Greeneville, TN Airbnb Market Data, Statistics, and Occupancy Rates

Greeneville Short-Term Rental Market Overview

Greeneville, TN is a small but growing short-term rental market with 38 active Airbnb listings and an average annual revenue of $19,121 per property. With an average daily rate of $128—well below the Tennessee state average of $309—and home values around $384,619, the market offers a relatively affordable entry point for investors looking to capitalize on East Tennessee's appeal. Year-over-year listing growth of 108% signals rising investor interest, though occupancy rates hovering around 28% suggest the market is still maturing.

Key Market Statistics

According to Rabbu market data, the Greeneville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Greeneville

Greeneville appeals to investors seeking an affordable Tennessee entry point with room for revenue growth as the market matures.

Expert Market Assessment

"Greeneville presents a moderate opportunity for STR investors willing to navigate a market that's still finding its footing. The ROI score of 57 out of 100 reflects average performance across revenue-to-price ratio, occupancy stability, growth, and supply/demand balance—none of these factors are weak, but none stand out as exceptional either. Seasonality is a defining characteristic: revenue swings from a low of $637 in February to a peak of $2,555 in July, meaning cash-flow planning needs to account for meaningful off-season dips. Investors who can optimize pricing during the lucrative summer and fall months while managing expenses through slower periods are best positioned to succeed here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Greeneville

Average revenue by month in Greeneville

Greeneville exhibits strong seasonality, with July ($2,555) and October ($2,470) standing out as peak revenue months while February ($637) marks the annual low—a spread of nearly 4x. Investors should anticipate robust summer and fall demand driven by leisure travel, but plan for significantly leaner winter months that will impact cash flow.

Active Airbnb listings by property size in Greeneville

Supply is concentrated equally among 1-bedroom and 2-bedroom listings at 14 each, with only 6 three-bedroom properties on the market. The relatively thin 3-bedroom inventory could represent an opportunity for investors, as larger homes generate the highest revenue in this market.

Average daily rate (ADR) by property size in Greeneville

ADR scales predictably with size, rising from $100 for 1-bedroom units to $130 for 2-bedrooms and $165 for 3-bedroom properties. The jump from 2 to 3 bedrooms adds roughly $35 per night, which may justify the additional investment for operators who can secure a larger property at a reasonable acquisition cost.

Average RevPAN by property size in Greeneville

RevPAN is remarkably consistent across property sizes, ranging from $33 for 3-bedrooms to $36 for 2-bedrooms. This tight clustering suggests that while larger properties command higher nightly rates, their lower occupancy largely offsets the ADR premium on a per-available-night basis.

Average occupancy rates by property size in Greeneville

Occupancy drops notably as property size increases: 1-bedrooms lead at 34%, 2-bedrooms come in at 28%, and 3-bedrooms trail at 21%. For investors prioritizing consistent bookings and steadier cash flow, smaller units offer more reliable occupancy, though they generate less total revenue per stay.

Average monthly revenue by property size in Greeneville

Three-bedroom properties lead monthly earnings at $2,140, roughly double the $1,027 that 1-bedroom units generate, with 2-bedrooms in between at $1,679. Despite lower occupancy rates, the higher nightly rates of larger properties translate into meaningfully more monthly income.

Average annual revenue by property size in Greeneville

Annual revenue ranges from $12,329 for 1-bedroom listings to $25,688 for 3-bedroom properties, with 2-bedrooms generating $20,155. Three-bedroom units offer the highest gross revenue potential, and with only 6 currently listed in Greeneville, investors acquiring this property type face less direct competition.

Most common amenities for Airbnb listings in Greeneville

Parking (100%) and a kitchen (97%) are essentially non-negotiable in Greeneville, while self check-in (82%), washer/dryer (66%), and backyard access (61%) round out the expected amenity set. Premium differentiators like hot tubs, pools, and lake access appear in only about 3% of listings, suggesting that adding one of these features could significantly distinguish a property from competitors.

Understanding Greeneville's ROI Score: 57/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Greeneville's ROI score of 57 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue-to-price ratios, occupancy stability, growth trends, and supply/demand dynamics all land in average territory—none dragging the score down, but none providing a standout boost either. This balanced profile suggests steady if unspectacular returns for investors who price competitively and manage seasonal swings well. Pairing this data with on-the-ground regulatory research and a careful property selection strategy will be key to unlocking the market's potential.

Short-Term Rental Regulations in Greeneville

Understanding local STR regulations is essential before investing in Greeneville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Greeneville, Tennessee may need to obtain a business license or STR-specific permit before listing a property. Investors should verify current requirements directly with the City of Greeneville and Greene County authorities, as local regulations can change.

Key Restrictions

Common restrictions in Tennessee markets can include occupancy limits, noise ordinances, minimum stay requirements, and parking provisions. HOA covenants may impose additional limitations on short-term rentals, so reviewing any applicable deed restrictions before purchasing is essential.

Tax Obligations

Tennessee imposes state and local sales tax as well as occupancy taxes on short-term rentals, which hosts are required to collect and remit. Many booking platforms handle state-level tax collection automatically, but investors should confirm local tax obligations with Greene County and the City of Greeneville.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Greeneville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Greeneville's STR market is expected to continue expanding as investor awareness grows, though the rapid supply increase (108% YoY) warrants monitoring to ensure demand keeps pace. Seasonal patterns point to strong summer and fall performance—July and October revenue topped $2,400—so investors should plan pricing strategies that account for softer winter months where monthly revenue can dip below $700. ADR may see modest growth in the 2–4% range as operators refine their offerings, while occupancy rates are estimated to remain in the 25–32% range market-wide as supply and demand find equilibrium."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Greeneville, TN

What is the average Airbnb occupancy rate in Greeneville?

The average Airbnb occupancy rate in Greeneville is currently 28%, which sits just below the Tennessee state average of 29%. Occupancy varies significantly by property size—1-bedroom units see the highest occupancy at 34%, while 3-bedroom properties average around 21%. These figures reflect the market's relatively small supply base and seasonal demand patterns.

How much do Airbnb hosts make in Greeneville?

Airbnb hosts in Greeneville earn an average of $1,593 per month, which translates to roughly $19,121 in annual revenue based on the trailing 12 months of booking data. Earnings vary by property size: 1-bedroom listings average $12,329 per year, 2-bedrooms bring in about $20,155, and 3-bedroom properties lead at $25,688 annually. Peak months like July and October can push monthly revenue well above $2,400.

Is Greeneville a good market for Airbnb investment?

Greeneville earns an ROI score of 57 out of 100, placing it in the "Attractive Opportunity" category. The market offers relatively affordable property prices averaging $384,619 and a growing inventory, though occupancy rates and revenue are moderate compared to more established Tennessee STR markets. It can be a solid fit for investors seeking a lower entry cost with upside potential as the market matures, provided they account for seasonal revenue fluctuations.

What is the average daily rate (ADR) for Airbnb in Greeneville?

The average daily rate for Airbnb listings in Greeneville is $128, which is significantly lower than the Tennessee state average of $309. ADR scales with property size: 1-bedroom units average $100, 2-bedrooms come in at $130, and 3-bedroom properties command about $165 per night. This lower ADR reflects Greeneville's positioning as a more affordable, small-town destination.

Are short-term rentals legal in Greeneville?

Short-term rentals are generally permitted in Greeneville, TN, though operators may need to obtain appropriate permits or business licenses from local authorities. As regulations can evolve, investors should check directly with the City of Greeneville and Greene County for the most current requirements, including any zoning restrictions or HOA limitations that may apply to a specific property.

When is peak season for Airbnb in Greeneville?

Peak season for Airbnb in Greeneville runs through the summer and fall months. July is the highest-earning month with average revenue of $2,555, followed closely by October at $2,470 and August at $2,380. The slowest months are February ($637) and January ($811), creating a significant seasonal spread that investors should factor into their financial planning.

How many Airbnbs are there in Greeneville?

There are currently 38 active Airbnb listings in Greeneville as of April 2026. The supply is split evenly between 1-bedroom (14 listings) and 2-bedroom (14 listings) properties, with 6 three-bedroom units rounding out the inventory. Year-over-year listing growth of 108% indicates the market is expanding rapidly from a small base.

How is Airbnb revenue calculated in Greeneville?

The annual and monthly revenue figures for Greeneville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Greeneville market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions, regulations, and property-level factors can cause individual results to vary significantly. Local short-term rental regulations may change; investors should verify current permit, zoning, and tax requirements with municipal and county authorities before purchasing.