Goodlettsville, TN Airbnb Market Data, Statistics, and Occupancy Rates

Goodlettsville Short-Term Rental Market Overview

Goodlettsville, TN presents an attractive short-term rental opportunity with an ROI score of 58 out of 100, driven by a balanced mix of demand and revenue relative to local property values. With an average daily rate of $159 — well below the $309 Tennessee state average — and occupancy running at 39% versus the 29% state benchmark, this market delivers competitive performance at a lower price point. The 31 active Airbnb listings signal a compact, still-developing market where well-positioned properties can stand out, and average annual revenue reaches $30,147.

Key Market Statistics

According to Rabbu market data, the Goodlettsville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Goodlettsville

Goodlettsville's proximity to the Nashville metro, combined with below-state-average nightly rates and above-average occupancy, makes it an appealing market for investors seeking affordable entry into a high-demand region.

Expert Market Assessment

"Goodlettsville earns its "Attractive Opportunity" designation through a combination of solid occupancy, manageable competition, and meaningful revenue potential across property sizes. Seasonality is present but not punishing — monthly revenues range from roughly $1,192 in January to $3,154 in October, creating a spread that's manageable with smart pricing strategies. The market's compact size (31 listings) and strong year-over-year growth suggest it's still maturing, offering early-mover advantages for investors who position their properties well. Larger homes, particularly 3- and 4-bedroom units, deliver the strongest revenue-per-night figures, making them especially worth evaluating."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Goodlettsville

Average revenue by month in Goodlettsville

Goodlettsville shows a clear dual-peak seasonality, with October ($3,154) and March ($3,086) delivering the strongest months while January ($1,192) represents the low point — a nearly 2.6x spread that investors should plan for with reserve funds or dynamic pricing strategies.

Active Airbnb listings by property size in Goodlettsville

One-bedroom units dominate supply with 11 of the 31 active listings, while 2-bedroom and 4-bedroom properties each account for just 5 listings. The relatively thin supply across larger configurations, particularly 4-bedrooms, could represent an opportunity for investors willing to target higher-earning property sizes with less competition.

Average daily rate (ADR) by property size in Goodlettsville

ADR scales steadily from $92 for 1-bedroom units to $196 for 4-bedroom properties, roughly doubling as you move up in size. The jump from 2-bedrooms ($146) to 3-bedrooms ($167) is more modest, suggesting the premium-to-cost sweet spot may lie in larger properties where nightly rates approach $200.

Average RevPAN by property size in Goodlettsville

Three-bedroom properties deliver the highest RevPAN at $70 per available night, outperforming both smaller and larger configurations. Interestingly, 4-bedroom units come in at $59 despite their higher ADR, as their lower occupancy rate (30%) pulls down per-night revenue — an important consideration for investors evaluating the trade-off between rate and fill rate.

Average occupancy rates by property size in Goodlettsville

One-bedroom units lead occupancy at 51%, making them the most consistently booked property type in Goodlettsville. Both 2-bedroom and 4-bedroom listings sit at 30%, while 3-bedrooms hold a middle ground at 42%, suggesting that smaller units may offer more predictable cash flow despite their lower nightly rates.

Average monthly revenue by property size in Goodlettsville

Four-bedroom properties generate the highest average monthly revenue at $3,959, nearly double the $2,323 earned by 2-bedroom units and more than triple the $1,182 from 1-bedrooms. Three-bedroom listings at $2,623 per month represent a balanced middle ground, combining respectable revenue with moderate occupancy.

Average annual revenue by property size in Goodlettsville

Annual revenue ranges dramatically from $14,195 for 1-bedroom units to $47,512 for 4-bedroom properties, with 3-bedrooms earning approximately $31,483. For investors targeting the strongest absolute return, 4-bedroom configurations offer the highest annual potential, though this should be weighed against higher acquisition costs and the lower 30% occupancy rate.

Most common amenities for Airbnb listings in Goodlettsville

Parking (97%), kitchen (90%), and laundry amenities (84%) are near-universal in Goodlettsville listings, reflecting a market oriented toward self-sufficient stays. Workspaces appear in 58% of listings — signaling some remote-work demand — while differentiators like pools (16%) and hot tubs (13%) remain rare and could help properties stand out from the competition.

Understanding Goodlettsville's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Goodlettsville's ROI score of 58 out of 100 places it in the "Attractive Opportunity" band, reflecting average performance across all four calculation factors: Revenue-to-Price Ratio, Occupancy Stability, Market Growth Trend, and Supply/Demand Balance. None of these factors flag as below average, which indicates a market without major red flags — though none are outperforming either, suggesting returns will depend heavily on execution and property selection. Investors should pair this score with local regulatory research and a detailed property-level analysis to validate the opportunity.

Short-Term Rental Regulations in Goodlettsville

Understanding local STR regulations is essential before investing in Goodlettsville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Goodlettsville, Tennessee may be required to obtain a permit or register their property with the city before listing on platforms like Airbnb. Investors should verify current permit requirements directly with the City of Goodlettsville and review any applicable Tennessee state regulations before purchasing.

Key Restrictions

Common restrictions in markets like Goodlettsville can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and HOA rules that may prohibit or limit short-term rentals. It's important to check whether the specific property or neighborhood has covenants or zoning restrictions that could affect STR operations.

Tax Obligations

Short-term rental hosts in Tennessee are generally subject to state and local occupancy taxes, as well as applicable sales taxes. Many booking platforms collect and remit these taxes automatically, but hosts should confirm their obligations with local tax authorities to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Goodlettsville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Goodlettsville's short-term rental market is expected to continue its growth trajectory, with active listings having surged 128% year-over-year suggesting rising investor interest. Seasonal patterns indicate that revenue peaks in March and October — months where monthly earnings top $3,000 — while January and December represent softer periods. ADR could see modest increases of 1–3% as new hosts enter and professionalize their offerings, though occupancy may stabilize in the 37–42% range as supply catches up with demand. Investors entering now may benefit from a market still in its expansion phase before competition intensifies."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Goodlettsville, TN

What is the average Airbnb occupancy rate in Goodlettsville?

The average occupancy rate for Airbnb listings in Goodlettsville is currently 39%, which is notably higher than the Tennessee state average of 29%. Occupancy varies by property size, with 1-bedroom units leading at 51% and 2-bedroom and 4-bedroom properties averaging around 30%. This above-average occupancy suggests consistent guest demand in the Goodlettsville market.

How much do Airbnb hosts make in Goodlettsville?

Airbnb hosts in Goodlettsville earn an average of $2,512 per month and approximately $30,147 per year based on trailing 12-month booking data. Revenue varies significantly by property size — 1-bedroom units average about $1,182 per month while 4-bedroom properties can bring in roughly $3,959 monthly, or nearly $47,512 annually. Peak earning months like October and March can push monthly revenue above $3,000.

Is Goodlettsville a good market for Airbnb investment?

With an ROI score of 58 out of 100, Goodlettsville is rated as an "Attractive Opportunity" for short-term rental investment. The market benefits from above-state-average occupancy (39% vs. 29%), a relatively small and growing supply base of 31 active listings, and competitive nightly rates that appeal to budget-conscious travelers near Nashville. Investors should weigh the average home value of $577,411 against expected annual revenue and factor in local regulations and property management costs when evaluating their specific return potential.

What is the average daily rate (ADR) for Airbnb in Goodlettsville?

The average daily rate in Goodlettsville is $159, which is significantly lower than the Tennessee state average of $309. ADR scales with property size: 1-bedroom listings average $92 per night, 2-bedrooms come in at $146, 3-bedrooms at $167, and 4-bedroom properties command the highest rates at $196 per night. This pricing structure positions Goodlettsville as a value-oriented market for guests.

Are short-term rentals legal in Goodlettsville?

Short-term rentals operate in Goodlettsville, as evidenced by the 31 active Airbnb listings currently in the market. However, STR regulations can change, and operators may need permits, licenses, or to comply with local zoning rules. We strongly recommend that prospective investors verify the current legal requirements directly with the City of Goodlettsville and review any applicable Tennessee state short-term rental laws before purchasing a property.

When is peak season for Airbnb in Goodlettsville?

Peak season in Goodlettsville runs primarily in the spring and fall months. October leads the year with average monthly revenue of $3,154, followed closely by March at $3,086 and May at $3,021. The slowest months are January ($1,192) and February ($1,645), making the winter period the market's off-season. This dual-peak pattern gives hosts two strong earning windows throughout the year.

How many Airbnbs are there in Goodlettsville?

As of April 2026, there are 31 active Airbnb listings in Goodlettsville. The supply breaks down as 11 one-bedroom units, 5 two-bedroom units, 7 three-bedroom units, and 5 four-bedroom properties. The market has experienced significant growth, with active listings increasing 128% year-over-year, indicating rising investor interest in this area.

How is Airbnb revenue calculated in Goodlettsville?

The annual and monthly revenue figures for Goodlettsville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Goodlettsville market
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarks
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance as of April 2026 and may not capture recent regulatory or market changes. Individual property results will vary based on location, condition, pricing strategy, and management approach.