest month is January at just $862, creating a roughly 3:1 spread between the best and worst months. Investors should plan their pricing strategy and cash reserves around this pronounced seasonality to maintain positive cash flow year-round.

How many Airbnbs are there in Gonzales?

As of April 2026, there are 33 active Airbnb listings in Gonzales. The market has experienced significant growth, with a 192% year-over-year increase in active listings. The supply is concentrated in 3-bedroom properties (14 listings), followed by 4-bedroom units (9 listings) and 1-bedroom properties (5 listings). This small overall market size means individual listings can meaningfully impact market-wide averages.

How is Airbnb revenue calculated in Gonzales?

The annual and monthly revenue figures for Gonzales are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up into a market-level historical average. Because each month uses its own historical performance data, seasonal peaks and slower months are naturally reflected in the figures. Individual results can vary based on property quality, pricing strategy, location within the market, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rates, occupancy rates, and RevPAN metrics across property configurations
• Monthly and annual revenue estimates based on trailing 12 months of historical booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data aggregated from active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.