Gouldsboro, ME Airbnb Market Data, Statistics, and Occupancy Rates

Gouldsboro Short-Term Rental Market Overview

Gouldsboro, ME, sits on the Downeast coast and delivers a compelling case for seasonal short-term rental investment, earning an ROI score of 81 out of 100. With an average annual revenue of $68,812 across just 23 active listings, the market remains small and relatively uncrowded. The above-average revenue-to-price ratio and stable occupancy patterns suggest well-managed properties can generate meaningful returns, particularly during the summer months when coastal Maine demand surges.

Key Market Statistics

According to Rabbu market data, the Gouldsboro short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Gouldsboro

Gouldsboro appeals to investors seeking a small, coastal Maine market with strong seasonal revenue potential and limited competition.

Expert Market Assessment

"Gouldsboro represents a promising seasonal opportunity with a clear five-month revenue core running from May through September. The ROI score of 81 reflects standout potential, driven primarily by a favorable revenue-to-price ratio and above-average occupancy stability—though market growth trend scored below average, signaling that the rapid rise in listings warrants monitoring. Investors willing to optimize pricing during the compressed high season and accept lean winter months can tap into meaningful annual revenue, particularly with 2-bedroom properties averaging nearly $76,700 per year. The small market size keeps competition manageable, but it also means individual property performance can swing meaningfully with even minor shifts in demand or supply."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Gouldsboro

Average revenue by month in Gouldsboro

Gouldsboro's revenue is intensely seasonal, peaking in August at $15,549 and bottoming out in January at just $920—a 17x spread that underscores the market's reliance on summer tourism. The core earning window from May through October accounts for the vast majority of annual income, making dynamic pricing during these months critical for maximizing returns.

Active Airbnb listings by property size in Gouldsboro

Supply is tightly distributed across 1-bedroom (5 listings), 2-bedroom (6), and 3-bedroom (6) properties, with no single size dominating the market. This even split suggests there may be opportunity in larger configurations not yet well-represented, though the overall market remains very small at just 23 total listings.

Average daily rate (ADR) by property size in Gouldsboro

Three-bedroom properties command the highest ADR at $290, while 1-bedrooms ($222) and 2-bedrooms ($215) price similarly despite the size difference. The $75 premium for stepping up to a 3-bedroom may be worthwhile for investors who can keep occupancy reasonable, though the gap between 1- and 2-bedroom rates is negligible.

Average RevPAN by property size in Gouldsboro

One-bedroom listings deliver the strongest RevPAN at $47, nearly double the $25 earned by 2-bedrooms and triple the $16 for 3-bedrooms. This suggests smaller units convert their availability into revenue more efficiently, largely because their occupancy rates are significantly higher than larger properties.

Average occupancy rates by property size in Gouldsboro

Occupancy drops steeply as property size increases: 1-bedrooms achieve 21%, 2-bedrooms 12%, and 3-bedrooms just 6%. For investors prioritizing cash-flow consistency, smaller units offer a clear advantage, while 3-bedroom owners will need to capture premium nightly rates during a narrow peak season to compensate.

Average monthly revenue by property size in Gouldsboro

Two-bedroom listings lead monthly revenue at $6,389, edging out 3-bedrooms ($5,052) and 1-bedrooms ($5,006) despite having the lowest ADR. This signals that 2-bedrooms hit a sweet spot of rate and demand, attracting enough bookings to outpace both smaller and larger alternatives on a monthly basis.

Average annual revenue by property size in Gouldsboro

Annually, 2-bedroom properties top the market at $76,669, outperforming both 1-bedrooms ($60,080) and 3-bedrooms ($60,623) by a meaningful margin. Investors targeting the highest total revenue should consider 2-bedroom configurations, which appear to balance guest appeal and booking volume most effectively in Gouldsboro.

Most common amenities for Airbnb listings in Gouldsboro

Every listing in Gouldsboro offers a kitchen, and 96% include parking—both table-stakes for a rural coastal market where guests expect self-sufficient stays. Over half of listings highlight waterfront access (57%) and beach access (52%), signaling that proximity to water is a key differentiator and a near-essential feature for competitive positioning.

Understanding Gouldsboro's ROI Score: 81/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

With an ROI score of 81 out of 100, Gouldsboro falls into the Standout Opportunity band, driven by an above-average revenue-to-price ratio and above-average occupancy stability that together account for 70% of the score's weighting. The below-average market growth trend—reflecting rapid supply increases—tempers the outlook slightly, while supply-demand balance sits at an average level. Investors should pair these metrics with on-the-ground regulatory research and seasonal cash-flow planning to build a realistic investment thesis.

Short-Term Rental Regulations in Gouldsboro

Understanding local STR regulations is essential before investing in Gouldsboro. Here's the current regulatory landscape:

Permit Requirements

Gouldsboro, Maine may require short-term rental operators to obtain a local permit or register with the town, and Maine state law imposes its own lodging registration requirements. Investors should verify current permit obligations directly with the Town of Gouldsboro and the Maine Department of Health and Human Services before listing a property.

Key Restrictions

Common restrictions in coastal Maine communities can include occupancy limits, minimum-stay requirements, noise and parking rules, and limitations set by homeowner associations or deed covenants. Some municipalities also cap the number of STR permits issued, so confirming availability early in the acquisition process is advisable.

Tax Obligations

Maine imposes a 9% lodging tax on short-term rentals, and hosts may also owe local or county assessments depending on the jurisdiction. Major booking platforms typically collect and remit these taxes on behalf of hosts, but operators should confirm compliance with the Maine Revenue Services.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Gouldsboro can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Gouldsboro's extreme summer seasonality—August revenue tops $15,500 while winter months dip below $1,000—will likely persist, keeping annual performance heavily tied to the June-through-October window. Listing supply grew 150% year-over-year, which could temper per-listing revenue if the trend continues, though the market's small base of 23 listings means even modest demand growth can absorb new entrants. ADR is estimated to remain in the $270–$290 range given the area's positioning well below Maine's $415 state average, with occupancy likely hovering around 18–22% on an annualized basis. Investors should plan conservatively around a five-to-six-month earning season and treat winter months as minimal-income periods."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Gouldsboro, ME

What is the average Airbnb occupancy rate in Gouldsboro?

The average occupancy rate for Airbnb listings in Gouldsboro is currently 19%, which sits well below Maine's 55% state average. This low annualized figure reflects Gouldsboro's pronounced seasonality—occupancy concentrates heavily in summer months. By property size, 1-bedroom units lead at 21%, while 3-bedroom properties average just 6%. Investors should expect strong bookings from roughly May through October and very limited activity during winter.

How much do Airbnb hosts make in Gouldsboro?

Airbnb hosts in Gouldsboro earn an average of $5,734 per month and approximately $68,812 per year, based on trailing 12-month performance. Revenue is highly seasonal: August leads at roughly $15,549, while January drops to around $920. Among property sizes, 2-bedroom listings generate the highest annual revenue at about $76,669, making them the top earners in this market.

Is Gouldsboro a good market for Airbnb investment?

Gouldsboro earns an ROI score of 81 out of 100, placing it in the Standout Opportunity category. Its above-average revenue-to-price ratio and occupancy stability are key strengths. The market is small with only 23 active listings, which limits direct competition. However, the below-average market growth trend and sharp seasonality mean investors need to plan for concentrated summer income and relatively quiet off-seasons.

What is the average daily rate (ADR) for Airbnb in Gouldsboro?

The average daily rate across Gouldsboro's Airbnb market is $280, which is notably lower than Maine's statewide average of $415. ADR varies by property size: 3-bedroom listings command the highest rate at $290, 1-bedrooms average $222, and 2-bedrooms come in at $215. The lower ADR relative to the state reflects the area's more affordable positioning, which can benefit investors through lower acquisition costs.

Are short-term rentals legal in Gouldsboro?

Short-term rentals are generally permitted in Gouldsboro, ME, though operators may need to register or obtain permits at both the local and state level. Maine requires lodging operators to register with the state and collect applicable taxes. Because municipal rules can change, prospective investors should contact the Town of Gouldsboro directly and consult Maine state requirements before purchasing or listing a property.

When is peak season for Airbnb in Gouldsboro?

Peak season in Gouldsboro runs from June through September, with August delivering the highest average monthly revenue at approximately $15,549. July follows closely at around $13,851, and September and June round out the strong season at roughly $8,833 and $8,071, respectively. October still produces solid revenue near $7,789 before a steep decline into the winter months.

How many Airbnbs are there in Gouldsboro?

As of April 2026, there are 23 active Airbnb listings in Gouldsboro. Supply is evenly distributed: 5 one-bedroom listings, 6 two-bedroom listings, and 6 three-bedroom listings. The market saw 150% year-over-year growth in active listings, reflecting increasing investor interest in this coastal Maine community.

How is Airbnb revenue calculated in Gouldsboro?

The annual and monthly revenue figures shown for Gouldsboro are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue benchmarks based on trailing 12-month booking data
• Home value estimates sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations and tax requirements are subject to change; investors should verify current rules with municipal and state authorities before purchasing.