Gray, ME Airbnb Market Data, Statistics, and Occupancy Rates

Gray Short-Term Rental Market Overview

With only 10 active Airbnb listings and average annual revenue of $50,574, Gray, ME represents a small but intriguing short-term rental market where limited supply meets seasonal demand driven by Maine's outdoor recreation appeal. The market's ADR of $403 sits just below the state average of $415, while a pronounced summer peak—August revenue hits $9,534—points to strong leisure-driven demand during warmer months. An ROI score of 61 out of 100 signals an attractive opportunity, particularly for investors who can capitalize on the area's above-average occupancy stability and favorable supply/demand balance.

Key Market Statistics

According to Rabbu market data, the Gray short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Gray

Investors are drawn to Gray for its tight supply of short-term rentals, above-average occupancy stability, and location within Maine's popular lakes and outdoor recreation corridor.

Expert Market Assessment

"Gray earns an "Attractive Opportunity" designation with its ROI score of 61, reflecting a market where revenue potential and property costs are reasonably aligned. Seasonality is the defining characteristic here: August and July alone account for roughly 36% of total annual revenue, while winter months from December through March each contribute under $2,300. The above-average supply/demand balance and occupancy stability scores suggest that existing hosts are capturing bookings efficiently, even with the current 15% average occupancy rate—a figure that reflects deep off-season troughs more than weak demand during peak periods. For investors comfortable with a highly seasonal cash-flow profile and willing to optimize pricing around summer and early fall, Gray presents a credible entry point into Maine's STR landscape."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Gray

Average revenue by month in Gray

Gray's revenue profile is sharply seasonal, with August ($9,534) and July ($8,745) generating roughly six times the revenue of January ($1,574). The summer surge from June through September accounts for the lion's share of annual income, making strategic pricing and availability management during these months critical for maximizing returns.

Active Airbnb listings by property size in Gray

Property size breakdowns are not currently available for Gray's small 10-listing market. As inventory grows, size-based supply data will become more meaningful for identifying underserved niches.

Average daily rate (ADR) by property size in Gray

ADR data by property size is not yet available for Gray, though the market-wide average of $403 provides a baseline. Investors evaluating specific property configurations should monitor this metric as the market matures.

Average RevPAN by property size in Gray

RevPAN breakdowns by bedroom count are not available for this market at this time. The overall market RevPAN of $58 reflects the impact of low off-season occupancy on an otherwise healthy daily rate.

Average occupancy rates by property size in Gray

Occupancy data by property size is not currently reported for Gray. The market-wide 15% average suggests that most bookings are concentrated in the summer months, and size-specific patterns may emerge as listing inventory expands.

Average monthly revenue by property size in Gray

Monthly revenue by property size is not yet broken out for Gray's compact market. With only 10 listings, property-level differences may be more meaningful than size-category averages at this stage.

Average annual revenue by property size in Gray

Annual revenue by bedroom count is unavailable for Gray. The market-level average of $50,574 serves as the primary benchmark, and investors should compare individual property performance against this figure when evaluating opportunities.

Most common amenities for Airbnb listings in Gray

Every active listing in Gray offers a patio or balcony, parking, kitchen, and backyard—making these table-stakes amenities for any new entrant. Lake access (60%) and pet-friendliness (60%) stand out as differentiators that align with the market's outdoor recreation identity, while BBQ grills (90%) and washer/dryer (80%) round out guest expectations.

Understanding Gray's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Gray's ROI score of 61 out of 100 places it in the "Attractive Opportunity" band, indicating a market where revenue potential is reasonably balanced against property costs. Above-average marks for occupancy stability and supply/demand balance are encouraging, though the below-average market growth trend suggests the market isn't accelerating as quickly as some peers. Investors should pair this data with on-the-ground regulatory research and a realistic assessment of seasonal cash-flow gaps before committing capital.

Short-Term Rental Regulations in Gray

Understanding local STR regulations is essential before investing in Gray. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Gray, Maine may need to register with the town or obtain a local permit before listing their property. Investors should verify current requirements directly with Gray's town office and review any applicable State of Maine lodging regulations.

Key Restrictions

Common restrictions in Maine municipalities can include occupancy limits, minimum stay requirements, noise and parking ordinances, and rules imposed by homeowner associations. Some towns also cap the number of STR permits issued, so it's worth confirming whether Gray has any such limitations before purchasing a property.

Tax Obligations

Maine imposes a lodging tax on short-term rentals, and operators should confirm whether additional local or tourism taxes apply in Gray. Major platforms like Airbnb often collect and remit state-level taxes automatically, but hosts remain responsible for ensuring full compliance with all applicable obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Gray can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Gray's short-term rental market is likely to remain heavily seasonal, with the bulk of earnings concentrated between June and September. Given the 186% year-over-year growth in active listings, increased competition could put modest pressure on occupancy, though the market's tiny supply base means even a few new listings represent outsized percentage gains. Investors should anticipate ADR holding relatively steady in the $390–$410 range, with annual revenue estimates in the $48,000–$53,000 corridor depending on property quality and pricing strategy. The below-average market growth trend score suggests tempering expectations for rapid appreciation, but demand fundamentals tied to Maine's lakes and outdoor attractions remain durable."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Gray, ME

What is the average Airbnb occupancy rate in Gray?

The average occupancy rate for Airbnb listings in Gray is currently 15%, which is well below the Maine state average of 55%. This low figure is largely a reflection of the market's extreme seasonality—summer months drive the vast majority of bookings, while winter sees very limited demand. Investors should factor this seasonal pattern into cash-flow planning.

How much do Airbnb hosts make in Gray?

Based on the trailing 12 months of booking data, Airbnb hosts in Gray earn an average of $4,214 per month and approximately $50,574 per year. Revenue is heavily concentrated in the summer, with August topping out at $9,534 and July close behind at $8,745, while winter months typically fall below $2,200.

Is Gray a good market for Airbnb investment?

Gray scores a 61 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability and a favorable supply/demand balance, with only 10 active listings. However, the below-average market growth trend and highly seasonal revenue profile mean investors should be prepared for significant income variability between summer and winter months.

What is the average daily rate (ADR) for Airbnb in Gray?

The average daily rate in Gray is $403, slightly below the Maine state average of $415. This competitive ADR, combined with the area's outdoor recreation appeal and lake access, positions properties well for attracting guests willing to pay a premium for nature-focused getaways during peak season.

Are short-term rentals legal in Gray?

Short-term rentals are generally permitted in Gray, Maine, though operators may be subject to local registration or permitting requirements. Maine also has statewide lodging regulations that apply. Investors should contact Gray's town office and consult with a local attorney or real estate professional to confirm current rules before purchasing or listing a property.

When is peak season for Airbnb in Gray?

Peak season in Gray runs from June through September, with August ($9,534) and July ($8,745) delivering the highest monthly revenues. September ($5,643) and June ($5,443) also perform well. The off-season spans roughly November through March, when monthly revenue drops to between $1,574 and $2,503.

How many Airbnbs are there in Gray?

As of April 2026, there are 10 active Airbnb listings in Gray. This is a very small market, though it has experienced significant growth with a 186% year-over-year increase in active listings. The limited supply means there may be opportunity for well-positioned properties to capture demand, particularly during the busy summer months.

How is Airbnb revenue calculated in Gray?

The annual and monthly revenue figures for Gray are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Gray, ME market
• Occupancy rates, average daily rates, and RevPAN trends based on trailing 12-month data
• Monthly and annual revenue metrics derived from historical booking performance of comparable listings
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence and market composition data aggregated from multiple providers

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.