Goreville, IL Airbnb Market Data, Statistics, and Occupancy Rates

Goreville Short-Term Rental Market Overview

Goreville, IL stands out as a small but intriguing short-term rental market, anchored by lake-adjacent outdoor recreation and a notably favorable revenue-to-property-price ratio. With an average annual revenue of $35,924 against average home values of $341,992, investors can achieve a roughly 10.5% gross yield — well above what many larger Illinois markets offer. The market is compact at just 18 active listings, which means individual operators can meaningfully influence their own outcomes with smart pricing and property upgrades. Year-over-year listing growth of 113% signals rising investor interest, though the small base means this figure reflects just a handful of new entrants.

Key Market Statistics

According to Rabbu market data, the Goreville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Goreville

Goreville's appeal lies in its strong revenue-to-price ratio combined with lake-driven recreational demand in a market with limited but growing supply.

Expert Market Assessment

"Goreville presents a moderately attractive investment opportunity, particularly for buyers who can acquire property at or below the $341,992 average and position it as an outdoor recreation retreat. Revenue is sharply seasonal — July peaks at $5,121 per month while January bottoms out at just $855 — so cash-flow planning around summer-heavy bookings is essential. The market's 25% occupancy rate trails the Illinois state average of 33%, reflecting this seasonal concentration, but the above-average revenue-to-price ratio compensates by delivering relatively strong annual yields. Investors who can supplement peak-season income with off-season strategies like extended stays or event-based bookings will be best positioned here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Goreville

Average revenue by month in Goreville

Goreville shows pronounced seasonality, with July ($5,121) delivering roughly six times the revenue of January ($855). The core earning season runs May through October, and investors should expect about 75% of annual income to be generated during these warmer months.

Active Airbnb listings by property size in Goreville

Supply is concentrated in smaller configurations, with 7 one-bedroom and 5 two-bedroom listings making up the tracked inventory. The absence of larger 3+ bedroom properties in the data could represent an opportunity for investors willing to offer more spacious accommodations for families or groups.

Average daily rate (ADR) by property size in Goreville

Two-bedroom listings command $187 per night compared to $121 for one-bedrooms, representing a 55% ADR premium for adding a second bedroom. This meaningful jump suggests that guests visiting Goreville place real value on additional space, likely for family or small-group getaways.

Average RevPAN by property size in Goreville

Two-bedroom properties deliver a RevPAN of $32, outperforming one-bedrooms at $20 — a 60% advantage that holds even though both property sizes share the same 17% occupancy rate. This confirms that the higher nightly rate of two-bedrooms translates directly into better revenue efficiency.

Average occupancy rates by property size in Goreville

Both one-bedroom and two-bedroom listings average 17% occupancy, indicating that property size alone doesn't drive booking frequency in this market. The uniformly low occupancy reflects the concentrated seasonal demand pattern rather than a competitiveness issue with either property type.

Average monthly revenue by property size in Goreville

Two-bedroom listings earn an average of $2,834 per month — more than double the $1,264 generated by one-bedrooms. For investors weighing acquisition costs, the incremental revenue from a second bedroom significantly improves the monthly cash-flow picture.

Average annual revenue by property size in Goreville

At $34,008 in annual revenue, two-bedroom properties generate more than twice the $15,171 earned by one-bedroom listings. The two-bedroom configuration clearly offers the stronger return profile in Goreville and accounts for nearly all of the market-level revenue average.

Most common amenities for Airbnb listings in Goreville

Every tracked listing in Goreville offers a BBQ grill (100%), and near-universal amenities include parking (94%), a kitchen (94%), self check-in (89%), and outdoor furniture (89%). Lake access (44%) and hot tubs (33%) appear in a meaningful share of listings, signaling that outdoor and waterfront experiences are core to the guest value proposition here.

Understanding Goreville's ROI Score: 73/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Goreville's ROI Score of 73 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio that gives investors a favorable entry point relative to earning potential. Occupancy stability, market growth, and supply/demand balance all score in the average range, reflecting a seasonal market that's still finding equilibrium as new listings enter. Pairing these metrics with thorough local regulatory research and a realistic seasonal budget will help investors determine whether Goreville fits their portfolio goals.

Short-Term Rental Regulations in Goreville

Understanding local STR regulations is essential before investing in Goreville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Goreville, Illinois should verify whether local permits or registration are required through the Williamson County or village authorities. Illinois does not impose a statewide STR licensing framework, so requirements can vary at the municipal level.

Key Restrictions

Common restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. Investors should also check whether any HOA covenants or deed restrictions apply to properties near Ferne Clyffe or the surrounding lake areas, as these can limit or prohibit short-term rental use.

Tax Obligations

Illinois imposes state and local hotel/motel taxes on short-term accommodations, and Goreville operators should confirm their obligations for occupancy and sales tax collection. Platforms like Airbnb often collect and remit certain taxes automatically, but hosts should verify compliance with both state and county requirements.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Goreville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Goreville's STR market is likely to follow its established seasonal rhythm, with revenue concentrated heavily between May and October. ADR could see modest upward pressure in the $205–$215 range as new listings compete for peak-season bookings near the lake, though winter months will likely remain soft with revenues dipping below $1,000. Occupancy, currently averaging 25%, may stabilize in the 23–27% range as supply growth is absorbed by steady recreational demand. Investors should plan conservatively around a six-to-seven-month earning window and budget for low-revenue winter months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Goreville, IL

What is the average Airbnb occupancy rate in Goreville?

The average Airbnb occupancy rate in Goreville is currently 25%, which falls below the Illinois state average of 33%. This reflects the market's strong seasonal character — properties fill up during warmer months when lake and outdoor activities draw visitors, but demand drops substantially in winter. When broken down by property size, both 1-bedroom and 2-bedroom listings average around 17% occupancy.

How much do Airbnb hosts make in Goreville?

Airbnb hosts in Goreville earn an average of $2,993 per month and approximately $35,924 per year, based on trailing 12-month performance data. Revenue varies significantly by season and property size — 2-bedroom listings average $2,834 monthly while 1-bedrooms come in around $1,264. Peak summer months like July can bring in over $5,100, while January may yield under $900.

Is Goreville a good market for Airbnb investment?

Goreville scores a 73 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. Its strongest factor is an above-average revenue-to-price ratio, meaning the potential income relative to property acquisition costs is favorable compared to many markets. The main considerations are seasonal demand concentration and a 25% occupancy rate, so investors should plan their budgets around a strong May-through-October earning window with quieter winter months.

What is the average daily rate (ADR) for Airbnb in Goreville?

The average daily rate in Goreville is $205, which is below the Illinois state average of $319. ADR varies by property size: 1-bedroom listings average $121 per night while 2-bedroom properties command $187. The lower-than-state-average ADR reflects Goreville's rural, recreation-focused positioning rather than urban or business travel pricing.

Are short-term rentals legal in Goreville?

Short-term rentals are generally permitted in Goreville, IL, but investors should verify current local regulations with the village or Williamson County authorities. Illinois does not have a statewide STR ban, though individual municipalities may impose their own permit requirements, occupancy limits, or other rules. It's always wise to confirm zoning, HOA restrictions, and tax obligations before purchasing a property for STR use.

When is peak season for Airbnb in Goreville?

Peak season in Goreville runs from May through October, with July being the highest-earning month at an average of $5,121 in revenue. August ($4,298) and June ($3,916) are also strong months. The off-season spans November through February, with January being the slowest month at just $855 in average revenue. This pattern aligns with warm-weather outdoor recreation and lake-related tourism driving demand.

How many Airbnbs are there in Goreville?

There are currently 18 active Airbnb listings in Goreville as of April 2026. The market has seen significant year-over-year listing growth of 113%, though from a small base. Supply is concentrated in smaller properties, with 7 one-bedroom and 5 two-bedroom listings making up the tracked inventory.

How is Airbnb revenue calculated in Goreville?

The annual and monthly revenue figures for Goreville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder into a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Goreville, IL market
• Occupancy rates, average daily rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions may have changed since the last update. Local regulations, HOA rules, and tax requirements should be independently verified before making any investment decision.