Green Bay, WI Airbnb Market Data, Statistics, and Occupancy Rates

Green Bay Short-Term Rental Market Overview

Green Bay earns a standout ROI score of 78 out of 100, driven primarily by an above-average revenue-to-price ratio that makes entry costs attractive relative to earning potential. With average home values at $379,160 and annual revenue averaging $45,595 across 281 active listings, the market offers a compelling yield profile — especially for larger properties that capitalize on event-driven demand around Packers games and seasonal tourism. While the 26% average occupancy rate sits below Wisconsin's 38% state average, the sharp revenue spikes in peak months suggest concentrated but lucrative booking windows that savvy operators can exploit.

Key Market Statistics

According to Rabbu market data, the Green Bay short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Green Bay

Green Bay's combination of affordable home prices, outsized event-driven demand, and above-average revenue-to-price ratio makes it an attractive market for STR investors seeking yield without coastal price tags.

Expert Market Assessment

"Green Bay presents a strong opportunity for investors who understand and plan around its pronounced seasonality. September stands out as the revenue peak at $9,280 per month — nearly 12 times the February low of $788 — driven by early-season Packers games and fall events. The market's above-average revenue-to-price ratio is the headline story here, offering meaningful yield potential at a price point well below many comparable-earning markets. Investors who target larger property configurations and optimize pricing around the NFL schedule and holiday travel stand to capture the lion's share of this market's returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Green Bay

Average revenue by month in Green Bay

Green Bay's revenue pattern is intensely seasonal, peaking at $9,280 in September — likely fueled by early NFL season demand — and bottoming at just $788 in February. The roughly 12x spread between peak and trough months means investors need to budget for significant cash flow variability throughout the year, with a strong second peak in December ($5,916) providing additional holiday-season upside.

Active Airbnb listings by property size in Green Bay

Three-bedroom properties dominate Green Bay's supply with 98 listings, followed by 2-bedrooms at 77, while larger 5-bedroom and 6+ bedroom homes are notably scarce with only 23 and 9 listings respectively. This limited supply of larger properties, combined with their substantially higher revenue potential, suggests an opportunity for investors willing to acquire bigger homes that cater to group travel.

Average daily rate (ADR) by property size in Green Bay

ADR scales steeply with property size in Green Bay, jumping from $173 for 1-bedroom units to $749 for 6+ bedroom homes. Interestingly, 4-bedroom properties ($358) dip slightly below 3-bedrooms ($377), suggesting the strongest ADR premium-per-bedroom kicks in at the 5-bedroom tier ($664) and above where supply is thinnest.

Average RevPAN by property size in Green Bay

Revenue per available night climbs consistently with size, from $51 for 1-bedrooms to a standout $249 for 6+ bedroom properties — nearly five times the smallest category. This dramatic RevPAN premium at the top end confirms that the largest properties not only charge more but also convert enough bookings to deliver far superior per-night returns.

Average occupancy rates by property size in Green Bay

Occupancy rates are relatively clustered between 19% and 33% across all property sizes, with 6+ bedroom homes leading at 33% and 5-bedrooms trailing at 19%. The fact that the largest and most expensive properties also maintain the highest occupancy underscores consistent demand for big group accommodations in this event-driven market.

Average monthly revenue by property size in Green Bay

Monthly revenue ranges from $2,053 for 1-bedroom listings to a remarkable $20,092 for 6+ bedroom properties, with a clear inflection point at the 4-bedroom tier ($5,783) where earnings jump meaningfully above the market average of $3,799. Investors targeting maximum monthly cash flow should focus on 4-bedroom and larger properties where revenue scales disproportionately.

Average annual revenue by property size in Green Bay

Annual revenue potential spans from $24,646 for 1-bedroom units to $241,106 for 6+ bedroom homes, making the largest properties roughly 10x more productive than the smallest. Even 4-bedroom properties at $69,407 annually represent a substantial step up, suggesting that the best return-on-investment configurations in Green Bay skew toward larger, group-friendly homes.

Most common amenities for Airbnb listings in Green Bay

Parking and kitchen access are virtually universal at 98% of listings, reflecting Green Bay's car-dependent layout and the expectations of guests who often stay for multi-day events. Washer (83%), self check-in (83%), and dryer (81%) round out the essentials, while differentiators like hot tubs (9%) and waterfront access (5%) remain rare — presenting potential competitive advantages for investors willing to invest in premium features.

Understanding Green Bay's ROI Score: 78/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Green Bay's ROI score of 78 out of 100 places it in the Standout Opportunity tier, signaling above-average potential for STR investors. The score is anchored by an above-average revenue-to-price ratio — the most heavily weighted factor — meaning the market's earning power is strong relative to acquisition costs, even as occupancy stability, market growth, and supply/demand balance currently rate as average. Investors should pair this score with local regulatory research and a realistic seasonal cash flow model to confirm the opportunity fits their strategy.

Short-Term Rental Regulations in Green Bay

Understanding local STR regulations is essential before investing in Green Bay. Here's the current regulatory landscape:

Permit Requirements

The City of Green Bay and the State of Wisconsin may require short-term rental operators to obtain a permit or register their property before listing it. Investors should verify current permit requirements directly with local zoning and licensing offices, as rules can change and vary by property type.

Key Restrictions

Common STR restrictions in Wisconsin municipalities can include occupancy limits based on bedroom count, minimum stay requirements, noise ordinances, and parking mandates. Some properties may also be subject to HOA rules that restrict or prohibit short-term rentals, so reviewing any applicable covenants before purchasing is essential.

Tax Obligations

Short-term rental hosts in Wisconsin are generally subject to state and local room taxes, sales tax, and potentially a tourism tax depending on the municipality. Many booking platforms collect and remit some of these taxes automatically, but operators should confirm their full obligations with Green Bay's finance department or a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Green Bay can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Green Bay's STR market is likely to continue benefiting from its strong event calendar, with September and December revenue peaks suggesting demand tied to NFL season and holiday travel. We estimate ADR could remain relatively stable or see modest increases of 1–3% as new supply — listings grew 126% year-over-year — gets absorbed by the market. Occupancy may face slight downward pressure from the rapid supply growth, though larger properties (6+ bedrooms) appear well-positioned to maintain premium pricing and stronger fill rates. Investors entering now should plan for pronounced seasonality and budget conservatively around winter soft months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Green Bay, WI

What is the average Airbnb occupancy rate in Green Bay?

The average occupancy rate for Airbnb listings in Green Bay is currently 26%, which falls below Wisconsin's state average of 38%. Occupancy varies significantly by property size, with 6+ bedroom properties achieving the highest rate at 33% and 5-bedroom properties the lowest at 19%. The lower overall occupancy reflects Green Bay's highly seasonal, event-driven demand rather than consistent year-round bookings.

How much do Airbnb hosts make in Green Bay?

Airbnb hosts in Green Bay earn an average of $3,799 per month or $45,595 per year based on trailing 12-month booking data. Revenue varies dramatically by property size — 1-bedroom units average $24,646 annually, while 6+ bedroom properties can earn up to $241,106 per year. Monthly revenue also swings significantly with seasonality, ranging from $788 in February to $9,280 in September.

Is Green Bay a good market for Airbnb investment?

Green Bay scores 78 out of 100 on Rabbu's ROI Score, placing it in the 'Standout Opportunity' category. The market's above-average revenue-to-price ratio is its strongest attribute, with average home values of $379,160 generating meaningful returns relative to purchase cost. Investors should be prepared for concentrated seasonal demand and plan cash flow around quieter winter months, but the overall yield profile is compelling — particularly for larger properties targeting group and event travel.

What is the average daily rate (ADR) for Airbnb in Green Bay?

The average daily rate in Green Bay is $350, which is slightly below the Wisconsin state average of $368. ADR scales significantly with property size, from $173 for 1-bedroom listings up to $749 for 6+ bedroom properties. The strong premium for larger homes reflects Green Bay's event-driven market, where groups traveling for games and gatherings are willing to pay top dollar for spacious accommodations.

Are short-term rentals legal in Green Bay?

Short-term rentals do operate in Green Bay, with 281 active Airbnb listings currently on the market. However, operators should verify any permit, registration, or licensing requirements with the City of Green Bay and the State of Wisconsin, as regulations can evolve. It's also important to check for any HOA restrictions or zoning limitations that may apply to specific properties before purchasing.

When is peak season for Airbnb in Green Bay?

Peak season in Green Bay centers around September, when average monthly revenue hits $9,280 — the highest of any month by a wide margin. December ($5,916), October ($5,814), and August ($5,278) also deliver strong returns. The softest months are February ($788) and January ($1,076), creating a significant seasonal spread that investors should factor into their cash flow planning.

How many Airbnbs are there in Green Bay?

There are currently 281 active Airbnb listings in Green Bay as of April 2026. The market has seen significant growth, with active listings increasing 126% year-over-year. The supply is dominated by 3-bedroom (98 listings) and 2-bedroom (77 listings) properties, while larger 5-bedroom and 6+ bedroom homes remain relatively scarce with just 23 and 9 listings respectively.

How is Airbnb revenue calculated in Green Bay?

The annual and monthly revenue figures for Green Bay are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how actively an owner manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Green Bay market
• Average daily rate, occupancy, and RevPAN metrics based on current active listings
• Monthly and annual revenue estimates derived from trailing 12-month booking performance
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence and property size distribution across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations governing short-term rentals may change; investors should verify current rules with municipal authorities before purchasing. Individual property results will vary based on location, condition, pricing strategy, and management quality.