Great Barrington, MA Airbnb Market Data, Statistics, and Occupancy Rates

Great Barrington Short-Term Rental Market Overview

Great Barrington, MA — a scenic Berkshires destination known for its cultural attractions, outdoor recreation, and weekend getaway appeal — presents an attractive short-term rental opportunity with a market-wide average annual revenue of $49,175 across 147 active listings. While the 30% average occupancy rate sits below the Massachusetts state average of 44%, a strong $399 ADR and pronounced summer peak create meaningful revenue windows, particularly for larger properties that command premium nightly rates.

Key Market Statistics

According to Rabbu market data, the Great Barrington short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Great Barrington

Great Barrington draws investor attention thanks to its combination of premium nightly rates, a loyal seasonal leisure travel base, and above-average market growth trends in the Berkshires region.

Expert Market Assessment

"With an ROI score of 59 out of 100 — placing it in the "Attractive Opportunity" band — Great Barrington offers genuine upside for investors who choose their property size wisely and manage around the market's sharp seasonality. Revenue is heavily concentrated in July and August, when listings earn roughly four times what they pull in during the slowest months of March and April. The sweet spot appears to be larger properties: 5-bedroom units average $122,164 annually and 6+ bedroom homes reach $202,398, far exceeding the market-wide average. However, the below-average supply/demand balance and rapid listing growth warrant caution — new entrants should differentiate on quality, amenities, and pricing strategy to capture share in an increasingly competitive field."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Great Barrington

Average revenue by month in Great Barrington

Great Barrington's revenue is sharply seasonal, peaking in August at $8,297 and July at $7,830 — roughly four times the revenue of the slowest months (March at $2,062 and April at $2,065). A secondary bump in September–October ($4,413–$4,714) extends the earning window into fall, but investors should budget for lean winter and early spring periods.

Active Airbnb listings by property size in Great Barrington

Supply is most concentrated in 3-bedroom (34 listings) and 1-bedroom (33 listings) categories, while 5-bedroom (11) and 6+ bedroom (8) properties remain relatively scarce. This limited supply of larger homes, paired with their outsized revenue potential, may signal an opportunity for investors willing to acquire premium-sized properties.

Average daily rate (ADR) by property size in Great Barrington

ADR climbs steeply with bedroom count, from $110 for studios to $1,412 for 6+ bedroom homes — a nearly 13x premium. The jump from 4 bedrooms ($411) to 5 bedrooms ($868) is especially pronounced, suggesting that larger Berkshires properties tap into a distinct high-end group-travel market willing to pay significantly more per night.

Average RevPAN by property size in Great Barrington

Revenue per available night peaks dramatically at the top end: 6+ bedroom listings deliver $464 RevPAN and 5-bedroom units earn $322, dwarfing the $23–$59 range for studios through 2-bedroom properties. Three-bedroom units offer a solid middle ground at $150 RevPAN, making them the best-performing option among smaller property sizes.

Average occupancy rates by property size in Great Barrington

Three-bedroom properties lead occupancy at 40%, followed by 5-bedroom units at 37% and 6+ bedrooms at 33%, while studios and 2-bedrooms lag at 21–24%. The higher occupancy for mid-to-large properties suggests these sizes better match traveler demand in the Berkshires, offering more consistent cash flow despite the market's overall 30% average.

Average monthly revenue by property size in Great Barrington

Monthly revenue scales dramatically with size — 6+ bedroom properties average $16,866 per month compared to just $730 for studios, a 23x difference. Even moving from 3 bedrooms ($4,539/month) to 5 bedrooms ($10,180/month) more than doubles monthly income, underscoring the premium that group-accommodation properties command in this market.

Average annual revenue by property size in Great Barrington

At the top end, 6+ bedroom properties generate an average of $202,398 annually and 5-bedroom homes earn $122,164, both well above the market average of $49,175. For investors weighing acquisition costs against revenue potential, 3-bedroom units at $54,469 annual revenue offer a balanced entry point, while studios at $8,768 are unlikely to cover carrying costs on Great Barrington's $970,699 average home values.

Most common amenities for Airbnb listings in Great Barrington

Parking dominates at 95% prevalence — essentially a requirement in this rural market — followed by kitchens (83%) and backyards (74%), reflecting guest expectations for self-sufficient, nature-oriented stays. Differentiators like hot tubs (12%), lake access (12%), and waterfront locations (8%) are rare enough to provide a meaningful competitive edge for listings that offer them.

Understanding Great Barrington's ROI Score: 59/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Great Barrington's ROI score of 59 out of 100 places it in the "Attractive Opportunity" band, reflecting average revenue-to-price ratios and occupancy stability alongside an above-average market growth trend. The below-average supply/demand balance — driven by an 85% year-over-year surge in new listings — is the primary factor tempering the score, signaling that competition is intensifying even as traveler interest grows. Investors should pair these data points with thorough local regulatory research and a realistic seasonal cash-flow model before committing capital.

Short-Term Rental Regulations in Great Barrington

Understanding local STR regulations is essential before investing in Great Barrington. Here's the current regulatory landscape:

Permit Requirements

Operators in Great Barrington should verify whether a short-term rental permit or registration is required by the town, as Massachusetts state law enables municipalities to regulate and register STR properties. Investors are strongly encouraged to check with Great Barrington's local planning or zoning office and the Massachusetts Department of Revenue before listing.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to bedroom count, minimum-stay requirements, noise and nuisance ordinances, parking mandates, and HOA or condo association rules that can prohibit or limit short-term rentals. Some Massachusetts communities also impose caps on the number of permits issued or restrict non-owner-occupied rentals, so due diligence on local bylaws is essential.

Tax Obligations

Massachusetts imposes a state room occupancy excise tax on short-term rentals, and municipalities may levy an additional local option tax. Platforms like Airbnb often collect and remit these taxes automatically, but hosts should confirm compliance with both state and local tax obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Great Barrington can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Great Barrington's STR market should benefit from above-average growth trends already evident in the data, though the 85% year-over-year increase in active listings signals rising competition that could put downward pressure on occupancy. Summer months — particularly July and August, which historically generate $7,830–$8,297 in monthly revenue — will remain the primary revenue engine, with fall foliage season in September and October providing a solid secondary peak. Investors can reasonably expect ADRs to hold steady or edge up 1–3% as the Berkshires continue attracting leisure travelers, but occupancy may settle in the 28–33% range marketwide as new supply absorbs. Strategic pricing during shoulder months and investing in amenities that differentiate a listing will be key to outperforming the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Great Barrington, MA

What is the average Airbnb occupancy rate in Great Barrington?

The average occupancy rate for Airbnb listings in Great Barrington is currently 30%, which falls below the Massachusetts state average of 44%. Occupancy varies significantly by property size — 3-bedroom units lead at 40%, while studios sit at just 21%. The lower overall rate reflects the market's strong seasonal character, with demand concentrated in summer and early fall.

How much do Airbnb hosts make in Great Barrington?

On average, Airbnb hosts in Great Barrington earn approximately $4,098 per month and $49,175 per year based on trailing 12-month performance data. However, revenue varies dramatically by property size: studios average $8,768 annually, while 6+ bedroom properties pull in roughly $202,398. Larger, well-appointed homes in the Berkshires tend to command premium rates that significantly outperform the market average.

Is Great Barrington a good market for Airbnb investment?

Great Barrington earns a Rabbu ROI Score of 59 out of 100, categorized as an "Attractive Opportunity." The market benefits from above-average growth trends and strong nightly rates ($399 ADR), making it appealing for investors targeting the leisure and weekend-getaway segment. That said, occupancy runs below the state average and the supply of listings has grown 85% year over year, so investors should focus on larger, differentiated properties and plan for seasonal revenue fluctuations.

What is the average daily rate (ADR) for Airbnb in Great Barrington?

The average daily rate across Great Barrington's Airbnb market is $399, which is below the Massachusetts state average of $582. ADR scales sharply with property size — studios average $110 per night, while 6+ bedroom properties command an impressive $1,412 per night. This premium pricing for larger homes reflects the Berkshires' appeal as a group and family vacation destination.

Are short-term rentals legal in Great Barrington?

Massachusetts law allows municipalities to regulate short-term rentals, and Great Barrington may require permits or registration for STR operators. Investors should consult the town's zoning and planning departments as well as the Massachusetts Department of Revenue to confirm current requirements, as regulations can change. There are currently 147 active Airbnb listings in the market, indicating an established STR presence.

When is peak season for Airbnb in Great Barrington?

Peak season runs from June through October, with July and August standing far above the rest. August is the highest-earning month at $8,297 in average revenue, followed closely by July at $7,830. October brings a secondary bump to $4,714, likely fueled by fall foliage tourism. The slowest months are March and April, when average revenue dips to around $2,062–$2,065.

How many Airbnbs are there in Great Barrington?

As of April 2026, there are 147 active Airbnb listings in Great Barrington. The supply is fairly distributed across property sizes, with 3-bedroom (34 listings) and 1-bedroom (33 listings) units being the most common. The market has seen significant growth, with an 85% year-over-year increase in active listings.

How is Airbnb revenue calculated in Great Barrington?

The annual and monthly revenue figures shown for Great Barrington are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Great Barrington market
• Average daily rates, occupancy rates, and RevPAN tracked over time by property size
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value data from the Zillow Home Value Index (ZHVI) for investment context
• Data aggregated from multiple providers including Rabbu proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of the dates noted and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.