Green Lake, WI Airbnb Market Data, Statistics, and Occupancy Rates

Green Lake Short-Term Rental Market Overview

Green Lake, WI is a small lakeside market with just 16 active Airbnb listings and a pronounced summer-driven revenue cycle. The average daily rate of $415 sits well above the Wisconsin state average of $368, though occupancy at 15% trails the state's 38% mark considerably. With average annual revenue of $34,677 against average home values north of $1.1 million, the revenue-to-price ratio is tight — making careful property selection and strong seasonal pricing strategy essential for investors entering this market.

Key Market Statistics

According to Rabbu market data, the Green Lake short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Green Lake

Green Lake appeals to investors drawn to premium nightly rates in a low-supply lake destination, though high home values and deep seasonality require disciplined deal sourcing.

Expert Market Assessment

"Green Lake presents a competitive but narrowly focused opportunity for STR investors. The market's strength lies in premium summer demand — July alone averages $8,646 in revenue — but off-peak months like February ($630) illustrate how dramatically earnings can contract. With a 53 out of 100 ROI score, the market rewards investors who can acquire properties below the $1.1 million average home value and maximize the June-through-August window through sharp pricing and high guest satisfaction. The limited listing count keeps competition manageable, yet the below-average revenue-to-price ratio means margins depend heavily on operational execution."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Green Lake

Average revenue by month in Green Lake

Green Lake's revenue cycle is sharply seasonal: July leads at $8,646 and August follows at $6,569, while February bottoms out at just $630 — a 13x spread between peak and trough. Investors should expect roughly 60% of annual income to concentrate in the June–August window, making summer pricing optimization critical.

Active Airbnb listings by property size in Green Lake

All 6 tracked listings in the property-size breakdown are 4-bedroom homes, indicating that larger vacation-style properties dominate the Green Lake STR market. This concentration suggests that guests seek spacious accommodations for family or group lake getaways, and investors considering smaller configurations would be entering largely uncharted territory in this market.

Average daily rate (ADR) by property size in Green Lake

Four-bedroom properties in Green Lake command an ADR of $604, significantly above the market-wide average of $415 — reflecting the premium that guests are willing to pay for larger lakeside homes. This rate positions these properties firmly in the upscale vacation rental tier for Wisconsin.

Average RevPAN by property size in Green Lake

Four-bedroom listings generate a RevPAN of $49, which is lower than the market-wide figure of $63, suggesting that occupancy challenges offset their higher nightly rates. Investors in this segment should focus on boosting fill rates during shoulder and off-peak months to improve per-night revenue efficiency.

Average occupancy rates by property size in Green Lake

Four-bedroom properties average just 8% occupancy, well below the already-low market average of 15%. This indicates that while these homes earn premium rates when booked, they sit vacant for extended periods — underscoring the importance of aggressive marketing and flexible pricing during non-summer months.

Average monthly revenue by property size in Green Lake

Four-bedroom homes average $2,337 in monthly revenue, slightly below the market-wide $2,889 average. The gap suggests that the overall market figure may be buoyed by a small number of higher-performing listings, and investors should model conservatively using the size-specific data.

Average annual revenue by property size in Green Lake

At $28,048 in average annual revenue, 4-bedroom properties fall below the market-wide average of $34,677. Given average home values above $1.1 million, the gross yield on a typical 4-bedroom acquisition is modest — reinforcing the need for below-market purchase prices or value-add strategies to hit target returns.

Most common amenities for Airbnb listings in Green Lake

Kitchens (94%), parking (88%), and self check-in (88%) are near-universal across Green Lake listings, while outdoor amenities like BBQ grills (81%) and backyards (75%) reflect the lake-vacation guest profile. Notably, only 25% of listings offer lake access and just 13% are waterfront — properties with direct water access could command significant premiums in this market.

Understanding Green Lake's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Green Lake's ROI Score of 53 out of 100 places it in the Competitive Opportunity band, meaning investor interest and demand are present but returns require more selective deal sourcing. The below-average revenue-to-price ratio is the primary drag — with homes averaging over $1.1 million and annual revenue around $34,677 — while average occupancy stability and above-average market growth provide some counterbalance. Investors should pair this data with thorough local regulatory research and target properties priced well below the market median to improve their yield profile.

Short-Term Rental Regulations in Green Lake

Understanding local STR regulations is essential before investing in Green Lake. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Green Lake, Wisconsin may need to obtain a permit or register their property with local authorities before listing. Investors should verify current requirements with the City of Green Lake and the Wisconsin Department of Revenue, as rules can evolve.

Key Restrictions

Common restrictions in Wisconsin lake communities can include occupancy limits tied to property size, minimum-stay requirements during certain seasons, noise ordinances, parking regulations, and potential HOA-level restrictions. Some municipalities also cap the total number of STR permits issued, so it's worth confirming availability before purchasing.

Tax Obligations

Wisconsin typically requires short-term rental hosts to collect and remit state sales tax and local room taxes. Platforms like Airbnb often handle a portion of tax collection automatically, but hosts should confirm their obligations with the Wisconsin Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Green Lake can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Green Lake's above-average market growth trend suggests continued momentum in listing demand, though the compressed summer earning window will remain the primary revenue driver. Investors should expect peak-month revenues (June through August) to carry the bulk of annual income, with off-season months contributing modestly. ADR may see incremental gains of 2–5% if supply stays limited and visitor interest continues growing, but occupancy rates will likely hover in the 15–20% range annually given the market's seasonal nature. Any improvement in shoulder-season demand — perhaps driven by fall foliage or event programming — would meaningfully boost returns."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Green Lake, WI

What is the average Airbnb occupancy rate in Green Lake?

The average Airbnb occupancy rate in Green Lake is currently 15%, which sits below the Wisconsin state average of 38%. This reflects the market's strong seasonality — summer months drive the majority of bookings, while winter occupancy drops significantly. Investors should plan their financial models around this seasonal pattern rather than expecting consistent year-round bookings.

How much do Airbnb hosts make in Green Lake?

Airbnb hosts in Green Lake earn an average of $2,889 per month and approximately $34,677 per year based on trailing 12-month booking data. Revenue is heavily concentrated in the summer, with July averaging $8,646 and August around $6,569, while slower months like February may bring in as little as $630. Individual results vary based on property quality, location relative to the lake, pricing strategy, and amenity offerings.

Is Green Lake a good market for Airbnb investment?

Green Lake carries a Rabbu ROI Score of 53 out of 100, classified as a Competitive Opportunity. The market features premium nightly rates ($415 ADR) and very limited supply (16 active listings), but high average home values of $1,132,131 create a tight revenue-to-price ratio. Investors who can source properties below the market average and optimize for the lucrative summer season stand the best chance of generating attractive returns. Above-average market growth is an encouraging signal for future demand.

What is the average daily rate (ADR) for Airbnb in Green Lake?

The average daily rate for Airbnb listings in Green Lake is $415, which is about 13% higher than the Wisconsin state average of $368. For 4-bedroom properties specifically, the ADR climbs to $604. This premium pricing reflects the desirability of the lake destination and the larger, vacation-style homes that dominate the market.

Are short-term rentals legal in Green Lake?

Short-term rentals are generally permitted in Green Lake, WI, though operators may need to obtain local permits or register with city and state authorities. Wisconsin has state-level requirements for tourist rooming houses, and local municipalities may impose additional rules. Investors should verify current regulations with the City of Green Lake and the Wisconsin Department of Revenue before purchasing a property.

When is peak season for Airbnb in Green Lake?

Peak season in Green Lake runs from June through August, with July being the highest-earning month at an average of $8,646 in revenue. June ($4,800) and August ($6,569) also deliver strong returns. The shoulder months of May and September see moderate activity, while winter months represent the slowest period, with February averaging just $630 in revenue.

How many Airbnbs are there in Green Lake?

As of April 2026, there are 16 active Airbnb listings in Green Lake. This is a very small market by listing count, which means less direct competition but also signals that the area is still emerging as an STR destination. Year-over-year listing growth of 300% indicates that more hosts and investors are recognizing the market's potential.

How is Airbnb revenue calculated in Green Lake?

The annual and monthly revenue figures for Green Lake are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Green Lake market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations and permit requirements can change; investors should verify current rules with municipal and state authorities before purchasing.