Greenville, NC Airbnb Market Data, Statistics, and Occupancy Rates

Greenville Short-Term Rental Market Overview

Greenville, NC is a smaller college-town market with 112 active Airbnb listings generating an average annual revenue of $17,952 per property. With an ADR of $141—well below the $262 state average—and occupancy sitting at 29%, the market offers accessible entry points but demands careful deal sourcing to hit meaningful returns. Year-over-year listing growth of 120% signals rising investor interest, though that supply surge is worth monitoring closely.

Key Market Statistics

According to Rabbu market data, the Greenville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Greenville

Greenville appeals to investors seeking affordable acquisition costs and university-driven demand, though rising competition requires more disciplined property selection.

Expert Market Assessment

"Greenville presents a competitive opportunity where returns are achievable but not automatic. The ROI score of 54 out of 100 reflects average revenue-to-price ratios and occupancy stability, with supply/demand balance flagged as below average—a direct consequence of the 120% year-over-year listing surge. Seasonality is moderate: revenue peaks in July at $1,818 per month and dips to $952 in February, creating a roughly 2:1 spread between the best and slowest months. Investors who target three-bedroom properties and optimize pricing during the stronger summer-to-fall corridor will be best positioned to capture above-average returns in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Greenville

Average revenue by month in Greenville

Revenue peaks in July at $1,818 and bottoms out in February at $952, producing a seasonal spread of roughly $866 between the strongest and weakest months. The June-through-November stretch consistently delivers above-average earnings, giving investors a solid six-month revenue corridor to build around.

Active Airbnb listings by property size in Greenville

Supply is concentrated in one-bedroom and three-bedroom units at 41 listings each, while two-bedroom properties account for just 22 listings. This relative scarcity of two-bedroom inventory could signal a niche opportunity for investors willing to target that mid-range segment.

Average daily rate (ADR) by property size in Greenville

ADR scales meaningfully with size: one-bedrooms average $81, two-bedrooms hit $124, and three-bedrooms command $179 per night. The jump from two to three bedrooms—a $55 premium—represents the steepest rate increase and suggests strong guest willingness to pay more for additional space.

Average RevPAN by property size in Greenville

Three-bedroom properties deliver the highest RevPAN at $43, followed by two-bedrooms at $35 and one-bedrooms at $28. Despite lower occupancy rates, larger homes generate more revenue per available night thanks to their significantly higher nightly rates.

Average occupancy rates by property size in Greenville

One-bedroom listings lead on occupancy at 35%, while two-bedrooms fill at 28% and three-bedrooms at 24%. Smaller units offer more consistent booking volume, which can appeal to investors prioritizing cash-flow predictability over peak revenue.

Average monthly revenue by property size in Greenville

Three-bedroom properties are the clear top earners at $2,039 per month, more than double the $893 generated by one-bedroom units. Two-bedroom listings land in between at $1,072, suggesting that the revenue upside of larger properties more than compensates for their lower occupancy.

Average annual revenue by property size in Greenville

At $24,470 annually, three-bedroom homes generate nearly 2.3 times the revenue of one-bedroom units ($10,719) and almost twice that of two-bedrooms ($12,870). For investors focused on maximizing top-line return, three-bedroom configurations offer the strongest revenue potential in Greenville.

Most common amenities for Airbnb listings in Greenville

Parking (96%), kitchen access (92%), and laundry facilities (87%) dominate the amenity landscape, signaling that Greenville guests prioritize practical, home-like conveniences over luxury add-ons. A workspace is offered by 63% of listings, which aligns with demand from university visitors and business travelers who may need a functional setup during their stay.

Understanding Greenville's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Greenville's ROI score of 54 out of 100 places it in the Competitive Opportunity band, meaning the market has genuine demand but tighter competition and supply growth require investors to be more selective. Revenue-to-price ratio and occupancy stability both rate as average, while the supply/demand balance comes in below average—a reflection of the 120% year-over-year surge in listings outpacing demand growth. Pairing this data with thorough local regulatory research and a focus on higher-performing property types will help investors identify deals that outperform the market-wide averages.

Short-Term Rental Regulations in Greenville

Understanding local STR regulations is essential before investing in Greenville. Here's the current regulatory landscape:

Permit Requirements

Greenville, NC may require short-term rental operators to obtain a permit or business registration before listing a property. Investors should verify current requirements directly with the City of Greenville and Pitt County planning departments, as rules can evolve quickly in growing markets.

Key Restrictions

Common restrictions in North Carolina STR markets include occupancy limits, minimum-stay requirements, noise and parking regulations, and potential HOA limitations that can override municipal rules. Some jurisdictions also impose caps on the number of permits issued, so it's important to confirm availability and any zoning restrictions before committing to a purchase.

Tax Obligations

Short-term rental operators in North Carolina are generally subject to state and local occupancy taxes, as well as applicable sales tax. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but investors should confirm their full obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Greenville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Greenville's STR market should benefit from steady demand tied to East Carolina University events and regional healthcare traffic, though the rapid supply increase could put downward pressure on occupancy if it continues unchecked. Seasonal patterns suggest revenue will concentrate in the June–November window, with softer months pulling annual averages down. Investors may see modest ADR growth of 1–3% as the market matures, but occupancy rates are likely to hover around 27–32% unless supply growth cools. Selective property positioning—particularly larger homes that command higher nightly rates—will be key to outperforming the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Greenville, NC

What is the average Airbnb occupancy rate in Greenville?

The average occupancy rate for Airbnb listings in Greenville, NC is currently 29%, which sits below the 34% North Carolina state average. Occupancy varies by property size—one-bedroom units lead at 35%, while three-bedroom homes average around 24%. This gap reflects the trade-off between smaller units filling more consistently and larger properties commanding higher nightly rates.

How much do Airbnb hosts make in Greenville?

Airbnb hosts in Greenville earn an average of $1,496 per month, or approximately $17,952 per year based on trailing 12-month performance. Earnings vary considerably by property size: one-bedroom listings average $10,719 annually, two-bedrooms bring in about $12,870, and three-bedroom homes lead at roughly $24,470 per year.

Is Greenville a good market for Airbnb investment?

Greenville carries a Rabbu ROI Score of 54 out of 100, placing it in the 'Competitive Opportunity' category. The market offers affordable entry with average home values around $365,832 and university-driven demand, but the rapid 120% growth in active listings means competition is intensifying. Investors who source deals carefully and target higher-earning property sizes—particularly three-bedroom homes—stand the best chance of generating attractive returns.

What is the average daily rate (ADR) for Airbnb in Greenville?

The average daily rate in Greenville is $141, significantly below the North Carolina state average of $262. ADR scales with property size: one-bedroom listings average $81 per night, two-bedrooms come in at $124, and three-bedroom properties command $179. The lower ADR relative to the state reflects Greenville's inland positioning and more modest tourism profile compared to coastal markets.

Are short-term rentals legal in Greenville?

Short-term rentals are generally permitted in Greenville, NC, but operators may need to obtain permits or business registrations and comply with local zoning rules. Regulations can vary at the city and county level and are subject to change, so investors should consult the City of Greenville planning department and review any applicable HOA restrictions before purchasing a property for STR use.

When is peak season for Airbnb in Greenville?

Peak season in Greenville runs from June through November, with July topping the charts at $1,818 in average monthly revenue. September ($1,759) and October ($1,718) also perform strongly, likely boosted by university events and fall activities. The slowest month is February at $952, making for a roughly 2:1 revenue swing between peak and off-peak periods.

How many Airbnbs are there in Greenville?

There are currently 112 active Airbnb listings in Greenville, NC as of April 2026. The supply is split evenly between one-bedroom and three-bedroom properties at 41 listings each, with 22 two-bedroom listings filling out the middle. Year-over-year listing growth of 120% indicates significant new supply entering the market.

How is Airbnb revenue calculated in Greenville?

The annual and monthly revenue figures shown for Greenville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods like the summer highs and February lows. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.