Greeley, CO Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

54 / 100

Greeley presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.

Greeley Short-Term Rental Market Overview

Greeley, CO is a compact short-term rental market with 72 active Airbnb listings and an average annual revenue of $21,241 per property. While the average daily rate of $127 sits well below Colorado's $529 state average, the market's relatively modest home values of roughly $508K and a 110% year-over-year listing growth signal rising investor interest. Occupancy currently averages 30%, which trails the state benchmark of 45%, so success here depends on property selection, pricing strategy, and targeting the right guest segments.

Key Market Statistics

According to Rabbu market data, the Greeley short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 72
Average Daily Rate (ADR) vs. $529 state avg. $127
Average Occupancy Rate vs. 45% state avg. 30%
RevPAN ADR * Occupancy Rate $37
Average Monthly Revenue Historical 12-month average $1,770
Average Annual Revenue Historical 12-month average $21,241

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Greeley

Greeley attracts investor attention for its below-state-average home prices and proximity to Northern Colorado's growing economic corridor, though tighter deal sourcing is essential given the competitive ROI landscape.

Key investment factors

  • Home values averaging $508K offer a lower entry point compared to Front Range peers like Fort Collins and Boulder
  • 110% year-over-year listing growth reflects strong and accelerating investor interest in the market
  • Summer seasonality drives peak monthly revenues above $2,900, rewarding hosts who optimize pricing during June–August
  • Proximity to the University of Northern Colorado supports event-driven and visiting-family demand
  • Larger properties (5 bedrooms) generate nearly $48K annually, offering a meaningful revenue premium for investors willing to scale up

Expert Market Assessment

"Greeley presents a competitive opportunity best suited for investors who can source deals at favorable price points and optimize operations to overcome a 30% average occupancy rate. Seasonality is pronounced—July revenue of $2,945 is more than three times February's $896—so cash-flow planning should account for meaningful winter softness. The market's revenue-to-price ratio scores below average, meaning not every property pencils out, but 5-bedroom homes earning roughly $48K annually against a ~$508K average home value suggest targeted opportunities exist. Investors who pair the right property size with competitive amenities and smart pricing stand the best chance of generating attractive returns."

— Rabbu Market Analysis Team

Understanding Greeley's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Greeley Performance Weight
Revenue-to-Price Ratio Below average 40%
Occupancy Stability Average 30%
Market Growth Trend Average 15%
Supply/Demand Balance Average 15%

What This Means for Investors

Greeley's ROI Score of 54 out of 100 places it in the "Competitive Opportunity" band, meaning the market has genuine demand but requires disciplined deal selection to achieve attractive returns. The below-average revenue-to-price ratio is the primary drag on the score, while occupancy stability, market growth trend, and supply/demand balance all register as average. Pairing this data with thorough local regulatory research and targeting higher-earning property configurations—especially 5-bedroom homes—can help investors find pockets of profitability within an otherwise tightly competed market.

Short-Term Rental Regulations in Greeley

Understanding local STR regulations is essential before investing in Greeley. Here's the current regulatory landscape:

Permit Requirements

The City of Greeley and the State of Colorado may require short-term rental operators to obtain a business license or STR permit before listing a property. Investors should verify current requirements directly with Greeley's planning and zoning department, as rules can change with local ordinances.

Key Restrictions

Common STR restrictions in Colorado municipalities can include occupancy limits tied to bedroom count, minimum-stay requirements, noise and nuisance ordinances, parking mandates, and potential HOA covenants that limit or prohibit short-term rentals. Some markets also impose caps on the number of permits issued, so confirming availability early in the acquisition process is advisable.

Tax Obligations

Short-term rental hosts in Colorado are typically subject to state sales tax, county lodging tax, and potentially a city-level occupancy or tourism tax. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm their full obligation with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Greeley can provide current regulatory guidance.

Short-Term Rental Financing for Greeley

Financing an Airbnb investment in Greeley requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Greeley Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Greeley's STR market is likely to see continued supply growth as investor awareness increases, but occupancy may remain in the 28–33% range unless demand drivers strengthen. Summer months should continue to carry much of the annual revenue, with July historically delivering nearly three times February's earnings. ADR could see modest upward pressure of 1–3% as hosts optimize for the growing University of Northern Colorado and agricultural events calendar, though the rapid supply expansion warrants watching for saturation effects."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Greeley, CO

What is the average Airbnb occupancy rate in Greeley?
The average Airbnb occupancy rate in Greeley is currently 30%, which falls below the Colorado state average of 45%. Occupancy varies by property size, with 2-bedroom units leading at 36% and 3-bedroom properties trailing at 22%. Hosts who fine-tune pricing and target peak-season demand can often outperform these averages.
How much do Airbnb hosts make in Greeley?
On average, Airbnb hosts in Greeley earn approximately $1,770 per month and $21,241 per year based on trailing 12-month booking data. Revenue varies significantly by property size: 1-bedroom listings average about $13,022 annually, while 5-bedroom properties earn roughly $48,134 per year. Seasonal peaks in summer months like July can push monthly revenue above $2,900.
Is Greeley a good market for Airbnb investment?
Greeley earns a Rabbu ROI Score of 54 out of 100, placing it in the 'Competitive Opportunity' tier. This means investor interest and demand are present, but below-average revenue-to-price ratios require more selective deal sourcing. Larger properties tend to offer the strongest revenue potential, and investors who choose the right property type and manage expenses carefully can find viable returns in this market.
What is the average daily rate (ADR) for Airbnb in Greeley?
The average daily rate for Airbnb listings in Greeley is $127, well below the Colorado state average of $529. ADR scales with property size, from $89 for 1-bedroom units to $246 for 5-bedroom homes. This lower ADR reflects Greeley's positioning as an affordable Northern Colorado market rather than a resort or tourism-heavy destination.
Are short-term rentals legal in Greeley?
Short-term rentals are generally permitted in Greeley, though operators may need to obtain a local business license or STR permit and comply with applicable zoning rules. Regulations can change, so prospective hosts should check directly with the City of Greeley's planning department and review any HOA restrictions before purchasing a property for STR use.
When is peak season for Airbnb in Greeley?
Peak season in Greeley runs from June through August, with July being the highest-earning month at an average of $2,945 in revenue. The summer months benefit from warmer weather, university-related activity, and regional events. February is the softest month, averaging just $896, so hosts should plan for significant seasonal fluctuation.
How many Airbnbs are there in Greeley?
As of April 2026, there are 72 active Airbnb listings in Greeley. The supply is dominated by 2-bedroom properties (26 listings), followed by 3-bedrooms (17) and 1-bedrooms (16), with only 5 listings at the 5-bedroom size. Year-over-year listing growth of 110% indicates the market is expanding quickly.
How is Airbnb revenue calculated in Greeley?
The annual and monthly revenue figures for Greeley are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently and naturally reflects seasonal peaks and slower months because each month draws on its own historical data. Individual results can vary based on property quality, pricing strategy, and how well the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts for the Greeley market
  • Average daily rate, occupancy, and RevPAN trends across property sizes
  • Monthly and annual revenue benchmarks based on trailing 12-month booking data
  • Home value estimates sourced from the Zillow Home Value Index (ZHVI)
  • Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of the dates noted; actual results will vary based on property quality, management, and local demand shifts. Local regulations, tax obligations, and permit requirements are subject to change; investors should verify current rules with Greeley city officials before purchasing.

Next Steps

Ready to invest in Greeley's short-term rental market? Take action with these resources:

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