Graham, TX Airbnb Market Data, Statistics, and Occupancy Rates

Graham Short-Term Rental Market Overview

Graham, TX presents an intriguing short-term rental opportunity in a small but growing market. With just 32 active Airbnb listings and an above-average revenue-to-price ratio, investors face limited competition relative to the area's earning potential. The average daily rate of $289 edges past the Texas state average of $276, while year-over-year listing growth of 80% signals rising investor interest in this lakeside community.

Key Market Statistics

According to Rabbu market data, the Graham short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Graham

Graham's favorable revenue-to-price ratio and small competitive set make it appealing for investors seeking affordable entry into a lake-driven leisure market with upside potential.

Expert Market Assessment

"Graham earns an "Attractive Opportunity" designation with an ROI score of 66 out of 100, driven primarily by its above-average revenue-to-price ratio. The market shows pronounced seasonality — July leads at $5,121 in average monthly revenue while February dips to just $711 — so investors should budget for significant cash-flow swings. The 4-bedroom segment stands out as the strongest performer across every metric, suggesting that larger, group-friendly properties near Possum Kingdom Lake capture the lion's share of demand. While occupancy stability remains below average, the combination of affordable home prices and healthy nightly rates creates a compelling entry point for investors willing to optimize their pricing strategy around seasonal peaks."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Graham

Average revenue by month in Graham

Graham's revenue profile is highly seasonal, peaking in July at $5,121 and bottoming out in February at just $711 — a spread of over $4,400. A secondary peak in October ($4,670) and December ($4,627) suggests fall and holiday travel also drive meaningful demand, giving investors three distinct earning windows throughout the year.

Active Airbnb listings by property size in Graham

Supply is fairly evenly distributed across 1-bedroom (10 listings), 2-bedroom (9 listings), and 4-bedroom (7 listings) properties, with no 3-bedroom units currently active. The absence of 3-bedroom listings could represent an underserved niche for investors looking to differentiate in this compact market.

Average daily rate (ADR) by property size in Graham

ADR scales sharply with property size in Graham, nearly tripling from $139 for 1-bedroom units to $404 for 4-bedroom properties. The jump from 2-bedrooms ($193) to 4-bedrooms is particularly steep, suggesting strong group and family demand willing to pay a premium for larger accommodations.

Average RevPAN by property size in Graham

Four-bedroom properties dominate RevPAN at $128 per available night, more than five times the $25 earned by 1-bedroom listings and four times the $32 for 2-bedrooms. This outsized gap makes the 4-bedroom segment the clear leader in revenue efficiency after factoring in both rate and occupancy.

Average occupancy rates by property size in Graham

Four-bedroom properties achieve the highest occupancy at 32%, nearly double the rates for 1-bedroom (18%) and 2-bedroom (17%) listings. This pattern suggests that guests visiting Graham strongly prefer larger properties — likely groups and families seeking lake getaways — which translates to more consistent booking calendars for bigger units.

Average monthly revenue by property size in Graham

Monthly revenue diverges dramatically by size: 4-bedroom properties average $5,368 per month, compared to $2,298 for 2-bedrooms and just $941 for 1-bedrooms. The 4-bedroom segment earns nearly six times what a 1-bedroom generates, making it the standout configuration for revenue-focused investors in Graham.

Average annual revenue by property size in Graham

At $64,427 in annual revenue, 4-bedroom properties in Graham earn more than double 2-bedroom listings ($27,578) and nearly six times what 1-bedroom units bring in ($11,301). For investors evaluating return potential, the larger property segment clearly offers the most compelling revenue profile, though acquisition and operating costs will also be higher.

Most common amenities for Airbnb listings in Graham

Parking is universal at 100% of listings, reflecting the rural, drive-to nature of Graham. Outdoor-oriented amenities like backyards (78%), BBQ grills (72%), and outdoor furniture (72%) dominate the top spots, while lake access (38%) and waterfront positioning (31%) signal the water-recreation focus that guests expect in this market.

Understanding Graham's ROI Score: 66/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Graham's ROI score of 66 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio that reflects strong earning potential relative to local home values. Market growth trends are also above average, though occupancy stability lags behind — a factor investors should account for when modeling cash flow. Pairing this data with thorough local regulatory research and a seasonal pricing strategy will help investors capture the upside this market offers.

Short-Term Rental Regulations in Graham

Understanding local STR regulations is essential before investing in Graham. Here's the current regulatory landscape:

Permit Requirements

Operators looking to list short-term rentals in Graham, Texas should verify whether local permits or registration are required by contacting the City of Graham and Young County authorities. Texas does not impose a statewide STR permit, but individual municipalities may have their own requirements that investors need to confirm before listing.

Key Restrictions

Common STR restrictions that may apply include occupancy limits based on property size, noise ordinances, parking requirements, and HOA rules that could prohibit or limit short-term rentals. Investors should also be aware of potential minimum stay requirements and any caps on the number of permits issued in certain zones or neighborhoods.

Tax Obligations

Short-term rental operators in Texas are generally subject to the state's 6% hotel occupancy tax, and local jurisdictions may impose additional lodging or tourism taxes. Platforms like Airbnb often collect and remit state-level taxes automatically, but hosts should verify their obligations for any local taxes with Graham and Young County tax offices.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Graham can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Graham's STR market is expected to benefit from continued demand growth, particularly during summer months and the fall season when revenue historically peaks. The 80% year-over-year increase in active listings suggests the market is still being discovered by investors, though occupancy — currently at 23% versus the 33% state average — will need to stabilize as supply expands. ADR could see modest increases in the 3–5% range for well-positioned lakefront and larger properties, but investors should plan conservatively for occupancy in the 20–28% range as the market matures."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Graham, TX

What is the average Airbnb occupancy rate in Graham?

The average Airbnb occupancy rate in Graham is currently 23%, which falls below the Texas state average of 33%. Occupancy varies significantly by property size, with 4-bedroom properties achieving the highest rate at 32%, while 1-bedroom and 2-bedroom listings average 18% and 17% respectively. These figures reflect the seasonal, leisure-driven nature of the market.

How much do Airbnb hosts make in Graham?

Airbnb hosts in Graham earn an average of $2,977 per month and approximately $35,725 per year based on trailing 12-month performance. Revenue varies widely by property size — 4-bedroom listings lead with an average of $5,368 per month ($64,427 annually), while 1-bedroom units average $941 per month ($11,301 annually). Peak months like July can push monthly earnings above $5,100 on average.

Is Graham a good market for Airbnb investment?

Graham scores 66 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from an above-average revenue-to-price ratio and positive growth trends, making it appealing for investors seeking affordable entry into a lake-driven leisure market. However, occupancy stability is below average, so investors should plan for seasonal variability and consider larger properties, which tend to perform significantly better.

What is the average daily rate (ADR) for Airbnb in Graham?

The average daily rate in Graham is $289, which is slightly above the Texas state average of $276. ADR scales meaningfully with property size: 1-bedroom listings average $139 per night, 2-bedrooms average $193, and 4-bedroom properties command $404 per night. Larger, well-appointed properties — especially those with lake access — tend to capture the strongest nightly rates.

Are short-term rentals legal in Graham?

Short-term rentals are generally permitted in Graham, Texas, but investors should verify current local regulations with the City of Graham and Young County before purchasing or listing a property. Texas does not have a statewide ban on STRs, though individual cities may have their own permit, zoning, or registration requirements. Always confirm compliance with any HOA restrictions that may also apply.

When is peak season for Airbnb in Graham?

Peak season in Graham runs through the summer months, with July topping the charts at $5,121 in average monthly revenue. October ($4,670) and December ($4,627) also show strong performance, likely driven by fall outdoor activities and holiday travel. The slowest period is February, when average revenue drops to just $711, making it the softest month by a wide margin.

How many Airbnbs are there in Graham?

Graham currently has 32 active Airbnb listings as of April 2026. The supply is distributed across three property sizes: 10 one-bedroom listings, 9 two-bedroom listings, and 7 four-bedroom listings. Notably, there are no 3-bedroom listings currently active, which could represent a gap in the market for investors.

How is Airbnb revenue calculated in Graham?

The annual and monthly revenue figures for Graham are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Graham, TX market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.