Great Falls, MT Airbnb Market Data, Statistics, and Occupancy Rates

Great Falls Short-Term Rental Market Overview

Great Falls, MT is a small but growing short-term rental market with 96 active Airbnb listings and an average annual revenue of $21,845 per property. The market's ADR of $138 sits well below the Montana state average of $443, which keeps acquisition costs manageable but also reflects more modest nightly pricing. With 122% year-over-year listing growth, investor interest is clearly rising, though occupancy at 35% trails the state average of 47% — suggesting that selective property sourcing and strong pricing strategy will be critical to success here.

Key Market Statistics

According to Rabbu market data, the Great Falls short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Great Falls

Great Falls appeals to investors looking for an affordable Montana market with meaningful summer tourism upside and growing demand, though competition is intensifying.

Expert Market Assessment

"Great Falls represents a competitive but accessible opportunity in Montana's STR landscape. Revenue potential is moderate — the $21,845 average annual revenue won't rival destination resort towns, but lower home values help keep the return math interesting, especially for larger properties. Seasonality is pronounced: July's $3,057 average monthly revenue dwarfs January's $1,021, so investors need to budget for leaner winter months. The 35% average occupancy rate and below-average supply/demand balance suggest that careful deal selection and differentiated listings will separate profitable operators from those who struggle to fill calendars."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Great Falls

Average revenue by month in Great Falls

Great Falls shows pronounced seasonality, with July ($3,057) delivering nearly three times the revenue of January ($1,021). The June–August summer corridor accounts for the bulk of annual earnings, while the shoulder months of March, May, and September–November hold relatively steady in the $1,650–$1,985 range — giving investors a roughly seven-month window of above-$1,500 revenue.

Active Airbnb listings by property size in Great Falls

One-bedroom units dominate supply with 32 listings, followed by 2-bedrooms at 26, while 4- and 5-bedroom properties are notably scarce at just 8 and 7 listings respectively. The limited supply of larger homes could signal an opportunity for investors targeting families or groups, especially given the higher revenue those sizes command.

Average daily rate (ADR) by property size in Great Falls

ADR climbs from $102 for 1-bedroom listings to $247 for 5-bedrooms, though the progression isn't perfectly linear — 4-bedroom properties actually dip to $168, below the $180 charged by 3-bedrooms. This suggests that 3-bedroom and 5-bedroom properties may offer the strongest pricing power relative to their size category.

Average RevPAN by property size in Great Falls

Five-bedroom properties lead RevPAN at $90, nearly double the next-best performers (3-bedrooms at $48 and 4-bedrooms at $47). Two-bedroom listings trail significantly at $30 RevPAN, making them the weakest revenue-per-night option despite being the second-most common property type in the market.

Average occupancy rates by property size in Great Falls

One-bedroom units capture the highest occupancy at 45%, well above the market average of 35%, while 2-, 3-, and 4-bedroom properties cluster around 27–28%. Five-bedroom listings outperform mid-size options at 37% occupancy, suggesting that both small and large formats have an edge in keeping calendars filled.

Average monthly revenue by property size in Great Falls

Monthly revenue scales steadily with size, from $1,232 for 1-bedrooms to $3,441 for 5-bedroom properties. The jump from 3-bedroom ($2,324) to 4-bedroom ($2,717) and especially 5-bedroom listings represents a meaningful income premium that may justify the higher acquisition and operating costs for larger homes.

Average annual revenue by property size in Great Falls

Annual revenue ranges from $14,794 for 1-bedroom listings to $41,299 for 5-bedroom properties, a nearly 3x spread. Investors targeting the $27,892–$41,299 range with 3- to 5-bedroom properties will capture above-average returns, though these must be weighed against correspondingly higher purchase prices and maintenance costs.

Most common amenities for Airbnb listings in Great Falls

Parking (99%), kitchen (95%), and self check-in (91%) are essentially table stakes in Great Falls, reflecting a market where guests expect practical, home-like conveniences. Laundry facilities (washer 83%, dryer 80%) and workspace (64%) are also widespread, while premium amenities like hot tubs (9%) and waterfront access (5%) remain rare — presenting a potential differentiation opportunity for investors willing to add those features.

Understanding Great Falls's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Great Falls earns an ROI Score of 53 out of 100, placing it in the 'Competitive Opportunity' band — meaning the fundamentals are there, but investors face tighter competition and need to be strategic about deal selection. Revenue-to-price ratio and occupancy stability both score at average levels, while supply/demand balance rates below average, reflecting the rapid 122% year-over-year growth in listings that's outpacing demand. Pairing this data with thorough local regulatory research and a focus on underrepresented property sizes (like 4- or 5-bedroom homes) can help investors find above-market returns.

Short-Term Rental Regulations in Great Falls

Understanding local STR regulations is essential before investing in Great Falls. Here's the current regulatory landscape:

Permit Requirements

Great Falls, Montana may require short-term rental operators to obtain permits or register with local authorities before listing a property. Investors should verify current requirements directly with the City of Great Falls and Cascade County offices, as regulations can change.

Key Restrictions

Common STR restrictions in Montana communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. HOA rules may also apply and can be more restrictive than city regulations, so it's important to review any covenants before purchasing an investment property.

Tax Obligations

Short-term rental hosts in Montana are generally subject to state lodging facility use taxes, and local jurisdictions may impose additional occupancy or resort taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but investors should confirm their specific obligations with the Montana Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Great Falls can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Great Falls is likely to see continued supply growth as new investors enter the market, which could put further pressure on occupancy rates unless demand keeps pace. Seasonal patterns point to summer as the clear revenue driver — July revenues nearly triple January's — so investors should plan for meaningful cash-flow swings between peak and off-peak periods. ADR may see modest increases in the range of 1–3% as the market matures, but occupancy stabilization around 33–38% is a more realistic near-term expectation. Investors who target larger properties and optimize for summer tourism could outperform the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Great Falls, MT

What is the average Airbnb occupancy rate in Great Falls?

The average occupancy rate for Airbnb listings in Great Falls is currently 35%, which is below the Montana state average of 47%. Occupancy varies significantly by property size, with 1-bedroom units performing best at 45% and 2- to 4-bedroom properties hovering around 27–28%. Investors should factor in this below-average occupancy when projecting cash flow and consider strategies like competitive pricing and amenity upgrades to improve fill rates.

How much do Airbnb hosts make in Great Falls?

On average, Airbnb hosts in Great Falls earn approximately $1,820 per month or $21,845 per year based on trailing 12-month booking data. Revenue varies substantially by property size — 1-bedroom listings average about $14,794 annually, while 5-bedroom properties can earn around $41,299 per year. Summer months are the strongest revenue period, with July averaging $3,057 per listing.

Is Great Falls a good market for Airbnb investment?

Great Falls scores a 53 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market offers affordable entry with average home values around $474,715, paired with moderate revenue potential. However, occupancy runs below the state average and listing supply has grown 122% year-over-year, so investors will want to be selective about property type and location. Larger properties tend to deliver better returns, and strong summer performance can offset softer winter months.

What is the average daily rate (ADR) for Airbnb in Great Falls?

The average daily rate in Great Falls is $138, significantly below the Montana state average of $443. ADR scales with property size, ranging from $102 for 1-bedroom listings to $247 for 5-bedroom properties. This lower rate structure reflects the market's positioning as an affordable destination rather than a premium resort area.

Are short-term rentals legal in Great Falls?

Short-term rentals do operate in Great Falls, with 96 active listings currently on the market. However, local regulations regarding permits, zoning, and operational requirements may apply, and these can evolve over time. Prospective investors should consult with the City of Great Falls and Cascade County to understand current permitting and compliance requirements before purchasing a property.

When is peak season for Airbnb in Great Falls?

Peak season in Great Falls runs from June through August, with July being the strongest month at an average revenue of $3,057 per listing. June ($2,416) and August ($2,720) also perform well above the annual average. The slowest months are January ($1,021) and April ($1,131), meaning there's roughly a 3:1 revenue ratio between the best and worst months — a pattern typical of markets driven by summer outdoor recreation and tourism.

How many Airbnbs are there in Great Falls?

There are currently 96 active Airbnb listings in Great Falls as of April 2026. The supply has grown 122% year-over-year, indicating a significant increase in investor activity. One-bedroom properties make up the largest share of inventory (32 listings), followed by 2-bedrooms (26) and 3-bedrooms (19), with larger 4- and 5-bedroom properties being less common.

How is Airbnb revenue calculated in Great Falls?

The annual and monthly revenue figures for Great Falls are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This methodology anchors the figures to what hosts have actually earned recently rather than forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance window. Individual results can vary based on property quality, pricing strategy, location within the market, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rates, occupancy rates, and RevPAN metrics across property configurations
• Monthly and annual revenue trends based on trailing 12-month historical booking data
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform competitive positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions may shift due to seasonal, economic, or regulatory changes. Local short-term rental regulations vary and may impact the feasibility or profitability of an investment — always verify current rules before purchasing.