Grand Rapids, MI Airbnb Market Data, Statistics, and Occupancy Rates

Grand Rapids Short-Term Rental Market Overview

Grand Rapids, MI presents an attractive short-term rental opportunity with 254 active Airbnb listings and an average annual revenue of $25,944 per property. The market benefits from above-average occupancy stability and a reasonable ADR of $167, which sits well below the $350 Michigan state average — keeping acquisition and pricing expectations realistic. With average home values at $447,950, investors can find a workable revenue-to-price ratio, particularly in larger property configurations that significantly outperform smaller units.

Key Market Statistics

According to Rabbu market data, the Grand Rapids short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Grand Rapids

Grand Rapids combines above-average occupancy stability with accessible home prices relative to Michigan peers, making it a compelling option for investors seeking steady mid-market STR returns.

Expert Market Assessment

"Grand Rapids earns an ROI score of 58 out of 100 — landing in the "Attractive Opportunity" band — driven largely by its above-average occupancy stability and reasonable revenue-to-price dynamics. Seasonality is a real factor here: August peaks at $3,247 in average monthly revenue while January dips to just $1,282, a spread of roughly 2.5x that investors need to plan around. The supply side warrants attention as well, with listing counts growing 115% year-over-year, which puts some downward pressure on per-listing performance. That said, the market's diversified demand base — spanning leisure travelers, remote workers, and event-goers — provides a foundation that purely seasonal destinations lack."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Grand Rapids

Average revenue by month in Grand Rapids

Revenue in Grand Rapids follows a clear summer-peak pattern, with August generating the highest average at $3,247 and January marking the low point at $1,282 — a 2.5x spread that underscores the importance of building winter-month reserves. The shoulder months of May ($2,215) and October ($2,433) remain healthy, giving investors roughly six months of above-average earnings.

Active Airbnb listings by property size in Grand Rapids

One-bedroom properties dominate supply with 110 of 254 total listings (43%), while 4-bedroom homes account for just 22 listings. This concentration in smaller units could signal an opportunity for investors targeting 3- and 4-bedroom properties, where less competition meets higher revenue potential.

Average daily rate (ADR) by property size in Grand Rapids

ADR scales consistently with size, jumping from $105 for studios to $286 for 4-bedroom properties — a 2.7x premium. The most notable step-up occurs between 2-bedrooms ($152) and 3-bedrooms ($238), suggesting that the 3-bedroom category offers a strong rate premium relative to the incremental cost of a larger property.

Average RevPAN by property size in Grand Rapids

Three-bedroom properties deliver the strongest RevPAN at $78, just edging out 4-bedrooms at $77, while 1-bedroom listings lag at $35. This indicates that mid-to-large properties generate far more revenue per available night even after accounting for their occupancy rates, making them more efficient earners overall.

Average occupancy rates by property size in Grand Rapids

Two-bedroom listings lead occupancy at 37%, with studios close behind at 35%, while 4-bedroom properties trail at 27%. The relatively tight range across most sizes (32–37%) suggests that Grand Rapids demand is fairly stable across configurations, though the largest homes face more booking gaps that investors should plan for.

Average monthly revenue by property size in Grand Rapids

Monthly revenue climbs steadily with property size, from $1,538 for 1-bedrooms to $3,503 for 4-bedroom listings. Notably, studios ($1,745) slightly outpace 1-bedrooms despite a lower ADR, likely reflecting their marginally higher occupancy rate — a reminder that nightly revenue alone doesn't tell the full story.

Average annual revenue by property size in Grand Rapids

Four-bedroom properties top the market at $42,036 in average annual revenue, more than double the $18,462 earned by 1-bedroom listings. Three-bedroom properties at $35,374 offer a compelling middle ground, delivering 84% of the 4-bedroom revenue with potentially lower acquisition and operating costs.

Most common amenities for Airbnb listings in Grand Rapids

Parking dominates at 97% prevalence, reflecting Grand Rapids' car-dependent infrastructure, while kitchen access (89%) and self check-in (79%) round out the top three — these are essentially table-stakes amenities that guests expect. Workspace availability at 60% signals meaningful demand from remote workers and business travelers, and pet-friendliness (32%) could serve as a useful differentiator for listings looking to stand out.

Understanding Grand Rapids's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Grand Rapids earns a 58 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" tier. The market's above-average occupancy stability is its strongest attribute, while its revenue-to-price ratio and growth trend sit at average levels — the below-average supply/demand balance reflects the rapid 115% year-over-year listing growth that's adding competitive pressure. Investors should pair this score with thorough local regulatory research and target property sizes that maximize RevPAN to make the most of what Grand Rapids offers.

Short-Term Rental Regulations in Grand Rapids

Understanding local STR regulations is essential before investing in Grand Rapids. Here's the current regulatory landscape:

Permit Requirements

The City of Grand Rapids and the State of Michigan may require short-term rental operators to obtain permits or register their property before listing it. Investors should verify current licensing requirements directly with Grand Rapids city officials and the Michigan Department of Licensing and Regulatory Affairs before purchasing.

Key Restrictions

Common STR restrictions in markets like Grand Rapids can include occupancy limits tied to bedroom count, minimum stay requirements, noise ordinances, parking mandates, and caps on the number of permits issued per area. HOA or neighborhood association rules may impose additional constraints, so it's essential to review all applicable covenants before committing to a property.

Tax Obligations

Short-term rental hosts in Michigan are generally subject to state sales tax and local accommodations or excise taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with a local tax professional to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Grand Rapids can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Grand Rapids is expected to maintain its seasonal revenue pattern, with summer months continuing to drive the strongest returns and winter representing the softest period. ADR could see modest growth in the 1–3% range as the market matures, though the 115% year-over-year growth in active listings signals increasing competition that may keep occupancy rates in the 30–37% range. Investors who target 3- and 4-bedroom properties should be best positioned to capture premium nightly rates while maintaining solid RevPAN, though we'd recommend building conservative cash-flow models that account for the pronounced off-season dip."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Grand Rapids, MI

What is the average Airbnb occupancy rate in Grand Rapids?

The average Airbnb occupancy rate in Grand Rapids is currently 33%, which falls below the Michigan state average of 42%. Occupancy varies by property size, with 2-bedroom listings performing best at 37% and 4-bedroom properties trailing at 27%. These figures reflect market-wide averages — well-optimized listings with competitive pricing and strong amenities can outperform these benchmarks.

How much do Airbnb hosts make in Grand Rapids?

On average, Airbnb hosts in Grand Rapids earn approximately $2,162 per month or $25,944 per year based on trailing 12-month booking data. Revenue varies significantly by property size: 1-bedroom listings average $18,462 annually, while 4-bedroom properties bring in around $42,036. Peak summer months like August can generate $3,247 per listing, while January averages closer to $1,282.

Is Grand Rapids a good market for Airbnb investment?

Grand Rapids scores 58 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability and a balanced revenue-to-price ratio, with average home values around $447,950. However, the 115% year-over-year growth in listings means competition is increasing, so investors should focus on property differentiation and target larger unit sizes that command premium rates.

What is the average daily rate (ADR) for Airbnb in Grand Rapids?

The average daily rate for Airbnb listings in Grand Rapids is $167, which is significantly lower than the Michigan state average of $350. ADR scales meaningfully with property size — studios average $105 per night, while 4-bedroom properties command $286. This pricing structure suggests that larger properties capture a substantial premium and may offer stronger returns for investors willing to acquire bigger homes.

Are short-term rentals legal in Grand Rapids?

Short-term rentals do operate in Grand Rapids, with 254 active Airbnb listings currently in the market. However, STR regulations can change, and the City of Grand Rapids and the State of Michigan may require permits, registration, or compliance with specific zoning rules. We strongly recommend consulting local government offices and a real estate attorney familiar with Grand Rapids regulations before investing.

When is peak season for Airbnb in Grand Rapids?

Peak season for Airbnb in Grand Rapids runs from June through September, with August being the highest-earning month at an average of $3,247 in revenue per listing. July follows closely at $3,119. The slowest months are January ($1,282) and February ($1,307), reflecting a pronounced seasonal swing that investors should factor into their cash-flow planning.

How many Airbnbs are there in Grand Rapids?

As of April 2026, there are 254 active Airbnb listings in Grand Rapids. The supply is heavily concentrated in 1-bedroom properties (110 listings), followed by 2-bedrooms (62) and 3-bedrooms (47). Active listings have grown 115% year-over-year, indicating a rapidly expanding market that investors should monitor for saturation risk.

How is Airbnb revenue calculated in Grand Rapids?

The annual and monthly revenue figures for Grand Rapids are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results will vary based on property quality, pricing strategy, location within the market, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and daily rate trends for Grand Rapids and surrounding areas
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue broken down by property size
• Seasonal revenue patterns based on trailing 12-month booking performance
• Amenity prevalence data across active listings to help benchmark competitive positioning
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment return analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of the date published; actual conditions may have changed. Local regulations, tax obligations, and permit requirements are subject to change — always verify with local authorities before investing.